Beate (Müller) Müller-Interim Affiliate & Performance Marketing Manager

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Experience
Interim Senior Affiliate Marketing Manager | MediaMarkt & Saturn | Affiliate and Partner Programs
Publicis Media
- Interim responsibility for the affiliate marketing activities of MediaMarkt and Saturn
- Planning and execution of Q3 activities with a focus on Black Friday preparation
- Management and development of existing partner programs through EasyMarketing
- Expansion and activation of publisher and partner networks
- Project and account management, as well as campaign control and reporting
- Analysis and optimization of performance to increase revenue and efficiency
- Ensuring a smooth handover to internal teams
Senior Affiliate Marketing Consultant | International Partner Management & Publisher Development
E-Rocket
- Responsibility for international affiliate marketing of teppich.de
- Management and development of partner programs in Germany, Austria, the UK, France, Poland, the Netherlands, Spain, and Italy
- Development and implementation of country-specific measures to increase traffic and revenue
- Building, expanding, and activating international publisher and partner networks
- Analysis and optimization of performance and deriving action recommendations
- Close collaboration with networks, publishers, and internal stakeholders
- Identifying new potentials to further develop the affiliate channel and open additional revenue streams
Interim Affiliate & Partner Marketing Manager | Cyberport & Computeruniverse | Affiliate Marketing & Publisher Management
Cyberport SE
- Central contact person for affiliate marketing and price comparison engines
- Management and development of partner programs through AWIN and EasyMarketing
- Development of measures to improve performance and efficiency
- Planning and management of campaigns, as well as expansion of publisher activities
- Project and account management including reporting and performance optimization
- Support in onboarding new employees and knowledge transfer
- Quick adoption of existing processes and structures
Affiliate Marketing Consultant | Samsung Electronics | Strategy, Publisher Management & Performance Optimization
Cheil Germany GmbH
- Consulting and operational support in affiliate marketing for the Samsung partner program
- Analysis and optimization of existing partner programs to increase performance and efficiency
- Expansion of publisher activities and acquisition of new partners
- Development and implementation of strategic measures in the affiliate channel
- Identifying new revenue potentials and sustainable growth opportunities
- Close collaboration with internal teams, networks, and publishers
Performance Marketing Manager | Samsung Electronics | Affiliate, Search, Social & Display
Samsung Electronics GmbH
- Responsibility for cross-channel performance marketing activities of Samsung Electronics
- Management and optimization of the affiliate marketing, search, social ads, and display channels
- Project and agency management, as well as coordination with internal departments
- Implementation and optimization of campaigns to boost performance
- Creation of reports and derivation of action recommendations
- Continuous development of marketing measures and processes
Interim SEA-Manager & Affiliate-Marketing, Performance Marketing Deutsche Bahn
DB Vertrieb GmbH
- Execution of sales, reach, traffic, video, and app install campaigns for regional and long-distance transport via Google Ads, Facebook, Instagram, and YouTube
- Status analysis and interim management of all Deutsche Bahn affiliate programs
- Expansion and execution of traffic and app install campaigns for Qixxit (mobility portal)
- Budget management and accountability
- Campaign development and optimization
- Performance improvement
- Reporting and deriving recommendations for optimization
Interim Performance Marketing Supervisor | Publicis Media | Channel Management & Performance Control
Publicis Media GmbH
- Interim responsibility for cross-channel management of performance marketing activities for various clients
- Main contact for clients and internal SEA, social, and affiliate teams
- Leading and coordinating agency channel units to ensure shared goal achievement
- Monitoring and analyzing KPI development and deriving optimization measures
- Project and account management and advising clients on strategic and operational issues
- Support in taking over and further developing performance channels
- Ensuring efficient processes and smooth collaboration among all stakeholders
Affiliate Marketing Consultant | LichtBlick | Partner Development & Performance Optimization
Lichtblick SE
- Consulting and operational support in affiliate marketing for LichtBlick
- Auditing and optimizing the existing partner program
- Expanding publisher activities and acquiring new partners
- Developing measures to boost performance and efficiency
- Analyzing campaign results and identifying optimization opportunities
- Coaching and supporting internal teams
Interim SEA-Manager & Affiliate-Marketing, Performance Marketing Deutsche Bahn
DB Vertrieb GmbH
- Execution of sales, reach, traffic, video, and app install campaigns for regional and long-distance transport via Google Ads, Facebook, Instagram, and YouTube
- Status analysis and interim management of all Deutsche Bahn affiliate programs
- Expansion and execution of traffic and app install campaigns for Qixxit (mobility portal)
- Budget management and accountability
- Campaign development and optimization
- Performance improvement
- Reporting and deriving recommendations for optimization
Online Marketing for UK Mail-Order Retailers
BBR Associates GmbH
- Setting up, ongoing management, and optimization of search engine and affiliate marketing for UK fashion online shops (e.g., Boden, Charles Tyrwhitt, Crew Clothing)
- Budget recommendation and management
- Developing and optimizing existing campaigns
- Increasing performance and revenue
- Reporting and deriving recommendations for optimization
- Managing the DACH market
Software Product Management
Aareon AG
- Participation in building the internet service portal mareon.com for the real estate and construction industry
- Conceptual product development
- Creation of functional specifications (requirements documents)
E-commerce project in the international team of a catalog distributor
RS Components GmbH
- Coordination and production of the media catalog and CD-ROM
- Coordination of online advertising campaigns
- Building a multinational website based on Broadvision (Project office Oxford/UK)
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Fashion, Transportation, Advertising, Utilities, and Construction.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Information Technology, Project Management, and Product Development.
Summary
I am a senior online marketing expert with over 20 years of experience in performance marketing, affiliate marketing, and SEA. I help companies and agencies optimize existing marketing activities, build and further develop partner programs, and scale digital sales channels.
Thanks to my many years of experience, I quickly get up to speed on new topics and teams, and I am especially a valuable addition to young teams—as a sparring partner, knowledge carrier, and pragmatic support in day-to-day operations.
Skills
- Networks: Awin, Adcell, Belboon, Easy Marketing
- Ms Office (Word, Excel And Powerpoint)
- Content Management Systems: Typo3, Wordpress
- Google Editor And Google Analytics
- Analysis Tools: Adobe Analytics
- Email Marketing Tools: Active Campaign
- Project Management Tools: Trello, Jira, Etc.
Languages
Education
Stadtwerke Wiesbaden
Commercial apprenticeship as an industrial clerk · Wiesbaden, Germany
Secondary school diploma
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Beate is based in Hofheim, Germany and prefers 100% remote projects.
Beate speaks the following languages: German (Native), English (Advanced).
Beate has at least 21 years of experience. During this time, Beate has worked in at least 11 different roles and for 11 different companies. The average length of individual experience is 2 years and 9 months. Note that Beate may not have shared all experience and actually has more experience.
Based on recent experience, Beate would be well-suited for roles such as: Interim Senior Affiliate Marketing Manager | MediaMarkt & Saturn | Affiliate and Partner Programs, Senior Affiliate Marketing Consultant | International Partner Management & Publisher Development, Interim Affiliate & Partner Marketing Manager | Cyberport & Computeruniverse | Affiliate Marketing & Publisher Management.
Beate's most recent position is Interim Senior Affiliate Marketing Manager | MediaMarkt & Saturn | Affiliate and Partner Programs at Publicis Media.
In recent years, Beate has worked for Publicis Media, E-Rocket, Cyberport SE, Cheil Germany GmbH, and Samsung Electronics GmbH.
Beate is most experienced in industries like Retail, Fashion, and Transportation. Beate also has some experience in Advertising, Utilities, and Construction.
Beate is most experienced in business areas like Marketing, Information Technology, and Project Management. Beate also has some experience in Product Development.
Beate has recently worked in industries like Advertising, Utilities, and Retail.
Beate has recently worked in business areas like Marketing and Project Management.
Beate attended Stadtwerke Wiesbaden for Commercial apprenticeship as an industrial clerk.
Beate is immediately available part-time for suitable projects.
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Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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