Andreas Hartleb - Senior IT Project Manager, E-Commerce Expert, Solution Architect, Agile Coach

Q: Where is Andreas based?

Andreas is based in Uetersen, Germany .

Q: What languages does Andreas speak?

Andreas speaks the following languages: German (Native), English (Intermediate) .

Q: How many years of experience does Andreas have?

Andreas has at least 28 years of experience. During this time, Andreas has worked in at least 17 different roles and for 10 different companies . The average length of individual experience is 2 years and 6 months . Note that Andreas may not have shared all experience and actually has more experience.

Q: What is Andreas's latest experience?

Andreas's most recent position is Business Owner / PIC for SMB B2B eStore / Product Owner at SAMSUNG .

Q: What companies has Andreas worked for in recent years?

In recent years, Andreas has worked for SAMSUNG , Sennheiser , KF Design / remember.de , OnQuality , and Hartleb-Informatik .

Q: Which industries is Andreas most experienced in?

Andreas is most experienced in industries like Retail , Information Technology , and Telecommunication . Andreas also has some experience in Advertising , Professional Services , and Fashion .

Q: Which business areas is Andreas most experienced in?

Andreas is most experienced in business areas like Information Technology , Project Management , and Product Development . Andreas also has some experience in Business Intelligence , Marketing , and Strategy .

Q: Which industries has Andreas worked in recently?

Andreas has recently worked in industries like Information Technology , Retail , and Telecommunication .

Q: Which business areas has Andreas worked in recently?

Andreas has recently worked in business areas like Information Technology , Product Development , and Project Management .

Recommended expert

Uetersen, Germany

Experience

Dec 2024 - Dec 2025

1 year 1 month

Eschborn, Germany

Hybrid

Business Owner / PIC for SMB B2B eStore / Product Owner

SAMSUNG

Channel management for the SMB B2B eStore
Strategic implementation and ongoing development
Marketing and commercial design of the channel
Technologies: SAP Hybris, SAP N-ERP

Jul 2023 - Mar 2025

1 year 9 months

Hanover, Germany

Hybrid

Project Manager, eCommerce Consultant, Solution Architect

Sennheiser

Agile project management and solution architecture for the e-commerce launch of two brands
Planning and management of the global rollout in more than 50 countries
Technologies: Optimizely (Episerver), JD Edwards, Salsify

Aug 2022 - Jun 2023

11 months

Frankfurt, Germany

Hybrid

Project Manager, eCommerce Consultant, Product Owner

SAMSUNG

Team building, agile project management, and stakeholder management
Requirements management (product ownership) for SEG D2C e-commerce projects and marketplace integrations
Technologies: SAP Hybris, SAP N-ERP

Jan 2022 - Jul 2022

7 months

Krefeld, Germany

Hybrid

Project Manager, eCommerce Consultant, Solution Architect

KF Design / remember.de

Agile project management, agency management, stakeholder management
Requirements analysis for an e-commerce shop relaunch
Sparring in solution architecture for the entire IT landscape
Technologies: Shopware, PimCore, proprietary ERP

Sep 2021 - Jan 2022

5 months

Hybrid

Agile Project Manager, Agile Coach, eCommerce Consultant

OnQuality

Integration of marketplace connections to the e-commerce platform
Introduction of agile project approaches and process consulting
Sparring partner & coach for the product owner (analysis, structuring, and cleaning of the product backlog)

Dec 2020 - Oct 2021

11 months

Interim CTO

Hartleb-Informatik

Consulting, design, and setup of the technical infrastructure for IT and product development
Development and implementation of the platform and IT strategy in coordination with management and internal and external IT teams

Apr 2018 - Jul 2020

2 years 4 months

SCRUM Master, Agile Project Manager & Coach

Hartleb-Informatik

Implementation of agile methodologies using SCRUM and Kanban within a waterfall approach
Management of two teams for app development and further development of a middleware layer
Release management for app rollouts
Technologies: iOS, Android, Java, and others

May 2017 - Mar 2018

11 months

Agile Project Manager

Hartleb-Informatik

Expansion and optimization of the eCommerce platform based on the Demandware SaaS solution
Process-oriented integration of backend systems
Agile management of frontend development
Technologies: Demandware, FirstSpirit CMS

Nov 2014 - Apr 2017

2 years 6 months

CTO / Chief Technical Officer

RSF Management GmbH

Management of internal and external IT
Managing the relaunch of Ruleo Alpenland mobile apps and backend systems
Introduction of SCRUM
Coaching development teams
Setting up BI
Ensuring smooth operations

Jan 2014 - Dec 2014

1 year

Senior Solution Architect

Hartleb-Informatik

Rollout of the omnichannel "Click and Collect" strategy at eBay Germany
Integration of multiple merchants into the eBay system landscape (Trading API, LMS, and MIP)
Architecture consulting
Technologies: eBay Trading API, LMS, and others

Jan 2013 - Dec 2013

1 year

Interim Head of eCommerce

Hartleb-Informatik

Building the e-commerce strategy and updating the business plan
Relaunching the shop based on OXID 5 EE
Ensuring smooth operations
Expanding marketing channels
Setting up tracking and reporting
Technologies: OXID, MS Dynamics AX

Jan 2012 - Feb 2013

1 year 2 months

CTO / Chief Technical Officer

Frontline GmbH

Building the internal IT department (insourcing the development)
Implementing an agile approach based on Scrum
Developing the IT strategy
Relaunching the shop system
Building the BI department
Ensuring smooth operations

Jan 2011 - Dec 2011

1 year

Interim Head of IT

Hartleb-Informatik

Finalizing the launch of three e-commerce platforms and transitioning to regular operations
Building the internal IT department
Implementing operational structures and processes
Technologies: OXID, DIVA (MS Dynamics NAV)

May 2009 - Jan 2011

1 year 9 months

Head of Project Management & Frontend Development

NETRADA

Designing and expanding the e-commerce platforms based on the Demandware SaaS system
Integrating proprietary backend systems and payment gateways
Implementing agile methods for project execution
Clients: HUGO BOSS, Tommy Hilfiger, PUMA, Görtz, and Lacoste
Technologies: Demandware, JavaScript, jQuery

Jan 2007 - Dec 2009

3 years

Software Developer & Solution Architect

Hartleb-Informatik

Implementing a new user interface for the Alice HomeTV IPTV platform based on the Alcatel Open Media platform
Technologies: Resin Application Server, JavaScript

Jan 2004 - Dec 2007

4 years

Software Developer, Solution Architect & Agile Project Manager

Hartleb-Informatik

Built and optimized various eCommerce shop systems for SMEs
Technologies: Magento, XT Commerce, OXID

Jul 2003 - Present

22 years 9 months

Self-employed / Freelance Consultant

Hartleb-Informatik

Worked for SAMSUNG, Sennheiser, Telefonica, HUGO BOSS, eBay, Olsen Fashion, CBR e-Commerce, Fressnapf, Hansenet and Kärcher

Jan 2001 - Jun 2003

2 years 6 months

Managing Engineer Retail & Consumer Goods

SinnerSchrader

Technical lead for the Retail & Consumer Goods area
Expanded various eCommerce platforms based on Intershop Enfinity
Clients: Tchibo, Maxbahr, Hapag Lloyd and Discount24.de
Technologies: Intershop Enfinity, Oracle

Oct 1997 - Jan 2001

3 years 4 months

Head of Software Development, Member of Management Board

acht:g – Büro für Kommunikation – André Reifenrath

Established the Websolutions & Services division
Responsible for technical design, software development and operation of various web portals
Clients: GM and Adam Opel AG

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Information Technology, Telecommunication, Advertising, Professional Services, and Fashion.

Retail

Information Technology

Telecommunication

Advertising

Professional Services

Fashion

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Information Technology, Project Management, Product Development, Business Intelligence, Marketing, and Strategy.

Information Technology

Project Management

Product Development

Business Intelligence

Marketing

Strategy

Summary

As an E-Commerce Consultant and Solution Architect with over 20 years of experience, I help companies digitize, modernize, and scale their IT and commerce landscapes.

I hold a degree in Computer Science with a strong development background, and I see myself as a bridge between business, IT, and software development. This combination allows me to assess complex requirements not only conceptually, but also to implement them in a technically sound and realistic way.

I combine my experience from CTO roles, international rollouts, and enterprise e-commerce platforms with agile project management, solid architecture work, and measurable results – strategic, structured, and execution-oriented.

Skills

Personal Focus Areas

E-commerce Consulting / Solution Architecture

Planning And Executing Shop Launches/relaunches
Architecture Of Enterprise E-commerce Landscapes
Solution Architecture, Process And Interface Modeling
Planning And Conducting Software Selection Processes And Pitches
Conceptualizing Usability, Performance, And Conversion Optimizations
Building Tracking And Reporting Solutions And A/b Tests
Development And Expansion Of Bi Solutions

It Management For Web & App Software Development

Managing Internal And External Web And App Development Teams
Interface Between Management, Development, And Stakeholders
Interim It Management / Cto
Building And Organizing Team Structures And Processes
Establishing And Ensuring Smooth Operations
Personnel And Resource Management
Developing And Implementing It Strategies
Budget Responsibility / Project Controlling

Agile Project Management / Agile Coach / Scrum Master

Implementing And Improving Agile Methods Like Scrum And Kanban
Managing External And Coaching Internal Development Teams
Professional Scrum Master (Certified) And Agile Coach
Organizing And Moderating Regular Meetings And Workshops
Troubleshooter / Game Changer

Professional Expertise

Architecture, Planning, And Management Of Web & App Solutions Using E-commerce Systems
Architecture, Planning, And Management Of Web & App Solutions Using Portal Solutions
Architecture, Planning, And Management Of Web & App Solutions Using Erp & Cms Systems

Technical Project Management

Proficient In Common Project Management Methods Like Scrum, Kanban, Pmi Pmbok, Rup, Xp, And More
Proficient In Common Pm And Collaboration Tools Like Confluence, Jira, Miro, Microsoft Teams, And Many Others

Technical Skills

E-commerce Systems: Salesforce Commerce Cloud / Demandware / Intershop Enfinity, Sap Hybris, Shopware, Optimizely (Episerver), Oxid, Ishop, Magento, Xt-commerce, And Shopify
Erp Systems: Microsoft Dynamics Nav And Ax, Mos Tangram, N-erp
Databases: Oracle, Ms Sql, Mysql, Sybase
Software Development: Java (Sun Certified), Php, C++, Javascript

Languages

German

Native

English

Intermediate

Education

Sep 1993 - Oct 1997

Hamburg University of Applied Sciences

Diploma in Computer Science (FH) · Software Engineering · Hamburg, Germany · good

Certifications & licenses

Professional SCRUM Master

Statistics

Experience

Total positions 19

Experience in Retail 25 y

Avg length 2 y 8 m

Longest experience 22 y 8 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Business Owner / PIC for SMB B2B eStore / Product Owner, Project Manager, eCommerce Consultant, Solution Architect, Project Manager, eCommerce Consultant, Product Owner

Main industries Retail, Information Technology, Telecommunication

Main business areas Information Technology, Project Management, Product Development

Qualifications

Highest degree Bachelor

Certifications earned 1

Profile

Created

January 2026

Last Update

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Andreas based?

Andreas is based in Uetersen, Germany.

What languages does Andreas speak?

Andreas speaks the following languages: German (Native), English (Intermediate).

How many years of experience does Andreas have?

Andreas has at least 28 years of experience. During this time, Andreas has worked in at least 17 different roles and for 10 different companies. The average length of individual experience is 2 years and 6 months. Note that Andreas may not have shared all experience and actually has more experience.

What roles would Andreas be best suited for?

Based on recent experience, Andreas would be well-suited for roles such as: Business Owner / PIC for SMB B2B eStore / Product Owner, Project Manager, eCommerce Consultant, Solution Architect, Project Manager, eCommerce Consultant, Product Owner.

What is Andreas's latest experience?

Andreas's most recent position is Business Owner / PIC for SMB B2B eStore / Product Owner at SAMSUNG.

What companies has Andreas worked for in recent years?

In recent years, Andreas has worked for SAMSUNG, Sennheiser, KF Design / remember.de, OnQuality, and Hartleb-Informatik.

Which industries is Andreas most experienced in?

Andreas is most experienced in industries like Retail, Information Technology, and Telecommunication. Andreas also has some experience in Advertising, Professional Services, and Fashion.

Which business areas is Andreas most experienced in?

Andreas is most experienced in business areas like Information Technology, Project Management, and Product Development. Andreas also has some experience in Business Intelligence, Marketing, and Strategy.

Which industries has Andreas worked in recently?

Andreas has recently worked in industries like Information Technology, Retail, and Telecommunication.

Which business areas has Andreas worked in recently?

Andreas has recently worked in business areas like Information Technology, Product Development, and Project Management.

What is Andreas's education?

Andreas holds a Bachelor in Software Engineering from Hamburg University of Applied Sciences.

Does Andreas have any certificates?

Andreas has 1 certificate: Professional SCRUM Master.

What is the availability of Andreas?

Andreas is immediately available for suitable projects.

What is the rate of Andreas?

Andreas's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.