Marc Brocato - Director Sales & Marketing

Q: Where is Marc based?

Marc is based in Pulheim, Germany .

Q: What languages does Marc speak?

Marc speaks the following languages: German (Native), Italian (Native), French (Advanced), English (Intermediate), Spanish (Elementary) .

Q: How many years of experience does Marc have?

Marc has at least 35 years of experience. During this time, Marc has worked in at least 6 different roles and for 4 different companies . The average length of individual experience is 6 years and 10 months . Note that Marc may not have shared all experience and actually has more experience.

Q: What is Marc's latest experience?

Marc's most recent position is Director Sales & Marketing | Strategic Initiatives at 4Nature UG .

Q: What companies has Marc worked for in recent years?

In recent years, Marc has worked for 4Nature UG and POPKEN FASHION GmbH .

Q: Which industries is Marc most experienced in?

Marc is most experienced in industries like Fashion , Manufacturing , and Energy . Marc also has some experience in Real Estate and Retail .

Q: Which business areas is Marc most experienced in?

Marc is most experienced in business areas like Sales , Marketing , and Strategy . Marc also has some experience in Project Management and Operations .

Q: Which industries has Marc worked in recently?

Marc has recently worked in industries like Energy , Manufacturing , and Real Estate .

Q: Which business areas has Marc worked in recently?

Marc has recently worked in business areas like Marketing , Sales , and Project Management .

Recommended expert

Pulheim, Germany

Experience

Apr 2021 - Present

5 years

Germany

Director Sales & Marketing | Strategic Initiatives

4Nature UG

Led strategic international projects in upcycling, real estate, startups, and solar energy
Responsible for sales, marketing, digital lead generation, and coordinating international teams
Key projects:
Ramissa Upcycling, Kenya – market entry and sales strategy
NEC Solar Energy Fund, Germany – lead generation & marketing
CrazyHate "I Hate Racism" project – concept development & branding
IceBreaker – multi-channel marketing campaigns
Aream Solar Panel Agra Projects – strategic development and project execution

Jan 2017 - Dec 2021

5 years

Germany

Head of B2B: Franchise, SIS, E-Business & Marketplaces

POPKEN FASHION GmbH

Led national and international B2B expansion, partner acquisition, and onboarding
Managed offline and online wholesale, digital sales, and market research teams (20+ employees)
P&L responsibility and marketing and budget control for €22M+ revenue
Implemented digital lead generation for Ireland and onboarded new master franchisees for wholesale & e-commerce
Achieved EBIT >25% with sustainable personnel costs of 2.9%

Jan 2012 - Dec 2017

6 years

Germany

Head of Global Franchise

POPKEN FASHION GmbH

Introduced e-business and built the first marketplace for Ulla Popken (Amazon, Zalando, expansion into the USA)
Led a 14-person team and managed international wholesale expansion

Jan 2008 - Dec 2012

5 years

Germany

Head of Franchise & Shop-in-Shop Division

POPKEN FASHION GmbH

Developed the expansion strategy for four fashion brands: Ulla Popken, JP1880, Gina Laura & Studio Untold
Implemented the Mobimedia program to optimize sales processes
Oversaw 60 shop-in-shop openings; achieved EBIT >28%

Jan 2008 - Dec 2008

1 year

United States

Remote

Project Management Lead, Technical Writing Team

Siemens NYCT

Coordinated three international remote teams to deliver seven technical manuals on time

Jan 1991 - Dec 2008

18 years

Germany

Partner & Director of Sales

Benetton Group

Co-owner and operator of 76 Benetton stores in Germany; national brand representation (€180M retail sales)
Restructuring and expansion of the US wholesale business ($40M revenue)
Direct reporting line to the Global CEO and Head of Global Sales

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Fashion, Manufacturing, Energy, Real Estate, and Retail.

Fashion

Manufacturing

Energy

Real Estate

Retail

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Sales, Marketing, Strategy, Project Management, and Operations.

Sales

Marketing

Strategy

Project Management

Operations

Summary

Strategic B2B sales & marketing executive with over 25 years of international leadership experience in revenue growth, digital transformation, and global market expansion across four fashion brands. Proven expertise in building marketplaces, scaling franchises, and managing P&L over €20M. Experienced in leading high-performing teams, negotiating complex contracts, and achieving results in the fashion and retail industry.

Skills

Leadership & Strategy: International B2b Expansion, Franchise Development, Team Mentoring & Training
Sales & Marketing: Digital Lead Generation, Marketplace Development, Contract Negotiation
Finance: P&l & Budget Management, Cost Optimization, Ebit Improvement
Technical: Microsoft Office 365, Hubspot Crm, Novomind, Mobimedia

Languages

German

Native

Italian

Native

French

Advanced

English

Intermediate

Spanish

Elementary

Education

Oct 2021 - Jun 2023

King's College London

MSc Marketing · Marketing · London, United Kingdom

Oct 2005 - Jun 2008

University of Phoenix

MBA · Business Administration · Phoenix, United States

State University of New York, Stony Brook

BA · Stony Brook, United States

Certifications & licenses

Digital Marketing Management Certificate

Digethic

Statistics

Experience

Total positions 6

Experience in Fashion 31 y

Avg length 6 y 7 m

Longest experience 17 y 11 m

Global Experience

Countries worked in 2 (Germany, United States)

Primary country Germany

Expertise

Recent roles Director Sales & Marketing | Strategic Initiatives, Head of B2B: Franchise, SIS, E-Business & Marketplaces, Head of Global Franchise

Main industries Fashion, Manufacturing, Energy

Main business areas Sales, Marketing, Strategy

Qualifications

Highest degree Master

Certifications earned 1

Profile

Created

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Marc based?

Marc is based in Pulheim, Germany.

What languages does Marc speak?

Marc speaks the following languages: German (Native), Italian (Native), French (Advanced), English (Intermediate), Spanish (Elementary).

How many years of experience does Marc have?

Marc has at least 35 years of experience. During this time, Marc has worked in at least 6 different roles and for 4 different companies. The average length of individual experience is 6 years and 10 months. Note that Marc may not have shared all experience and actually has more experience.

What roles would Marc be best suited for?

Based on recent experience, Marc would be well-suited for roles such as: Director Sales & Marketing | Strategic Initiatives, Head of B2B: Franchise, SIS, E-Business & Marketplaces, Head of Global Franchise.

What is Marc's latest experience?

Marc's most recent position is Director Sales & Marketing | Strategic Initiatives at 4Nature UG.

What companies has Marc worked for in recent years?

In recent years, Marc has worked for 4Nature UG and POPKEN FASHION GmbH.

Which industries is Marc most experienced in?

Marc is most experienced in industries like Fashion, Manufacturing, and Energy. Marc also has some experience in Real Estate and Retail.

Which business areas is Marc most experienced in?

Marc is most experienced in business areas like Sales, Marketing, and Strategy. Marc also has some experience in Project Management and Operations.

Which industries has Marc worked in recently?

Marc has recently worked in industries like Energy, Manufacturing, and Real Estate.

Which business areas has Marc worked in recently?

Marc has recently worked in business areas like Marketing, Sales, and Project Management.

What is Marc's education?

Marc holds a Master in Marketing from King's College London, a Master in Business Administration from University of Phoenix and a Bachelor from State University of New York, Stony Brook.

Does Marc have any certificates?

Marc has 1 certificate: Digital Marketing Management Certificate.

What is the availability of Marc?

Marc is immediately available full-time for suitable projects.

What is the rate of Marc?

Marc's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.