Brintha Koether - Experienced Digital & Transformation Manager

Q: Where is Brintha based?

Brintha is based in Hamburg, Germany .

Q: What languages does Brintha speak?

Brintha speaks the following languages: English (Native), German (Advanced), Tamil (Advanced), French (Elementary) .

Q: How many years of experience does Brintha have?

Brintha has at least 34 years of experience. During this time, Brintha has worked in at least 9 different roles and for 9 different companies . The average length of individual experience is 4 years and 9 months . Note that Brintha may not have shared all experience and actually has more experience.

Q: What is Brintha's latest experience?

Brintha's most recent position is Global Head of Digital Solutions, Vodafone Business at Vodafone Group plc .

Q: What companies has Brintha worked for in recent years?

In recent years, Brintha has worked for Vodafone Group plc and Amazon Web Services .

Q: Which industries is Brintha most experienced in?

Brintha is most experienced in industries like Manufacturing , Information Technology , and Utilities . Brintha also has some experience in Retail , Professional Services , and Telecommunication .

Q: Which business areas is Brintha most experienced in?

Brintha is most experienced in business areas like Marketing , Sales , and Strategy . Brintha also has some experience in Product Development , Information Technology , and Finance .

Q: Which industries has Brintha worked in recently?

Brintha has recently worked in industries like Information Technology , Manufacturing , and Telecommunication .

Q: Which business areas has Brintha worked in recently?

Brintha has recently worked in business areas like Information Technology , Sales , and Product Development .

Recommended expert

Hamburg, Germany

Experience

Jan 2023 - Dec 2025

3 years

Hamburg, Germany

Global Head of Digital Solutions, Vodafone Business

Vodafone Group plc

Directed a 110-strong global team including data scientists, product managers, sales, operations, and developers
Led investment and strategic reviews of scale-up ventures to drive profitability
Developed and implemented portfolio strategy focused on IoT, AI, API platforms, and software products
Restructured portfolio, eliminating unprofitable products and reallocating 70% of investments and resources to AI and platform development
Delivered Vodafone’s first internal GenAI projects, enhancing sales and marketing efficiency
Streamlined innovation strategy, reducing initiatives by 80% to focus on AI product enhancements and network APIs

Jan 2018 - Dec 2023

6 years

Hamburg, Germany

EMEA Manufacturing and Industrial Partner Lead, EMEA Senior Segment Lead, IoT Partners

Amazon Web Services

Overlay to a matrix team of 40 sector sales and pre-sales managers, solution architects, and partner managers
Built a comprehensive digital solution stack with 50 key partners, achieving 30% annual revenue growth with German SME customers
Developed a partner ecosystem with over 150 partners, surpassing targets for design wins, customer pipeline, and revenue
Launched a new partner category and program for IoT hardware manufacturers

Jan 2011 - Dec 2017

7 years

Hamburg, Germany

Senior Director, Internet of Things & Security Solutions; General Manager Payments; Marketing Director Payments

NXP Semiconductor

Led an internal start-up team of 20 members as Senior Director, Internet of Things & Security Solutions
Designed and executed an IoT go-to-market strategy to support visual object recognition, voice control, and anomaly detection
Established a new indirect sales model with engineering design houses, system integrators, and hyperscalers
Led a cross-functional team of more than 200 members as General Manager Payments
Managed innovation projects in biometrics, tokenization, and secure delivery as a trusted advisor to the top 20 global banks
Oversaw €100m in technical investments for new product development and maintenance, delivering targeted ROI
Negotiated supplier contracts to reduce prices by 10%
Led a 40+ member team spanning business development, sales, product management, and operations as Marketing Director Payments
Tripled business to exceed $500m annual revenue and met margin target through pricing strategy
Optimized customer sales channels, managing product roadmaps across more than 12 product variations
Consistently ranked #1 in secure payments by leading industry analysts

Jan 2010 - Dec 2011

2 years

Hamburg, Germany

Independent Consultant

Independent consultant for start-ups in the real estate industry

Jan 2006 - Dec 2010

5 years

Oxford, United Kingdom

Head of Brand Strategy

Electrocomponents plc

Managed a global matrix team of 55 across marketing, research, analytics, web and print design
Led organizational change from print to digital operations implementing web marketing tools, analytics, systems, and processes
Oversaw global marketing brand strategy, boosting brand awareness by 10% and share of wallet by 4%
Delivered annual sales growth of 5% and product margins of over 60% on a GBP 150m revenue base through private label product strategy

Jan 2002 - Dec 2006

5 years

London, United Kingdom

Managing Director UK & Business Services Director HK

Sedgwick Richardson

Established the London office with a team of four members
Achieved break-even in 20 months
Led customer growth in new industry sector and new product, generating £1.8m in revenue

Jan 2000 - Dec 2001

2 years

Hong Kong

Investment Manager

Regent Pacific Group

Conducted due diligence reviews for strategic private equity technology investments ($1–5m)

Jan 1999 - Dec 2000

2 years

Santa Clara, United States

Market Development Manager

Intel Corporation

Supported due diligence reviews for Intel Capital investments of over $3m in knowledge management Independent Software Vendors

Jan 1992 - Dec 1998

7 years

Atlanta, United States

Cooperative Education Student; General Management Trainee; Corporate Business Senior Marketing Analyst

Georgia Power Company, A Southern Company

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Manufacturing, Information Technology, Utilities, Retail, Professional Services, and Telecommunication.

Manufacturing

Information Technology

Utilities

Retail

Professional Services

Telecommunication

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Sales, Strategy, Product Development, Information Technology, and Finance.

Marketing

Sales

Strategy

Product Development

Information Technology

Finance

Summary

Pursuing a leadership role as a Managing Director in an international software (SaaS) or e-commerce platform based company renowned for technological excellence, an innovation-driven culture, and global market reach.

International product and platform strategist with over 20 years of leadership experience in digital business models, software development, and cloud platform strategy across global corporations and tech companies Successful track record of managing global product portfolios with investment volumes up to €100m, leading teams up to 110+, and driving international sales of up to €500m Deep expertise in cloud-native technologies such as IoT, artificial intelligence, and edge computing, as well as in building partner ecosystems and modular platforms, with robust data governance and cybersecurity Strong C-level negotiator with extensive experience in complex pricing and contract structures (including SLAs) and a deep knowledge of the European, Asian, African, and North American markets Certified commerce strategist and AWS Cloud Practitioner, internationally networked, culturally adept, and highly collaborative Growth-focused leader, with a strong focus on long-term scaling and value creation in global markets

Languages

English

Native

German

Advanced

Tamil

Advanced

French

Elementary

Education

Hong Kong University of Science and Technology

Master of Business Administration, exchange semester · Business Administration · Hong Kong

University of North Carolina

Master of Business Administration · Business Administration · Chapel Hill, United States

Georgia Institute of Technology

Bachelor of Civil Engineering with Certificate in Marketing · Civil Engineering · Atlanta, United States

Certifications & licenses

Commerce Management Certification. Level 1

EICOM Institute

AWS Cloud Practitioner

Statistics

Experience

Total positions 9

Experience in Manufacturing 13 y

Avg length 4 y 3 m

Longest experience 6 y 11 m

Global Experience

Countries worked in 4 (Germany, United Kingdom, United States, Hong Kong)

Primary country Germany

Expertise

Recent roles Global Head of Digital Solutions, Vodafone Business, EMEA Manufacturing and Industrial Partner Lead, EMEA Senior Segment Lead, IoT Partners, Senior Director, Internet of Things & Security Solutions; General Manager Payments; Marketing Director Payments

Main industries Manufacturing, Information Technology, Utilities

Main business areas Marketing, Sales, Strategy

Qualifications

Highest degree Master

Certifications earned 2

Profile

Created

December 2025

Last Update

January 2026

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Do you have questions? Here you can find further information.

Where is Brintha based?

Brintha is based in Hamburg, Germany.

What languages does Brintha speak?

Brintha speaks the following languages: English (Native), German (Advanced), Tamil (Advanced), French (Elementary).

How many years of experience does Brintha have?

Brintha has at least 34 years of experience. During this time, Brintha has worked in at least 9 different roles and for 9 different companies. The average length of individual experience is 4 years and 9 months. Note that Brintha may not have shared all experience and actually has more experience.

What roles would Brintha be best suited for?

Based on recent experience, Brintha would be well-suited for roles such as: Global Head of Digital Solutions, Vodafone Business, EMEA Manufacturing and Industrial Partner Lead, EMEA Senior Segment Lead, IoT Partners, Senior Director, Internet of Things & Security Solutions; General Manager Payments; Marketing Director Payments.

What is Brintha's latest experience?

Brintha's most recent position is Global Head of Digital Solutions, Vodafone Business at Vodafone Group plc.

What companies has Brintha worked for in recent years?

In recent years, Brintha has worked for Vodafone Group plc and Amazon Web Services.

Which industries is Brintha most experienced in?

Brintha is most experienced in industries like Manufacturing, Information Technology, and Utilities. Brintha also has some experience in Retail, Professional Services, and Telecommunication.

Which business areas is Brintha most experienced in?

Brintha is most experienced in business areas like Marketing, Sales, and Strategy. Brintha also has some experience in Product Development, Information Technology, and Finance.

Which industries has Brintha worked in recently?

Brintha has recently worked in industries like Information Technology, Manufacturing, and Telecommunication.

Which business areas has Brintha worked in recently?

Brintha has recently worked in business areas like Information Technology, Sales, and Product Development.

What is Brintha's education?

Brintha holds a Master in Business Administration from Hong Kong University of Science and Technology, a Master in Business Administration from University of North Carolina and a Bachelor in Civil Engineering from Georgia Institute of Technology.

Does Brintha have any certificates?

Brintha has 2 certificates. These include: Commerce Management Certification. Level 1 and AWS Cloud Practitioner.

What is the availability of Brintha?

Brintha is immediately available full-time for suitable projects.

What is the rate of Brintha?

Brintha's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.