Till Z.-Product Guy

• PO for the mobile app relaunch, e-prescription platform, and online shop of one of Germany’s leading online pharmacies. Steering external development partners, prioritizing along business and compliance goals, close alignment with executive leadership and stakeholders.
• Complex regulatory environment, high delivery pressure, multiple parallel workstreams with external vendors.
• Successful app relaunch, continuous development of the shop and eRX integration with stable delivery quality.
• I led the complete relaunch of the Aponeo app together with an external development partner, delivered within two months.
• The previous app had aged significantly and needed to be brought up to shop standard quickly, while enabling e-prescription redemption for entire families. At the same time, the team wanted to avoid creating a technical silo between app and shop.
• I advocated for a wrapper app approach – a cost-effective way to reach web parity, reduce long-term maintenance, and still add the native wins that matter (e.g. push notifications, deep links, NFC for eRX). We took a hybrid approach: the app benefits directly from ongoing development of the shop framework instead of running as a separate stack, allowing the team to ship faster and invest natively only where the impact is clear.
• The new app went live within two months. Sales increased, and within one month of launch, the app reached the highest app sales share in Aponeo’s history.

01/2025 – 02/2026 · Employee Benefits · B2B/B2C Bike Leasing Platform

• Role: I joined the project as Business Lead / Lead Product Owner to take end-to-end responsibility for a platform relaunch after repeated delivery failures. I led three Product Owners and an international full-stack team of 14 FTE and worked closely with management, investors, key accounts, external partners, and the client-side Head of Product and her two internal Product Owners.
• Challenge: The previous vendor had missed go-live eight times. Documentation, backlog structure, and code quality were poor, testing was largely missing, and core business processes were partially incorrect or incomplete. Stakeholder and customer satisfaction and confidence in delivery commitments was very low.
• Leadership: I rebuilt the product and delivery setup, including workstreams, backlog structure, and roadmap transparency. I introduced structured Agile collaboration across teams, used Event Storming to validate and redesign complex business processes, and established unit testing, regression testing, and test automation. In parallel, I worked closely with leadership and key accounts to rebuild trust in roadmap and release planning through clear structure, predictable delivery, and transparent status communication.
• Impact: The platform relaunch was delivered successfully after 8 months, stakeholder and key account confidence was restored, and release risk was significantly reduced through improved QA and testing standards. After go-live, the platform stabilized during Hypercare and transitioned into steady operations, enabling Eurorad to build an internal PO organization.

• Role: PO for ERP-to-SaaS migration, repair workflow automation, and international B2B shop relaunch. Introduced Agile and Scrum best practices in non-classical development teams, coached DevOps and Enterprise Integration teams unfamiliar with agile methods.
• Challenge: Multiple parallel transformation projects, heterogeneous teams, complex legacy systems.
• Impact: Successful migration and relaunch, sustainably improved delivery structures and team autonomy.

• Founder and CPO of a B2B procurement platform matching companies with marketing software and service providers.
• Built and scaled the product and led international development efforts.
• Challenge: Built from zero with angel investment, navigating multiple product pivots driven by shifting regulatory requirements.
• Impact: Build and scaled an AI-enhanced SaaS platform in the market, leveraging AI for intelligent matching logic and to help vendors refine and complete their listings and requirements.

• Scaled a digital marketing agency
• Led international product operations using agile frameworks.

• Drove major relaunch of a €100m-funded video platform backed by T-Online and Hubert Burda Media.

Project management for various clients of a full-service agency specialized in digital marketing.