Figma Experts in Cologne

• Development of AI-enabled workflow concepts for marketing and product teams
• Consulting on automation, AI tool integration & process optimization
• Project management for personalized digital products (audio/AI-powered MVP)
• Tool evaluations including rollout plans, requirements mapping, and training design.
• byBianca: Digital product for personalized audio coaching — orchestrated 10+ systems, from idea to go-live in 5 months.

• Interim PO for a DiGA-listed digital therapy platform, ensuring compliant product development in a highly regulated SaMD environment (BfArM, BSI) while maintaining delivery pace.
• Challenge: Regulatory complexity combined with hands-on delivery responsibility and only one week of onboarding time.
• Impact: Introduced AI-assisted product development workflows with clear quality standards and reinstated regular short release cycles for faster, more precise delivery. Currently optimizing product development workflows and reducing AI-generated bloat in tickets and documentation.
• Introduced an OCR-based workflow in Langdock that automates therapy plan creation from prescription images.

• Self-hosted table tennis equipment platform.
• Development of a custom “Racket Builder” that uses a co-evolutionary genetic algorithm to identify, evaluate, and recommend the optimal combinations of racket blades and rubbers based on physics heuristics and player data within a search space of over 4 billion combinations.
• Development of a custom fully automated web crawler to capture equipment specifications, integrating an automated pipeline for image normalization as well as data harmonization via DeepSeek.
• Cloudflare Edge Workers written in Rust to perform low-latency data searches and offload computationally intensive simulations from the main server.
• High performance and accessibility standards across a large Nuxt 4 codebase achieving 95–100/100/100 Lighthouse scores.

continued product ownership of the global B2C platform

Concept development and redesign of a real estate sales platform, AI-driven ideation with Claude

Real Estate Conversion Optimization Claude

• Unified AI initiatives through the central coordination and integration of artificial intelligence projects to increase efficiency and business value.
• Identified and prioritized AI use cases through business process analysis and translated them into structured product backlogs and roadmaps.
• Led change management activities, including the introduction of new digital tools, communication strategies, and training concepts to support cultural change.
• Managed requirements and processes through end-to-end requirements analysis, process modeling, and organizational optimization.
• Scaled agile practices (Scrum, Kanban, OKRs) and promoted cross-functional collaboration and continuous improvement.
• Supported company-wide digital transformation by leading technical change initiatives and strengthening collaboration models.

Key responsibility for the visual and technical frontend relaunch as well as the continued development of the platform architecture.

• Designed and continuously developed the frontend architecture, including a Figma-based Component Library and migration to Vue 3.
• Developed a robust, high-performance, component-based CSS architecture.
• Continuously optimized accessibility, Core Web Vitals, and web performance.
• Worked closely with UX, Product, and Editorial teams on design, product, and implementation decisions.

RESULT:

• WCAG-compliant
• Core Web Vitals issues resolved
• PageSpeed ~90 Desktop / ~80 Mobile

• Consulting and implementation of digitalization projects nationally and internationally for start-ups, SMEs and large corporations
• Focus areas: design systems, RAG & automations
• Tools and technologies: Claude, GPT, Gemini

• Leading initiatives to improve the retrieval and representation of Samsung support content in AI-generated answers, including authoring editorial standards and educating stakeholders on representation risk.
• Developing initial frameworks to measure and evaluate brand representation in AI-generated answers (LLMs, Google AI environments), including prompt baselines and scoring models.

• Backend WordPress web development.

I won the "serious games funding" from the state of NRW in Germany at the end of 2023 for my game Blueberry. This gave me the chance to put together an international team of freelancers for programming, art, animation and audio. I developed the complete UI and UX as well as level and narrative design for the game, implementing the UI in Unity in close collaboration with my programmer. Blueberry will be released on Steam, Xbox, PS5 and Switch on 28th May 2026.

Concept, design, and implementation of digital brand and communication solutions for companies, practices, freelancers, and agencies.

Concept and design of corporate websites, shops, landing pages, app and interface concepts, as well as complex design systems – from strategy, information architecture, mobile-first approaches, and UX/UI design to Figma prototyping, content structure, SEO-relevant content, and image concepts, all the way to implementation (in WordPress) and maintenance.

Independent project management including client consulting, quote and budget coordination, quality assurance, and collaboration with development.

Focus areas: UX/UI design, art direction, web design, e-commerce, corporate websites, complex design systems, Figma, WordPress, marketing

• Travel brokerage
• Development and management of a digital travel booking platform
• Management, controlling, sales
• Concept and implementation of online marketing (SEO, ads, social media)

• Independently initiated and deployed automated validation workflows using Python, cutting manual processing by 58% and improving efficiency
• Developed a machine learning model for synthetic defect generation, reducing downtime and production costs; deployed locally and via Databricks and Azure AI Factory
• Utilized a small dataset of image data from the production lines and extended this dataset with training on models like cycleGAN and pix2pix
• Built and optimized the Linux-based development environment for training 3D models; maintained reproducibility via GitHub
• Presented technical insights to cross-functional teams (engineers, QA, project managers), ensuring alignment of ML solutions with operational needs