Katharina Hinkel - E-commerce Marketing Specialist. Consulting, Strategy & Execution.

Q: Where is Katharina based?

Katharina is based in Langenhagen, Germany and prefers 100% remote projects.

Q: What languages does Katharina speak?

Katharina speaks the following languages: German (Native), English (Advanced), Russian (Elementary) .

Q: How many years of experience does Katharina have?

Katharina has at least 13 years of experience. During this time, Katharina has worked in at least 9 different roles and for 5 different companies . The average length of individual experience is 2 years and 6 months . Note that Katharina may not have shared all experience and actually has more experience.

Q: What is Katharina's latest experience?

Katharina's most recent position is E-commerce Marketing Specialist at NICOLAI GmbH .

Q: What companies has Katharina worked for in recent years?

In recent years, Katharina has worked for NICOLAI GmbH , hinkel-commerce.de , Effektiv Online Marketing GmbH , and Connox GmbH .

Q: Which industries is Katharina most experienced in?

Katharina is most experienced in industries like Retail , Professional Services , and Advertising .

Q: Which business areas is Katharina most experienced in?

Katharina is most experienced in business areas like Marketing , Business Intelligence , and Strategy . Katharina also has some experience in Finance , Project Management , and Sales .

Q: Which industries has Katharina worked in recently?

Katharina has recently worked in industries like Retail and Advertising .

Q: Which business areas has Katharina worked in recently?

Katharina has recently worked in business areas like Marketing , Strategy , and Business Intelligence .

Recommended expert

Langenhagen, Germany

Check rate

Experience

Jul 2026 - Present

1 month

E-commerce Marketing Specialist

NICOLAI GmbH

Management and control of performance channels as well as development of growth and profitability strategies

Jul 2026 - Present

1 month

Freelancer

hinkel-commerce.de

Nov 2025 - May 2026

7 months

Senior Marketing Consultant

Effektiv Online Marketing GmbH

Identification of opportunities and derivation of concrete actions for sustainable improvement of results
Consulting & coaching for teams and clients on strategy, goal achievement, and profitability
Planning and facilitation of workshops as well as strategic sparring
Operational: usability, SEO, GEO, SEA, social ads (Meta)

May 2022 - Oct 2025

3 years 6 months

Hanover, Germany

Lead of Performance Marketing & Marketing Controlling

Connox GmbH

Leadership (functional and disciplinary responsibility)
Management of performance channels (SEA, shopping, SEO, GEO, affiliate, price portals, social ads)
Development of growth and profitability strategies
Creation of dynamic pricing strategies with Patagona
Optimization of the customer journey & website usability
Budget planning and forecasting
Controlling and business analytics

Jun 2020 - Apr 2022

1 year 11 months

Hanover, Germany

Head of Marketing

Connox GmbH

Leadership (functional and disciplinary responsibility)
Search engine optimization (SEO)
Marketing management & strategy
Budget planning and forecasting
Controlling and business analytics
Optimization of the customer journey & project management

Feb 2019 - Oct 2019

9 months

Hanover, Germany

Business Development (Performance)

Connox GmbH

Leadership (technical and disciplinary responsibility)
Management of performance channels (SEA, shopping, SEO, affiliate, price comparison sites, social ads)
Budget planning and forecasting
Controlling and business analytics
Optimizing the customer journey & project management

Oct 2015 - Feb 2018

2 years 5 months

Hanover, Germany

Marketing Lead

Connox GmbH

Search engine optimization (SEO)
Development and implementation of internationalization strategies
Identification of new sales channels and management of agencies
Project management
Controlling & leadership (technical responsibility)

Dec 2011 - Sep 2015

3 years 10 months

Hanover, Germany

Online Marketing Manager

Effektiv Online Marketing GmbH

SEO, SEA, Google Shopping, feed management
Google Analytics controlling & coaching
CRO & user experience

Jul 2011 - Nov 2011

5 months

Burgwedel, Germany

Clerical employee with a focus on marketing

Dirk Rossmann GmbH

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Professional Services, and Advertising.

Retail

Professional Services

Advertising

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Business Intelligence, Strategy, Finance, Project Management, and Sales.

Marketing

Business Intelligence

Strategy

Finance

Project Management

Sales

Summary

16+ years in online marketing | 10+ years in e-commerce | 9+ years in leadership (Connox GmbH)

I help online shops (1-20 million euros in revenue) scale their marketing in a structured way, unlock performance potential, and build sustainable growth. Data-driven, efficient, and with a clear focus on profitability and healthy revenue growth.

My website: hinkel-commerce.de

What I solve for you:

No clear growth plan? I develop actionable strategies, roadmaps, and forecasts.

Performance stagnating? I identify bottlenecks and optimize channels systematically.

Profitability under pressure? I analyze cost structures, contribution margins, and channel profitability and optimize specifically for sustainable profit instead of pure revenue.

Budget being used inefficiently? I bring structure to controlling, tracking, and budget management.

I also offer coaching, feel free to reach out directly.

Skills

Performance Marketing Strategy & Execution
Business Analytics, Marketing Controlling
E-Commerce Consulting, Strategy & Execution
Sea & Shopping
Seo/Geo
Usability
Social Ads (Meta Ads)
Crm & Automation Strategies

Languages

German

Native

English

Advanced

Russian

Elementary

Education

Aug 2008 - Jun 2010

Multi Media Vocational School

Marketing communications specialist · Marketing communication · Hanover, Germany

Aug 2004 - Jun 2007

IGS Langenhagen

High school diploma · Langenhagen, Germany

Statistics

Experience

Total positions 9

Experience in Retail 8.5 y

Avg length 1 y 5 m

Longest experience 3 y 9 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles E-commerce Marketing Specialist, Freelancer, Senior Marketing Consultant

Main industries Retail, Professional Services, Advertising

Main business areas Marketing, Business Intelligence, Strategy

Qualifications

Profile

Created

July 2026

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Have questions? Find more information here.

Where is Katharina based?

Katharina is based in Langenhagen, Germany and prefers 100% remote projects.

What languages does Katharina speak?

Katharina speaks the following languages: German (Native), English (Advanced), Russian (Elementary).

How many years of experience does Katharina have?

Katharina has at least 13 years of experience. During this time, Katharina has worked in at least 9 different roles and for 5 different companies. The average length of individual experience is 2 years and 6 months. Note that Katharina may not have shared all experience and actually has more experience.

What roles would Katharina be best suited for?

Based on recent experience, Katharina would be well-suited for roles such as: E-commerce Marketing Specialist, Freelancer, Senior Marketing Consultant.

What is Katharina's latest experience?

Katharina's most recent position is E-commerce Marketing Specialist at NICOLAI GmbH.

What companies has Katharina worked for in recent years?

In recent years, Katharina has worked for NICOLAI GmbH, hinkel-commerce.de, Effektiv Online Marketing GmbH, and Connox GmbH.

Which industries is Katharina most experienced in?

Katharina is most experienced in industries like Retail, Professional Services, and Advertising.

Which business areas is Katharina most experienced in?

Katharina is most experienced in business areas like Marketing, Business Intelligence, and Strategy. Katharina also has some experience in Finance, Project Management, and Sales.

Which industries has Katharina worked in recently?

Katharina has recently worked in industries like Retail and Advertising.

Which business areas has Katharina worked in recently?

Katharina has recently worked in business areas like Marketing, Strategy, and Business Intelligence.

What is Katharina's education?

Katharina attended Multi Media Vocational School for Marketing communication.

What is the availability of Katharina?

Katharina is immediately available part-time for suitable projects.

What is the rate of Katharina?

Katharina's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.