Harald Schraut - eCommerce Product Owner and Agile Coach

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Mönchengladbach, Germany

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Experience

Sep 2025 - Present

1 year 3 months

IT Product Owner – eCommerce – Mechanical Engineering

Self-employed

Responsible for further developing the online store, with a particular focus on stability, security and scalability
Supporting the business with creating and evaluating requirements
Technology: SAP Commerce Cloud, Adobe Experience Manager CMS (AEM), Solr Search, Adyen Payment Service Provider
Tools: Confluence, Jira, Miro, ServiceNow

Mar 2024 - Present

2 years 9 months

Agile Coach, Scrum Master – eCommerce – Fashion

Self-employed

Agile Coach and Scrum Master for the relaunch of an online fashion store
Responsible for agile processes, ceremonies, structure and progress
Technology: commercetools, Sanity CMS, Epoq Search, Vercel, Google Cloud Platform (GCP), Adyen Payment Service Provider, React, GitHub
Tools: Confluence, Jira, Figma/FigJam

Feb 2024 - Sep 2024

8 months

PMO, Scrum Master – eCommerce – Food

Self-employed

Scrum Master, PMO and management consultant for the relaunch of the online store of a food industry scale-up
Responsible for launching on time in 8 countries and communication between IT and the business
Technology: Shopify, Recharge Subscriptions, Vercel, GitHub
Tools: Confluence, Jira, Asana, Miro

Jan 2023 - Dec 2024

2 years

IT Product Owner – eCommerce – Mechanical Engineering

Self-employed

Responsible for further developing the online store, with a particular focus on stability, security and scalability
Supporting the business with creating and evaluating requirements
Technology: SAP Commerce Cloud, Adobe Experience Manager CMS (AEM), FactFinder and Solr Search, Adyen Payment Service Provider
Tools: Confluence, Jira, Miro, ServiceNow

Apr 2022 - Nov 2022

8 months

Delivery Lead, Scrum Master – eCommerce – Consumer Goods

Self-employed

Agile delivery leadership as Delivery Lead and Scrum Master for an interdisciplinary, international team of around 30 members
Preparing the digital platform of Kuwait's largest electronics retailer for future challenges, relaunching online channels and implementing a MACH-based digital architecture
Technology: commercetools, Amplience CMS, AWS, Algolia Search, React
Tools: Confluence, Jira, Miro

Jan 2022 - Nov 2022

11 months

Project Lead - Digital Marketing/eCommerce – Automotive

Self-employed

Led a team of organizational consultants and technology experts
Supported a world-leading automotive manufacturer in standardizing brand websites and eCommerce from both customer and technical perspectives
Identified weaknesses in processes, organization, and technology and developed recommendations for action
Evaluated the current Content Management System (CMS)
Technology: Adobe Experience Manager (AEM), Vue
Tools: Confluence, Jira

Apr 2020 - Dec 2021

1 year 9 months

Delivery Lead, Scrum Master, Product Owner – eCommerce – B2B – Chemicals

Self-employed

Project Delivery Lead, Scrum Master, and Product Owner for an international B2B shop project in 67 countries with significant revenue
Led and managed a team of 40+ members across India and Europe using agile methods
Rolled out, further developed, and operated the international B2B shop
Technology: SAP Commerce (Cloud) with Spartacus, Angular
Tools: Confluence, Jira

Mar 2020 - Apr 2020

2 months

Program Manager – Digital Marketing/Content Management – Gases and Industrial Plants

Self-employed

Program Manager for merging two content management platforms as part of a merger between global industrial companies
Led and managed multidisciplinary teams from Valtech and a third-party company across Europe and India (35+ people)
Responsible for creative concept development and technical development based on Sitecore SXA, and for migrating existing content
Managed the world's largest Sitecore installation, with approx. 200 sites and 400.000 pages
Technology: Sitecore CMS
Tools: Confluence, Jira, Miro

Jan 2017 - Feb 2020

3 years 2 months

Project Manager and Scrum Master – eCommerce – Retail

Self-employed

Managed and led a team of 14 people (UX, backend and frontend implementation, Quality Assurance)
Implemented an international B2C online shop based on SAP Commerce
Integrated it into a standard SAP system landscape (SAP CRM, ERP)
Implemented the “Home Delivery” and “Click & Collect” delivery methods with various payment methods (PayPal, Tyro, Concardis, ELV/SEPA)
Technology: SAP Commerce, Solr Search, Angular
Tools: Confluence, Jira

Sep 2016 - Dec 2016

4 months

International Rollout Manager – eCommerce – Chemicals

Self-employed

International Rollout Manager for a B2B eCommerce platform based on SAP Hybris
Ensured that all digital product information was available on time
Prepared decision papers for the Executive Committee
Identified country-specific business and legal requirements
Coordinated project marketing (Image Videos)
Technology: SAP Commerce, SAP ERP, Custom development
Tools: Confluence, Jira

Apr 2016 - Aug 2016

5 months

Product Owner – eCommerce/Content Management – Fashion

Self-employed

Product Owner for SAP Hybris eCommerce platform
Scope and timeline management
Technology: SAP Commerce
Tools: Confluence, Jira

Jan 2015 - Mar 2016

1 year 3 months

Project Lead, Scrum Master – eCommerce/PIM – Chemicals

Self-employed

Project Lead and Scrum Master for SAP Hybris Product Information Management System (PIM)
Recruiting and leading an international team (7 people)
Focus on SAP master data integration and eRetailer exports
Introduction of agile methods in a corporate environment
Stakeholder management and definition of supporting processes
Technology: SAP Commerce/PIM
Tools: Confluence, Jira

Oct 2013 - Nov 2014

1 year 2 months

Program Manager – eCommerce – Aviation

Self-employed

Program Manager and Agile Coach/Scrum Master for mobile portal and apps
Introduction of agile methods (Scrum, Kanban) in an international corporate environment
Management and leadership of the overall project with 50+ people (UX, Design, Backend, Frontend, App Development, Quality Assurance, Operations, Project Management)
Technology: Custom-built mobile portal, Apple and Android apps
Tools: Confluence, Jira

Nov 2011 - Sep 2013

1 year 11 months

Salzburg, Austria

Project Manager – Web CMS – Media/Consumer Goods

Self-employed

Project Manager for the relaunch of the online presence in 50+ countries
On-time rollout of the new platform in all countries
Leading the agile Scrum team as Product Owner and managing external agencies/system integrators
Requirements and stakeholder management (Brand, Marketing, local subsidiaries, Social Media, SEO, Mobile)
Coordination of Product Management and editorial team
Technology: Oracle WebCenter (formerly FatWire), Gigya Social Login
Tools: Confluence, Jira

Dec 2010 - Nov 2011

1 year

Salzburg, Austria

Project and Requirements Manager – Digital Asset Management (DAM) – Media/Consumer Goods

Self-employed

Project and requirements management for DAM
Preparation of a business case for an online platform for distributing media types (video, photo, audio, text)
Requirements analysis taking existing organizational structures into account
Interim portfolio management
Technology: Custom-built

Feb 2008 - Nov 2010

2 years 10 months

Düsseldorf, Germany

Program/Project Manager

Sapient GmbH

Program and project management in digital marketing (eCommerce, CMS, social media, web portals, mobile applications, IPTV, convergent media)
Leading and coordinating international, multidisciplinary project teams (up to 35 people)
Team lead in a matrix organization (up to 5 people)
Responsible for strategic concept, requirements analysis, information architecture, design, technical implementation, and change management

Jul 2004 - Jan 2008

3 years 7 months

Cologne, Germany

Account and Project Manager

S4M – Solutions for Media GmbH

Project management and consulting for broadcast and online marketing software projects
Sales of online marketing and broadcast software
Account management for RTL Nederland and AOL Deutschland

Jan 2002 - Jun 2004

2 years 6 months

Mönchengladbach, Germany

Account and Project Manager

Airweb AG

Helped build the company’s mobile services (WAP/i-mode, SMS/MMS)
Acquired cooperation and content partners
Technical responsibility for projects in Germany, Spain, Austria, and England
Marketing and development of new concepts and business models

Jan 1999 - Dec 2000

2 years

Munich, Germany

Account Manager

COLT Telecom GmbH

Direct sales and new customer acquisition in the media, film, and television sectors
Managed key accounts (e.g., Kirch-Gruppe, ProSieben, EM.TV)
Sold telecommunications services and developed new services for the film and television industry

Oct 1997 - Mar 1998

6 months

Madrid, Spain

Project Manager

Siemens, S.A.

Led a pilot project for telephony over the Spanish cable television network
Supported local sales with customer presentations and consultations
Transferred know-how from Siemens headquarters to the Spanish subsidiary

Oct 1995 - Dec 1998

3 years 3 months

Munich, Germany

Key Account Manager

Siemens AG

Key account management in Information & Communication Networks (ICN)
Building the sales territory for “new telecommunications operators” in Switzerland, Austria and Italy
Maintaining relationships with PTA (Austria) and Swisscom (Switzerland)
Project management for OEM products and preparing Business Opportunity Plans for deregulated telecommunications markets in Europe

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Media and Entertainment, Telecommunication, Retail, Advertising, Manufacturing, and Fashion.

Media and Entertainment

Telecommunication

Retail

Advertising

Manufacturing

Fashion

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Project Management, Information Technology, Product Development, Marketing, Sales, and Customer Service.

Project Management

Information Technology

Product Development

Marketing

Sales

Customer Service

Summary

20+ years of international experience as a Product Owner, Project Manager, Scrum Master, Agile Coach and consultant in companies of various sizes—from start-ups to corporations. Project focus areas: eCommerce, CMS, digital marketing, enterprise web portals and custom-developed solutions. Experienced leader, managing global teams of up to 50 people. Expert in agile methods and teams (Scrum, Kanban, multi-team Scrum). Industry experience: fashion, international trade/consumer goods, telecommunications, chemicals, media/TV, aviation and mechanical engineering. Quick to grasp new concepts, understand customer motivations and integrate into existing organizations and processes.

Skills

Ecommerce: Sap Commerce Cloud, Commercetools, Shopify, Recharge, Magento, Custom-Developed Solutions
Cms: Amplience, Contentful, Adobe Experience Manager (Aem), Sanity, Oracle Webcenter/Fatwire, Custom-Developed Solutions
Identity Management: Sap Customer Data Cloud/Gigya
Enterprise Search: Solr, Lucene, Factfinder, Algolia, Epoq
Tools: Confluence, Jira, Asana, Servicenow, Miro, Figjam

Languages

German

Native

English

Advanced

Spanish

Intermediate

French

Elementary

Portuguese

Elementary

Education

Oct 1990 - Jul 1995

Rheinisch-Westfälische Technische Hochschule Aachen

Diplom-Ingenieur der Elektrotechnik · Electrical Engineering · Aachen, Germany · 1,9

Certifications & licenses

commercetools Certified Functional Architect

Statistics

Experience

Total positions 21

Experience in Media and Entertainment 8 y

Avg length 1 y 6 m

Longest experience 3 y 6 m

Global experience

Countries worked in 3 (Germany, Austria, Spain)

Primary country Germany

Expertise

Recent roles IT Product Owner – eCommerce – Mechanical Engineering, Agile Coach, Scrum Master – eCommerce – Fashion, PMO, Scrum Master – eCommerce – Food

Main industries Media and Entertainment, Telecommunication, Retail

Main business areas Project Management, Information Technology, Product Development

Qualifications

Highest degree Master

Certifications earned 3

Member since

February 2026

Last update

November 2026

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Frequently asked questions

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Harald is based in Mönchengladbach, Germany.

Harald speaks the following languages: German (Native), English (Advanced), Spanish (Intermediate), French (Elementary), Portuguese (Elementary).

Harald has at least 30 years of experience. During this time, Harald has worked in at least 19 different roles and for 7 different companies. The average length of individual experience is 1 year and 5 months. Note that Harald may not have shared all experience and actually has more experience.

Based on recent experience, Harald would be well-suited for roles such as: IT Product Owner – eCommerce – Mechanical Engineering, Agile Coach, Scrum Master – eCommerce – Fashion, PMO, Scrum Master – eCommerce – Food.

Harald's most recent position is IT Product Owner – eCommerce – Mechanical Engineering at Self-employed.

In recent years, Harald has worked for Self-employed.

Harald is most experienced in industries like Media and Entertainment, Telecommunication, and Retail. Harald also has some experience in Advertising, Manufacturing, and Chemical.

Harald is most experienced in business areas like Project Management, Information Technology, and Product Development. Harald also has some experience in Marketing, Sales, and Customer Service.

Harald has recently worked in industries like Manufacturing, Fashion, and Chemical.

Harald has recently worked in business areas like Information Technology, Project Management, and Product Development.

Harald holds a Master in Electrical Engineering from Rheinisch-Westfälische Technische Hochschule Aachen.

Harald has 3 certificates. These include: Professional Scrum Product Owner™ II (PSPO II), Project Management Professional (PMP)®, and commercetools Certified Functional Architect.

Harald will be available from January 2027.

Daily rate distribution

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<€720 €800-880 €880-960 €960-1040 €1120+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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Daily rate avg. 926 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

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Median rate 880 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 6 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.