Katharina Hinkel-E-Commerce Marketing Specialist. Consulting, strategy & execution.
Check rate
Experience
E-Commerce Marketing Specialist
NICOLAI GmbH
- Management and steering of performance channels as well as development of growth and profitability strategies
Freelancer
hinkel-commerce.de
Senior Marketing Consultant
Effektiv Online Marketing GmbH
- Identifying potential and deriving concrete measures to improve results in a sustainable way
- Consulting & coaching teams and clients on strategy, goal achievement, and profitability
- Planning and moderating workshops as well as strategic sparring sessions
- Operationally: usability, SEO, GEO, SEA, social ads (Meta)
Lead of Performance Marketing & Marketing Controlling
Connox GmbH
- Leadership (professional and disciplinary responsibility)
- Management of performance channels (SEA, Shopping, SEO, GEO, affiliate, price comparison portals, social ads)
- Development of growth and profitability strategies
- Creation of dynamic pricing strategies with Patagona
- Optimization of the customer journey & website usability
- Budget planning and forecasting
- Controlling and business analytics
Head of Marketing
Connox GmbH
- Leadership (professional and disciplinary responsibility)
- Search engine optimization (SEO)
- Marketing management & strategy
- Budget planning and forecasting
- Controlling and business analytics
- Optimization of the customer journey & project management
Business Development (Performance)
Connox GmbH
- Leadership (functional and disciplinary responsibility)
- Management of performance channels (SEA, Shopping, SEO, Affiliate, price portals, social ads)
- Budget planning and forecasting
- Controlling and business analytics
- Optimizing the customer journey & project management
Marketing Lead
Connox GmbH
- Search engine optimization (SEO)
- Development and implementation of internationalization strategies
- Identification of new sales channels and management of agencies
- Project management
- Controlling & leadership (functional responsibility)
Online Marketing Manager
Effektiv Online Marketing GmbH
- SEO, SEA, Google Shopping, feed management
- Google Analytics controlling & coaching
- CRO & user experience
Clerk with a focus on marketing
Dirk Rossmann GmbH
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Professional Services, and Advertising.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Business Intelligence, Strategy, Finance, Project Management, and Sales.
Summary
16+ years in online marketing | 10+ years in e-commerce | 9+ years in leadership (Connox GmbH)
I support online shops (1-20 million euros in revenue) in scaling their marketing in a structured way, unlocking performance potential, and building sustainable growth. Data-driven, efficient, and with a clear focus on profitability and healthy revenue growth.
My website: hinkel-commerce.de
What I help with:
No clear growth plan? I develop practical strategies, roadmaps, and forecasts.
Performance stagnating? I identify bottlenecks and optimize channels systematically.
Profitability under pressure? I analyze cost structures, contribution margins, and channel profitability, and optimize for sustainable profit instead of revenue alone.
Budget being used inefficiently? I bring structure to controlling, tracking, and budget management.
I also offer coaching, feel free to reach out directly.
Skills
- Performance Marketing Strategy & Execution
- Business Analytics, Marketing Controlling
- E-Commerce Consulting, Strategy & Execution
- Sea & Shopping
- Seo/Geo
- Usability
- Social Ads (Meta Ads)
- Crm & Automation Strategies
Languages
Education
Multi Media Vocational School
Marketing Communications Clerk · Marketing Communication · Hanover, Germany
IGS Langenhagen
Abitur · Langenhagen, Germany
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Katharina is based in Langenhagen, Germany and prefers 100% remote projects.
Katharina speaks the following languages: German (Native), English (Advanced), Russian (Elementary).
Katharina has at least 13 years of experience. During this time, Katharina has worked in at least 9 different roles and for 5 different companies. The average length of individual experience is 2 years and 6 months. Note that Katharina may not have shared all experience and actually has more experience.
Based on recent experience, Katharina would be well-suited for roles such as: E-Commerce Marketing Specialist, Freelancer, Senior Marketing Consultant.
Katharina's most recent position is E-Commerce Marketing Specialist at NICOLAI GmbH.
In recent years, Katharina has worked for NICOLAI GmbH, hinkel-commerce.de, Effektiv Online Marketing GmbH, and Connox GmbH.
Katharina is most experienced in industries like Retail, Professional Services, and Advertising.
Katharina is most experienced in business areas like Marketing, Business Intelligence, and Strategy. Katharina also has some experience in Finance, Project Management, and Sales.
Katharina has recently worked in industries like Retail and Advertising.
Katharina has recently worked in business areas like Marketing, Strategy, and Business Intelligence.
Katharina attended Multi Media Vocational School for Marketing Communication.
Katharina is immediately available part-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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