Recommended expert
Marc Hammerschmidt-Head of Programmatic
Check rate
Experience
Aug 2023 - Sep 2025
2 years 2 monthsHead of Programmatic
WeightWatchers
Position Summary
Head of Programmatic at WeightWatchers
Industries
Healthcare
Business Areas
Marketing
- Responsible for global programmatic buying (USD 40M media budget p.a.) with a five-person team and successful in-housing in eight markets
- Developed recommendations for budget allocation and conversion optimization based on KPI analyses: +25% sign-ups with only +9% budget, -15% CAC
- Defined and tracked success KPIs (including conversion rate, CLTV:CAC) and built scalable reporting and testing structures (playbooks, A/B frameworks, automated pipelines in Python, Looker, Google Analytics)
Mar 2022 - Jul 2023
1 year 5 monthsMarket Lead Acquisition DE/CH (Interim Performance Lead)
WeightWatchers
Position Summary
Market Lead Acquisition DE/CH (Interim Performance Lead) at WeightWatchers
Industries
Healthcare
Business Areas
Marketing
- Advised and managed cross-channel media strategy (TV, search, social, programmatic, affiliate) focused on data-driven optimization
- Achieved 35% efficiency gains YoY (cLTV:CAC), 20× growth in online video (OLV), and leading TV KPIs globally
- Advised and coordinated internal stakeholders (website, creative, CRM) and external partners (Meta, TikTok, Pinterest, Outbrain, The Trade Desk)
- Saved over €100,000 per quarter by consolidating paid social at global agency level and in-housing Criteo (DSP)
Sep 2020 - Feb 2022
1 year 6 monthsDigital Product Manager
Wolters Kluwer
Position Summary
Digital Product Manager at Wolters Kluwer
Industries
Information Technology
Business Areas
Product Development
- Product and business development for an AI-based SaaS product in IP management
- Developed the business case, product vision, and market validation
- Oversaw the portfolio of digital solutions in the IP domain
May 2010 - Aug 2020
10 years 4 monthsCo-Founder, CTO & CFO
Cognac-Expert
Position Summary
Co-Founder, CTO & CFO at Cognac-Expert
Industries
Food and Beverage
Retail
Business Areas
Finance
Information Technology
Operations
- Built an international, profitable e-commerce platform selling in over 30 markets and developed scalable commerce structures
- Scaled in a 100% KPI-driven environment with an average 100% YoY growth
- Set up three autonomous teams (product, finance, operations) and introduced agile product management (Kanban, CI/CD, Git)
- Implemented marketing optimizations, internationalization, and automation
Apr 2009 - Aug 2012
3 years 5 monthsProduct Owner & Lead UX Manager
Billiger-Mietwagen
Position Summary
Product Owner & Lead UX Manager at Billiger-Mietwagen
Industries
Automotive
Tourism
Business Areas
Information Technology
Marketing
Product Development
- Led an interdisciplinary team for data-driven conversion and UX optimization (+45% increase in conversion rate) using Google Analytics
- Introduced systematic product development (Agile, Jira, Confluence) and process optimizations for customer service and billing
- Worked closely with marketing (SEO, SEA, CRM) and business development to drive growth
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Food and Beverage, Retail, Healthcare, Automotive, Tourism, and Information Technology.
Food and Beverage
Retail
Healthcare
Automotive
Tourism
Information Technology
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Finance, Operations, Marketing, and Product Development.
Information Technology
Finance
Operations
Marketing
Product Development
Summary
I am an expert in KPI-based management of digital sales and marketing processes with two decades of experience at the intersection of product, data, and technology. I advise companies on building strategic structures and decision-making processes for measurable, profitable growth.
Skills
Mindset
- Analytical
- Growth-oriented
- Hands-on
- Entrepreneurial
- Agile ("Fail Fast")
Marketing & Analytics
- Bi Reporting And Performance Dashboards (Google Analytics, Excel, Google Looker & Data Studio)
- Definition And Tracking Of Success Kpis (Cac, Cltv:cac, Conversion Rate)
- Analysis Of Optimization Opportunities (Ux, Customer Journeys, Conversion Funnel)
- Conversion And Revenue Increase (Including A/b And Incremental Testing)
Leadership & Management
- Project Management And Team Leadership
- Strategic Consulting
- Creation Of Management Reports
- Certified Product Owner & Scrum Master (Psm I / Pspo I)
Languages
German
NativeEnglish
AdvancedSpanish
ElementaryEducation
Oct 2005 - Jun 2008
Fresenius University of Applied Sciences (FH)
Diploma · Media Economics · Idstein, Germany
Certifications & licenses
Certified Product Owner & Scrum Master (PSM I / PSPO I)
Statistics
Experience
Total positions 5
Experience in Food and Beverage 10.5 y
Avg length 3 y 8 m
Longest experience 10 y 3 m
Expertise
Recent roles Head of Programmatic, Market Lead Acquisition DE/CH (Interim Performance Lead), Digital Product Manager
Main industries Food and Beverage, Retail, Healthcare
Main business areas Information Technology, Finance, Operations
Qualifications
Certifications earned 1
Profile
Created
Last Update
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Frequently asked questions
Do you have questions? Here you can find further information.
Where is Marc based?
Marc is based in Cologne, Germany and can operate in on-site, hybrid, and remote work models.
What languages does Marc speak?
Marc speaks the following languages: German (Native), English (Advanced), Spanish (Elementary).
How many years of experience does Marc have?
Marc has at least 16 years of experience. During this time, Marc has worked in at least 5 different roles and for 4 different companies. The average length of individual experience is 3 years and 3 months. Note that Marc may not have shared all experience and actually has more experience.
What roles would Marc be best suited for?
Based on recent experience, Marc would be well-suited for roles such as: Head of Programmatic, Market Lead Acquisition DE/CH (Interim Performance Lead), Digital Product Manager.
What is Marc's latest experience?
Marc's most recent position is Head of Programmatic at WeightWatchers.
What companies has Marc worked for in recent years?
In recent years, Marc has worked for WeightWatchers and Wolters Kluwer.
Which industries is Marc most experienced in?
Marc is most experienced in industries like Food and Beverage, Retail, and Healthcare. Marc also has some experience in Automotive, Tourism, and Information Technology.
Which business areas is Marc most experienced in?
Marc is most experienced in business areas like Information Technology, Finance, and Operations. Marc also has some experience in Marketing and Product Development.
Which industries has Marc worked in recently?
Marc has recently worked in industries like Healthcare and Information Technology.
Which business areas has Marc worked in recently?
Marc has recently worked in business areas like Marketing and Product Development.
What is Marc's education?
Marc attended Fresenius University of Applied Sciences (FH) for Media Economics.
Does Marc have any certificates?
Marc has 1 certificate: Certified Product Owner & Scrum Master (PSM I / PSPO I).
What is the availability of Marc?
Marc will be available full-time from April 2026.
What is the rate of Marc?
Marc's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
How to hire Marc?
To hire Marc, click the Meet button on the profile to request a meeting and discuss your project needs.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
1200
900
600
300
Market avg: 928-1088 €
Market avg: 928-1088 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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