Beate Müller - Interim Affiliate & Partner Marketing Manager

Q: Where is Beate based?

Beate is based in Schlangenbad, Germany and prefers 100% remote projects.

Q: What languages does Beate speak?

Beate speaks the following languages: English (Advanced), German (Elementary) .

Q: How many years of experience does Beate have?

Beate has at least 29 years of experience. During this time, Beate has worked in at least 11 different roles and for 9 different companies . The average length of individual experience is 3 years and 8 months . Note that Beate may not have shared all experience and actually has more experience.

Q: What is Beate's latest experience?

Beate's most recent position is Interim Affiliate & Partner Marketing Manager at Cyberport SE .

Q: What companies has Beate worked for in recent years?

In recent years, Beate has worked for Cyberport SE , Cheil Germany GmbH , Samsung Electronics GmbH , DB Vertrieb GmbH , and Publicis Media GmbH .

Q: Which industries is Beate most experienced in?

Beate is most experienced in industries like Retail , Fashion , and Transportation . Beate also has some experience in Energy , Advertising , and Construction .

Q: Which business areas is Beate most experienced in?

Beate is most experienced in business areas like Marketing , Information Technology , and Project Management . Beate also has some experience in Product Development and Strategy .

Q: Which industries has Beate worked in recently?

Beate has recently worked in industries like Retail , Energy , and Advertising .

Q: Which business areas has Beate worked in recently?

Beate has recently worked in business areas like Marketing , Project Management , and Strategy .

Recommended expert

Schlangenbad, Germany

Experience

Sep 2024 - Mar 2025

7 months

Interim Affiliate & Partner Marketing Manager

Cyberport SE

Interim support and main contact for affiliate marketing and price comparison engines
Project and account management
Continuation of existing partner programs and proposals to improve performance and efficiency
Campaign planning and expansion of publisher activity
Training new employees
Project management
Reporting
Campaign control
Performance optimization

Jun 2023 - Jun 2024

1 year 1 month

Affiliate-Marketing Consultant

Cheil Germany GmbH

Consulting, coaching, and services in affiliate marketing
Optimizing existing partner programs for performance and efficiency
Expanding publisher activity and acquiring new partners
Analysis and optimization
Partner acquisition and development
Increasing performance
Strategy

Sep 2022 - Mar 2023

7 months

Performance Marketing Manager

Samsung Electronics GmbH

Managing campaigns across all performance marketing channels (affiliate marketing, search, social ads, display)
Project and agency management
Advising internal departments
Implementing and optimizing campaigns
Improving performance
Reporting and developing recommendations for optimization

Jan 2022 - Mar 2022

3 months

Interim SEA-Manager & Affiliate-Marketing, Performance Marketing Deutsche Bahn

DB Vertrieb GmbH

Running sell-out, reach, traffic, video, and app install campaigns for regional and long-distance travel via Google Ads, Facebook, Instagram, and YouTube
Status analysis and interim management of all Deutsche Bahn affiliate programs
Development and execution of traffic and app install campaigns for Qixxit (mobility portal)
Budget management and accountability
Campaign development and optimization
Performance improvement
Reporting and developing recommendations for optimization

Aug 2021 - Jul 2022

1 year

Interim Performance Marketing Supervisor

Publicis Media GmbH

Status analysis and interim management as the central contact for performance marketing
Project and account management
Leading and coordinating agency channel units as well as overarching target control
Monitoring KPIs
Advising the client when taking over SEA, social, and affiliate marketing channels
Project management
Implementing and optimizing campaigns
Improving performance
Reporting and developing recommendations for optimization

Dec 2020 - Jan 2023

2 years 2 months

Affiliate Marketing Consultant

Lichtblick SE

Consulting and services in affiliate marketing and auditing the existing program
Optimizations to increase performance
Expanding publisher activity and acquiring new partners
Coaching employees
Analysis and optimization
Partner acquisition and development
Improving performance
Expansion

Jun 2015 - Jul 2019

4 years 2 months

Interim SEA Manager & Affiliate Marketing, Performance Marketing at Deutsche Bahn

DB Vertrieb GmbH

Running sales, reach, traffic, video, and app install campaigns for regional and long-distance transport on Google Ads, Facebook, Instagram, and YouTube
Status analysis and interim management of all Deutsche Bahn affiliate programs
Expanding and running traffic and app install campaigns for Qixxit (mobility portal)
Budget management and responsibility
Campaign development and optimization
Performance improvement
Reporting and deriving optimization recommendations

Oct 2008 - May 2015

6 years 8 months

Online Marketing for UK mail-order retailers

BBR Associates GmbH

Setting up, managing, and optimizing search engine and affiliate marketing for fashion online shops from the UK (e.g., Boden, Charles Tyrwhitt, Crew Clothing)
Budget recommendation and management
Developing and optimizing existing campaigns
Increasing performance and revenue
Reporting and deriving optimization recommendations
Managing the DACH market

Aug 2002 - Present

23 years 8 months

Online Marketing for businesses and mail-order retailers

Developing digital concepts and strategic consulting for corporate websites, online shops, and online portals
Implementing search engine, social media, influencer, and affiliate marketing activities
Budget responsibility
Optimization and campaign setup
Increasing performance in the DACH market and Europe
Event marketing

Apr 2001 - Jul 2002

1 year 4 months

Software Product Management

Aareon AG

Assisting in building the mareon.com online service portal for the real estate and construction industry
Conceptual product development
Creating functional specifications (requirements documents)

Feb 1997 - Mar 2001

4 years 2 months

E-commerce project in an international team of a catalog distributor

RS Components GmbH

Coordination and production of catalog and CD-ROM media
Coordination of online marketing activities
Building a multinational website based on Broadvision (Project office Oxford/UK)

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Fashion, Transportation, Advertising, Energy, and Construction.

Retail

Fashion

Transportation

Advertising

Energy

Construction

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Information Technology, Project Management, Product Development, and Strategy.

Marketing

Information Technology

Project Management

Product Development

Strategy

Summary

Experience in both hands-on campaign management and in managing agencies and external vendors.

Developing digital concepts and providing strategic advice online and offline.

Managing and overseeing large performance marketing campaigns with responsibility for significant budgets for advertisers in the travel, electronics, fashion, living, and lifestyle sectors.

Key focuses in operational management include:

Search engine marketing
Affiliate marketing (setting up and optimizing programs)
Facebook Ads and Instagram Ads
Partnerships and strategic alliances
Influencer marketing
Event marketing via XING and LinkedIn

Extensive network and many industry contacts, as well as excellent relations with all major partners (affiliates), including attendance at all key national industry events.

A holistic approach across all online and offline media
An eye for strategic and technical connections

Accurate and results-oriented working style, reliable, with a strong personal service ethos, team player.

Skills

Ms Office (Word, Excel, And Powerpoint)
Content Management Systems: Typo3, Wordpress
Google Editor And Google Analytics
Analysis Tools: Adobe Analytics
Email Marketing Tools: Active Campaign
Project Management Tools: Trello, Jira, Etc.

Languages

English

Advanced

German

Elementary

Education

Oct 1980 - Jun 1982

Stadtwerke Wiesbaden

Commercial apprenticeship as an industrial clerk · Wiesbaden, Germany

Oct 1970 - Jun 1980

Secondary school diploma

Statistics

Experience

Total positions 11

Experience in Retail 27.5 y

Avg length 4 y 1 m

Longest experience 23 y 7 m

Expertise

Recent roles Interim Affiliate & Partner Marketing Manager, Affiliate-Marketing Consultant, Performance Marketing Manager

Main industries Retail, Fashion, Transportation

Main business areas Marketing, Information Technology, Project Management

Qualifications

Profile

Created

June 2024

Last Update

June 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Beate based?

Beate is based in Schlangenbad, Germany and prefers 100% remote projects.

What languages does Beate speak?

Beate speaks the following languages: English (Advanced), German (Elementary).

How many years of experience does Beate have?

Beate has at least 29 years of experience. During this time, Beate has worked in at least 11 different roles and for 9 different companies. The average length of individual experience is 3 years and 8 months. Note that Beate may not have shared all experience and actually has more experience.

What roles would Beate be best suited for?

Based on recent experience, Beate would be well-suited for roles such as: Interim Affiliate & Partner Marketing Manager, Affiliate-Marketing Consultant, Performance Marketing Manager.

What is Beate's latest experience?

Beate's most recent position is Interim Affiliate & Partner Marketing Manager at Cyberport SE.

What companies has Beate worked for in recent years?

In recent years, Beate has worked for Cyberport SE, Cheil Germany GmbH, Samsung Electronics GmbH, DB Vertrieb GmbH, and Publicis Media GmbH.

Which industries is Beate most experienced in?

Beate is most experienced in industries like Retail, Fashion, and Transportation. Beate also has some experience in Energy, Advertising, and Construction.

Which business areas is Beate most experienced in?

Beate is most experienced in business areas like Marketing, Information Technology, and Project Management. Beate also has some experience in Product Development and Strategy.

Which industries has Beate worked in recently?

Beate has recently worked in industries like Retail, Energy, and Advertising.

Which business areas has Beate worked in recently?

Beate has recently worked in business areas like Marketing, Project Management, and Strategy.

What is Beate's education?

Beate attended Stadtwerke Wiesbaden for Commercial apprenticeship as an industrial clerk.

What is the availability of Beate?

Beate is immediately available part-time for suitable projects.

What is the rate of Beate?

Beate's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.