Harald Schraut - Digital Marketing Product Owner, Project and Program Manager, Agile Coach and Scrum Master

Q: Where is Harald based?

Harald is based in Mönchengladbach, Germany .

Q: What languages does Harald speak?

Harald speaks the following languages: German (Native), English (Advanced), Spanish (Intermediate), French (Elementary), Portuguese (Elementary) .

Q: How many years of experience does Harald have?

Harald has at least 29 years of experience. During this time, Harald has worked in at least 19 different roles and for 7 different companies . The average length of individual experience is 1 year and 5 months . Note that Harald may not have shared all experience and actually has more experience.

Q: What is Harald's latest experience?

Harald's most recent position is IT Product Owner – eCommerce – Mechanical Engineering at Self-employed .

Q: What companies has Harald worked for in recent years?

In recent years, Harald has worked for Self-employed .

Q: Which industries is Harald most experienced in?

Harald is most experienced in industries like Media and Entertainment , Telecommunication , and Retail . Harald also has some experience in Advertising , Chemical , and Information Technology .

Q: Which business areas is Harald most experienced in?

Harald is most experienced in business areas like Project Management , Information Technology , and Product Development . Harald also has some experience in Marketing , Sales , and Customer Service .

Q: Which industries has Harald worked in recently?

Harald has recently worked in industries like Manufacturing , Fashion , and Chemical .

Q: Which business areas has Harald worked in recently?

Harald has recently worked in business areas like Information Technology , Project Management , and Product Development .

Recommended expert

Mönchengladbach, Germany

Experience

Sep 2025 - Present

7 months

IT Product Owner – eCommerce – Mechanical Engineering

Self-employed

Responsible for further developing the web shop with focus on stability, security, and scalability
Support the business in creating and evaluating requirements
Technology: SAP Commerce Cloud, Adobe Experience Manager CMS (AEM), Solr Search, Adyen Payment Service Provider
Tools: Confluence, Jira, Miro, ServiceNow

Mar 2024 - Present

2 years 1 month

Agile Coach, Scrum Master – eCommerce – Fashion

Self-employed

Agile Coach and Scrum Master for the relaunch of a fashion web shop
Responsible for agile workflows, ceremonies, structure, and progress
Technology: Commercetools, Sanity CMS, Epoq Search, Vercel, Google Cloud Platform (GCP), Adyen Payment Service Provider, React, GitHub
Tools: Confluence, Jira, Figma/Figjam

Feb 2024 - Sep 2024

8 months

PMO, Scrum Master – eCommerce – Food

Self-employed

Scrum Master, PMO, and management consultant for the relaunch of a scale-up company's web shop in the food industry
Responsible for the timely launch in 8 countries and for communication between IT and the business
Technology: Shopify, Recharge Subscriptions, Vercel, GitHub
Tools: Confluence, Jira, Asana, Miro

Jan 2023 - Dec 2024

2 years

IT Product Owner – eCommerce – Mechanical Engineering

Self-employed

Responsible for further developing the web shop with focus on stability, security, and scalability
Support the business in creating and evaluating requirements
Technology: SAP Commerce Cloud, Adobe Experience Manager CMS (AEM), FactFinder and Solr Search, Adyen Payment Service Provider
Tools: Confluence, Jira, Miro, ServiceNow

Apr 2022 - Nov 2022

8 months

Delivery Lead, Scrum Master – eCommerce – Consumer Goods

Self-employed

Agile management as Delivery Lead and Scrum Master for an interdisciplinary and international team of about 30 people
Aligned the digital platform of Kuwait's largest electronics retailer to future challenges, relaunched the online channels, and implemented a MACH-based digital architecture
Technology: Commercetools, Amplience CMS, AWS, Algolia Search, React
Tools: Confluence, Jira, Miro

Jan 2022 - Nov 2022

11 months

Project Lead - Digital Marketing/eCommerce – Automotive

Self-employed

Leading a team of organizational consultants and technology experts
Supporting a world-leading automotive manufacturer in unifying brand websites and eCommerce from customer and technical perspectives
Identifying weaknesses in processes, organization, and technology, and developing recommendations for action
Evaluating the current content management system (CMS)
Technology: Adobe Experience Manager (AEM), Vue
Tools: Confluence, Jira

Apr 2020 - Dec 2021

1 year 9 months

Delivery Lead, Scrum Master, Product Owner – eCommerce – B2B – Chemicals

Self-employed

Project delivery lead, Scrum Master and Product Owner for an international B2B shop project across 67 countries with significant revenue
Agile leadership and management of a team of 40+ members in India and Europe
Rollout, ongoing development and operation of the international B2B shop
Technology: SAP Commerce (Cloud) with Spartacus, Angular
Tools: Confluence, Jira

Mar 2020 - Apr 2020

2 months

Program Manager – Digital Marketing/Content Management – Gases and Industrial Plants

Self-employed

Program manager for merging two content management platforms as part of a merger of global industrial companies
Leading and managing multi-disciplinary teams from Valtech and a third-party company in Europe and India (35+ people)
Responsible for creative concept development and technical implementation based on Sitecore SXA, migrating existing content
Managing the world's largest Sitecore installation with around 200 sites and 400,000 pages
Technology: Sitecore CMS
Tools: Confluence, Jira, Miro

Jan 2017 - Feb 2020

3 years 2 months

Project Manager and Scrum Master – eCommerce – Retail

Self-employed

Managing and leading a team of 14 people (UX, backend and frontend implementation, quality assurance)
Implementing an international B2C web shop based on SAP Commerce
Integrating into a standard SAP system landscape (SAP CRM, ERP)
Implementing delivery methods "Home Delivery" and "Click & Collect" with various payment methods (PayPal, Tyro, Concardis, ELV/SEPA)
Technology: SAP Commerce, Solr Search, Angular
Tools: Confluence, Jira

Sep 2016 - Dec 2016

4 months

International Rollout Manager – eCommerce – Chemicals

Self-employed

International rollout manager for a B2B eCommerce platform based on SAP Hybris
Ensuring timely availability of all digital product information
Creating decision templates for the executive committee
Identifying country-specific functional and legal requirements
Coordinating project marketing (image videos)
Technology: SAP Commerce, SAP ERP, in-house development
Tools: Confluence, Jira

Apr 2016 - Aug 2016

5 months

Product Owner – eCommerce/Content Management – Fashion

Self-employed

Product Owner for SAP Hybris eCommerce platform
Management of scope and timeline
Technology: SAP Commerce
Tools: Confluence, Jira

Jan 2015 - Mar 2016

1 year 3 months

Project Lead, Scrum Master – eCommerce/PIM – Chemicals

Self-employed

Project Lead and Scrum Master for SAP Hybris Product Information Management System (PIM)
Recruiting and leading an international team (7 people)
Focus on SAP master data integration and e-tailer exports
Introducing agile methods in a corporate environment
Stakeholder management and defining supporting processes
Technology: SAP Commerce/PIM
Tools: Confluence, Jira

Oct 2013 - Nov 2014

1 year 2 months

Program Manager – eCommerce – Aviation

Self-employed

Program Manager and Agile Coach/Scrum Master for a mobile portal and apps
Introducing agile methods (Scrum, Kanban) in an international corporate environment
Managing and leading the overall project with 50+ people (UX, design, backend, frontend, app development, quality assurance, operations, project management)
Technology: in-house developed mobile portal, iOS and Android apps
Tools: Confluence, Jira

Nov 2011 - Sep 2013

1 year 11 months

Salzburg, Austria

Project Manager – Web CMS – Media/Consumer Goods

Self-employed

Project manager for the relaunch of the online presence in 50+ countries
On-time rollout of the new platform to all countries
Leading the agile Scrum team as Product Owner and managing external agencies/system integrators
Requirements and stakeholder management (brand, marketing, country subsidiaries, social media, SEO, mobile)
Coordination of product management and editorial team
Technology: Oracle WebCenter (formerly FatWire), Gigya social login
Tools: Confluence, Jira

Dec 2010 - Nov 2011

1 year

Salzburg, Austria

Project and Requirements Manager – Digital Asset Management (DAM) – Media/Consumer Goods

Self-employed

Project and requirements management for DAM
Creating a business case for an online platform to distribute media types (video, photo, audio, text)
Requirements analysis considering existing organizational structures
Interim portfolio management
Technology: in-house development

Feb 2008 - Nov 2010

2 years 10 months

Düsseldorf, Germany

Program/Project Manager

Sapient GmbH

Program and project management in digital marketing (eCommerce, CMS, social media, web portals, mobile applications, IPTV, convergent media)
Leading and managing international, multidisciplinary project teams (up to 35 people)
Team lead in a matrix organization (up to 5 people)
Responsible for strategic concept, requirements analysis, information architecture, design, technical implementation, change management

Jul 2004 - Jan 2008

3 years 7 months

Cologne, Germany

Account and Project Manager

S4M – Solutions for Media GmbH

Project management and consulting for broadcast and online marketing software projects
Selling software for online marketing and broadcast
Account management for RTL Nederland and AOL Germany

Jan 2002 - Jun 2004

2 years 6 months

Mönchengladbach, Germany

Account and Project Manager

Airweb AG

Helped build the company for mobile services (WAP/i-mode, SMS/MMS)
Secured cooperation and content partners
Technical responsibility for projects in Germany, Spain, Austria and England
Marketing and development of new concepts and business models

Jan 1999 - Dec 2000

2 years

Munich, Germany

Account Manager

COLT Telecom GmbH

Direct sales and new client acquisition in the media, film and TV sectors
Managing key accounts (e.g. Kirch Group, ProSieben, EM.TV)
Sales of telecommunications services and development of new services for the film and TV industry

Oct 1997 - Mar 1998

6 months

Madrid, Spain

Project Manager

Siemens, S.A.

Managed a pilot project for telephony over the Spanish cable TV network
Supported local sales with customer presentations and consultations
Transferred know-how from Siemens headquarters to the Spanish subsidiary

Oct 1995 - Dec 1998

3 years 3 months

Munich, Germany

Key Account Manager

Siemens AG

Key account management in the area of Information & Communication Networks (ICN)
Building the sales territory for "new telecom operators" in Switzerland, Austria, and Italy
Maintaining relationships with PTA (Austria) and Swisscom (Switzerland)
Leading projects for OEM products and creating business opportunity plans for deregulated telecom markets in Europe

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Media and Entertainment, Telecommunication, Retail, Advertising, Chemical, and Information Technology.

Media and Entertainment

Telecommunication

Retail

Advertising

Chemical

Information Technology

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Project Management, Information Technology, Product Development, Marketing, Sales, and Customer Service.

Project Management

Information Technology

Product Development

Marketing

Sales

Customer Service

Summary

20+ years of international experience as a Product Owner, Project Manager, Scrum Master, Agile Coach, and consultant in companies of all sizes – from startups to corporations. Project focus: eCommerce, CMS, digital marketing, enterprise web portals, custom developments. Experienced leader managing global teams of up to 50 people. Expert in agile methods/teams (Scrum, Kanban, multi-team Scrum). Industry experience: fashion, international trade/consumer goods, telecom, chemicals, media/TV, aviation, mechanical engineering. Quick to grasp new ideas, understand customer motivations, and integrate smoothly into existing organizations and workflows.

Skills

Ecommerce: Sap Commerce Cloud, Commercetools, Shopify, Recharge, Magento, Custom Development
Cms: Amplience, Contentful, Adobe Experience Manager (Aem), Sanity, Oracle Webcenter/fatwire, Custom Development
Identity Management: Sap Customer Data Cloud/gigya
Enterprise Search: Solr, Lucene, Factfinder, Algolia, Epoq
Tools: Confluence, Jira, Asana, Servicenow, Miro, Figjam

Languages

German

Native

English

Advanced

Spanish

Intermediate

French

Elementary

Portuguese

Elementary

Education

Oct 1990 - Jul 1995

Rhenish-Westphalian Technical University of Aachen

Diploma in Electrical Engineering · Electrical Engineering · Aachen, Germany · 1.9

Certifications & licenses

Professional Scrum Product Owner™ II (PSPO II)

Project Management Professional (PMP)®

commercetools Certified Functional Architect

Statistics

Experience

Total positions 21

Experience in Media and Entertainment 8 y

Avg length 1 y 6 m

Longest experience 3 y 6 m

Global Experience

Countries worked in 3 (Germany, Austria, Spain)

Primary country Germany

Expertise

Recent roles IT Product Owner – eCommerce – Mechanical Engineering, Agile Coach, Scrum Master – eCommerce – Fashion, PMO, Scrum Master – eCommerce – Food

Main industries Media and Entertainment, Telecommunication, Retail

Main business areas Project Management, Information Technology, Product Development

Qualifications

Highest degree Master

Certifications earned 3

Profile

Created

February 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Harald based?

Harald is based in Mönchengladbach, Germany.

What languages does Harald speak?

Harald speaks the following languages: German (Native), English (Advanced), Spanish (Intermediate), French (Elementary), Portuguese (Elementary).

How many years of experience does Harald have?

Harald has at least 29 years of experience. During this time, Harald has worked in at least 19 different roles and for 7 different companies. The average length of individual experience is 1 year and 5 months. Note that Harald may not have shared all experience and actually has more experience.

What roles would Harald be best suited for?

Based on recent experience, Harald would be well-suited for roles such as: IT Product Owner – eCommerce – Mechanical Engineering, Agile Coach, Scrum Master – eCommerce – Fashion, PMO, Scrum Master – eCommerce – Food.

What is Harald's latest experience?

Harald's most recent position is IT Product Owner – eCommerce – Mechanical Engineering at Self-employed.

What companies has Harald worked for in recent years?

In recent years, Harald has worked for Self-employed.

Which industries is Harald most experienced in?

Harald is most experienced in industries like Media and Entertainment, Telecommunication, and Retail. Harald also has some experience in Advertising, Chemical, and Information Technology.

Which business areas is Harald most experienced in?

Harald is most experienced in business areas like Project Management, Information Technology, and Product Development. Harald also has some experience in Marketing, Sales, and Customer Service.

Which industries has Harald worked in recently?

Harald has recently worked in industries like Manufacturing, Fashion, and Chemical.

Which business areas has Harald worked in recently?

Harald has recently worked in business areas like Information Technology, Project Management, and Product Development.

What is Harald's education?

Harald holds a Master in Electrical Engineering from Rhenish-Westphalian Technical University of Aachen.

Does Harald have any certificates?

Harald has 3 certificates. These include: Professional Scrum Product Owner™ II (PSPO II), Project Management Professional (PMP)®, and commercetools Certified Functional Architect.

What is the availability of Harald?

Harald will be available from July 2026.

What is the rate of Harald?

Harald's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.