Dora Vaes-Senior Consultant (Freelance)
Check rate
Experience
Senior Consultant (Freelance)
Pepco Group
- Built standardized reporting framework aligning and growth KPIs → eliminated fragmented reporting, improved transparency
- Created promotional calendar → now system-integrated and embedded in operations
- Led planning team operating model → introduced organization-, process- and strategy design
- Designed Strategic Target Forum process and template (per BCG recommendation) → outputs integrated into 5-year plan
- Drove underwear business recovery → returned category to growth above LFL; created reusable turnaround template
- Coordinated Poland recovery plan → implemented successfully; approach replicated for 2026
Head of Strategic Transformation & CMO Strategic Business Development Operations
C&A Europe
- Repositioned product & pricing strategy → ~25% communication efficiency gains & sales growth (with Bain & BCG)
- Designed and implemented new operating model for CMO area
- Launched denim marketing plan → achieved double-digit growth
Lead Transformation
C&A Europe
- Partnered with McKinsey to deliver restructuring → freed ~30% of resources for reinvestment
- Designed & implemented strategic KPIs, dashboards, and project governance
Lead Business & Strategy Development
C&A Europe
- Embedded in 3-year transformation with McKinsey and BCG → responsible for Buying stream in defining and implementing new end-to-end process
- Negotiated & managed partnerships (Beeline, JClub, Next & Rossmann)
Product Manager
C&A Buying
- Managed product development & supplier relationships
- Improved product quality and optimized cost structures
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail and Fashion.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Strategy, Procurement, Product Development, Operations, Marketing, and Business Intelligence.
Summary
Senior consultant with 20+ years’ experience in leading complex transformation.
Commercially minded and analytically strong, with a sharp eye for opportunities and growth.
Combines data insights with human interaction to drive change that is embraced across teams.
Pragmatic, dynamic, and hands-on, known for turning complex strategies into practical, executable plans.
Builds trust between leadership and teams, delivering results with impact -and a touch of humor that strengthens collaboration.
Skills
- Strategic Business Development
- Business Analysis
- Change Management & Reorganisation
- Communication
- Project, Process & Team Management
Languages
Education
INSEAD
International Executive Diploma in Entrepreneurship & Management · Entrepreneurship & Management · Singapore
University of Antwerp
Master in Applied Economics · Applied Economics · Antwerp, Belgium
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Dora is based in Antwerp, Belgium.
Dora speaks the following languages: Dutch (Native), German (Advanced), English (Advanced), French (Advanced), Chinese (Advanced).
Dora has at least 22 years of experience. During this time, Dora has worked in at least 5 different roles and for 3 different companies. The average length of individual experience is 4 years and 4 months. Note that Dora may not have shared all experience and actually has more experience.
Based on recent experience, Dora would be well-suited for roles such as: Senior Consultant (Freelance), Head of Strategic Transformation & CMO Strategic Business Development Operations, Lead Transformation.
Dora's most recent position is Senior Consultant (Freelance) at Pepco Group.
In recent years, Dora has worked for Pepco Group and C&A Europe.
Dora is most experienced in industries like Retail and Fashion.
Dora is most experienced in business areas like Procurement, Strategy, and Product Development. Dora also has some experience in Operations, Marketing, and Business Intelligence.
Dora has recently worked in industries like Retail and Fashion.
Dora has recently worked in business areas like Operations, Strategy, and Marketing.
Dora holds a Master in Applied Economics from University of Antwerp.
The availability of Dora needs to be confirmed.
Daily rate distribution
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 6 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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