Jan B.-Phone, Sales and Communication Trainer for B2B Companies
Check rate
Experience
Telephone and Sales Training for New Customer Acquisition
Rückert Mühlen- und Anlagentechnik
Delivered a practical one-day training session for six participants
Focus: telephone outreach to new customers and prospecting in technical B2B sales
Worked on typical sales conversations and situations
Follow-up discussion on implementation and barriers to applying the training in practice
Communication Training and On-the-Job Support in Customer Service
o.r.t. GmbH, Sanitätshaus
Two training days and two days of on-the-job support for a total of eleven employees in two groups
Focus: challenging and emotional conversations with customers and their family members
Worked on difficult conversations related to care, health insurance providers and bereavement
Combined training with direct support in applying the skills in the workplace
Telephone Training for Following Up with Prospective Customers
PKV Institut
Delivered a one-day training session for nine participants
Focus: following up by phone with prospective customers who had requested information materials
Focused on agreeing on clear next steps and securing seminar bookings
Worked on a timely follow-up process involving email followed by a phone call
Phone, Sales and Communication Trainer for B2B Companies
Jan Bonitz
- Designed and delivered practical training for sales, inside sales and customer service, tailored to the target group, tasks and typical conversation situations.
- Telephone training: winning new customers, setting appointments, supporting existing customers and following up on offers to secure a response.
- Sales training: identifying customer needs, communicating customer benefits, handling objections, negotiating prices and closing deals.
- Customer service and communication training: handling complaints confidently and managing difficult or emotional customer conversations with a solution-focused approach.
- Trade fair training: approaching visitors, qualifying their needs and agreeing on concrete next steps; also providing support at the exhibition stand.
- Applied learning through working on real cases, conversation exercises and individual feedback; direct support in achieving results in the workplace is also available on request.
- Training experience includes mechanical and plant engineering, automotive sales, healthcare and services.
- Ensize EDOC (Puzzle DISC) certification, 2019.
Telephone, Sales and Trade Fair Trainer | Insights Consultant
IFM
- Delivered telephone, sales and trade fair training for companies in a range of industries.
- Taught practical conversation techniques for customer outreach, prospecting, sales and trade fair conversations.
- Worked on participants’ real-life conversation situations using exercises and individual feedback.
- Worked as an Insights consultant with TTI Success Insights.
- Completed accompanying training in training and coaching, with IFM certification as a telephone, sales and trade fair trainer.
Automotive sales (focus on BMW, Key Account)
BMW / Renault
- 20 years of experience in automotive sales, with a focus on BMW and Key Account.
- Renault certification (sales to business customers) in 1997.
- Certification as Seniorverkäufer (BMW) in 1999.
- Implementation and certification of the 5-Stufen P.O.S.-System of BMW Bank (2002 to 2003).
Hotel management apprenticeship
Hotel Hirsch
- Training as a hotel specialist.
- Training in reception, reservations, service and housekeeping
- Looked after and advised guests in person and by phone, and supported them with their requests
- Handled reservations and coordinated day-to-day hotel operations
- Received complaints and found suitable solutions for guests
- Laid the foundations for my current work as a trainer in customer communication, service and sales
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Automotive, Professional Services, Healthcare, Manufacturing, and Tourism.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales and Customer Service.
Summary
I train teams in sales, communication and customer service to communicate clearly, build trust and sell solutions in a structured way. Since 2017, my focus has been on training in phone sales, trade fairs, sales and negotiations. This includes proactive customer outreach, appointment setting, complaint management, lead generation, follow-up and closing techniques.
I have 20 years of experience in automotive sales, with a focus on BMW, and in managing major customers (Key Accounts), as well as in-depth knowledge as an “Insights” consultant, certified trainer and coach. My industry expertise covers the automotive industry, mechanical engineering, logistics, chemicals, healthcare, finance, technology, retail and many other sectors.
Skills
Telephone Training
- Proactive Calling For Internal Sales, Customer Service And Support
- Prospecting And Appointment Setting For Inside And Field Sales
- Complaint Management - Seeing Complaints As An Opportunity
Trade Fair Training
- Increasing Qualified Leads In A Defined Target Group
- Trade Fair Coaching: Support For Success At The Exhibition Stand
- Trade Fair “Pitfalls” - Increasing Qualified Traffic To The Exhibition Stand
Sales Training / Sales Team Training
- Connecting With Customers Emotionally And Selling In A Structured Way
- From Product Expert To People Expert
- Price Negotiations And Closing Techniques
- Solution Sales - Solution-Selling
- A Systematic Approach To Greater Success In B2b Sales
- Successfully Following Up On Offers
- Convincing Customers Over The Long Term
Industries
- Plant And Mechanical Engineering, Industrial Suppliers, Materials And Materials Processing, Transport And Logistics
- Automotive And Vehicle Manufacturing, Technology
- Chemicals, Health, Medicine, Pharmaceuticals
- Food And Beverages, Tourism And Leisure
- Energy And Environmental Services
- Services, Finance
- Information And Communications Technology
- Trade And Consumer Goods, Textiles And Fashion, Home And Furnishings
Languages
Education
Berufsschule Bad Wörishofen
Hotel Management Apprenticeship · Hotel Management · Germany
- Theoretical foundations in guest services, hospitality and hotel operations
- Business knowledge in accounting, inventory management and economics
- Workplace communication and foreign languages
- Hygiene, food science and legal fundamentals in the hospitality industry
Fetscher Gymnasium
Abitur · Abitur · Germany
Certifications & licenses
Ensize EDOC (Puzzle DISC) Certification
IFM Certification, Insights Consultant (TTI Succses Insights®)
5-Stufen P.O.S.-System BMW Bank Certification
Senior Salesperson Certification (BMW)
Renault Certification (Corporate Customer Sales)
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Jan is based in Schwifting, Germany and can operate in on-site, hybrid, and remote work models.
Jan speaks the following languages: German (Native), English (Intermediate).
Jan has at least 33 years of experience. During this time, Jan has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 5 years and 8 months. Note that Jan may not have shared all experience and actually has more experience.
Based on recent experience, Jan would be well-suited for roles such as: Telephone and Sales Training for New Customer Acquisition, Communication Training and On-the-Job Support in Customer Service, Telephone Training for Following Up with Prospective Customers.
Jan's most recent position is Telephone and Sales Training for New Customer Acquisition at Rückert Mühlen- und Anlagentechnik.
In recent years, Jan has worked for Rückert Mühlen- und Anlagentechnik, o.r.t. GmbH, Sanitätshaus, PKV Institut, and Jan Bonitz.
Jan is most experienced in industries like Automotive, Professional Services, and Manufacturing. Jan also has some experience in Healthcare, Tourism, and Education.
Jan is most experienced in business areas like Sales and Customer Service.
Jan has recently worked in industries like Manufacturing, Healthcare, and Automotive.
Jan has recently worked in business areas like Sales and Customer Service.
Jan attended Berufsschule Bad Wörishofen for Hotel Management.
Jan has 5 certificates. Among them, these include: Ensize EDOC (Puzzle DISC) Certification, IFM Certification, Insights Consultant (TTI Succses Insights®), and 5-Stufen P.O.S.-System BMW Bank Certification.
Jan will be available part-time from January 2027.
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Average rates for similar positions
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Calculated based on our freelancers’ daily rates as of 30 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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