Heads of Sales and Marketing in Germany
matched in minutes from over 15,000 CVs with the power of AI.Bring in senior leadership for go-to-market planning, pipeline ownership, demand generation, team alignment, and revenue reporting. Ideal for growth resets, new market launches, and interim coverage. Fast, precise matching with vetted, available freelancers.
Meet FRATCH Heads of Sales and Marketing in Germany
Roger K.
Last position:
Sales & Marketing Lead (Project) at nititec vauum gripper GmbH
Responsible for building operational sales and a scalable sales structure in the early stages of a technology-driven company.
- Developed positioning, messaging and value proposition
- Introduced CRM-based lead, funnel and reporting processes
- Independently secured pilot projects and customers in robotics and automation
- Actively developed the market through direct sales of vacuum gripper solutions.
- Launched initial demand generation activities (content, SEO, landing pages, outreach)
- Established a structured connection between marketing and sales
- Hands-on delivery across strategy, content, web, analytics and go-to-market
Rüdiger H.
Last position:
Marketing and Sales Director at FVHG GmbH
Job description Job title: Head of Marketing and Sales Job purpose: This role is responsible for the strategic and operational development and implementation of all marketing and sales activities. The goal is to maximize revenue through targeted sales and marketing strategies, drive subscriber and new customer acquisition, and successfully position products in the market – as well as optimize structures, sales channels, and conversion rates. Work closely with executive management and Profit Center leads to make a significant contribution to achieving the company’s goals. Responsibilities: Strategic planning and implementation
- Develop and implement marketing and sales strategies that drive sustainable revenue growth and support the goals of the specialist publisher – with a focus on subscriptions and repeat purchases per customer
- Be responsible for the strategic use and allocation of the marketing and sales budget across different channels to achieve the established sales targets
- Analyze market trends, the competitive landscape, and target audiences to identify new market and sales opportunities
- Develop successful product testing strategies and effective market research methods Campaign management
- Manage target audience- and product-specific campaigns across digital and traditional channels, including performance tracking and optimization
- Manage the content lead strategy and position publications across different media channels Sales management and development
- Be responsible for planning, monitoring, and optimizing sales processes and structures
- Make decisions related to the further development of projects
- Maintain and grow relationships with existing customers, and expand the active contact pool with new customers People management and development
- Provide professional and disciplinary leadership to department heads in marketing and sales
- Support employee development and establish a performance-oriented team culture focused on sales targets
- Set, track, and measure goals
- Conduct feedback and annual review meetings, including evaluations and setting any necessary actions
- Set salary adjustments and bonuses within the budget approved by executive management
- Hire new employees within the planned or approved roles and budgets Business management, analysis, and reporting
- Prepare regular reports and KPI analyses to measure the performance of marketing and sales activities and identify specific actions and recommendations
- Make decisions related to product tests (test results and the resulting sales forecasts)
- Manage revenue and cost planning (UKE) in relation to sales figures and marketing/sales budgets, and ensure these are achieved and maintained
- Prepare a monthly forecast of all relevant figures Authority: Independently carry out all measures required to achieve targets within company policies and plans that lead to or are necessary for positive development in sales figures and revenue. The job holder represents the specialist publisher and its brands externally to service providers, suppliers, and customers in line with its vision, mission, and values. Reports to: Executive management Direct reports: All department heads in sales and marketing
Qualifications: Requirements for the role:
- A completed degree in business administration, marketing, communications, or a comparable qualification
- Proven success in strategic and operational (performance) marketing and sales
- In-depth understanding of B2B marketing and sales strategies and the relevant channels and tools
- Analytical thinking and a strong ability to make data-driven decisions
- Excellent communication skills, including when supporting change processes
- Extensive leadership experience
- Good knowledge of MS Office365 Job holder: Rüdiger Hahn Merching, 04.11.2024
Jantien V.
Last position:
Head of Digital Experience & Marketing at B2B IT Solutions Provider
Founded and built the Marketing & Digital Experience function for a B2B IT Solutions & Service provider, evolving it into a strategic, high-performing department with full responsibility for brand, marketing, digital experience, and go-to-market activities across the group. Close sparring partner to C-level and key stakeholders, with leadership responsibility across people, projects, budget, and results.
Scope & Responsibilities
- Full leadership, personnel, project, and revenue responsibility for the digital experience & marketing department
- End-to-end ownership of corporate brand, product marketing, and communications, including strategy, positioning, creative direction and execution
- Strategic development and operational execution of B2B marketing strategies and campaigns across digital solutions, software development, private 5G, data, cloud, security, and network automation
- Responsibility for lead generation, sales enablement, and go-to-market support (SEO, SEA, SEM, social media, print, ads, websites, landing pages, sales materials)
- Expansion of company's value chain by adding User Experience (UX/UI) and Interface strategy for digital business models and customer-facing solutions
- Management of external client projects, with responsibility for strategy, go-to-market concepts, digital experiences
- Budget ownership, reporting, agency steering, and cross-functional collaboration with sales, product, and delivery teams
Dirk R.
Last position:
Interim CCO, Chief Commercial Officer at LADE GmbH
defining product/market fit and strategic positioning including ramp-up planning
designing, implementing & optimizing target-group-oriented marketing activities
strategic alignment of sales & digitalization as well as process optimization (CRM: HubSpot, ERP: weclapp)
developing new markets & partners as well as operational sales of charging solutions including key account management
tripling revenue compared to the previous year and building an AE funnel of over €4 million
increasing sales efficiency through clear prioritization of leads, customers and partners as well as centralizing sales work in one CRM (HubSpot)
introducing partner management
recruiting new employees, building and leading a sales team including necessary processes and preparing handover to the successor
Hubert K.
Last position:
Marketing & Communications Consultant at stadtmobil carsharing
Development and implementation of marketing and communications strategies focused on website and social media (paid, owned, earned)
Target-specific addressing of municipalities, companies and organizations with landing pages and calls to action
Development and execution of Meta and Google Ads
Building and maintaining contacts with relevant media
Writing press releases
Marc B.
Last position:
Director Sales & Marketing | Strategic Initiatives at 4Nature UG
- Led strategic international projects in upcycling, real estate, startups, and solar energy
- Responsible for sales, marketing, digital lead generation, and coordinating international teams
- Key projects:
- Ramissa Upcycling, Kenya – market entry and sales strategy
- NEC Solar Energy Fund, Germany – lead generation & marketing
- CrazyHate "I Hate Racism" project – concept development & branding
- IceBreaker – multi-channel marketing campaigns
- Aream Solar Panel Agra Projects – strategic development and project execution
Daniel M.
Last position:
Interim Head of Sales and Marketing at The Mobility House
- Successful go-to-market for a New Energy brand as a spin off
- Developed brand positioning, marketing and communication activities including brand strategy, website, landing pages, videos, influencer cooperations, press conference, press releases, Google and Meta campaigns
- Responsible for product, marketing, sales and operations of energy tariff
Oliver H.
Last position:
Sales Manager for a German Real Estate company at HIS – Hassler International Sales
- Developed the sales structure for a real estate company in the field of Technical Facility Management
- Provided hands-on support throughout the sales process
Vincent W.
Last position:
Head of Sales & Marketing Europe at Storm3 - Healthtech Recruitment
- Took over an underperforming Sales & Marketing recruitment team of 6 consultants in a new sector and made the team profitable
- Got two of my team members promoted within 8 months
- Created three new multi hire clients (3+ placements per client) in Europe
- Created one key account (5+ placements per client)
- Worked directly with the Brand Head and CEO of Global Markets
Hakan E.
Last position:
Software Expert at Scale-Flow.io
- The first intelligent all-in-one sales, automation & marketing software across the entire DACH region
- Replaces all existing tools, saves costs and allows faster scaling
- Simplifies processes, boosts efficiency, cuts costs and maximizes progress
- Increases revenue by consolidating tool usage in one place
Isabel P.
Last position:
Shareholder and Managing Director at PI Partnermanagement GmbH
- Consulting for partnerships and sales department, taking care of large corporate customers and advising the sales team and management
- Setting up and running a GmbH to take over smaller consulting jobs in the startup and event management sectors for corporate clients and event organizers
Daniel S.
Last position:
Co-Founder & Marketing, Distribution & Revenue Lead at TRB Hostels GmbH (Wandery Hostels)
- Automated 81% of operations and built an AI analytics product
- Achieved 98% digital check-in completion rate, boosting guest satisfaction
- Led a 6-person team and partners, generating six-figure yearly revenue
Rosanna P.
Last position:
Freelance Consultant Marketing + Business Regional Sales Manager Development at Sheertex
- Freelance consultant in marketing and business development
Nima M.
Last position:
Director of Sales and Marketing at Superlifepromo
- Avg. CAGR / revenue growth 120%
- Led a 3-person sales team (recruiting)
- 1000+ sales meetings with qualified prospects
- Sales strategy, forecasting, CRM management
- Developed marketing strategies with campaign planning & budgeting
- Onboarded 12 new employees
- Created content for 100+ TikTok and Instagram posts
Wolfgang S.
Last position:
Head of Sales and Marketing at Formation
- Software product and solution provider
- Direct and indirect sales, SaaS
- Global expansion, opening new markets
- Sales, marketing, business development, services
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Heads of Sales and Marketing statistics
Aggregated from the professional profiles of matched freelancers.
Experience
24 years
Position duration
2.9 years
Positions per freelancer
10
Top business areas
Marketing, Sales, Project Management
Top industries
Professional Services, Information Technology, Advertising
Certification focus areas
Strategy, Human Resources, Marketing
Bachelor's degree or higher
75%
Master's degree or higher
25%
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
94%
Based on our profile pool as of 30 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this role in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates for Heads of Sales and Marketing in Germany
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Heads of Sales and Marketing experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Professional Services (61%)
- Information Technology (56%)
- Advertising (44%)
- Manufacturing (39%)
- Energy (33%)
- Media and Entertainment (33%)
- Retail (33%)
- Tourism (33%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the role
Revenue focus
A Head of Sales and Marketing connects positioning, demand creation, and sales execution. The role sets the commercial plan, aligns the funnel with the business goal, and turns market insight into action. Companies often hire for a temporary gap, a growth push, or a reset when sales and marketing no longer work as one team.
Typical deliverables
- Go-to-market plan for a new offer, segment, or region
- Sales and marketing alignment on target accounts, messaging, and lead flow
- Pipeline review and reporting structure
- Campaign direction with clear handover to sales
- Team priorities, playbooks, and KPI ownership
- Support for pricing, packaging, and commercial offers
Core skills
Strong Heads of Sales and Marketing can lead both strategy and execution. They understand demand generation, funnel management, CRM discipline, and revenue forecasting. They are comfortable with board-level discussions, but also know how to improve the daily work of SDRs, account managers, field sales, and marketing specialists.
- Strong grasp of B2B sales cycles and customer journeys
- Clear message development and campaign planning
- Experience with CRM and reporting tools such as Salesforce or HubSpot
- Ability to coach teams and remove friction between functions
- Confident stakeholder management across leadership and operations
When to bring one in
Companies usually bring in a freelance Head of Sales and Marketing when speed matters. That can be after a leadership change, before a product launch, during expansion in Germany, or when revenue stalls and the team needs a sharper plan. Freelance support also fits well when a business wants senior guidance without a permanent hire yet.
What strong experts do
The best people in this role do not work as pure marketers or pure sales leaders. They build one commercial story and make sure everyone uses it. Many search under titles such as Commercial Director, VP Sales and Marketing, or Chief Commercial Officer, especially in mid-sized and growth-focused companies.
Good fit for Germany
In Germany, this role often has to bridge local decision-making, structured sales processes, and close cooperation with product or operations teams. It is especially useful for companies selling into industrial, software, professional services, or DACH-focused markets. Remote work is common, but on-site time helps when the assignment involves leadership change, team coaching, or board communication.
Frequently asked questions
Quick answers to the questions that come up most around Heads of Sales and Marketing.
A Head of Sales and Marketing links commercial strategy with day-to-day execution. The work usually includes pipeline management, campaign direction, sales enablement, team coordination, and reporting to leadership. In many projects, the freelancer also helps clarify target segments, improve handover between marketing and sales, and reset priorities.
A freelancer makes sense when the need is urgent, temporary, or still changing. That is often the case during a leadership gap, a restructuring, a launch, or a turnaround. It also helps when the company wants senior commercial leadership before committing to a permanent hire.
The best Heads of Sales and Marketing combine commercial judgment with structured execution. They need to understand pipeline mechanics, demand generation, CRM data, and team leadership. Just as important is the ability to turn strategy into clear actions that sales and marketing can follow.
Yes, but the overlap is strong. A Commercial Director or Chief Commercial Officer often has a broader mandate across sales, marketing, pricing, and sometimes customer success or partnerships. The Head of Sales and Marketing title usually stays closer to the two core functions, but in smaller companies the responsibilities can be almost identical.
A strong Head of Sales and Marketing should be comfortable with CRM and reporting tools, especially Salesforce, HubSpot, or similar systems. They should also understand campaign tracking, dashboarding, and basic sales forecasting. The exact stack matters less than the ability to keep the data clean and useful for decisions.
Freelance Heads of Sales and Marketing are a good fit for go-to-market launches, pipeline rebuilds, commercial planning, and interim leadership. They are also useful when the company needs tighter alignment between marketing demand and sales follow-up. If the project needs fast structure and senior ownership, a freelancer is often the right choice.
Yes, many Head of Sales and Marketing assignments can be handled remotely, especially strategy, reporting, campaign planning, and leadership meetings. On-site work becomes more valuable when the assignment includes team coaching, sales workshops, or close work with German-speaking stakeholders. For companies in Germany, language and local market understanding can be important, depending on the customer base.
Look for clear commercial thinking, not just a long title history. A strong Head of Sales and Marketing can explain how they improved pipeline quality, aligned teams, and translated market insight into action. Good signs are crisp priorities, realistic plans, and examples of how they handled both growth and execution pressure.
The average hourly rate for Heads of Sales and Marketing in Germany is 115 €, which corresponds to a daily rate of about 923 € based on an 8-hour working day.
Of the freelancers working as Heads of Sales and Marketing in Germany, 75% hold at least a Bachelor's degree and 25% hold at least a Master's degree.
On average, freelancers working as Heads of Sales and Marketing in Germany have 24 years of professional experience, with a single engagement typically lasting around 2.9 years.
The most common languages among freelancers working as Heads of Sales and Marketing in Germany are German (100%), English (94%), and French (33%).
The most common industries among freelancers working as Heads of Sales and Marketing in Germany are Professional Services (61%), Information Technology (56%), and Advertising (44%).
The most common business areas among freelancers working as Heads of Sales and Marketing in Germany are Marketing (100%), Sales (100%), and Project Management (61%).
FRATCH Heads of Sales and Marketing main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
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We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
