Figma Experts in Cologne

• Self-hosted table tennis equipment platform.
• Development of a custom “Racket Builder” that uses a co-evolutionary genetic algorithm to identify, evaluate, and recommend the optimal combinations of racket blades and rubbers based on physics heuristics and player data within a search space of over 4 billion combinations.
• Development of a custom fully automated web crawler to capture equipment specifications, integrating an automated pipeline for image normalization as well as data harmonization via DeepSeek.
• Cloudflare Edge Workers written in Rust to perform low-latency data searches and offload computationally intensive simulations from the main server.
• High performance and accessibility standards across a large Nuxt 4 codebase achieving 95–100/100/100 Lighthouse scores.

• Role: PO for the mobile app relaunch, e-prescription platform, and online shop of one of Germany's leading online pharmacies. Steering external development partners, prioritizing along business and compliance goals, close alignment with executive leadership and stakeholders.
• Challenge: Complex regulatory environment, high delivery pressure, multiple parallel workstreams with external vendors.
• Impact: Successful app relaunch, continuous development of the shop and eRX integration with stable delivery quality.

• Brought together AI initiatives through central coordination and integration of artificial intelligence projects to increase efficiency and business value.
• Identified and prioritized AI use cases through business process analysis and translated them into structured product backlogs and roadmaps.
• Led change management activities, including the rollout of new digital tools, communication strategies, and training concepts to support cultural change.
• Managed requirements and processes through end-to-end requirements analysis, process modeling, and organizational optimization.
• Scaled agile practices (Scrum, Kanban, OKRs) and promoted cross-functional collaboration and continuous improvement.
• Supported company-wide digital transformation by leading technical change initiatives and strengthening collaboration models.

trategic Requirements Management: Steered user-centric product development for highly complex analytical platforms in close coordination with Product Owners.

Team Enablement: Provided technical supervision and UX alignment across multiple development teams to ensure consistent implementation.

Translation of Requirements: Translated complex business logic into intuitive, user-centric concepts and workflows along the entire customer journey.

End-to-End Design: Led ideation, conceptualization, and UI design for UX projects, accounting for cross-functional requirements.

Quality Assurance: Ensured strict adherence to and verification of usability standards and web accessibility (WCAG) within a B2B context.

Stakeholder Management: Confidently presented and defended design solutions to senior management and specialized departments.

Cross-functional Collaboration: Acted as the primary interface between Product, Engineering, and Business to resolve conflicting objectives within the design process.

I won the "serious games funding" from the state of NRW in Germany at the end of 2023 for my game Blueberry. This gave me the chance to put together an international team of freelancers for programming, art, animation and audio. I developed the complete UI and UX as well as level and narrative design for the game, implementing the UI in Unity in close collaboration with my programmer. Blueberry will be released on Steam, Xbox, PS5 and Switch on 28th May 2026.

Concept, design, and implementation of digital brand and communication solutions for companies, practices, freelancers, and agencies.

Concept and design of corporate websites, shops, landing pages, app and interface concepts, as well as complex design systems – from strategy, information architecture, mobile-first approaches, and UX/UI design to Figma prototyping, content structure, SEO-relevant content, and image concepts, all the way to implementation (in WordPress) and maintenance.

Independent project management including client consulting, quote and budget coordination, quality assurance, and collaboration with development.

Focus areas: UX/UI design, art direction, web design, e-commerce, corporate websites, complex design systems, Figma, WordPress, marketing

• Travel brokerage
• Development and management of a digital travel booking platform
• Management, controlling, sales
• Concept and implementation of online marketing (SEO, ads, social media)

The Helaba ATLAS project aims to modernize core systems and make them future-proof. As part of the subproject, the existing legacy system for international payments is being replaced by a modern web-based application.

• Analysis of functional and technical requirements
• Analysis and optimization of business processes
• Process modeling
• Preparation and facilitation of workshops
• Defining project scope and prioritizing requirements
• Business process management (analysis, modeling, and optimization)
• Specification of user stories
• Designing business and authorization concepts
• Testing and acceptance
• Designing mockups in Figma
• Creating the UI/UX style guide for web applications Approach: Scrum (agile) Technologies: Jira, Confluence, MS Teams, Conceptboard, Java, Vaadin, Figma

• UI design of the Penny mobile app and ongoing maintenance of the company-wide design system — carried out with a senior UI designer from the Artyspark team.
• Managing, briefing, and quality control of all design decisions; close coordination with Penny's internal product team in product management and development.
• Ensuring consistent UI standards across the app and design system; reviewing and approving components, tokens, and guidelines.

Concept development and redesign of a real estate sales platform, AI-driven ideation with Claude

Real Estate Conversion Optimization Claude

• Creation of a new design system (B2B)
• Relaunch of online services (B2B)

• Overall responsibility for platform transformation across ERP, CRM, PIM, and AI-driven process automation
• ERP transformation: Implementing and migrating to Microsoft Dynamics 365 Business Central
• CRM & growth stack: Implementing HubSpot as the central CRM and a platform for lead and marketing automation
• Product data & commerce enablement: Introducing an ePIM to scale category management and digital commerce processes
• AI-driven process automation: Designing and implementing agent-based AI workflows to automate processes in business services, accounting, tender management, and marketing
• Building a scalable platform organization including product development, DevOps, UX, cloud engineering, and corporate IT
• Implementing modern product and portfolio governance (e.g., OKRs, portfolio boards, value-based roadmaps) to manage technology-driven initiatives
• Harmonizing heterogeneous system landscapes and transforming them into a modular, scalable platform architecture (ERP, CRM, PIM, integrated customer journeys)
• Coaching and developing product owners, tech leads, delivery managers, and UX teams to build a scalable product organization

• Developed AI-powered workflow concepts for marketing and product teams
• Advised on automation, AI tool integration, and process optimization
• Led projects for personalized digital products (audio/AI-powered MVP)
• Conducted tool evaluations including rollout planning, requirements mapping, and training design.

• Built and successfully established a qualitative online market research software platform (Software-as-a-Service) as a boutique provider and grew it into a top 5 provider in the DACH region
• Product ownership and project management for the SaaS software platform in over 20 countries, and since 2017 for the mobile iOS and Android app
• Defined and implemented the product vision and roadmap, product and interface design, product backlog management and prioritization, including customer requirements and stakeholder input
• Advised corporate clients on structured user feedback and led user experience studies (in-home use tests, diary studies, user acceptance testing)
• Collaborated on digital product development projects in a corporate environment (apps & IoT applications) and facilitated workshops with D-level stakeholders in German and English
• Responsible for acquisition and account management of corporate clients in German-speaking countries and across Europe
• Built and led the Professional Services team both functionally and disciplinarily, with a focus on data protection and GDPR compliance