Julie S.-Senior Product Owner · Project Lead
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Experience
Freelance Product Owner & Project Lead
ANDREAS STIHL
continued product ownership of the global B2C platform
Freelance Product Owner & Project Lead
B2C clients in retail, fashion & travel (Remote)
- Relaunch & optimisation projects for further B2C clients through to go-live
- Building agile delivery structures in transition & growth phases
- Interface between business teams, engineering & external vendors
- Leading accessibility initiatives & implementing WCAG standards
Lead Product Owner / Senior Project Lead E-Commerce
ANDREAS STIHL AG & Co. KG
- Full ownership of the global B2C platform across 30+ markets
- Roadmap ownership & prioritisation across multiple Scrum teams
- Structuring & scaling the B2C product organisation
- Business lead & sparring partner for the IT product owners
- Leading, mentoring & onboarding (junior) product owners
Senior Product Owner
ANDREAS STIHL AG & Co. KG
- Ownership of the global B2C backlog incl. checkout, payment integrations & product recommendation features (personalised cross-sell & upsell logic)
- Cross-functional coordination of platform initiatives (conversion, customer journey)
- Managing external development vendors with teams of up to 40 people
Product Owner Frontend
STIHL direct GmbH
- Backlog ownership, sprint planning & user story refinement
- 2 website relaunches within the STIHL group, from concept to go-live
- Close collaboration with engineering teams & stakeholders
Junior Digital / E-Commerce Manager
LVMH (Louis Vuitton Moët Hennessy) – GUERLAIN
- End-to-end ownership of the German GUERLAIN D2C webshop
- Planning & steering the local CRM marketing budget
- Alignment with HQ Paris & agencies; KPI monitoring (traffic, conversion, revenue, ROI)
Trainee Digital
LVMH
rotational programme: e-commerce, CRM, paid media
Internships E-Commerce Merchandising & Corporate Sales Development
HUGO BOSS AG
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Manufacturing, Fashion, Retail, Tourism, Cosmetics, and Food and Beverage.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Project Management, Marketing, Information Technology, and Sales.
Summary
5+ years of responsibility for large digital and platform projects in international corporate environments, including 4.5 years on STIHL's global B2C platform across 30+ markets (SAP Commerce Cloud, AEM), with a setup of around 40 people including external partners. I take projects from the first sketch to stable operation, in Scrum, Kanban, waterfall or hybrid models. My strength lies in translating between business, technology and management, and bringing people to the table who would otherwise talk past each other. Strong in backlog management, requirements management and prioritisation. Fluent in German and English, available for remote work and on-site sprints or client travel across Europe.
Skills
Core Skills
- Backlog Management & Leading Digital And Platform Projects From Concept To Go-Live
- Requirements Management & Translating Between Business And Technology
- Stakeholder Management With Internal And External Partners, Up To Management Level
- Structure & Prioritisation In Complex, Fast-Grown Setups
- Moderating Escalations And Conflicting Priorities
- Scrum, Kanban, Waterfall & Hybrid Delivery Models
Tools & Systems
- Jira, Confluence, Figma, Miro, Google Analytics
- Cms Systems (E.G. Aem, Drupal, Contentful), Sap Commerce Cloud, Api Integrations
Interests
- Process Automation & Ai-Supported Workflows
Working Style
- Clear & Direct Communication
- Pragmatic Problem-Solving
- Creative Yet Structured Way Of Working
- Confident In International Environments
Languages
Education
University of Siegen
B.Sc. · Business Administration · Siegen, Germany
Certifications & licenses
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Julie is based in Cologne, Germany.
Julie speaks the following languages: German (Native), English (Advanced).
Julie has at least 8 years of experience. During this time, Julie has worked in at least 7 different roles and for 6 different companies. The average length of individual experience is 1 year. Note that Julie may not have shared all experience and actually has more experience.
Based on recent experience, Julie would be well-suited for roles such as: Freelance Product Owner & Project Lead, Lead Product Owner / Senior Project Lead E-Commerce, Senior Product Owner.
Julie's most recent position is Freelance Product Owner & Project Lead at ANDREAS STIHL.
In recent years, Julie has worked for ANDREAS STIHL, ANDREAS STIHL AG & Co. KG, and STIHL direct GmbH.
Julie is most experienced in industries like Manufacturing, Retail, and Fashion. Julie also has some experience in Tourism, Cosmetics, and Food and Beverage.
Julie is most experienced in business areas like Product Development, Project Management, and Marketing. Julie also has some experience in Information Technology and Sales.
Julie has recently worked in industries like Manufacturing, Retail, and Fashion.
Julie has recently worked in business areas like Product Development, Project Management, and Information Technology.
Julie holds a Bachelor in Business Administration from University of Siegen.
Julie has 2 certificates. These include: (A)CSPO – Advanced Certified Scrum Product Owner and Leading SAFe® 6.0.
Julie is immediately available part-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 14 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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