Alicja R.-Senior Product Owner Mobile + Payment
Check rate
Experience
Senior Product Owner BFSG & UX – Web and App Booking Journey
AIDA Cruises
- Lead Product Owner role for the BFSG pilot journey “Search and Book” across web and app, focusing on digital accessibility, UX, conversion, and regulatory implementation.
- Created and prioritized the product backlog; derived user stories and acceptance criteria from legal standards (BFSG, WCAG 2.1)
- Developed a product vision that combines digital accessibility, user-centered UX, and conversion optimization for the booking journey
- Cross-stream release management and quality assurance across the entire web and app area, including go/no-go decisions, rollout, and user acceptance tests
- Coordinated and prioritized with Legal, Compliance, external BFSG consultants, UX, Development, Marketing, and Management
- Conducted user research as well as usability and accessibility tests (including screen readers and keyboard navigation) and prototyping with UX/UI
- Defined KPIs to measure accessibility, conversion, and user guidance
- BFSG pilot journey “Search and Book” successfully delivered: first accessible features rolled out and the foundation for a long-term BFSG-compliant booking journey established
- Established sustainable process integration through close collaboration with consulting partners and internal teams
Product Owner – B2B SaaS, API Integration & Feature Discovery
WHATEVER.WORKS
- Responsible for planning, defining, developing, and releasing an API-based feature development to automate core functions and win new customers in the B2B SaaS environment.
- Led the API integration stream (Personio, SAP SuccessFactors) in a cross-functional team consisting of Development, QA, and UI/UX
- End-to-end responsibility for backlog, prioritization, release planning, and delivery through customer implementation, including end-to-end QA and UAT approval
- Defined features using the Shape Up method, including specification of acceptance criteria, edge cases, and scenarios
- Created business and use cases as well as compatibility analyses to evaluate API providers and HRIS systems and identify cost-optimized integration paths
- Facilitated customer onboarding sessions, stakeholder workshops, and feedback loops; evaluated usability tests
- Created technical documentation and enablement materials (FAQs, demo videos) and provided internal training for Sales and Customer Support
- Successfully integrated and implemented the solution for two customers; won new customers through releases delivered on time
- Localized the platform into two additional languages to scale the customer base
- Achieved 100% of all OKRs in the product stream and delivered the strategic roadmap on time
Senior Product Owner
ITUB Product & IT Solutions GmbH
- Worked on changing customer assignments
- Senior Product Owner working on freelance customer projects with a focus on mobile and platform products, web portals, requirements and backlog management, and regulated digital products.
Product Owner - Pluxee App (iOS/Android/Web)
Sodexo/Pluxee
- Conducted a fit-gap analysis to identify differences between old and new solutions and plan development effort, timeline, and budget
- Gathered feature and UI/UX requirements for the fit-gap analysis
- Conducted usability tests to ensure user needs were met
- Prioritized the backlog
- Defined and implemented in-app messaging campaigns via Firebase to increase user adoption and awareness of new apps, including rebranding and new features
- Represented two countries in preparing new features for SAFe PI Planning and requesting migration-related features and adjustments
- Defined the migration plan and coordinated with stakeholders on migration planning and customer communication
- Coordinated development and marketing timelines
- Managed localization and translations for German/English
- Defined and coordinated end-to-end testing for connected backend systems to minimize risks and meet the go-to-market timeline
- Prioritized requirements and bugs for app and web releases to ensure quality
- Conducted release acceptance tests on all platforms and performed quality control
- Coordinated and managed test execution, including test documentation and bug management with the QA team
- Defined performance metrics and continuously tracked and evaluated KPIs to monitor migration status, app performance, and app ratings
- Provided weekly reports to stakeholders, including app downloads, MAU, migration rate, and app penetration
- Coordinated end-to-end card issuance (BIN/profiles, personalization, quality checks, activation), including shipping logistics through delivery
- Coordinated card production and personalization, including redesign, card profiles, test runs, supply chain, SLA/OTIF
- Coordinated the global card processor workshop: DACH card streams (provisioning, lifecycle, limits, disputes) and identification of innovation opportunities
- Supported Apple Pay and Google Pay enablement: tokenization, provisioning flows, certifications, test cases, and go-lives
- Planned and conducted E2E tests across core banking, card processor, and mobile app, including acceptance and defect triage
- Administered operational processes for card products
- Coordinated fraud monitoring and escalation paths; established chargeback/dispute processes including SLAs and root-cause analyses
- Coordinated stakeholders across Compliance, Fraud/Risk, Payments, Operations, Customer Service, Finance, and Legal
- Specified limits and self-service journeys in an app-first context; created testable user stories with UAC
- Successfully migrated three native apps (Android & iOS) to a global app solution for Germany and Austria on schedule
- Successfully migrated 25% of existing customers within the first 3 months and 50% after 5 months
- Met all planned release dates, supported by a phased migration plan
- Rebranded the global app and web portal, including translations carried out in parallel with the migration
Product Owner Mobile App - SecurePIM Android
Materna Virtual Solution GmbH
- 09/2017 – 12/2021 permanent employment · 01/2022 – 12/2022 freelance
- Product responsibility for a security-critical enterprise mobile product in the B2B environment, focusing on roadmap, backlog, release management, and lifecycle governance for mobile devices.
- Orchestrated on-time releases and delivered committed features to customers on schedule, increasing customer satisfaction and raising Customer Lifetime Value by 20%
- Led two major projects from conception to final release, delivering requested features and winning a contract with a new customer due to timely project completion
- Redesigned the in-app calendar application by prioritizing user feedback and modern design trends, resulting in increased customer satisfaction
- Improved app performance and stability by implementing new processes and prioritizing technical upgrades, resulting in a 40% reduction in the bug backlog and a 30% decrease in support requests
- Managed a cross-functional remote team of 14 people, communicated the product vision, and motivated the team to achieve business goals
- Advised B2B customers throughout the full mobile device lifecycle (demand management, selection, deployment, operations, decommissioning, TCO)
- Developed device governance structures, MDM requirements, policies, app whitelisting, and controlled app rollouts
- Managed releases and created technical documentation every two months
- Planned and monitored roadmap goals in close coordination with Sales, Product, and Support
- Prioritized the product backlog based on the roadmap and customer feedback
- Led Scrum meetings (sprint reviews, planning meetings, refinements & retrospectives)
Technical Product Owner - Mobile App (iOS and Android)
Trivago N.V.
- Led the Android and iOS development teams
- Scrum Master for two teams
- Planned, organized, and led refinement sessions
- Worked with Marketing and UI/UX to develop and deliver new features
- Planned and conducted A/B tests for usability and design
- Successfully led a 6-month redesign for RTL languages, increasing usability and user retention by 15%
- Continuous A/B testing with an MVP approach led to a 15% increase in click-through rate and a 10% increase in conversion rate
Working Student in Product Management
AutoScout24
- Improved the user experience through effective A/B tests and automated listings, increasing customer satisfaction
- Optimized private listings with a guide that improved revenue and platform efficiency through 50% fewer manual processes and reduced drop-off rates by 20% using the UI competency framework
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Tourism, Automotive, and Banking and Finance.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Project Management, Operations, Information Technology, Quality Assurance, and Research and Development.
Summary
I am a Senior Product Owner with 12+ years of experience managing customer-focused products in B2B and B2C markets, with a focus on mobile apps, web portals, and payment-related user journeys. I build products that customers and stakeholders love. Building trusted and strong relationships with stakeholders is the key to my work: I facilitate between business units, UX, development, QA, compliance, and management and translate complex business, technical, and regulatory requirements into prioritized backlogs, user stories, and actionable product decisions. I leverage the team and bring value and pace to market. In recent years, I have broadened my professional expertise, particularly in AI-supported product ownership and the regulatory environment of digital payment processes.
Skills
Product Ownership
- Product Backlog Management & Prioritization
- Requirements Management & Requirements Engineering
- User Stories, Epics & Acceptance Criteria
- Refinements, Reviews & Retrospectives
- Release Management & Rollout Coordination
- Uat & Acceptance Testing
- Roadmap Planning
- Kpi Reporting & Okrs
Payment & Financial Services
- Card Lifecycle & Provisioning
- Tokenization, Apple Pay & Google Pay
- Fraud, Dispute & Chargeback Processes
- Settlement & Reconciliation
- Payment Gateway & Api Architectures
- Psd2, Sca & Pci-Dss
Web & Mobile
- Web Portals & Booking Journeys
- Native Ios & Android Apps
- App Store & Google Play Console
- Platform Migration & Internationalization
- A/B Testing & Conversion Optimization
- Prototyping & Ux Strategy
- Mobile Device Lifecycle & Mdm
Ai & Methods
- Ai-Supported Product Discovery
- Ai-Supported Analysis & Prototyping
- Scrum, Kanban, Shape Up, Safe (Pi Planning)
- User Research & Product Validation
- Stakeholder Management & Facilitation
- Regulation & Compliance (Bfsg, Wcag 2.1)
Tools
- Jira
- Confluence
- Miro
- Figma
- Firebase
- Stripe
- Google Analytics
- Optimizely
- App Store & Google Play Console
Languages
Education
University of Management and Law
B.A. Communication Management · Communication Management · Berlin, Germany
Business School Potsdam
MA · Communications & Management
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Alicja is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.
Alicja speaks the following languages: German (Native), Polish (Native), English (Advanced), French (Advanced), Indonesian (Elementary).
Alicja has at least 14 years of experience. During this time, Alicja has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 2 years and 11 months. Note that Alicja may not have shared all experience and actually has more experience.
Based on recent experience, Alicja would be well-suited for roles such as: Senior Product Owner BFSG & UX – Web and App Booking Journey, Product Owner – B2B SaaS, API Integration & Feature Discovery, Senior Product Owner.
Alicja's most recent position is Senior Product Owner BFSG & UX – Web and App Booking Journey at AIDA Cruises.
In recent years, Alicja has worked for AIDA Cruises, WHATEVER.WORKS, ITUB Product & IT Solutions GmbH, Sodexo/Pluxee, and Materna Virtual Solution GmbH.
Alicja is most experienced in industries like Information Technology, Tourism, and Automotive. Alicja also has some experience in Banking and Finance.
Alicja is most experienced in business areas like Product Development, Project Management, and Operations. Alicja also has some experience in Information Technology, Quality Assurance, and Sales.
Alicja has recently worked in industries like Information Technology, Banking and Finance, and Tourism.
Alicja has recently worked in business areas like Product Development, Project Management, and Operations.
Alicja holds a Bachelor in Communication Management from University of Management and Law.
Alicja is immediately available full-time for suitable projects.
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Calculated based on our freelancers’ daily rates as of 27 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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