Oliver Hofmann - Multi-Project Management Lead (Interim Manager)

Q: Where is Oliver based?

Oliver is based in Weilheim in Oberbayern, Germany and prefers 100% remote projects.

Q: What languages does Oliver speak?

Oliver speaks the following languages: German (Native), English (Advanced), Spanish (Elementary) .

Q: How many years of experience does Oliver have?

Oliver has at least 24 years of experience. During this time, Oliver has worked in at least 18 different roles and for 17 different companies . The average length of individual experience is 1 year and 4 months . Note that Oliver may not have shared all experience and actually has more experience.

Q: What is Oliver's latest experience?

Oliver's most recent position is Multi-Project Management Lead (Interim Manager) at Informationstechnikzentrum Bund - ITZBund .

Q: What companies has Oliver worked for in recent years?

In recent years, Oliver has worked for Informationstechnikzentrum Bund - ITZBund , DEKRA SE , CoreMedia GmbH , AVANTGARDE - Gesellschaft für Kommunikation mbH , and xmpublishing UG (limited liability) .

Q: Which industries is Oliver most experienced in?

Oliver is most experienced in industries like Advertising , Information Technology , and Fashion . Oliver also has some experience in Media and Entertainment , Government and Administration , and Professional Services .

Q: Which business areas is Oliver most experienced in?

Oliver is most experienced in business areas like Marketing , Strategy , and Project Management . Oliver also has some experience in Information Technology , Product Development , and Customer Service .

Q: Which industries has Oliver worked in recently?

Oliver has recently worked in industries like Advertising , Information Technology , and Government and Administration .

Q: Which business areas has Oliver worked in recently?

Oliver has recently worked in business areas like Marketing , Strategy , and Information Technology .

Recommended expert

Weilheim in Oberbayern, Germany

Experience

Oct 2022 - Present

3 years 6 months

Nuremberg, Germany

Multi-Project Management Lead (Interim Manager)

Informationstechnikzentrum Bund - ITZBund

Project management, project controlling, client communication, stakeholder management, resource planning and procurement, proposal planning (change requests)
Setup of a central data exchange platform (Nextcloud) for storing high-resolution terrain model data
Consulting, implementation and standardization of laboratory equipment network clusters across multiple locations with connection to a central data exchange platform
Requirements gathering and gap analysis for providing an internet-based data exchange platform, including end-to-end encryption and malware scanning
Migration of a library management system to a new 3-tier architecture
Expansion of a development and test environment to include acceptance test and production environments for a specialist application (electronic information system), including interfaces based on a 3-tier web application and development of a technical security concept
Consulting project to replace various legacy systems with a 3-tier web architecture, including data migration
Consulting project for a software simulation application considering IT security measures and BSI standards, as well as requirements gathering for a future IT infrastructure
Upgrading the networks of a telecommunication system for building a WebRTC solution, as well as implementing network transitions via an SBC cluster and unifying the telecommunication system for cross-site collaboration
Setup of a 3-tier production and testing environment to replace an existing specialist application and development of an information security concept

Sep 2021 - Sep 2022

1 year 1 month

Stuttgart, Germany

International Rollout Manager CMS (Interim Manager)

DEKRA SE

Planning and management of CMS rollout projects (FirstSpirit) based on the overall website rollout plan
Planning and administration of deliverables, resources, and monitoring project progress with local project managers and the global team
Preparation, execution and follow-up of rollout meetings (onboarding local teams, country-specific fit-gap workshops, status calls)
Ensuring technical project prerequisites (domain, certificates, servers, user settings, redirects) and guaranteeing go-live

Jan 2021 - Dec 2021

1 year

Hamburg, Germany

Interim Marketing Manager Technical Operations / GDPR Manager

CoreMedia GmbH

Analysis, development of recommendations, and implementation to improve EU GDPR / UWG data protection requirements and deployment across Europe
Driving marketing database strategies, analyzing gaps in business data, customer acquisition strategies, and data quality practices
Scaling and improving lead management and campaign processes (HubSpot, Salesforce)
Ensuring end-to-end marketing technology stack processes
Developing reports and analyses and presenting results
Defining KPIs and implementing reporting

Oct 2020 - Mar 2021

6 months

Munich, Germany

Key Account Project Manager / Product Owner: Digital Marketing

AVANTGARDE - Gesellschaft für Kommunikation mbH

Project management / PO for staging an online live event in a pop-up store to showcase product innovations, including live interaction with top influencers for BSH Hausgeräte GmbH
Concept and introduction of a digital advisor at the point of sale in Austria for Philip Morris Austria, including self-service and live video conferencing solution on touchscreens
Development and operation of a campaign website for Philip Morris Germany, including concept development, alignment of client requirements, testing, and technical project management

Aug 2018 - Jul 2020

2 years

Munich, Germany

Chief Product Owner: Support for Enterprise CMS, Marketing Automation, Campaign & Workflow Management (Interim Manager)

Messe München GmbH

Support for the development and integration of new requirements for modules of the FirstSpirit content management system
Requirements gathering for connecting the Canto Cumulus media database, including ImageFactory, to FirstSpirit
Analysis of opt-in generation processes for all trade shows of Messe München under UWG and EU GDPR guidelines
Data management and data hygiene
Development of trade show digital concept

Nov 2017 - Jul 2018

9 months

Munich, Germany

Project Lead EU General Data Protection Regulation / Consultant for Campaign Management System Implementation (Interim Manager)

E.ON Energie Deutschland GmbH

Development of a GDPR-compliant, sales-oriented opt-in solution including all relevant components (texts/clauses, systems/processes/storage, data availability, traceability, correction, deletion)
Designing campaigns to increase the opt-in rate among existing customers
Training sessions and workshops for sales and management on the EU GDPR
Consulting on the implementation of a new campaign management system
Professionalizing newsletter marketing and lead generation
Developing communication measures and workflows

Apr 2017 - Oct 2017

7 months

Frankfurt, Germany

Product Owner Competence Center / CRM Project Manager in Passenger Transport (Interim Manager)

DB Vertrieb GmbH

Product Owner for the CRM Competence Center in passenger transport (cross-divisional DB Vertrieb + DB Fernverkehr) to ensure consistent customer communication and increase CRM efficiency
Product Manager for CRM in passenger transport at DB Vertrieb and implementation of a central offer & campaign planning
Cross-divisional stakeholder management and presentations up to management level
Change management to harmonize processes and working methods across different areas within DB AG

Jun 2016 - Mar 2017

10 months

Berlin, Germany

Change Manager & CRM Project Manager (Interim Manager)

Sparwelt.de

Redesign of newsletters (templates, CTA-optimized modules, pricing tiers) and implementation of newsletter campaigns & dialogue flows with Emarsys integrated with a recommendation engine
Development and training of marketing strategies to monetize the newsletter database in Emarsys, including workshops
Analysis, segmentation, and optimization of the marketable address database and development of a media sales kit
Campaign design, testing, and implementation of online & lead campaigns (sales, leads, SEO)
Project management of product development for multi-channel campaign marketing and creation of sales & trade show materials
Lead generation: design, evaluation, and implementation of measures, as well as development of monitoring & 360-degree analysis with Emarsys and Tableau
Consulting on scaling the business model (vertical integration, utilization of marketable inventory)
Change management: transforming to multi-channel campaign marketing with involvement of staff and executives (Jira)

Aug 2015 - Nov 2015

4 months

Berlin, Germany

Chief Marketing Officer (Interim Manager)

Goalgetter.tv AG

Development of business plan & marketing plan
Development of corporate & market entry strategy and internationalization
Development of diversification options for the existing product & service range
Initial outreach to brands and agencies, initiating international partnerships
Development and presentation of pitch and sales presentations
Definition of KPIs and tracking points for app and web
Selection of tracking providers and publisher networks to generate app installs

Jan 2013 - Jul 2015

2 years 7 months

Munich, Germany

Project Manager Marketing Automation / CRM (Interim Manager)

M-net GmbH

Tendering, selection, and implementation of Emarsys as a marketing automation solution integrated with BSI-CRM, DWH, website, and online shop
Integrated concept for multi-channel lead & prospect management and requirements engineering
Concept, business case planning, project planning, and specification of technical CRM & DWH requirements, as well as rollout and testing of all stages within the CRM landscape (B2C, B2B)
Stakeholder management and workshops up to top management level
Planning, implementation, success measurement, and optimization of integrated CRM/dialogue measures (email, print, call center, POS)
Management of external service providers (development, email marketing, SEO, CRM system, eCommerce)
Development of legal guidelines for advertising consents and training materials
SEO project for local lead generation in 500+ locations to increase visibility
Social media strategy development and selection of toolboxes
Sub-project management of portal and shop relaunches (traditional & agile) with UX optimization and order process optimization

Oct 2010 - Present

15 years 6 months

Weilheim in Oberbayern, Germany

Agency & Interim Management for Marketing Automation & Coaching

xmpublishing UG (limited liability)

Marketing Automation / CRM, Email / newsletter marketing & monetization
Digital strategy & business model development
Transformation & change management
Coaching
Campaign management
Optimization and monetization of reach channels
Lead generation & contest marketing
EU GDPR
Training

Apr 2010 - Sep 2010

6 months

Munich, Germany

Director Media Buying

Clash Media LLC

Media Buying
KPI monitoring and optimization of purchasing terms by 50%
Expanding reach
Increasing efficiency by standardizing communication processes
Conceptual optimization and further development of technology to improve address quality and reduce complaints

Nov 2009 - Mar 2010

5 months

Munich, Germany

Head of Sales

SC Media Group LLC

Active new customer acquisition and consulting
Consulting, planning and implementation of social media activities
Social media monitoring & analysis

Apr 2009 - Oct 2009

7 months

Munich, Germany

Head of Lead Management

display performance LLC

Successful lead generation in high-priced product areas like private health insurance and investment funds
New customer acquisition for display and TV offers
Design of a self-booking engine for image-text ads

Oct 2008 - Mar 2009

6 months

Munich, Germany

Project Manager Online Sites P.M. and Eltern

G+J Women New Media LLC

Marketing planning and product development including requirements engineering of an online paid service offering for P.M. (white-label, multilingual) through to product launch with 20% cost reduction
Leading a distributed project team (7 people)
Search engine optimization for eltern.de

Oct 2007 - Oct 2008

1 year 1 month

Offenburg, Germany

Marketing Manager (Lead Management)

Burda Direct interactive GmbH

Development and marketing of a new online sweepstakes ASP solution
Generating and qualifying addresses for Burda Direct, brand manufacturers and communities
Founding a relocation portal (joint venture) including concept, business planning and contract negotiation

Jun 2006 - Sep 2007

1 year 4 months

Offenburg, Germany

Marketing Manager (eBusiness) & Deputy Department Head

Burda Direct interactive GmbH

Concept and business planning of social commerce portals and development of low-risk investment strategies
Acquiring new customers and cooperation partners
Online marketing and sales measures for the online magazine kiosk
Implementation of a multi-tenant shop system and marketing concept for key accounts

Mar 2002 - May 2006

4 years 3 months

Product Manager (Print & Online) / Project Lead Extranet

Hugo Boss AG

Implementation of a company-wide content management and media asset management system including requirements engineering
Portal relaunch of the international dealer network (extranet)
Optimization of global information supply through extranet and print products
Project management of print production for retail
Training and preparation of training materials for international employees
Development of an online communication concept to standardize cross-media communication guidelines
Introduction of database publishing and dealer advertising systems resulting in annual savings of approx. €750k
Leading an internationally distributed project team (12 people)
Participation in developing the eBusiness strategy (Project Columbus)

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Information Technology, Media and Entertainment, Fashion, Government and Administration, and Professional Services.

Advertising

Information Technology

Media and Entertainment

Fashion

Government and Administration

Professional Services

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Strategy, Project Management, Information Technology, Product Development, and Sales.

Marketing

Strategy

Project Management

Information Technology

Product Development

Sales

Skills

Multi-project Management
Marketing & Product Conceptualization
Marketing Automation
Digital Strategy & Business Modeling
Transformation Processes & Change Management
Lead & Prospect Management
Email Marketing & List Broking
Business Development
Crm
Automation & Process Optimization
E-commerce
Performance Marketing
Coaching (Nlp, Systemic Constellations, Communication Trainer)
Interim Management
Change Management
Consulting
Project Management
Training
Coaching
Crm
Online Marketing
Marketing
E-commerce
It
Think Tank
Cross-functional
Transformation
Internet Startups
Telecommunications
Travel & Passenger Transport
Energy Providers
Fmcg
Textile Industry
Publishers
Agencies
Consulting
Portals & Apps
Trade Shows
Tic (Testing, Inspection, Certification)
Public Administration & Authorities
Doer
Cross-functional Mindset
Self-taught
Unconventional In Idea Generation
Creative
Holistic And Entrepreneurial Thinking
Emotional Intelligence
Mediator
Integrity And Loyalty
Solution Finder – Not Problem Seeker
Result-oriented
Team Player At Eye Level
Resilience
Persistent
Leadership Experience With Disciplinary Responsibility For Up To 10 Employees
More Than 10 Years Of Leadership Responsibility For Project Teams
Agile Project Management
Axure
Jira
Confluence
Miro
Xmind
Wordpress
Promio.mail
Agnitas
Cms Firstspirit
Coremedia Studio
Cumulus (Dam)
Emarsys
Salesforce
Hubspot

Languages

German

Native

English

Advanced

Spanish

Elementary

Education

Oct 1997 - Feb 2002

Emden University of Applied Sciences

Diploma in Business Administration (FH) · International Business Relations (Marketing, Law, Economics, Business Informatics) · Emden, Germany

Certifications & licenses

NLP Communication Trainer

fresh academy GmbH, Feldadfing

NLP Coach

fresh academy GmbH, Feldadfing

Statistics

Experience

Total positions 18

Experience in Advertising 17.5 y

Avg length 2 y

Longest experience 15 y 5 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Multi-Project Management Lead (Interim Manager), International Rollout Manager CMS (Interim Manager), Interim Marketing Manager Technical Operations / GDPR Manager

Main industries Advertising, Information Technology, Media and Entertainment

Main business areas Marketing, Strategy, Project Management

Qualifications

Highest degree Bachelor

Certifications earned 2

Profile

Created

February 2025

Last Update

February 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Oliver based?

Oliver is based in Weilheim in Oberbayern, Germany and prefers 100% remote projects.

What languages does Oliver speak?

Oliver speaks the following languages: German (Native), English (Advanced), Spanish (Elementary).

How many years of experience does Oliver have?

Oliver has at least 24 years of experience. During this time, Oliver has worked in at least 18 different roles and for 17 different companies. The average length of individual experience is 1 year and 4 months. Note that Oliver may not have shared all experience and actually has more experience.

What roles would Oliver be best suited for?

Based on recent experience, Oliver would be well-suited for roles such as: Multi-Project Management Lead (Interim Manager), International Rollout Manager CMS (Interim Manager), Interim Marketing Manager Technical Operations / GDPR Manager.

What is Oliver's latest experience?

Oliver's most recent position is Multi-Project Management Lead (Interim Manager) at Informationstechnikzentrum Bund - ITZBund.

What companies has Oliver worked for in recent years?

In recent years, Oliver has worked for Informationstechnikzentrum Bund - ITZBund, DEKRA SE, CoreMedia GmbH, AVANTGARDE - Gesellschaft für Kommunikation mbH, and xmpublishing UG (limited liability).

Which industries is Oliver most experienced in?

Oliver is most experienced in industries like Advertising, Information Technology, and Fashion. Oliver also has some experience in Media and Entertainment, Government and Administration, and Professional Services.

Which business areas is Oliver most experienced in?

Oliver is most experienced in business areas like Marketing, Strategy, and Project Management. Oliver also has some experience in Information Technology, Product Development, and Customer Service.

Which industries has Oliver worked in recently?

Oliver has recently worked in industries like Advertising, Information Technology, and Government and Administration.

Which business areas has Oliver worked in recently?

Oliver has recently worked in business areas like Marketing, Strategy, and Information Technology.

What is Oliver's education?

Oliver holds a Bachelor in International Business Relations (Marketing, Law, Economics, Business Informatics) from Emden University of Applied Sciences.

Does Oliver have any certificates?

Oliver has 2 certificates. These include: NLP Communication Trainer and NLP Coach.

What is the availability of Oliver?

Oliver is immediately available full-time for suitable projects.

What is the rate of Oliver?

Oliver's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.