Perry A.-Freelance Product & Strategy Consultant
Check rate
Experience
Chief Product Officer
Commsignia
Mobility Hardware & AI B2B & B2G Scaleup
- Leading product and AI transformation for mobility scaleup
- Led the company through a product and strategic pivot
- Designed and deployed AI-native product operating models across product and engineering
- Business strategy, team leadership, venture building
- New product discovery and validation
Product Director
Boston Consulting Group
- Advisory focusing on GenAI enablement for clients in pharmaceutical, fintech, insurance, medical equipment, automotive, logistics and mobility
External Advisor
McKinsey & Company
- Advisory with LEAP practice on new product & business building
Vice President – Product
Tractable
Insurtech Unicorn – AI & Computer Vision SaaS
- Leading product org consisting of 18 design & product reports (direct & indirect)
- Developing transformation agenda towards scale and product centricity
External Strategy Lead
Qt Group
Cross-platform software development platform
- Defined vision and strategy for a board-level multi-year strategy program and authored the board materials
- Defined OKR governance and put it into operation with business unit leadership
- Six-year advisory relationship covering strategy and primary product research
Chief Product Officer
Teralytics
Big Data Analytics SaaS for Mobility
- Transformed project-oriented organization into a product centric company
- Built out product & design organization with key hires and processes
- Pitched to VCs during successful series B raise
Digital Manager – Product Strategy & Innovation
McKinsey & Company
- McKinsey nominated expert in digital organization design
- Built and led digital product teams in product delivery and client capability building
- Digital consulting in Automotive, Energy, Insurance, and Industry 4.0 verticals
Head of Product - Automotive Experiences
Nokia / HERE
Web, Mobile and Automotive Location Based Solutions
- Built Automotive Experiences product organization from scratch
- Defined and executed a vision for a disruptive automotive navigation software suite
- Helped secure major global product deals with Volvo and Jaguar Land Rover
- Products received Frost & Sullivan 2014 Technology Innovation Leadership Award
- Kelly Blue Book rated Here’s Jaguar Land Rover implementation ‘best in class’
Senior Product Manager
Telenav, Inc.
Web, Mobile and Automotive Location Based Solutions
- Successfully launched new consumer apps on iPhone and Android platforms
- Managed lifecycle for a product line generating $30 M/year from 250,000 users
Co-Founder
Navadi, Inc.
Mobile Local Search Applications and Mobile Advertising Services
- Secured patents covering GPS-enabled mobile advertising technologies and pricing
- Brokered sale of patent family to Groupon, Inc.
Product Manager III
Kronos / Unicru, Inc.
Hosted Automated Employee Assessment Software for Large Enterprises
- Established pricing and led product strategy for employee assessment products
- Owned product delivery for Retail and Healthcare customers
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Automotive, Insurance, Banking and Finance, Energy, and Healthcare.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Strategy, Research and Development, Sales, Business Intelligence, and Information Technology.
Summary
I am a Chief Product Officer and transformation leader with over 20 years of experience helping technology businesses define strategy, build scalable product organizations, and accelerate growth.
I specialize in product operating model transformations, product strategy, and portfolio optimization, particularly for B2B scaleups operating across SaaS, enterprise software, and embedded hardware and software ecosystems.
My work focuses on helping companies transition from project-driven delivery to product-led organizations, aligning product, engineering, and commercial teams around customer value, differentiated offerings, and measurable business outcomes.
Areas of expertise include:
Product Operating Model Transformation: Establishing empowered product teams, modern product management practices, effective governance, and outcome-oriented ways of working.
Product & Business Strategy: Defining product vision, market positioning, competitive differentiation, growth opportunities, and actionable strategic roadmaps.
Product Portfolio Rationalization: Evaluating product-market fit, commercial performance, investment priorities, and strategic fit to simplify portfolios and focus resources on the highest-value opportunities.
AI Strategy & Product Innovation: Identifying practical opportunities to integrate AI into products, workflows, and operating models to create customer value and improve organizational effectiveness.
B2B SaaS & Connected Devices: Developing and scaling product businesses spanning cloud platforms, enterprise SaaS, embedded software, connected devices, and hardware-enabled services.
Executive Advisory & Transformation Execution: Working directly with founders, CEOs, investors, and leadership teams to translate strategic ambitions into organizational change and tangible results.
I bring a combination of strategic consulting experience and hands-on executive product leadership. My approach is commercially grounded, pragmatic, and focused on execution rather than strategy in isolation.
I am particularly interested in working with B2B technology scaleups, founder-led businesses, and investor-backed companies navigating growth, portfolio complexity, organizational transformation, or a shift toward a scalable, product-led operating model.
Founder of Digital Product People. Independent advisory on product strategy, product operating models, and board-level strategy for software and mobility companies.
Skills
Product Strategy & Portfolio Management
- Product Strategy & Vision
- Product Portfolio Management & Rationalization
- Product-Market Fit & Competitive Positioning
- Product Roadmap Planning & Prioritization
- Product Lifecycle Management
- Product Pricing, Packaging & Monetization
- B2b Saas & Embedded Systems Product Strategy
- Go-To-Market Strategy & Commercialization
- Product Profitability & Investment Prioritization
Product Operating Model & Transformation
- Product Operating Model Design & Transformation
- Transition From Project-Led To Product-Led Organizations
- Product Organization Design & Restructuring
- Product Governance & Decision-Making Frameworks
- Cross-Functional Product Team Development
- Agile Transformation & Scaling
- Product Discovery & Delivery Processes
- Okrs, Kpis & Outcome-Based Management
- Product Management Process Optimization
Leadership & Executive Management
- C-Level Leadership & Executive Advisory
- Product & Technology Leadership
- Organizational Leadership & Change Management
- Team Building, Coaching & Talent Development
- Strategic Planning & Business Transformation
- P&L Management & Financial Planning
- Stakeholder & Board Management
- Cross-Functional Leadership & Alignment
- Executive Communication & Decision-Making
Mergers, Acquisitions & Corporate Development
- M&A Strategy & Execution
- Commercial & Product Due Diligence
- Technology & Product Portfolio Assessment
- Acquisition Target Evaluation
- Post-Merger Integration (Pmi)
- Product & Technology Integration
- Synergy Identification & Value Creation
- Business Model & Growth Strategy Assessment
Innovation Management & Ai
- Innovation Strategy & Management
- Ai Product Strategy & Ai Adoption
- Ai-Enabled Product Development
- Emerging Technology Assessment
- New Product Development & Incubation
- Business Model Innovation
- Innovation Portfolio Management
- Design Thinking & Customer-Centric Innovation
- Experimentation, Validation & Rapid Prototyping
Operational Product Management
- Product Management
- Product Discovery & Customer Research
- Roadmap Planning & Prioritization
- Product Backlog Management
- Requirements Management
- User Stories, Epics & Initiatives
- Agile / Scrum / Kanban
- Stakeholder Management
- User Experience (Ux) & Product Design
- Mock-Ups & Prototyping (Figma)
- Jira / Confluence
- Product Analytics & Performance Measurement
- Release Planning & Product Launch Management
- Software Development Lifecycle (Sdlc)
Technology & Industry Expertise
- B2b Saas & Enterprise Software
- Embedded Software & Connected Devices
- Iot & Edge Computing
- Artificial Intelligence & Machine Learning
- Cloud Platforms & Api Ecosystems
- Telecommunications & 5g
- Digital Platforms & Ecosystems
- Automotive Software & Mobility Technology
- Hardware-Software Product Integration
- Digital Transformation & Technology Strategy
Languages
Education
University of Oregon
Master of Business Administration · Business Administration
Western Washington University
Bachelor of Arts, Business Administration · Business Administration
Virginia Tech
Bachelor of Science, Civil Engineering Curriculum · Civil Engineering
Certifications & licenses
Digital Business
Columbia Business School
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Perry is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.
Perry speaks the following languages: German (Native), English (Native).
Perry has at least 20 years of experience. During this time, Perry has worked in at least 10 different roles and for 10 different companies. The average length of individual experience is 2 years and 10 months. Note that Perry may not have shared all experience and actually has more experience.
Based on recent experience, Perry would be well-suited for roles such as: Chief Product Officer, Product Director, External Advisor.
Perry's most recent position is Chief Product Officer at Commsignia.
In recent years, Perry has worked for Commsignia, Boston Consulting Group, McKinsey & Company, Tractable, and Qt Group.
Perry is most experienced in industries like Information Technology, Automotive, and Insurance. Perry also has some experience in Banking and Finance, Energy, and Healthcare.
Perry is most experienced in business areas like Product Development, Strategy, and Sales. Perry also has some experience in Research and Development, Business Intelligence, and Marketing.
Perry has recently worked in industries like Information Technology, Automotive, and Banking and Finance.
Perry has recently worked in business areas like Strategy, Research and Development, and Product Development.
Perry attended University of Oregon for Business Administration.
Perry has 1 certificate: Digital Business.
Perry is immediately available full-time for suitable projects.
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Average rates for similar positions
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Calculated based on our freelancers’ daily rates as of 15 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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