Dario Marotta-Managing Director
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Experience
Managing Director
CWF (Children Worldwide Fashion)
- P&L responsibility for 7 countries in Europe (DACH, Northern Europe)
- Company transformation project
- Stabilization of daily operations
- Development of a clear omnichannel strategy in each market
- Identification of quick wins and strategic projects to boost performance and accelerate change
Business Consultant
Parfümerie Douglas GmbH
- Consulting project in Purchasing & Category Management for implementing a dynamic supplier terms platform in 26 European countries using data layers, mapping, and business intelligence
Interim Manager
Parfümerie Douglas GmbH
- Support for the SOP restructuring program for Europe-wide restructuring initiatives
- Financial tracking and digital transformation
- Assistance with strategic projects and operational decisions in coordination with country organizations and group management
Business Consultant
Parfümerie Douglas GmbH
- Consulting project in omnichannel
- PO responsibility for "Ship from Store"
- Defining the strategic direction for in-store omnichannel services
- Building the future IT landscape and processes for over 2,000 stores in Europe
Business Consultant
Rose Bikes GmbH
- Development of online and offline strategy
- Managing subprojects in category management, supply chain management, and visual merchandising
CEO
Matratzen Concord DACH
Managing the company with 850 stores and approx. 2,300 employees
Leading the management team in both functional and disciplinary matters with 8 direct reports and heads of purchasing, marketing, sales, finance, eCommerce, HR, IT, and supply chain
Planning and implementing restructuring measures to stabilize the core business
Leading the coordination of digitalization across all processes
Ensuring transparent stakeholder and change management
Successfully leading the digital transformation, developing an omnichannel mindset, and introducing "Ship from Store"
Establishing a modern leadership and performance culture with monitoring tools for e-commerce
Winner of the "Shop Usability Awards 2018" as the best online store in Germany thanks to technical optimization, focus on UX, and integration of innovative features
Placing private labels on Amazon and introducing dropshipping with own suppliers
Increasing market share and market penetration in target sectors (e.g. +20% in foam mattresses)
Stabilizing total revenue and surpassing EBITDA targets in 2019 (+50%)
Managing Director
Pimkie Germany & Austria
Leading the fashion company with 150 stores and approx. 1,200 employees
Heading the management team with 10 direct reports in purchasing, sales, marketing, finance, HR, and IT
Developing and implementing strategies to increase revenue and profit
Optimizing business processes and improving efficiency
Building and maintaining relationships with customers, suppliers, and other partners
Digitalizing the companies and driving digitalization across Europe
Developing an aggressive sales strategy and a strong brand image through PR, blogs, social media, and a loyalty card program
Building an omnichannel presence for a consistent image and strategy
Doubling the e-commerce share and increasing loyalty card holders in Germany by 300%
Successfully repositioning the brand
Managing Director
Stefanel Germany & Austria
Leading the company with 50 stores and 300 employees
Monitoring business development and achieving company goals
Preparing business plans and budgets
Developing strategies to increase sales and cut costs
Planning and implementing innovative and market-oriented sales strategies
Negotiating with franchisees and business partners
Optimizing the store network through relocations, closures, and openings to improve profitability
Developing a multi-channel sales strategy (retail, web, outlets, franchising, shop-in-shop)
Increasing profitability by 30% in the German and Austrian market
International Concept Director
Decathlon, France
- Responsible for the international store concept of the parent brand in 19 countries
- Designing and setting the strategy for the shop-in-shop concepts for 20 private labels
- Increasing sales by 10% and reducing costs by 15%
Regional Manager
Decathlon, Germany
- Responsible for stores, location and product/market strategy
- Building networks and strategic partnerships
- Exceeding revenue and EBITDA targets
Department Manager, Operations Manager, Branch Manager
Decathlon, England
- Responsible for budget, P&L, product assortment, store layout, communication strategy, and merchandising in branches
- Exceeded gross profit and EBITDA targets at the Manchester branch
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Fashion, Sport, and Cosmetics.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Strategy, Operations, Marketing, Finance, Sales, and Information Technology.
Summary
Seasoned Managing Director and Business Consultant with deep expertise in business transformation, digitalization, and omnichannel presence. Strong leadership skills and excellent interpersonal abilities to foster customer and supplier relationships. A broad strategic perspective for analyzing and optimizing business processes to enhance efficiency and effectiveness. Solid investment decision-making and budgeting to drive growth and minimize risks. Combines analytical thinking and strategic acumen in developing business strategies with a hands-on mentality and strong execution. Open and adaptable to various corporate cultures and working methods. Expertise in negotiating with customers, suppliers, and other business partners.
Skills
- Executive Management
- Digital Transformation
- Business Consulting
- Change Management
- Business Development
- Turnaround Management
- Omnichannel Marketing
- Systemic Coaching
Languages
Education
Bocconi University
M.Sc. in Economics & Business · Economics & Business · Milan, Italy
Certifications & licenses
Systemic Coaching and Change Management
Institute at the University of Cologne
Professional SCRUM Master
Maxpert, Cologne
Statistics
Experience
Expertise
Qualifications
Profile
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