Tim R.-Senior Consultant, Full Funnel (Paid) Media, Marketing Analytics, MBA, M.Sc.
Check rate
Experience
Marketing Measurement & Attribution Auditor
Redcare Pharmacy
Results:
- Identified weaknesses in the MMM setup and attribution as a whole
Responsibilities:
- Audits of Marketing Mix Modelling, Multi-Touch-Attribution, Incrementality Testing
Channels & Tools: SEA, Affiliate, TV, Adtriba MTA & MMM, Google Meridian MMM
SEO, Brand & Digital Paid Media Auditor
Peek & Cloppenburg Düsseldorf
Results:
- Developed a growth-oriented SEO & Paid Media strategy
Responsibilities:
- Audits of SEO, Digital Brand Pull, Digital Paid Media
Channels & Tools: SEO, SEA, Social Paid, Display, Online Video, Affiliate, Looker BI
Growth Marketing Consultant
JPMorgan Chase
Strategic analysis and consulting in the areas of advertising creatives, Multi-Product Growth, Growth Systems & Technology
Results:
- Uncovered strong optimization potential in advertising creatives and tracking
Responsibilities:
- Strategic analysis and consulting on Growth Marketing Creatives, Tech, Channels
Channels & Tools: SEA, Social Paid, Display, Online Video, Affiliate, AppsFlyer, Amplitude
Growth Marketing Consultant
JPMorgan Chase
Interim Management Growth Marketing Germany, Budget Planning & Performance Forecasting, Marketing Governance
Results:
- Forecasting and budget planning for a successful German launch
Responsibilities:
- Business case calculation, Marketing (Tech) Governance, Project Management
Channels & Tools: SEA, Social Paid, Display, Online Video, Affiliate, AppsFlyer, Amplitude
Media Attribution & Full Funnel Media Auditor
P&C
- Identified attribution and media opportunities with seven-figure potential
- Conducted audits of MMM, MTA, ROPO
- Developed full funnel omnichannel media strategy
- Managed channels: SEA, Social Paid, Display, Online Video, Affiliate, TV, OOH, Print, Radio, CRM
Channels & Tools: Sellforte, Looker
External Digital Marketing Auditor
Allnatura
- Uncovered annual contribution margin potential in the six-figure range
- Analyzed and strategized online marketing channels and attribution
- Managed channels: SEA, SEO, Affiliate
Channels & Tools: Econda Web Analytics
External Campaign & Performance Marketing Manager
Amiva
- Executed full funnel online brand launch with positive brand lift study
- Planned digital media and managed campaigns
- Performed marketing and web analytics
- Managed channels: YouTube Ads, Pinterest Ads, Meta Ads, Display, Native
Channels & Tools: etracker
External Performance Marketing Consultant
Gorilla Sports / Maxxus
- Achieved significant optimization and scaling of Google Search and Shopping
- Analyzed and strategized performance marketing operations in Germany
- Managed channels: Google Search & PLA, Affiliate, Meta Ads, Display, SEO
Channels & Tools: Google Analytics, Excel
External E-Com Marketing Consultant
s.Oliver / comma / Liebeskind
- Insourced paid social and optimized tracking and attribution
- Conducted full funnel workshops
- Provided strategic and operational consulting in digital performance and branding
- Managed channels: Meta Ads, Google Ads, Pinterest Ads, Display, Affiliate, SEO
Channels & Tools: Paid Social, Criteo, Exactag MTA, Econda, GA360, Adjust
External Digital Performance Marketing Consultant
Esprit
- Delivered positive contribution margins across all channels
- Insourced social ads
- Provided strategic and operational consulting in digital performance and branding
- Managed channels: Meta Ads, Google Search & PLA, Display, Native, SEO
Channels & Tools: Criteo, RTB House, Excel
Inhouse Teamlead Performance Marketing & CRM
Snipes Group
- Achieved year-on-year growth with reduced budget
- Prepared insourcing of SEA and CRM revamp
- Led strategic and operational performance and retention teams
- Managed channels: Google Search & PLA, Meta Ads, Display, Affiliate, Email
External E-Commerce & Online Marketing Analyst
Breuninger
- Introduced holistic online shop KPI and startup spinoff reporting
- Performed analysis, reporting, and consulting for online shop and marketing
- Managed channels: Direct Response TV, Retargeting
Channels & Tools: Criteo & RTB House Retargeting, Econda, Big Query, Excel
External Social Media Specialist
C&A
- Halved costs of Meta performance campaigns while improving performance
- Directed external agency in campaign execution, analysis, and reporting
- Managed channels: Meta Ads, YouTube Ads
Channels & Tools: Organic Instagram & Facebook, Adobe Analytics
Inhouse Online Marketing & Product Lead
OPUS / someday
- Achieved double-digit profitable e-commerce growth and insourced SEA and Meta Ads
- Led performance marketing and online shop optimization and BI
- Managed channels: Google Search & PLA, Meta Ads, Display, Email, SEO
External Product Owner
OPUS / someday
- Implemented new online shop checkout and established Scrum and Kanban
- Introduced product owner role and managed projects
- Conducted web analytics
Inhouse COO
HomeToGo
- Developed pre-launch to €6 million financing
- Built and led product and operations teams of over 10 members
External Mobile Marketing Manager
Spyke Media
- Successfully scaled performance campaigns in Italy and Mexico
- Managed programmatic display campaigns (RTB) for mobile subscription models
- Managed channels: Display
Inhouse COO
ClipFlip
- Multiplied and diversified revenue and completed successful funding round
- Led product and operations teams of over 10 members
Inhouse COO
Erdbeerlounge
- Nearly doubled visits in six months and launched a fashion price search engine
- Led product, business development, marketing, and community teams
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Fashion, Sport, Tourism, Information Technology, and Banking and Finance.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Product Development, Operations, Business Intelligence, Project Management, and Finance.
Summary
Senior Consultant, Full Funnel (Paid) Media, Marketing Analytics, MBA, M.Sc.
Digital Marketing
15+ years focused on Paid (Performance) Media, Tracking, Attribution, SEO
E-Commerce
10+ years focused on Conversion Optimization and Web Analytics
Product Owner
4 years Backend/Web/App, up to 20+ developers, Scrum & Kanban
Leadership
3 years of operational team leadership, in-housing projects, 3x Startup COO
- Identified weaknesses in the MMM setup and attribution as a whole
- Uncovered strong optimization potential in advertising creatives and tracking
- Developed a growth-oriented SEO & Paid Media strategy
- Forecasting and budget planning for a successful German launch
- Identified attribution and media opportunities with seven-figure potential
- Uncovered annual contribution margin potential in the six-figure range
- Significant Google Search/Shopping optimization & scaling
- Full funnel online brand launch, positive brand lift study
- In-housed Social Media Performance, optimized tracking & attribution
- Positive contribution margins across all channels, in-housed Social Ads
- Introduced holistic online shop KPI & start-up spinoff reporting
- Halved the costs of Meta performance campaigns while improving performance
- YoY growth with less budget, preparation for SEA in-housing & CRM revamp
- Double-digit and profitable E-Com growth, SEA & Meta Ads in-housing
- Successful development from pre-launch to EUR 6 million in funding
- Multiplied and diversified revenue, successful funding round
Skills
- Digital Marketing: 15+ Years Paid Media, Reporting & Analytics, Martech, Tracking, Attribution
- 360° Media: Agency/In-House/Consulting, Performance/Brand/Organic/Crm, Web/App/Offline
- Product Owner: 5 Years Backend/Web/App, Cro, Web Analytics, Waterfall/Scrum/Kanban
- Tech: Cdps, Crms, Feeds, A/B Testing, Tag Managers, Html/Css/Js, Gen Ai, Mta, Mmm
- Leadership: 3x Startup Coo, Teamlead, Entrepreneur, International Experience
- Sea
- Seo
- Paid Social
- Display
- Online Video
- Affiliate
- Offline Ads
- Marketing Mix Modelling (Mmm)
- Multi-Touch-Attribution (Mta)
- Incrementality Testing
- Ropo
- Full Funnel Omnichannel Media Strategy
- Conversion Optimization
- Web Analytics
- Tracking
- Attribution
- Marketing Analytics
- Product Ownership
- Scrum
- Kanban
- Team Leadership
- In-Housing Projects
- Google Meridian Mmm
- Adtriba Mta & Mmm
- Appsflyer
- Amplitude
- Looker Bi
- Sellforte
- Econda Web Analytics
- Google Analytics
- Excel
- Youtube Ads
- Pinterest Ads
- Meta Ads
- Etracker
- Google Ads
- Criteo
- Exactag Mta
- Econda
- Ga360
- Adjust
- Rtb House
- Native Ads
- Big Query
- Direct Response Tv
- Adobe Analytics
Languages
Education
London College of Fashion
Executive MBA, Fashion · Fashion · London, United Kingdom
Indian Institute of Management Indore
Post Graduate Programme · Management · Indore, India
Uni Münster
M.Sc. · Marketing & Strategic Management · Münster, Germany
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Tim is based in Düsseldorf, Germany and can operate in on-site, hybrid, and remote work models.
Tim speaks the following languages: German (Native), English (Advanced).
Tim has at least 12 years of experience. During this time, Tim has worked in at least 16 different roles and for 17 different companies. The average length of individual experience is 1 year and 7 months. Note that Tim may not have shared all experience and actually has more experience.
Based on recent experience, Tim would be well-suited for roles such as: Marketing Measurement & Attribution Auditor, SEO, Brand & Digital Paid Media Auditor, Growth Marketing Consultant.
Tim's most recent position is Marketing Measurement & Attribution Auditor at Redcare Pharmacy.
In recent years, Tim has worked for Redcare Pharmacy, Peek & Cloppenburg Düsseldorf, JPMorgan Chase, P&C, and Allnatura.
Tim is most experienced in industries like Retail, Fashion, and Sport. Tim also has some experience in Tourism, Information Technology, and Advertising.
Tim is most experienced in business areas like Marketing, Product Development, and Operations. Tim also has some experience in Business Intelligence, Project Management, and Finance.
Tim has recently worked in industries like Retail, Sport, and Fashion.
Tim has recently worked in business areas like Marketing, Finance, and Project Management.
Tim holds a Master in Fashion from London College of Fashion and a Master in Marketing & Strategic Management from Uni Münster.
Tim is immediately available full-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 17 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Similar freelancers
Discover other experts with similar qualifications and experience
Linda S.
Sonja G.
Roxana B.
Jennifer K.
Christian H.
Peer W.
Daniel R.
Philip E.
Hans F.
Timo D.
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Marketing Measurement & Attribution Auditor
Shahram D.
Hong F.
Felix D.
Kai T.
Dmitry P.
Gudrun A.
Torsten F.
Markus L.
Jasmin G.
Stefan B.
Nearby freelancers
Professionals working in or nearby Düsseldorf, Germany
Amit S.
Thomas K.
Elif A.
Alexander F.
Patrick L.
Alwin F.
Peter S.
Felix B.
Nikita K.
Fadi S.
