Alicja Ryczak-Senior Product Owner Mobile + Payment
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Experience
Senior Product Owner BFSG – Digital Accessibility & Conversion Optimization
AIDA Cruises
- Analyzed existing digital platforms for accessibility requirements under BFSG and WCAG 2.1 with a consulting firm
- Developed a product vision that unites digital accessibility and business goals like conversion optimization
- Defined relevant KPIs to measure success for both target areas
- Aligned strategy with cross-functional stakeholders, including Legal, BFSG consulting firm, Compliance, UX, Development, and Marketing
- Created and maintained a prioritized product backlog focusing on accessible features and conversion-related initiatives
- Derived detailed user stories and acceptance criteria based on legal standards (BFSG, WCAG) in close coordination with development teams
- Ensured BFSG compliance in digital product development with the help of a BFSG consulting firm
- Collaborated closely with UX/UI designers to develop accessible prototypes
- Conducted user research and usability tests focusing on users with disabilities
- Supported building an accessible design system
- Integrated A/B testing to evaluate conversion-related initiatives
- Managed the technical implementation of accessible features by the development team
- Conducted accessibility tests (e.g., screen reader, keyboard navigation)
- Monitored and optimized implemented features based on usage data and feedback
- Responsible for rollout/release and conducting user acceptance tests
- Designed and led interactive trainings on BFSG, WCAG, and UX accessibility for design teams, dev teams, and POs in collaboration with the consulting firm
- Built an internal knowledge platform to embed accessibility principles sustainably
- Raised company-wide awareness for inclusive digital products
Product Owner
WHATEVER.WORKS
- End-to-end responsibility for the feature planning process, including prioritization, release planning, and delivery
- Applied the Shape Up method for systematic feature definition, requirements analysis, and specification of acceptance criteria (including edge cases & prioritization scenarios)
- Created business cases & use cases to evaluate API providers and compatibility analyses with HRIS systems (e.g., SAP SF, Personio)
- Conducted customer onboarding sessions, stakeholder workshops, and feedback loops for product validation
- Planned, conducted, and analyzed usability tests to evaluate feature acceptance and derive prioritized optimizations
- Created internal enablement materials (FAQs, demo videos, product documentation) to train customer support and sales
- Led the API integration stream (Personio, SAP SuccessFactors) in a cross-functional team (dev, QA, UI/UX)
- Successfully integrated and onboarded two clients (including end-to-end QA and UAT sign-off)
- Built technical documentation for interface integration and conducted internal training courses (sales & support)
- Localized the platform into two additional languages to scale the customer base
- Achieved 100% of all OKRs in the product stream
- Delivered the strategic roadmap on time, including critical core features
- Won new customers through successfully delivered releases with promised features
Product Owner - Pluxee App (iOS/Android/Web)
Sodexo/Pluxee
- Conducted a fit-gap analysis to identify differences between old and new solutions for planning development effort, timeline, and budget
- Gathered feature and UI/UX requirements for the fit-gap analysis
- Conducted usability tests to ensure user needs
- Prioritized the backlog
- Defined and ran in-app messaging campaigns via Firebase to increase user adoption and awareness for new apps, including rebranding and new features
- Represented two countries to prepare new features for SAFe PI planning and request necessary migration features and adjustments
- Defined the migration plan and coordinated with stakeholders on migration planning and customer communication
- Aligned development and marketing schedules
- Handled localization and translations for German/English
- Defined and coordinated end-to-end tests for connected backend systems to minimize risks and meet the go-to-market timeline
- Prioritized requirements and bugs for app and web releases for quality assurance
- Conducted release acceptance tests across all platforms and quality checks
- Coordinated and managed test execution, including test documentation and bug management with the QA team
- Defined performance metrics and continuously tracked and analyzed KPIs to monitor migration status, app performance, and app ratings
- Provided weekly reports to stakeholders, including app downloads, MAU, migration rate, and app penetration
- Coordinated end-to-end card issuance (BIN/profile, personalization, quality check, activation) including shipping logistics to delivery
- Coordinated card production and personalization including redesign, card profiles, test runs, supply chain, SLA/OTIF
- Coordinated the global card processor workshop: card streams DACH (provisioning, lifecycle, limits, disputes) and identified innovation opportunities
- Supported Apple Pay and Google Pay enablement: tokenization, provisioning flows, certifications, test cases, and go-lives
- Planned and executed E2E tests across core banking, card processor, and mobile app, including acceptance and defect triaging
- Managed operational processes for card products
- Coordinated fraud monitoring and escalation paths; established chargeback/dispute processes including SLAs and root cause analysis
- Coordinated with stakeholders across compliance, fraud/risk, payments, operations, customer service, finance & legal
- Specified limits and self-service journeys in an app-first context; created testable user stories with UAC
- Delivered on-time migration of three native apps (Android & iOS) into a global app solution for Germany and Austria
- Achieved successful migration of 25% of existing customers within the first 3 months and 50% after 5 months
- Met all planned release dates, supported by a phased migration plan
- Rebranded the global app and web portal, including translations, in parallel with migration
Product Owner Mobile App - SecurePIM Android
Materna Virtual Solution GmbH
- Orchestrated on-time releases and delivered promised features to clients, boosting customer satisfaction and increasing customer lifetime value by 20%
- Led two major projects from concept to final release, delivered desired features, and secured a contract with a new client due to timely project delivery
- Redesigned the in-app calendar by prioritizing user feedback and modern design trends, resulting in higher customer satisfaction
- Improved app performance and stability by implementing new processes and prioritizing technical upgrades, leading to a 40% reduction in bug backlog and a 30% drop in support requests
- Managed a cross-functional remote team of 14, communicated the product vision, and motivated the team to meet business goals
- Managed releases and created technical documentation every two months
- Planned and tracked roadmap objectives in close alignment with sales, product, and support
- Prioritized the product backlog based on the roadmap and customer feedback
- Led Scrum meetings (sprint reviews, planning meetings, refinements & retros)
Technical Product Owner - Mobile App (iOS and Android)
Trivago N.V.
- Led the Android and iOS development teams
- Served as Scrum Master for two teams
- Planned, organized, and led refinements
- Collaborated with marketing and UI/UX to develop and deliver new features
- Planned and executed A/B tests for usability and design
- Successfully led a 6-month redesign for RTL languages, boosting usability and user engagement by 15%
- Continuous A/B tests with an MVP approach led to a 15% increase in click-through rate and a 10% increase in conversion rate
Working Student in Product Management
AutoScout24
- Improved user experience with effective A/B tests and automated listings that boosted customer satisfaction
- Optimized private listings with a guide that increased revenue and platform efficiency with 50% fewer manual processes and reduced drop-off rates by 20% through the UI competency framework
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Tourism, Automotive, and Banking and Finance.
Business Area Experience
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Experienced in Product Development, Project Management, Information Technology, Quality Assurance, and Customer Service.
Summary
Product Owner with over 12 years of experience managing customer-focused projects in B2B and B2C markets. Building trusted and strong relationships with stakeholders is key to my work. I’m personally committed to developing user-centered solutions that are simple, practical, and foster long-term customer loyalty. This is my passion and what drives me to make an impact in the industry.
Skills
- Product Management
- Roadmap Planning
- Requirement Management
- Stakeholder Management
- Stakeholder Communication
- Prioritization
- Product Backlog Management
- Acceptance Criteria
- User Stories / Epics / Initiatives
- Pi Planning
- Release Management
- Payment Networks / Card Management
- Kpi Reporting
- A/b Tests
- Mock-ups & Prototyping
- Technical Documentation
- App Store Management
- Agile Methods And Management
- Jira / Confluence
- Google Analytics
- Firebase
- Localization
- Shape Up / Kanban / Agile
Languages
Education
Business School Potsdam
MA · Communications & Management · Potsdam, Germany
Statistics
Experience
Expertise
Qualifications
Profile
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