Find the perfect E-Commerce Specialists in Germany in minutes from over 15,000 CVs with the power of AI.
For Shopify, Magento, and WooCommerce work, for marketplace setups on Amazon or eBay, and for shop optimisation across catalog, checkout, and feeds. Get fast, precise matching with vetted, available freelancers.
About the role
What they do
An E-Commerce Specialist keeps the online sales setup working end to end. That can mean setting up or improving a webshop, shaping product data, managing content, fixing conversion blockers, and making sure the customer journey from landing page to checkout is clear and stable. In many companies, the role is close to what some call an e-commerce manager or online store manager.
Typical deliverables
- Shop audits with clear fixes for navigation, product pages, and checkout
- Product catalogue structure, attributes, and merchandising rules
- Marketplace listings for channels such as Amazon or eBay
- SEO-ready product content and feed clean-up for campaigns and ads
- Reporting on traffic, conversion, basket behaviour, and drop-off points
Core skills
A strong E-Commerce Specialist understands both the commercial side and the technical side. They work comfortably with CMS and shop systems, analytics, feed management, tracking setup, and basic integrations with ERP, PIM, CRM, or payment providers. They also know how to prioritise fast wins without breaking the customer experience.
- Shop platforms, product data, and category logic
- Conversion rate thinking and customer journey analysis
- Content handling for product pages, banners, and promotions
- Coordination with developers, design teams, and performance marketers
When to bring one in
Companies often bring in a freelance E-Commerce Specialist when a shop launch is close, an existing store underperforms, or internal teams need extra hands for a peak season, replatforming, or marketplace expansion. In Germany, this is common for retailers, consumer brands, B2B wholesalers, and manufacturers selling directly to customers. Freelance support works well when the project needs focused execution, but not a permanent full-time hire.
Tools and setups
The exact stack depends on the business, but the work often revolves around Shopify, Magento, WooCommerce, Shopware, or similar systems. Add-on tools may include Google Analytics, Tag Manager, Search Console, feed tools, A/B testing tools, and marketplace dashboards. A good professional can move between operational shop work and structured collaboration with marketing, IT, and operations.
What good looks like
Strong E-Commerce Specialists do not just update content. They spot friction in the buying process, keep product data clean, and turn platform issues into clear actions. They write well enough for commercial pages, understand the limits of the tech stack, and know when to push for a redesign, a data fix, or a process change. They are reliable in remote work, but also comfortable joining on-site workshops when the team needs alignment.
Meet FRATCH E-Commerce Specialists
Fadi Shoaa
AI Engineer | Microsoft Fabric | Data Engineering | Enterprise AI | Document AI
Last position:
Development of a production-ready Enterprise Document AI & Recommendation Platform at Freelancer
- Development of a production-ready enterprise AI solution for the automated processing of invoices and business documents
- Integration of Azure AI Document Intelligence and LLM technologies into existing company processes
- Development of robust REST APIs for automated document processing and system integration
- Extraction, validation, and storage of structured invoice data in Azure SQL as a foundation for analytics and machine learning models
- Development of an AI-based recommendation engine with machine learning and deep learning to generate personalized product recommendations based on historical purchase data
- Implementation of logging, monitoring, error handling, and validation mechanisms for stable production operations
- Collaboration with business teams to define business rules and integrate the solution into existing enterprise processes
Technologies: Python, Azure AI Document Intelligence, Azure OpenAI, Azure SQL Database, REST APIs, Machine Learning, Deep Learning, OCR, Pandas, JSON, Workflow Automation
Gudrun Aydt
Retail & E-Commerce Transformation | Omnichannel Growth | Program & PMO Leadership
Last position:
Project: Consulting & design of programmatic print / donor communication at Kindernothilfe e.V.
Project: Consulting & design of programmatic print / donor communication Activities:
- Analyzing existing print marketing materials and donor communication
- Developing a new thank-you letter and dialogue marketing concept
- Advising on emotional and target-group-appropriate donor messaging
- Designing an omnichannel marketing mix for online and offline
- Aligning print, email, and CRM communication as part of new marketing processes
- Supporting the introduction of new communication workflows around the future email software
- Creating briefing materials and campaign approaches for different target groups
- Researching, selecting, and managing suitable printing and production service providers
- Advising on personalization and automation options in programmatic print
Technical implementation:
- Aligning print and digital processes
- Managing external service providers and printing partners
- Supporting integration of new marketing and communication processes
Reporting:
- Analyzing existing response mechanisms
- Assessing optimization potentials in donor communication
- Making recommendations to improve effectiveness, personalization, and efficiency Markets: Germany [link]
Vadim Bünger
E-Commerce Consultant & Product Owner
Last position:
Dozent Applied AI at Digital Institut des Mittelstands GmbH
- Instructor for applied AI in the courses "AI Implementation Architect" and "AI Business Innovator"
- Running remote training sessions to qualify participants as "AI Implementation Architect" and "AI Business Innovator"
- Building n8n-based automations for the Digital Institut des Mittelstands
Alexander Uhde
Agency & Digital Consultant
Last position:
Agency & Digital Consultant at JANUS DIE WERBEMANUFAKTUR
- Digital Marketing
- E-Commerce Consulting
- LinkedIn Marketing
- Google Marketing
- Search Engine Optimization (SEO)
- Web Project Management
Nazanin Hemmati
E-Commerce & Marketing Consultant
Last position:
E-Commerce & Marketing Consultant at Freelance
- Built and optimized Shopify storefronts end-to-end: setup, UX flow, analytics, and Go-To-Market Strategy (GTM) conversion tracking.
- Implemented Klaviyo for segmentation and lifecycle automations (welcome, abandoned-cart, post-purchase, win-back).
- Planned and executed full-funnel acquisition and retention programs across Meta, Google, TikTok, and email channels.
- optimized campaign performance and ROAS through A/B testing, refined audience targeting, and ongoing conversion-rate improvements.
- Supported brand-building efforts through content planning, campaign calendars, and on-site optimization.
- Key project: Lucky Bambino Studios, a creative streetwear concept where I led digital strategy, e-commerce setup, and performance marketing.
Timo Daedrich
External Consultant for E-Commerce and Online Shops
Last position:
External Consultant for E-Commerce and Online Shops at Wörner Medizinprodukte und Logistik GmbH
- Project leadership for the relaunch of the B2B online shop based on SAP Commerce (formerly Shopware 5)
- Coordination of internal and external resources
- Stakeholder management and requirements management
- Support in the functional concept design of features
- Creation of project reports and running SteerCo meetings
- Leading and moderating regular meetings and alignments
- Consulting on the company's e-commerce strategy
- Sparring partner for the Head of E-Commerce
Stefan Mironczyk
E-Commerce Marketing Manager
Last position:
E-Commerce Marketing Manager at nal von minden GmbH
Content management and SEO: creating and managing content in the online shop (Magento) on self-diagnostics.com. Performing search engine marketing (SEO & SEA) including Sistrix SEO analyses, on-page optimizations, performance and competitor analyses.
SEO optimizations: carrying out technical SEO audits and optimizations, post-relaunch SEO measures such as redirect management, link building, meta descriptions, and sitemap management. Ensuring shop indexing and optimizing for Google Core Web Vitals and Page Experience.
Sales promotion measures: planning and implementing actions to increase visibility and sales volume, including up-selling and cross-selling strategies.
Google and Amazon management: configuring and managing the Google Merchant Center for different markets, optimizing pay-per-click campaigns (PPC) as well as product listings on Amazon and eBay.
Andreas Hartleb
Senior IT Project Manager, E-Commerce Expert, Solution Architect, Agile Coach
Last position:
Business Owner / PIC for SMB B2B eStore / Product Owner at SAMSUNG
- Channel management for the SMB B2B eStore
- Strategic implementation and ongoing development
- Marketing and commercial design of the channel
- Technologies: SAP Hybris, SAP N-ERP
René Schädlich
Digital Marketing & eCommerce - Expert
Last position:
Head of Marketing & Communication at infoteam Software AG
Marharyta Vitiuk
E-commerce Operations Specialist / Team Lead
Last position:
E-commerce Operations Specialist / Team Lead at KMA.biz
- Built and led a team of 10, creating training materials and structured workflows that improved efficiency and accountability.
- Streamlined processes and introduced weekly reporting, shortening workflows and reducing issue resolution times.
- Coordinated cross-functional projects, including the development of Telegram bots that automated customer interactions and key tasks.
- Launched 100+ new SKUs in Nutra and Cosmetics, contributing to monthly revenue growth to over €1.5M.
Corbinian Schedlbauer
Interim Head of E-Commerce | Expert in E-Commerce Growth Strategies | Digital Marketing
Last position:
Interim Head of E-Commerce | Expert in E-Commerce Growth Strategies | Digital Marketing at Freelancer
- Juwelier Goldkleid: Built and launched a dropshipping store with automated product and inventory updates for approximately 14 000 SKUs.
- Pranosh Food GmbH: Strategic consulting and relaunch of online shop [link]
- Malu Nutrition GmbH: Strategic consulting and further development of online shop [link] to drive growth.
- FUNQ’ Liquids S.L.: Interim Head of E-Commerce; achieved 100 % MoM revenue growth for four consecutive months during a five-month project.
- Plan.Net & Porsche AG: Business consultant for data-driven marketing services; built a data-driven always-on ecosystem in display advertising; awarded the GWA MarTech Award 2023.
- Ecomex GmbH: Teacher/instructor for webshops and e-commerce.
- Honest Catch GmbH: Strategic consulting, webshop relaunch, ERP-system implementation, process optimization, category and price analysis, performance marketing agency controlling, and rebranding support; nominated for the K5 Shop Award in Food & Delivery, Start Up, and Sustainability.
- Snaccidents GmbH: Strategic consulting, webshop relaunch and ongoing development; achieved 600 % YoY revenue growth; nominated for the K5 Shop Award in Food & Delivery.
- Planet Plant-Based GmbH: Strategic consulting, webshop relaunch and ongoing development; achieved 59 % YoY revenue growth.
- Blackeight GmbH: Strategic consulting for newsletter marketing and KPI tracking.
- Pumpkin Organics GmbH: Development and implementation of e-commerce strategy, building and development of digital sales and marketing channels; achieved 47 % YoY revenue growth.
- Pangu GmbH: Strategic consulting for performance marketing, newsletter marketing and KPI tracking.
Jasmin Kirst
Digital / E-Commerce Consultant
Last position:
Digital / E-Commerce Consultant at jasminkirst.de
- Holistic consulting for e-commerce companies and retailers
- Planning, implementation, and analysis of online and performance marketing activities
- Developing and optimizing e-commerce strategies
- Conversion and process optimizations, user experience, and usability testing
- Conducting workshops and seminars
- Developing sustainability strategies and concepts
Bernd Maisenbacher
Senior Digital Marketing Advisor and eCommerce Consultant
Last position:
Senior Digital Marketing Advisor and eCommerce Consultant
- More than 20 years of experience in optimizing digital business models, multichannel marketing strategies, traffic generation and conversion optimization.
- Developed a unique perspective across various industries and their challenges by working in multiple roles throughout the career.
- Service portfolio includes strategic alignment of all marketing disciplines (digital and analogue) to target groups, goals and KPIs.
- Analysis and optimization of all existing marketing channels, including SEA, SEO, TV, social media, display and affiliate.
- CRM focus on identification of cross-selling potential, expansion of customer lifetime value and strategies to minimize churn.
- Data-based marketing: tracking and analyzing all possible data across the user journey.
- Setup and implementation of new technologies such as advanced tracking methods (Server2Server), BI/web controlling and AI tools.
- Operational and strategic know-how in all marketing disciplines.
- Strong team player, developing new marketing potential collaboratively and sharing know-how at any time.
- Troubleshooting complex marketing and business problems in a structured and efficient manner.
- Coaching and development of employees, including onboarding, offboarding and recruitment of new team members.
- Experience across industries such as retail/eCommerce, telecommunication, entertainment, insurance, industrial manufacturing and digital agencies.
- Worked with or for customers and employers including Kind, Telefónica, Payback, Allianz, Home Shopping Europe, Amazon Prime Video, Maxdome, PosterXXL, Sky, Klickparts.com and Ration1.de.
- Experience in B2C, B2B and B2B2C projects.
Erik Trinkaus
Managing Director & Founder
Last position:
Managing Director & Founder at Dasqualitätssiegel.de
Development and operation of an independent trust seal service for e-commerce products Building testing, licensing, and trust processes for brands in online retail Advising e-commerce brands on product trust, product presentation, and trust-building communication Strategic development and operational management of the business model
Martin Sperling
Senior Consultant
Last position:
Senior Consultant at COSMO CONSULT Unternehmensgruppe
- Consulting and operational project management for e-commerce with a focus on shop tech
- Microsoft Dynamics Business Central and Shopify
Discover over 15,000 top freelancers
E-Commerce Specialists statistics
Aggregated from the professional profiles of matched freelancers.
Experience
20 years
Position duration
3 years
Positions per freelancer
12
Top business areas
Marketing, Project Management, Information Technology
Top industries
Retail, Advertising, Information Technology
Certification focus areas
Project Management, Information Technology, Marketing
Bachelor's degree or higher
73%
Master's degree or higher
33%
Doctorate
7%
Certifications per freelancer
2
Most common languages
German, English, Spanish
Speak two or more languages
89%
Daily Rate Distribution
The chart shows how the daily rates of freelancers in this role are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Average rates for E-Commerce Specialists & Seniority distribution
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Frequently Asked Questions
Questions in mind? Get key insights about FRATCH
A E-Commerce Specialist improves the parts of an online sales setup that affect revenue and usability. That usually includes shop structure, product data, content, checkout flow, tracking, and channel support for marketplaces or paid campaigns. The exact scope depends on whether the company needs launch support, optimisation, or ongoing shop management.
Look for someone who understands shop platforms, analytics, product data, and conversion-focused content. The best E-Commerce Specialists can work with both business teams and technical teams, without losing sight of the customer journey. Experience with feed management, tracking, and basic integration work is often a strong sign.
An online marketing manager focuses more on traffic generation, while a webshop manager often owns daily shop operations. An E-Commerce Specialist usually sits between those areas and works on the store itself, the product experience, and the commercial setup. In smaller teams, one person may cover all three titles, but the work is not identical.
A freelancer makes sense when the need is project-based, urgent, or tied to a specific change such as a relaunch, migration, or marketplace rollout. That is also common when the team already has internal staff but lacks specialist support for a defined period. A freelance E-Commerce Specialist can start quickly and focus on execution.
Most E-Commerce work can be done remotely, especially if the setup, data, and communication are well organised. On-site time helps when the project involves workshops, product team alignment, or deep coordination with operations and IT. For companies in Germany, a mix of remote work and occasional on-site sessions is often practical.
That depends on the stack, but common systems include Shopify, Magento, WooCommerce, and Shopware. Knowledge of analytics tools, tag management, feed tools, and integrations with ERP or PIM systems is often valuable too. The key is not the brand name alone, but the ability to work cleanly across the full setup.
Check the quality of the shop changes, the clarity of the product content, and the logic behind the improvements. A strong online store manager or E-Commerce Specialist explains trade-offs, documents changes, and connects their work to measurable business goals without overcomplicating the process. Ask for examples of audits, relaunch work, or problem-solving in real shop environments.
Freelancers should expect a mix of operational tasks and stakeholder coordination, often with fast-moving priorities. An e-commerce manager assignment may cover content, process fixes, platform work, and coordination with marketing or IT. Clear access to systems, decision makers, and data makes the work much smoother.
The average hourly rate for E-Commerce Specialists in Germany is 94 €, which corresponds to a daily rate of about 755 € based on an 8-hour working day.
Of the freelancers working as E-Commerce Specialists in Germany, 73% hold at least a Bachelor's degree, 33% hold at least a Master's degree, and 7% hold a doctorate.
On average, freelancers working as E-Commerce Specialists in Germany have 20 years of professional experience, with a single engagement typically lasting around 3 years.
The most common languages among freelancers working as E-Commerce Specialists in Germany are German (100%), English (89%), and Spanish (17%).
The most common industries among freelancers working as E-Commerce Specialists in Germany are Retail (100%), Advertising (67%), and Information Technology (61%).
The most common business areas among freelancers working as E-Commerce Specialists in Germany are Marketing (100%), Project Management (83%), and Information Technology (72%).
FRATCH E-Commerce Specialists main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a Free Demo
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Philipp Thomaschewski
FRATCH CEO
