Geert Van Lantschoot-International Sales & Business Development Executive
Check rate
Experience
Manager Ad Interim — Commercial
Partenamut
- Tasked to restructure the commercial organisation following a strategic carve-out, with full accountability for the transition into the new structure.
- Stabilised the team of 20 through a period of significant uncertainty, rebuilding commercial focus and cohesion under time pressure.
- Exceeded commercial targets (# of new member acquisitions) throughout the assignment while managing the parallel demands of operational integration.
Led a team of 20 people through disruption, restored clarity, and delivered results — simultaneously.
CEO Ad Interim
Flamant Design NV
- Appointed by PE shareholders to lead a full commercial and operational turnaround of an iconic Belgian luxury furniture brand facing acute distress; held full executive responsibility across sales, marketing, operations, and logistics.
- Rebuilt the sales and marketing organisation: restructured the team, refreshed the commercial toolkit (catalogues, pricing architecture, discount frameworks), and relaunched e-commerce and digital marketing capabilities.
- Restored positive revenue trajectory of €15M and improved cash flow under significant time pressure.
- Expanded the international retail network (EU and Jordan) and initiated entry into the hospitality (contract) market, creating a structurally new revenue channel beyond traditional retail.
Dynamized an operation of 75 people whilst rebuilding the structure fast, without losing momentum.
Global Head of Retail Development & Hospitality
Vetsak GmbH
- Joined a fast-growing e-commerce furniture start-up to build its physical retail and hospitality channels; led a global sales team of 5 as a member of the management team.
- Grew retail channel revenue from €2.2M to €8.5M by designing and executing a global retail strategy built around the brand's premium, customer-centric positioning.
- Opened and developed the hospitality (contract) channel, initially in South Africa.
- Navigated the inherent tension between physical retail expansion and a digitally native brand, aligning internal stakeholders around a coherent omnichannel model.
Introduced retail concepts and channel management into an e-commerce organisation.
Chief Commercial Officer
Tribü NV
- Brought in as CCO to professionalise and accelerate the global commercial operation; led 6 international sales managers and a 5-person marketing team as a member of the management team with full commercial P&L accountability.
- Designed and implemented a long-range sales growth model, shifting the organisation from passive account management to active customer base expansion.
- Grew revenue from 33M to 51M€ and improved operating EBITDA from 12% to 17% in 2021.
- Converted the US commercial model from a third-party distributor to a wholly owned subsidiary.
- Initiated the brand's digital transformation: website overhaul, PIM system implementation, and evaluation of ERP/CRM integration (Salesforce).
Converted a team of 11 experienced but autonomous sales and marketing people into a structured, data-driven commercial organisation.
Head of Business Development & Retail Transformation
Bulthaup GmbH + Co KG
- Brought in specifically to shift 9 European country sales teams from a passive account management culture to an active, growth-oriented commercial operation — and from a pure B2B distributor model toward a premium B2B2C consumer experience.
- Changed KPIs, coaching approaches, and commercial rhythms to drive new dealer acquisition alongside growth within existing accounts.
- Grew European turnover from €65M to €72M, reversing a period of flat performance and re-establishing momentum across the dealer network.
- Led the acquisition of a specialist implementation partner, managing the full M&A process to bring in-house the capability needed to execute the new retail format at scale.
Re-energised sales teams (total of 24 people) and shifted their operating model to proactive growth.
Sales Director EMEA & Russia
KitchenAid Europa, Inc.
- Led 6 European country sales teams and a distributor manager (18 people) across EMEA and Russia; member of the European management team with full commercial P&L accountability.
- Grew EMEA revenue from €65M to €150M, while sustaining an operating margin consistently above 27%.
- Drove channel transformation, redirecting the sales organisation from specialty retail into high-volume consumer electronics (MediaMarkt, Currys, Boulanger, Darty, FNAC-Vandenborre, UniEuro, Elkjøp).
- Achieved market share leadership in Germany, the UK, and France for the brand's flagship product category.
- Continuously restructured the commercial organisation to match the pace of international growth; adapting team structure (agents → owned teams, distributors → owned subsidiaries), incentive models, and go-to-market processes as the business scaled.
Sales & Marketing Manager EU & Russia
KitchenAid Europa, Inc.
- Built the sales and marketing function into a scalable regional business.
- Scaled revenue from €23M to €65M with net operating profit above 30%.
- Secured premium placement and trade marketing partnerships with Europe's prestigious retail destinations: Harrods, Le Bon Marché, Bijenkorf, John Lewis, Selfridges, Rinascente, Globus, and El Corte Inglés.
- Launched new product lines and a new category in coordination with US and China production, managing cross-functional complexity across three continents.
- Pioneered e-commerce for the brand in Europe while preserving trust and margins with the existing retail channel network.
Export Mgr. / General Manager Sales / European Mktg. Mgr. / International Sales Mgr.
Ophardt Hygiene Technik GmbH · Kannegieter NV · Concordia Textiles NV · Deknudt Decora NV · Xerox
- Progressive commercial leadership across manufacturing, distribution, and B2B environments — building foundational skills in structured sales methodology, key account management, and international market development.
Industry experience
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Experienced in Manufacturing, Retail, Healthcare, and Insurance.
Business area experience
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Experienced in Sales, Strategy, Operations, Marketing, Product Development, and Project Management.
Summary
30+ years of driving revenue growth across Europe, the US, and EMEA. Demonstrated track record of scaling commercial organisations from early-stage to market leadership, growing brands from €23M to €150M while sustaining operating margins above 27%.
Deep expertise in premium and luxury consumer goods (kitchen appliances, outdoor furniture, design interiors) across B2C, B2B, and B2B2C channels. Proven ability to open and transform markets: expanding international retail networks, converting distributor models to owned subsidiaries, launching new channels, and building high-performing sales organisations from the ground up.
Equally effective in fast-growth scale-ups, PE-backed turnarounds, and family-owned businesses.
Skills
International Sales Leadership & P&L Accountability
Market Expansion & Channel Transformation
Premium & Luxury Consumer Goods
Pe-Backed Turnarounds & Interim Mandates
B2c · B2b · B2b2c Go-To-Market Models
Building & Scaling Commercial Organisations
Distributor-To-Subsidiary Conversion
Digital Transformation & Crm Implementation
Multi-Lingual Team Leadership (Nl/En/Fr/De)
M&A Integration & Cross-Functional Leadership
Languages
Education
Vlerick Business School
Master's in Marketing · Marketing · Gent, Belgium
Rijksuniversiteit Gent
Master's in Sinology · Sinology · Gent, Belgium
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Geert is based in Mechelen, Belgium.
Geert speaks the following languages: Dutch (Native), German (Advanced), English (Advanced), French (Advanced), Italian (Intermediate), Chinese (Intermediate).
Geert has at least 33 years of experience. During this time, Geert has worked in at least 8 different roles and for 7 different companies. The average length of individual experience is 4 years and 2 months. Note that Geert may not have shared all experience and actually has more experience.
Based on recent experience, Geert would be well-suited for roles such as: Manager Ad Interim — Commercial, CEO Ad Interim, Global Head of Retail Development & Hospitality.
Geert's most recent position is Manager Ad Interim — Commercial at Partenamut.
In recent years, Geert has worked for Partenamut, Flamant Design NV, and Vetsak GmbH.
Geert is most experienced in industries like Manufacturing, Retail, and Healthcare. Geert also has some experience in Insurance.
Geert is most experienced in business areas like Sales, Strategy, and Operations. Geert also has some experience in Marketing, Product Development, and Project Management.
Geert has recently worked in industries like Retail, Healthcare, and Insurance.
Geert has recently worked in business areas like Operations, Sales, and Strategy.
Geert holds a Master in Marketing from Vlerick Business School and a Master in Sinology from Rijksuniversiteit Gent.
Geert will be available full-time from September 2026.
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Calculated based on our freelancers’ daily rates as of 29 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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