Find the best Heads of Sales and Marketing in Germany matched in minutes from over 15,000 CVs with the power of AI.
Bring in senior leadership for go-to-market planning, pipeline ownership, demand generation, team alignment, and revenue reporting. Ideal for growth resets, new market launches, and interim coverage. Fast, precise matching with vetted, available freelancers.
About the role
Revenue focus
A Head of Sales and Marketing connects positioning, demand creation, and sales execution. The role sets the commercial plan, aligns the funnel with the business goal, and turns market insight into action. Companies often hire for a temporary gap, a growth push, or a reset when sales and marketing no longer work as one team.
Typical deliverables
- Go-to-market plan for a new offer, segment, or region
- Sales and marketing alignment on target accounts, messaging, and lead flow
- Pipeline review and reporting structure
- Campaign direction with clear handover to sales
- Team priorities, playbooks, and KPI ownership
- Support for pricing, packaging, and commercial offers
Core skills
Strong Heads of Sales and Marketing can lead both strategy and execution. They understand demand generation, funnel management, CRM discipline, and revenue forecasting. They are comfortable with board-level discussions, but also know how to improve the daily work of SDRs, account managers, field sales, and marketing specialists.
- Strong grasp of B2B sales cycles and customer journeys
- Clear message development and campaign planning
- Experience with CRM and reporting tools such as Salesforce or HubSpot
- Ability to coach teams and remove friction between functions
- Confident stakeholder management across leadership and operations
When to bring one in
Companies usually bring in a freelance Head of Sales and Marketing when speed matters. That can be after a leadership change, before a product launch, during expansion in Germany, or when revenue stalls and the team needs a sharper plan. Freelance support also fits well when a business wants senior guidance without a permanent hire yet.
What strong experts do
The best people in this role do not work as pure marketers or pure sales leaders. They build one commercial story and make sure everyone uses it. Many search under titles such as Commercial Director, VP Sales and Marketing, or Chief Commercial Officer, especially in mid-sized and growth-focused companies.
Good fit for Germany
In Germany, this role often has to bridge local decision-making, structured sales processes, and close cooperation with product or operations teams. It is especially useful for companies selling into industrial, software, professional services, or DACH-focused markets. Remote work is common, but on-site time helps when the assignment involves leadership change, team coaching, or board communication.
Meet FRATCH Heads of Sales and Marketing
Dirk Rosenstock
Interim CCO, Chief Commercial Officer
Last position:
Interim CCO, Chief Commercial Officer at LADE GmbH
defining product/market fit and strategic positioning including ramp-up planning
designing, implementing & optimizing target-group-oriented marketing activities
strategic alignment of sales & digitalization as well as process optimization (CRM: HubSpot, ERP: weclapp)
developing new markets & partners as well as operational sales of charging solutions including key account management
tripling revenue compared to the previous year and building an AE funnel of over €4 million
increasing sales efficiency through clear prioritization of leads, customers and partners as well as centralizing sales work in one CRM (HubSpot)
introducing partner management
recruiting new employees, building and leading a sales team including necessary processes and preparing handover to the successor
André Jokic
Strategic Growth, Automation & Transformation
Last position:
Founder | Head of Marketing, Brand & Concept at ok.bye conceptions
- Founded a freelancer collective specialized in integrated campaigns and brand experiences for startups and corporates.
- Built a network of 30+ specialists across design, content, and performance marketing.
- Delivered 360° campaigns combining storytelling, digital performance, and live activations.
- Supported clients in scaling awareness and engagement through data-driven creative strategy.
Roger Kautz
Interim Head of Marketing
Last position:
Sales & Marketing Lead (Project) at nititec vauum gripper GmbH
Responsible for building operational sales and a scalable sales structure in the early stage of a technology-driven company.
- Developed positioning, messaging, and value proposition
- Introduced CRM-based lead, funnel, and reporting processes
- Independently acquired pilot projects and clients in the robotics and automation sector
- Actively worked the market with direct sales of vacuum gripper solutions
- Set up initial demand generation activities (content, SEO, landing pages, outreach)
- Structured alignment between marketing and sales
- Operational execution of strategy, content, web, analytics, and go-to-market
Hubert Kogel
Marketing & Communications Consultant
Last position:
Marketing & Communications Consultant at stadtmobil carsharing
Development and implementation of marketing and communications strategies focused on website and social media (paid, owned, earned)
Target-specific addressing of municipalities, companies and organizations with landing pages and calls to action
Development and execution of Meta and Google Ads
Building and maintaining contacts with relevant media
Writing press releases
Marc Brocato
Director Sales & Marketing | Strategic Initiatives
Last position:
Director Sales & Marketing | Strategic Initiatives at 4Nature UG
- Led strategic international projects in upcycling, real estate, startups, and solar energy
- Responsible for sales, marketing, digital lead generation, and coordinating international teams
- Key projects:
- Ramissa Upcycling, Kenya – market entry and sales strategy
- NEC Solar Energy Fund, Germany – lead generation & marketing
- CrazyHate "I Hate Racism" project – concept development & branding
- IceBreaker – multi-channel marketing campaigns
- Aream Solar Panel Agra Projects – strategic development and project execution
Daniel Mautz
Interim Head of Sales and Marketing
Last position:
Interim Head of Sales and Marketing at The Mobility House
- Successful go-to-market for a New Energy brand as a spin off
- Developed brand positioning, marketing and communication activities including brand strategy, website, landing pages, videos, influencer cooperations, press conference, press releases, Google and Meta campaigns
- Responsible for product, marketing, sales and operations of energy tariff
Oliver Hassler
Sales Manager for a German Real Estate company
Last position:
Sales Manager for a German Real Estate company at HIS – Hassler International Sales
- Developed the sales structure for a real estate company in the field of Technical Facility Management
- Provided hands-on support throughout the sales process
Hakan Ersu
Marketing & Sales Expert
Last position:
Software Expert at Scale-Flow.io
- The first intelligent all-in-one sales, automation & marketing software across the entire DACH region
- Replaces all existing tools, saves costs and allows faster scaling
- Simplifies processes, boosts efficiency, cuts costs and maximizes progress
- Increases revenue by consolidating tool usage in one place
Vincent Werner
Head of Sales & Marketing Europe
Last position:
Head of Sales & Marketing Europe at Storm3 - Healthtech Recruitment
- Took over an underperforming Sales & Marketing recruitment team of 6 consultants in a new sector and made the team profitable
- Got two of my team members promoted within 8 months
- Created three new multi hire clients (3+ placements per client) in Europe
- Created one key account (5+ placements per client)
- Worked directly with the Brand Head and CEO of Global Markets
Isabel Petri Da Silva
Shareholder and Managing Director
Last position:
Shareholder and Managing Director at PI Partnermanagement GmbH
- Consulting for partnerships and sales department, taking care of large corporate customers and advising the sales team and management
- Setting up and running a GmbH to take over smaller consulting jobs in the startup and event management sectors for corporate clients and event organizers
Rosanna Pierantognetti
Freelance Consultant Marketing + Business Regional Sales Manager Development
Last position:
Freelance Consultant Marketing + Business Regional Sales Manager Development at Sheertex
- Freelance consultant in marketing and business development
Daniel Snisar
Co-Founder & Marketing, Distribution & Revenue Lead
Last position:
Co-Founder & Marketing, Distribution & Revenue Lead at TRB Hostels GmbH (Wandery Hostels)
- Automated 81% of operations and built an AI analytics product
- Achieved 98% digital check-in completion rate, boosting guest satisfaction
- Led a 6-person team and partners, generating six-figure yearly revenue
Nima Motamedi
Director of Sales and Marketing
Last position:
Director of Sales and Marketing at Superlifepromo
- Avg. CAGR / revenue growth 120%
- Led a 3-person sales team (recruiting)
- 1000+ sales meetings with qualified prospects
- Sales strategy, forecasting, CRM management
- Developed marketing strategies with campaign planning & budgeting
- Onboarded 12 new employees
- Created content for 100+ TikTok and Instagram posts
Barbara Freund
Project Lead – Roll-out Brand Relaunch (Implementation Phase)
Last position:
Project Lead – Roll-out Brand Relaunch (Implementation Phase) at QIAGEN GmbH
Uta Unkel
Customer Management
Last position:
Customer Management at Logistics Hall of Fame
- Potential analyses
- Online and offline marketing
- Support of existing customers
- Design of sponsorship packages including pricing
- Acquisition of new sponsors
- Support for the annual gala at the Federal Ministry of Transport
Discover over 15,000 top freelancers
Heads of Sales and Marketing statistics
Aggregated from the professional profiles of matched freelancers.
Experience
24 years
Position duration
3.4 years
Positions per freelancer
12
Top business areas
Marketing, Sales, Project Management
Top industries
Information Technology, Professional Services, Advertising
Certification focus areas
Human Resources, Marketing, Sales
Bachelor's degree or higher
72%
Master's degree or higher
28%
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
95%
Daily Rate Distribution
The chart shows how the daily rates of freelancers in this role are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Average rates for Heads of Sales and Marketing & Seniority distribution
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Frequently Asked Questions
Looking for clear information? Everything important about FRATCH is here
A Head of Sales and Marketing links commercial strategy with day-to-day execution. The work usually includes pipeline management, campaign direction, sales enablement, team coordination, and reporting to leadership. In many projects, the freelancer also helps clarify target segments, improve handover between marketing and sales, and reset priorities.
A freelancer makes sense when the need is urgent, temporary, or still changing. That is often the case during a leadership gap, a restructuring, a launch, or a turnaround. It also helps when the company wants senior commercial leadership before committing to a permanent hire.
The best Heads of Sales and Marketing combine commercial judgment with structured execution. They need to understand pipeline mechanics, demand generation, CRM data, and team leadership. Just as important is the ability to turn strategy into clear actions that sales and marketing can follow.
Yes, but the overlap is strong. A Commercial Director or Chief Commercial Officer often has a broader mandate across sales, marketing, pricing, and sometimes customer success or partnerships. The Head of Sales and Marketing title usually stays closer to the two core functions, but in smaller companies the responsibilities can be almost identical.
A strong Head of Sales and Marketing should be comfortable with CRM and reporting tools, especially Salesforce, HubSpot, or similar systems. They should also understand campaign tracking, dashboarding, and basic sales forecasting. The exact stack matters less than the ability to keep the data clean and useful for decisions.
Freelance Heads of Sales and Marketing are a good fit for go-to-market launches, pipeline rebuilds, commercial planning, and interim leadership. They are also useful when the company needs tighter alignment between marketing demand and sales follow-up. If the project needs fast structure and senior ownership, a freelancer is often the right choice.
Yes, many Head of Sales and Marketing assignments can be handled remotely, especially strategy, reporting, campaign planning, and leadership meetings. On-site work becomes more valuable when the assignment includes team coaching, sales workshops, or close work with German-speaking stakeholders. For companies in Germany, language and local market understanding can be important, depending on the customer base.
Look for clear commercial thinking, not just a long title history. A strong Head of Sales and Marketing can explain how they improved pipeline quality, aligned teams, and translated market insight into action. Good signs are crisp priorities, realistic plans, and examples of how they handled both growth and execution pressure.
The average hourly rate for Heads of Sales and Marketing in Germany is 115 €, which corresponds to a daily rate of about 919 € based on an 8-hour working day.
Of the freelancers working as Heads of Sales and Marketing in Germany, 72% hold at least a Bachelor's degree and 28% hold at least a Master's degree.
On average, freelancers working as Heads of Sales and Marketing in Germany have 24 years of professional experience, with a single engagement typically lasting around 3.4 years.
The most common languages among freelancers working as Heads of Sales and Marketing in Germany are German (100%), English (95%), and French (35%).
The most common industries among freelancers working as Heads of Sales and Marketing in Germany are Information Technology (65%), Professional Services (60%), and Advertising (50%).
The most common business areas among freelancers working as Heads of Sales and Marketing in Germany are Marketing (100%), Sales (100%), and Project Management (60%).
FRATCH Heads of Sales and Marketing main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a Free Demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
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We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
