Felix Hofmann - Product Manager

Q: Where is Felix based?

Felix is based in Berlin, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Felix speak?

Felix speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Felix have?

Felix has at least 21 years of experience. During this time, Felix has worked in at least 10 different roles and for 15 different companies . The average length of individual experience is 1 year and 5 months . Note that Felix may not have shared all experience and actually has more experience.

Q: What is Felix's latest experience?

Felix's most recent position is Product Manager at ON Running .

Q: What companies has Felix worked for in recent years?

In recent years, Felix has worked for ON Running , Lotto24 , RoofUz , WIWIN - Nachhaltig investieren , and TLGG .

Q: Which industries is Felix most experienced in?

Felix is most experienced in industries like Information Technology , Telecommunication , and Advertising . Felix also has some experience in Media and Entertainment , Construction , and Real Estate .

Q: Which business areas is Felix most experienced in?

Felix is most experienced in business areas like Product Development , Information Technology , and Marketing . Felix also has some experience in Project Management , Operations , and Strategy .

Q: Which industries has Felix worked in recently?

Felix has recently worked in industries like Telecommunication , Construction , and Real Estate .

Q: Which business areas has Felix worked in recently?

Felix has recently worked in business areas like Product Development , Information Technology , and Operations .

Recommended expert

Berlin, Germany

Experience

Jan 2024 - Dec 2025

2 years

Product Manager

ON Running

Managed D2C e-commerce iOS & Android App’s roadmap and vision
Implemented an agile design process
Managed transition of dedicated teams into squads
Implemented usage tracking and A/B optimization scheme
optimized cross-country ASO & integrated multi-million marketing campaigns

Jan 2024 - Dec 2024

1 year

Product Manager

Lotto24

Launched D2C shop of charity lottery freiheit+ in time
Worked closely with branding and performance marketing to ensure a smooth and effective sales start

Jan 2023 - Present

3 years 3 months

Co-Founder

RoofUz

Optimizing digital processes in a poorly digitized industry
Won "BIM-Löwen" Award
Top 50 European startups (Realty Belgium)
Impact Factory Alumni

Jan 2022 - Dec 2023

2 years

Product Manager

WIWIN - Nachhaltig investieren

Optimized digital processes in a highly regulated market
Led the development process of investment and self-service website with near shore team
Integrated several external services
Tested in a lab & optimized interfaces to increase UX and perceived security

Jan 2021 - Dec 2021

1 year

Product Owner

TLGG

Created the concept of D2C e-commerce store
Researched with various experts to structure the food supplement domain
Created management presentations as a basis for technical and strategical decision making

Jan 2020 - Dec 2021

2 years

Product Manager Retail Apps

Douglas

Led development of iOS and Android Apps
Led 4 SCRUM teams with 40+ headcount
Redesigned Search & Discovery
Executed the migration to new SAP Hybris Backend without any downtime

Jan 2020 - Dec 2020

1 year

Product Manager Customer Experience

interstruct AG

Created outstanding website with innovative UX and order-flow with high CR
Drafted concept of customer self-service portal with user centered statistics and feedback graphics

Jan 2019 - Dec 2019

1 year

Product Owner Digital Services

Eurowings Digital

Managed product teams for Eurowings B2C iOS & Android Apps
Led 3 SCRUM teams in house & from external development partners
Redesigned navigation structure
Optimized store appearance and CR (ASO)
Integrated 3rd party transport services like taxi or train

Jan 2018 - Dec 2019

2 years

Product Manager

mobileJobs GmbH

Increased CR by 28%
Managed various A/B tests

Jan 2018 - Dec 2018

1 year

Product Strategy Manager

Cornelsen Verlag GmbH

Analyzed market & regulations
Compiled different strategies for digital learning in school
Created documents as basis for decision-making on C-level

Jan 2017 - Dec 2017

1 year

Product Owner

Lokalleads GmbH

Structured requirements & data
Created concept & design of B2B backend with UX designers
Managed implementation with developers as PM

Jan 2016 - Dec 2017

2 years

Product Manager Mobile Messenger

IONOS

Launched a secure messenger app for iOS and Android devices
Gained several hundred thousand users in first weeks
Integrated chat-message to SMS feature
Invented RealEmoji messages, featuring animated backgrounds (from celebration to condolence)

Jan 2013 - Present

13 years 3 months

Product Owner Digital Services

A1 Telekom Austria

Led development of B2C Apps Android, iOS, Huawei, Win8Phone & Win10

Jan 2009 - Dec 2013

5 years

Co-Founder & Product Manager Mobile Apps

M47 Interactive

Product and tech lead in a bootstrapped startup
#1 in google ranking
1 million users
Developed a performance-based advertising system

Jan 2005 - Dec 2008

4 years

Product Manager Mobile

Jamba! GmbH

Managed global e-commerce desktop websites
Created the mobile website team and launched in 20+ countries which resulted in turnover increase of 40 million Euro
Managed release planning
Trained country managers
Conducted usability testing (in-house and external)
Executed A/B tests which resulted in CR increase of 48%

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Telecommunication, Advertising, Media and Entertainment, Retail, and Construction.

Information Technology

Telecommunication

Advertising

Media and Entertainment

Retail

Construction

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Product Development, Information Technology, Marketing, Project Management, Operations, and Strategy.

Product Development

Information Technology

Marketing

Project Management

Operations

Strategy

Summary

Distinguished Product Manager/Owner with nearly 20 years of industry experience specialized in digital services, apps, and e-commerce. Successfully delivered projects for prominent German companies like Douglas and Eurowings.

Led and inspired teams of over 40 professionals in the development of highly successful digital products and services. Achieved millions of downloads and contributed to an annual turnover exceeding 1 billion euros.

With a profound understanding of the development process I guide companies in crafting digital services that seamlessly blend functionality with user-friendly design.

Skills

Agile

Scrum
Kanban
Product Owner
Product Management

Tech & Tools

Jira
Confluence
Powerpoint
Word
Excel
Release Management
Data Driven Development
Programming
Database Design
Web
Apps

Design & Ux

Figma
Design Thinking
Ux
User Testing
A/b Testing
Usability
Aso
Seo

Strengths

Ux And Integration Expert
I Specialize In Designing Exceptionally Functional Apps With Clear Ux And Seamless Integration Of Complex Api

Achievements

No Downtime: My Teams Migrated The Sap Douglas Backend Without Any Downtime For Millions Of E-commerce Customers On Ios And Android Apps
1 Million Customers: Word Of Mouth And Search Optimization Created A Massive User Base
#1 Book App: Children's App Was Featured In Apple And Samsung App Stores

Languages

German

Native

English

Advanced

Education

Oct 2001 - Jun 2005

Berlin University of the Arts

Master's degree, E-Commerce · E-Commerce · Berlin, Germany

Oct 1999 - Jun 2001

Technical University of Berlin

Bachelor's degree, Computer Science · Computer Science · Berlin, Germany

Statistics

Experience

Total positions 15

Experience in Information Technology 14 y

Avg length 2 y 8 m

Longest experience 13 y 2 m

Expertise

Recent roles Product Manager, Co-Founder, Product Owner

Main industries Information Technology, Telecommunication, Advertising

Main business areas Product Development, Information Technology, Marketing

Qualifications

Highest degree Master

Profile

Created

October 2025

Last Update

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Felix based?

Felix is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Felix speak?

Felix speaks the following languages: German (Native), English (Advanced).

How many years of experience does Felix have?

Felix has at least 21 years of experience. During this time, Felix has worked in at least 10 different roles and for 15 different companies. The average length of individual experience is 1 year and 5 months. Note that Felix may not have shared all experience and actually has more experience.

What roles would Felix be best suited for?

Based on recent experience, Felix would be well-suited for roles such as: Product Manager, Co-Founder, Product Owner.

What is Felix's latest experience?

Felix's most recent position is Product Manager at ON Running.

What companies has Felix worked for in recent years?

In recent years, Felix has worked for ON Running, Lotto24, RoofUz, WIWIN - Nachhaltig investieren, and TLGG.

Which industries is Felix most experienced in?

Felix is most experienced in industries like Information Technology, Telecommunication, and Advertising. Felix also has some experience in Media and Entertainment, Construction, and Real Estate.

Which business areas is Felix most experienced in?

Felix is most experienced in business areas like Product Development, Information Technology, and Marketing. Felix also has some experience in Project Management, Operations, and Strategy.

Which industries has Felix worked in recently?

Felix has recently worked in industries like Telecommunication, Construction, and Real Estate.

Which business areas has Felix worked in recently?

Felix has recently worked in business areas like Product Development, Information Technology, and Operations.

What is Felix's education?

Felix holds a Master in E-Commerce from Berlin University of the Arts and a Bachelor in Computer Science from Technical University of Berlin.

What is the availability of Felix?

Felix will be available full-time from March 2026.

What is the rate of Felix?

Felix's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.