UX Designers in Berlin

• Leading UX for a Property Management System, an all-in-one solution for vacation rental agencies and tourism regions, covering marketing and rental of holiday apartments and houses
• UX audits, conception, and implementation of UX strategy with a focus on regulatory, security, and user-centered requirements
• Advising C-level stakeholders on UX strategy and design best practices
• Planning and conducting research with agencies and property owners
• Design system strategy and definition of UX architecture

• As UX Manager and UX Team Lead, my focus is on creating the conditions for excellent UX design – not only by improving results, but also by investing in people, culture, and systems. I am convinced that sustainable UX design comes from a combination of autonomous teams, clear rituals, and a shared vision of product and user value.

• My job is to enable successful UX design within a company. This includes setting up and growing the UX team, establishing a design system, designing design processes, defining and developing UX maturity and UX culture within the company, and developing strategies that combine business requirements and user experience design.

• Consulting and conceptual support in UX and product topics (project-based)

• Deepening strategic topics: UX Strategy, Organizational Design, UX Maturity

• Market and role orientation with a focus on Head of UX / UX Leadership positions

• Concept and implementation of data-heavy platforms for enterprise customers
• Design of complex AI-based interactions (chatbots, voice control, semantic search)
• Stakeholder management with more than 10 participants in cross-functional teams
• User research: interviews, usability tests, value validation
• Definition of quality metrics and execution of value analyses

Tools & methods: Figma, Adobe XD, Miro, Chat GPT, Claude | Scrum, Kanban, SAFe, Lean UX

Selected clients: VW Group, Volkswagen, BMW, Cariad, ABUS, Gieseke & Devrient, Hamburg Senate Chancellery, German Red Cross, Deutsche Bahn, Immoscout24, Relynk

• Led end-to-end discovery and exploratory research to assess user needs, market readiness, and product viability for a workflow management and collaboration proposition
• Identified structural misalignment between concept assumptions and real engineering workflows, preventing premature delivery escalation and investment exposure
• Demonstrated through research evidence that the initial proposition was premature, preventing delivery escalation
• Reframed the value proposition based on evidence and initiated a renewed discovery cycle grounded in observed field practices
• Designed research plans and synthesis frameworks to inform roadmap prioritisation and reduce delivery risk
• Contributed to research operations setup, clarifying team roles and collaboration patterns to support continuous discovery
• Supported alignment between product, delivery, and leadership stakeholders through structured insight communication
• Scale: global platform launched as Think Hub (EU, UK, US, Asia)

I run my own freelance agency based in Berlin and help startups and teams.

• I helped 100+ businesses achieve the digital products they wanted.
• Took ownership of the design process, collaborating with other teams.
• Conducted design thinking, user research, and competitive analysis.
• Developed design concepts, wireframes, and high-fidelity prototypes.
• Optimized websites and their conversion rates to reach more clients.
• I help clients in tech, hospitality, luxury, real estate, and professional services.
• I work with long-term products and clients like Accor, Corso Da Vinci, Webwavers, and ImmoTrust.

Conceptualizing and developing AI-powered app MVPs from the first idea to a working product. I combine UX strategy with modern AI and no-code tools — especially Claude and Claude Code, where I work directly in the terminal on real code (React, Vite), complemented by Figma, Bolt.new, and Base44 — to quickly validate and build product ideas. Personal platforms: Nutrycoach.ai (AI nutrition coaching with role-based dashboards for clients, coaches, and admins, AI meal analysis, and a scalable design system) and LuxuryBandit (content/creator app). This led to my own practice 'AI-assisted App Strategy', which combines human creativity, UX logic, and intelligent automation.

• Designing digital experiences for a diverse range of companies and startups.
• Helping them with product discovery, user experience research and strategies and transforming concepts into visually compelling and functionally robust digital solutions and systems.
• Ensuring a seamless blend of aesthetics and functionality.

• Proposed a unified advisor experience to simplify customer interaction management and helped secure buy-in for full-scale development.
• Redesigned 3 critical financial service workflows, improving usability while meeting compliance and accessibility requirements.
• Worked closely with legal, engineering, and accessibility teams to take solutions from early concepts to production-ready designs.
• Identified and fixed a major bottleneck in the request-handling flow, reducing friction for support teams by 40%.

Design and development support for U.S.-based clubhouses and hospitality brands.

• Led strategic redesign of website structures and key pages, improving information architecture and usability across multiple brands
• Increased conversion rates by 10% through UX improvements
• Optimized media-heavy sites by reducing page load time by 25%, improving mobile performance and SEO readiness
• Maintained and scaled Webflow sites for U.S. hospitality brands, ensuring visual consistency and responsiveness across all devices.

Discovery, Delivery, Research, in-depth interviews, user testing, requirements definition, stakeholder management, product strategy, mission & vision, prototyping, sprint planning, prioritization, workshop facilitation, etc.

• Leading mixed-methods discovery for the adidas Running App, using interviews, surveys (incl. choice-modeling), and AI-powered market/app-review intelligence to surface user needs and engagement opportunities.
• Partnering closely with Product, Content Storytelling, CRM, and Analytics teams to translate insights into product direction, segmentation opportunities, and rapid experimentation.
• Synthesizing extensive internal and external research to map knowns, identify critical knowledge gaps, and build an evidence-based research roadmap that supports continuous discovery and optimization.
• Championing AI-supported research practices by guiding cross-functional teams in leveraging AI for faster user feedback synthesis, market intelligence, and rapid workflows.

• Context: A financial company is launching Kidstarter, a digital financial guide for parents on child savings and planning. The goal is to present complex financial topics in an accessible way and guide parents through relevant themes.

• Focus: Develop a content strategy and voice & tone guidelines as a foundation for consistent UX writing within the platform.

• Key activities:

• analyzed brand values, communication goals, and user personas

• developed a content strategy for core topic areas and content formats

• created voice & tone guidelines with concrete text examples for typical usage situations and modules

• produced initial UX-writing examples illustrating the language guidelines

• Results:

• voice & tone guidelines serve as the basis for consistent writing and editorial content in the web app

• customized GPT integration enables editors to optimize texts according to guidelines

• Designed AI-powered workflows that transform complex tasks into intuitive, scalable solutions
• Combined UX strategy, technical implementation, and systems thinking to simplify processes and empower users
• Conducted user research and usability testing to develop a practical, accessible AI guide for family caregivers
• Performed data and competitive analysis to inform content and feature development
• Created wireframes, mockups, interactive prototypes, MVP, design systems, and styleguides
• Executed UX and accessibility audits to reduce manual effort and streamline processes
• Scaled content production across multiple formats through UX writing and automation
• Managed projects and design operations, mentoring team members
• Technologies and methods: ChatGPT, Claude, OpenAI API, Make, n8n, ElevenLabs, HeyGen, TTS, HITL design, prompt engineering, Figma, Flutterflow, Miro, Notion, design thinking, workflow mapping, business process mapping

• Leading, designing, and developing the UX and UI strategy and implementing it for the platform
• Creating style guides and design systems in Figma
• Creating a generic end-to-end layout structure for big data cockpits in Figma and Sass (CSS, design tokens)
• Workflows, wireframes, user research, and rapid prototyping
• Preparing and facilitating workshops and discoveries
• Integrating designs and layouts into existing frontend templates
• Prototyping (low-/mid-/high-fidelity) of various apps for journalists and publishers
• Developing showcases for iOS and Android, design thinking, qualitative and quantitative user testing, and A/B testing
• Frontend development in close collaboration with design teams
• Active change management in the publishing and journalism sector and with stakeholders
• Company-wide communication and info hub for teams
• Raising awareness and getting buy-in for digitalization and new products
• Creating concepts and designs for gamification elements on the platform
• Convincing major industry players (e.g., WAN-IFRA) about new concepts and revenue streams
• Developing new cloud-native apps and revenue strategies
• Preparing and creating various materials for change processes
• Creating presentations, mini-apps, and info materials to support change campaigns
• Leading a total of three teams