Dennis O.-Product & AI Leader · Founder

AI Automation Agency → AI Workspace

Built and led an automation agency for skilled trades and mid-sized companies: robust automation architectures across sales, service & back office, with a focus on scalable process and sales automation. Today, a pre-seed startup with its own product.

• Current phase: AI workspace for employees of owner-managed companies; MVP live and niche validation underway. Positioning: “world's first non-developer IDE turning professionals into AI operators that build scaling systems”.
• Grew from 0 to 8 employees and €1 million in revenue within 14 months.
• Delivered 30+ digital and process automation projects, with measurable time savings & throughput increases — each project started by mapping the customer’s process on-site with the customer.
• Case Grüne Leuchte GmbH (sales): increased revenue by ~30% and saved ~10–25 hours per month through an automated funnel.
• Case DRS Holding (recruiting): increased applications from 3/month to 35/month through a WhatsApp application chatbot.
• Case mid-sized company group (~500 employees, grown through acquisitions): standardized the fragmented CRM landscape of the acquired companies into one shared system — migrated during ongoing operations.

ML/AI Adtech & Analytics SaaS

Responsible for product strategy, revenue growth, and team leadership for an AI-based audience insights platform in the enterprise segment. Shaped the organization, pricing, and go-to-market.

• Transformation & change: played a key role in developing an adtech agency into a MarTech SaaS — from a service-driven agency/tech stack model to the independent “Audience Insights” product, including building the team required for it.
• Data pipeline: responsible for the data pipeline processing billions of cookie data points for machine-learning-based matching — technically based on Kafka and Spark — in parallel with rebuilding the product.
• Led a cross-functional team of ~20+ employees (Product, UX, Engineering, Data, Design).
• Rebuilt and launched “Audience Insights” with enterprise deal sizes >€100k based on value-based pricing.
• Upstream product discovery: identified needs in the existing customer business, determined willingness to pay, and estimated the market and competition. The opportunity was identified in the existing customer base — customer-specific setups were consuming margin.
• Developed a business case with market size estimates, a revenue model, and development costs that influenced an investment decision.
• Grew revenue by >30% for the existing product (adtech targeting) through platform distribution (e.g. via Google).
• Designed an organizational structure combining hierarchical and sociocratic approaches; introduced agile product management structures (Scrum/Kanban), including roadmap and prioritization processes; built a sales & marketing funnel.
• Product work under GDPR in a strictly regulated environment (adtech and data processing within a telecom group) — data protection as a framework condition, not a downstream review.

Travel platform (B2C, >€15 million in revenue)

Working Student Product Development 08/2014–11/2014 · Product Owner Travel SaaS/CRM 12/2014–10/2015 · Product Owner/Lead Hosts 11/2015–06/2017. Further development of the travel platform with a focus on growth, user retention, and actively shaping the transition from hierarchy to self-organization.

• Led the highest-revenue business unit (80+ employees): UX, Business, Marketing, Sales, Engineering & Support.
• Responsible for the subscription product for hosts – pricing, packages/tiers, renewals, and cancellations. Subscription renewals improved by 27%.
• Revenue growth of >30% per year through optimization of pricing, funnel logic, and customer journeys – based on analyzing where hosts dropped off previously.
• Increased platform usage by hosts (user retention) by >100% through success programs and self-service optimizations.
• Reduced costs by 20–50% in Marketing, Sales & Support through process digitization.
• Transformation & change of the business unit: from hierarchically managed digital products to cell-based self-organization and platform economics. Trigger: decisions were getting stuck at the top of the hierarchy.
• Introduced and scaled an agile product organization (Scrum/Kanban), including role and prioritization models; built an innovation team to explore and validate new platform features.

• Website concept and development, online coaching for users, online marketing activities, bookkeeping, and tax returns.
• Day trading with a trading volume of over €1 million.