Andreas Kerzmann-Chief Product Officer
Check rate
Experience
Chief Product Officer
doctorly
- Responsible for the first customer launch in 2021 and for continuously growing the customer base
- Built and led a high-performing product team (3 PMs, 3 UX designers)
- Set up cross-functional teams in agile product development using SCRUM
- Formulated and translated overarching product strategies, analyzed market trends, and defined product requirements and design
- Transformed product development toward business value and user centricity by professionalizing processes and prioritization methods
- Established targeted communication with stakeholders inside and outside the company
- Supported regulatory approval with the KBV and gematik
Chief Product Officer and Managing Director
NOVENTI Digital
- Built a digital spin-off for the NOVENTI Group aimed at creating new B2B2C business models around digital health services
- Built a corporate start-up from the ground up, growing from 2 to 30 employees in 2 years; responsible for technology and product
- Launched the first version of the vimedi B2B2C platform in under a year
- Relaunched the callmyApo platform based on vimedi with almost 5,000 pharmacies as clients and over 30,000 users nationwide
- Developed the digital strategy for the NOVENTI Group, leading to the establishment of the NOVENTI health platform
Management Consultant
kerzmann.digital
Provided consulting services in digital health in Germany
Areas of expertise: strategy consulting, product management, and digital health innovation
Managed projects and products in implementation projects
Provided support on regulatory issues (gematik, KBV)
Offered strategic advice on changing legal frameworks (DigiG, GDNG, GDAG, KHVVG (Hospital Reform), NotfallreformG, ApothekenreformG, GVSG)
Software vendors: assessed the impact of the KHVVG on MD audits and identified resulting opportunities
Statutory health insurers: developed a data strategy for the introduction of e-prescriptions and the related regulatory framework
Regulators: created an e-prescription concept and a strategy for patient centricity
Pharmacy billing service providers: analyzed the impact of new digitalization laws (especially DVPMG) and the resulting potentials and new business areas
Chief Product Officer
Ada Health
- Transformed the previous medx Clinical Decision Support System into a B2B2C solution with a strong focus on healthcare delivery and patient centricity
- Worked closely with the CTO to implement the B2B2C platform as a cloud-first microservices architecture for native app integration
- Responsible for the first launch of Ada as a patient-centered app, which became one of the top-rated health apps across all app stores (e.g., 4.7-star rating on Apple's App Store, Series B investment of $120 million)
- Led the product department and the medical editorial team (30 physicians/medical editors) translating medical knowledge into AI-usable data
Project Manager
gematik
- Led the project for nationwide digital clinical health records (eFA)
- Managed the data management project to improve safety in medication-based treatments (AMTS)
- Project lead for all test regions of the electronic health card (eGK) (5 federal states) during the first rollout
- Conducted the scientific evaluation of the eGK rollout in Germany
Senior Product Manager
medx
- Responsible for the product roadmap and for scaling the Berlin-based organization from a very early stage to a full professional operation, including both product and development
- Defined implementation plans and architecture together with the Lead Software Architect
- Carried out the first clinical collaborations with major hospitals in Germany, focusing on Munich and Berlin
- Managed the BFG health platform project funded by the Federal Ministry of Education and Research (BMBF)
Consultant
VDI/VDE Innovation + Technik
- Provided management consulting services to federal ministries (Federal Ministry of Education and Research, Federal Ministry of Economics and Technology) and to several major companies
- Managed several large publicly funded industrial research projects, e.g. SmartSenior with 28 partners nationwide and a combined budget of €43 million
- Supported the German ministries in developing the national innovation strategy, including its implementation through federal funding initiatives
Product Manager
Visage Imaging
- Managed the flagship products Visage CS and Visage 7 thin-client image review and distribution, including clinical applications for cardiac analysis, perfusion imaging and vessel tracking
- Led research and implementation projects in major hospitals in Germany and the USA (mainly Charité and MGH)
- Ensured compliance with Class IIa medical device regulatory requirements, including FDA and Health Canada accreditation (ISO 13485 / ISO 14971)
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Healthcare, Information Technology, Professional Services, and Government and Administration.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Project Management, Product Development, Strategy, Information Technology, and Research and Development.
Languages
Education
University of Tübingen
PhD in Bioinformatics, Dr. rer. nat. · Bioinformatics · Tübingen, Germany
Saarland University
Diploma in Computer Science · Computer Science · Saarbrücken, Germany
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
Similar Freelancers
Discover other experts with similar qualifications and experience
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Chief Product Officer
Nearby freelancers
Professionals working in or nearby Berlin, Germany
