Figma Experts in Berlin

• Leading UX for a Property Management System, an all-in-one solution for vacation rental agencies and tourism regions, covering marketing and rental of holiday apartments and houses
• UX audits, conception, and implementation of UX strategy with a focus on regulatory, security, and user-centered requirements
• Advising C-level stakeholders on UX strategy and design best practices
• Planning and conducting research with agencies and property owners
• Design system strategy and definition of UX architecture

Driving AI model quality at scale — evaluating prompt-response accuracy, flagging edge cases, and maintaining SLA-compliant workflows across distributed global teams.

• Analyse AI prompts and side-by-side model outputs to assess response quality, factual accuracy, relevance, consistency, and compliance with project evaluation guidelines.
• Perform fact-checking, data validation, troubleshooting, issue identification, and edge-case review to improve quality standards across AI training support workflows.
• Use Google Sheets, Google Docs, and browser-based tools to document findings, maintain evaluation logs, track issue patterns, and support workflow optimisation in a remote environment.
• Create clear written justifications, review summaries, and KPI-oriented reporting focused on accuracy, turnaround time, documentation completeness, defect identification rate, and SLA adherence.

• As UX Manager and UX Team Lead, my focus is on creating the conditions for excellent UX design – not only by improving results, but also by investing in people, culture, and systems. I am convinced that sustainable UX design comes from a combination of autonomous teams, clear rituals, and a shared vision of product and user value.

• My job is to enable successful UX design within a company. This includes setting up and growing the UX team, establishing a design system, designing design processes, defining and developing UX maturity and UX culture within the company, and developing strategies that combine business requirements and user experience design.

• Consulting and conceptual support in UX and product topics (project-based)

• Deepening strategic topics: UX Strategy, Organizational Design, UX Maturity

• Market and role orientation with a focus on Head of UX / UX Leadership positions

• Leading end-to-end UX for two AI SaaS products in closed beta, including LLM-interaction design, prompt-UX, and human-in-the-loop patterns with commercial distribution signed for launch in Q3 2026
• Built a self-built LLM reframing and RAG-correction pipeline powering multi-profile CV and case-study generation in production use
• Shipping real code alongside research, including Three.js/GLSL portfolio work, Figma-API tooling, and a Chrome MV3 extension for session-sync automation

• Designing UX for a B2B AI SaaS platform covering the full software development lifecycle, including an orchestration transparency panel showing users which AI model is active at each stage, reducing AI opacity and building user trust in multi-model workflows.

• Concept and implementation of data-heavy platforms for enterprise customers
• Design of complex AI-based interactions (chatbots, voice control, semantic search)
• Stakeholder management with more than 10 participants in cross-functional teams
• User research: interviews, usability tests, value validation
• Definition of quality metrics and execution of value analyses

Tools & methods: Figma, Adobe XD, Miro, Chat GPT, Claude | Scrum, Kanban, SAFe, Lean UX

Selected clients: VW Group, Volkswagen, BMW, Cariad, ABUS, Gieseke & Devrient, Hamburg Senate Chancellery, German Red Cross, Deutsche Bahn, Immoscout24, Relynk

• Spearheaded the transformation of Telefonica Germany’s cloud journey into a self-service, automated marketplace by leading process analysis and design efforts; facilitated UX/UI collaboration and served as Scrum Master for cross-functional agile teams to ensure timely and quality delivery
• Designed, launched, and managed an enterprise-wide Learning & Development program focused on cloud-native skills, upskilling over 1,500 employees; undertook full vendor management including sourcing, tendering, contract negotiation, and ongoing partnership to ensure curriculum alignment with evolving organizational needs
• Implemented cloud migration processes aligned with corporate compliance and process governance; improved process transparency and audit readiness while reducing operational risks
• Architected and led a cross-divisional communication strategy to enhance organizational engagement; developed multiple channels including newsletters and intranet content, acting as single point of contact for all departmental communications to ensure consistency and alignment

• Built a JTBD-based prioritization framework for 3,000+ accumulated feature requests, identified 27 broker jobs, validated 8 through 25 user interviews, and used the resulting job map as a live prioritization filter for all incoming channels (Upvoty, CSAT, consulting tickets).
• Responsible for the Scout24 Lighthouse initiative: Document Intelligence with full RAG architecture (semantic chunking, bge-m3 embeddings, pgvector, BM25+Dense hybrid retrieval).
• Reduced lead time of customer feature requests to 3.1 days through code analysis, ticket specification, and independent implementation using a coding agent (Codex).
• Developed an LLM-based support agent (GPT-4o mini, Codex-generated merge requests) that reduced 3rd-level escalations from 40% to 5% of all monthly tickets.
• Integrated six partners through technical coordination, specification, backlog and release management, and led seven full stack developers.
• Eliminated regulatory exposure for brokers in six weeks through risk analysis (BGH ruling on distance selling/GDPR), new audit features, and coordination with legal and data protection officers.

AI • Enterprise SaaS • Product Strategy • Product Discovery

Led product design for enterprise SaaS, AI-powered and customer-facing products.

• Defined product strategy from discovery to delivery
• Designed complex workflows, design systems and scalable UX
• Led UX research, product discovery and stakeholder workshops

I run my own freelance agency based in Berlin and help startups and teams.

• I helped 100+ businesses achieve the digital products they wanted.
• Took ownership of the design process, collaborating with other teams.
• Conducted design thinking, user research, and competitive analysis.
• Developed design concepts, wireframes, and high-fidelity prototypes.
• Optimized websites and their conversion rates to reach more clients.
• I help clients in tech, hospitality, luxury, real estate, and professional services.
• I work with long-term products and clients like Accor, Corso Da Vinci, Webwavers, and ImmoTrust.

Conceptualizing and developing AI-powered app MVPs from the first idea to a working product. I combine UX strategy with modern AI and no-code tools — especially Claude and Claude Code, where I work directly in the terminal on real code (React, Vite), complemented by Figma, Bolt.new, and Base44 — to quickly validate and build product ideas. Personal platforms: Nutrycoach.ai (AI nutrition coaching with role-based dashboards for clients, coaches, and admins, AI meal analysis, and a scalable design system) and LuxuryBandit (content/creator app). This led to my own practice 'AI-assisted App Strategy', which combines human creativity, UX logic, and intelligent automation.

• Supported orderbird in setting up and driving an internal advanced analytics project for the internal customer dashboard
• Structured the internal dashboard project for later development

• Introduction to AI and Automation
• The Automation Project
• Make.com Foundations
• Automation Basics: Data Management
• Document Workflows, Troubleshoot, and Automate Reports
• Digression: Data as the Foundation of AI Systems
• Implementing AI Solutions in Practice
• Digression: Large Language Models (LLMs)

• Analysis of complex business processes and end-to-end user journeys in digital product and platform environments
• Gathering, structuring, and prioritizing business and technical requirements (Functional / Non-Functional Requirements)
• Translating business goals into actionable requirements, user stories, and acceptance criteria
• Conducting stakeholder interviews, workshops, and reviews with business teams, IT, UX, and management
• Creating and maintaining requirement artifacts (BRD, FRD, user stories, process models, decision papers)
• Ensuring consistency between business needs, technical implementation, and product vision
• Close collaboration with development teams to clarify business questions during implementation
• Support with impact analyses (A/B tests), change requests, and scope management
• Quality assurance of implemented requirements including acceptance criteria and business testing
• Advising on the further development of product strategy and roadmap structure
• Prioritizing backlog items based on business value
• Defining and sharpening product goals, KPIs, MVP definition, and other success metrics
• Evaluating new features, tools, and initiatives from a user and business perspective
• Facilitating decision-making between business, product, and technology
• Supporting go-to-market considerations and product positioning
• Sparring partner for product and stakeholder decisions at management level
• Dashboard creation, data modeling, BI report administration, and data analysis in Power BI