Sascha Brossmann-Fractional CPO / VP Product / Head of Product / Product Lead
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Experience
Parent
Full-time Parent
Head of Product (CPO)
HealthCaters
- Transformed HealthCaters for full business agility and coherent effective action while decreasing time to insight and time to value by over 80%
- Remodelled customer journey in rapid product iterations to unlock >10x customer growth
- Ensured long-term success and secured $1.2M extended funding by leading business strategy pivot
- Established customer centricity at the heart of the company, integrating customer insights into every phase of product development and strategic planning
- Championed a human-centric culture of continuous learning and improvement
Senior Product Owner (interim)
Curalie
- Took a business-critical green field product (C4U2BE) with a completely new business model in a highly regulated industry from rough strategic draft to demonstration prototype with a new team in less than 5 months amidst department reorganisation
- Pinpointed mission-critical risk during onboarding and refocused core strategy on achievable objectives, aligning the mission with organisational capabilities and securing full stakeholder buy-in
- Orchestrated a complex system of internal and external stakeholders and managed technical and organisational dependencies to maintain project momentum and meet critical milestones
- Exceeded expectations by combining resourceful creative pragmatism with compelling vision and skilled coaching, enabling the team to deliver high-quality work under tight deadlines
- Demonstrated the hybrid product's value proposition to decision-makers in international markets using innovative prototyping approaches and staged immersive patient journey experiences
CPO & Partner
acework
- Guided acework through a strategic pivot from a remote recruiting platform to a boutique talent advisory and hybrid leadership consultancy
- Managed tactical improvements that lowered time to hire and reduced talent team workload
- Enhanced product process by addressing bottlenecks with an offshore development team, reducing cycle times by several days
- Introduced a resilient north star metric, realigning the company's focus towards high-impact advisory services
- Spearheaded the bootstrapping of a profitable consultancy line within 15 months, attracting global clients such as Deutsche Bank, Bertelsmann Arvato, VSB Energy Group, upfeat, and Combostrike
- Developed distinctive advisory IP, including a human-centric framework for building and leading distributed teams and a research-backed hybrid team quality assessment
- Engaged directly with clients and stakeholders through high-value workshops, executive coaching, keynotes, and leadership roundtables
- Contributed to operations, knowledge management, and the relaunch of the customer-facing website
Research Fellow
Cluster of Excellence 'Bild Wissen Gestaltung' (HU Berlin)
Design Lead
iversity
- Rejoined iversity as Design Lead post-pivot to support the company's evolution into a leading European MOOC platform
- Continued development of the component-centric responsive design system for ongoing product evolution
- Contributed to design strategy and user experience improvements throughout the platform
Visiting Lecturer Interaction Design
KHB Weißensee
- Designed and taught foundational workshops and courses on UX prototyping for juniors and seniors, covering method selection and tool usage
- Co-supervised term projects on hybrid digital/physical product innovation, achieving high student satisfaction
- Introduced mandatory course blogging for communication skill development and portfolio building
- Implemented presentation rehearsals to strengthen visual communication and storytelling skills
Chief Product Officer
iversity
- Joined the founding team of EduTech SaaS iversity.org as the first Chief Product Officer in early 2008
- Championed a human-centric 'do things that don't scale' approach to kickstart customer discovery, growing pilot audience to over 2,000 academics and 7,000 students
- Led the company through two strategic pivots to a hybrid B2B/B2C platform model, establishing it as the leading European MOOC platform
- Fostered a strong user community through innovative features such as peer evaluation
- Developed a lean component-centric responsive design system focused on first principles and continuous evolution
- Positioned iversity for successful acquisition by Springer Nature in 2017
Consultant & Executive Advisor
Freelance Consultant & Executive Advisor
Current focus: organisational excellence and product mastery for B2B SaaS facing scaling and maturing challenges after product-market fit
Head of Design and Brand
Tonspion.de
- Transferred the social experience of music lovers from analog to digital, pioneering socially curated and user-generated content
- Led the first relaunch in 2002/2003, twice nominated for Grimme Online Award in 2005 and 2006
- Unified branding, marketing, art direction, UX, and product design into a holistic experiential system
- Managed a fully distributed team and remote-first operations from inception
Freelance Visual Producer
Bossard Consultants / Cap Gemini Ernst & Young
- Produced high-quality business presentations and collateral for executive-level consulting projects in fast-paced environments
- Developed a reputation for delivering outstanding work at lightning speed and working autonomously from rough outlines
- Supervised junior visual producers and gained foundational knowledge of consultancy operations and executive storytelling
Working Student
Interface Connection
Industry Experience
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Experienced in Information Technology, Media and Entertainment, Professional Services, Education, Manufacturing, and Healthcare.
Business Area Experience
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Experienced in Product Development, Strategy, Operations, Marketing, Business Intelligence, and Research and Development.
Summary
Sascha brings 20+ years of impactful product experience building innovative companies 0 – 1 – scale while unlocking multiples of growth and funding.
Having alternated both executive and initiative-leading IC roles with periods of consulting, advisory, and academic teaching he leverages a wealth of insights to help promising post-PMF companies identify vital capability gaps and grow into operationally excellent winners.
With a unique approach fusing product mastery, strategic organisational development, and human-centric leadership Sascha excels at helping build high-performing organisations for sustainable growth.
Sascha has been a regular contributor to the European product community for over 15 years, including founding the first community for product and design leadership at scale in Berlin.
Skills
- Product Operating Model: Analysis, Design And Facilitation For Tailored Scalable Operating Models; Introduction, Transformation And Evolution With A Strategic, Lean And Agile Approach
- Strategic Organisational Development For Product-centric Companies
- Operational Excellence For Product Organisations (B2b, B2b2c), Including 360° Assessments, Business Capabilities, Organisational Structure, Team Topologies, Processes, Governance, Ways Of Working (Including Ai), Team Culture, Value Stream Optimisation, Business Agility With Flight Levels, Portfolios And Horizons Of Growth, Learning Organisation, Scalability, Investor Readiness
- Product Coaching For Product Leadership And Product Teams Covering Product Discovery, Strategy And Prioritisation, Product Delivery, Go To Market, Data-driven And Evidence-based Decisions, Value Architecture, Metrics, Kpis, Okrs, Product-led Growth, Process Streamlining, Product Operations, Customer Centricity, Ux, Design Thinking, Hiring And Team-building, Roles, Career Paths, Employee Development
- Learning And Development: Keynotes, Communities Of Practice, Team Coaching And Embedded Trainings (Social Learning In Context, Train The Trainer), Cohort-based Courses (Blended Learning)
- 360° Business Discovery: Creating An Aligned Perspective On All Building Blocks Of The Business To Understand How To Fix Performance And Unlock Growth With The Highest Leverage
- Saas Business Capability Evaluation From A Product Perspective, Including Gap And Dependency Analysis, Capability Maturity Scoring, And Roadmap Creation Aligned With Company Strategic Pillars
Languages
Education
HU Berlin
visiting student · Computer Science · Berlin, Germany
KH Berlin Weißensee
Diplom-Designer · Visual Communication & Product Design · Berlin, Germany
LMU München
German Linguistics, General Linguistics & Phonetics · Munich, Germany
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