Katharina Hinkel-E-Commerce Marketing Specialist. Consulting, strategy & execution.
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Experience
E-Commerce Marketing Specialist
NICOLAI GmbH
- Management and steering of performance channels as well as development of growth and profitability strategies
Freelancer
hinkel-commerce.de
Senior Marketing Consultant
Effektiv Online Marketing GmbH
- Identifying potential and deriving concrete measures to improve results in a sustainable way
- Consulting & coaching teams and clients on strategy, goal achievement, and profitability
- Planning and moderating workshops as well as strategic sparring sessions
- Operationally: usability, SEO, GEO, SEA, social ads (Meta)
Lead of Performance Marketing & Marketing Controlling
Connox GmbH
- Leadership (professional and disciplinary responsibility)
- Management of performance channels (SEA, Shopping, SEO, GEO, affiliate, price comparison portals, social ads)
- Development of growth and profitability strategies
- Creation of dynamic pricing strategies with Patagona
- Optimization of the customer journey & website usability
- Budget planning and forecasting
- Controlling and business analytics
Head of Marketing
Connox GmbH
- Leadership (professional and disciplinary responsibility)
- Search engine optimization (SEO)
- Marketing management & strategy
- Budget planning and forecasting
- Controlling and business analytics
- Optimization of the customer journey & project management
Business Development (Performance)
Connox GmbH
- Leadership (functional and disciplinary responsibility)
- Management of performance channels (SEA, Shopping, SEO, Affiliate, price portals, social ads)
- Budget planning and forecasting
- Controlling and business analytics
- Optimizing the customer journey & project management
Marketing Lead
Connox GmbH
- Search engine optimization (SEO)
- Development and implementation of internationalization strategies
- Identification of new sales channels and management of agencies
- Project management
- Controlling & leadership (functional responsibility)
Online Marketing Manager
Effektiv Online Marketing GmbH
- SEO, SEA, Google Shopping, feed management
- Google Analytics controlling & coaching
- CRO & user experience
Clerk with a focus on marketing
Dirk Rossmann GmbH
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Professional Services, and Advertising.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Business Intelligence, Strategy, Finance, Project Management, and Sales.
Summary
16+ years in online marketing | 10+ years in e-commerce | 9+ years in leadership (Connox GmbH)
I support online shops (1-20 million euros in revenue) in scaling their marketing in a structured way, unlocking performance potential, and building sustainable growth. Data-driven, efficient, and with a clear focus on profitability and healthy revenue growth.
My website: hinkel-commerce.de
What I help with:
No clear growth plan? I develop practical strategies, roadmaps, and forecasts.
Performance stagnating? I identify bottlenecks and optimize channels systematically.
Profitability under pressure? I analyze cost structures, contribution margins, and channel profitability, and optimize for sustainable profit instead of revenue alone.
Budget being used inefficiently? I bring structure to controlling, tracking, and budget management.
I also offer coaching, feel free to reach out directly.
Skills
- Performance Marketing Strategy & Execution
- Business Analytics, Marketing Controlling
- E-Commerce Consulting, Strategy & Execution
- Sea & Shopping
- Seo/Geo
- Usability
- Social Ads (Meta Ads)
- Crm & Automation Strategies
Languages
Education
Multi Media Vocational School
Marketing Communications Clerk · Marketing Communication · Hanover, Germany
IGS Langenhagen
Abitur · Langenhagen, Germany
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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