Jantien Von Eisenhart-Rothe-Strategic Marketing & Communication | Go-to-market | Digital Marketing & Sales Strategies | Customer Experience | Customer
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Experience
Head of Digital Experience & Marketing
B2B IT Solutions Provider
Founded and built the Marketing & Digital Experience function for a B2B IT Solutions & Service provider, evolving it into a strategic, high-performing department with full responsibility for brand, marketing, digital experience, and go-to-market activities across the group. Close sparring partner to C-level and key stakeholders, with leadership responsibility across people, projects, budget, and results.
Scope & Responsibilities
- Full leadership, personnel, project, and revenue responsibility for the digital experience & marketing department
- End-to-end ownership of corporate brand, product marketing, and communications, including strategy, positioning, creative direction and execution
- Strategic development and operational execution of B2B marketing strategies and campaigns across digital solutions, software development, private 5G, data, cloud, security, and network automation
- Responsibility for lead generation, sales enablement, and go-to-market support (SEO, SEA, SEM, social media, print, ads, websites, landing pages, sales materials)
- Expansion of company's value chain by adding User Experience (UX/UI) and Interface strategy for digital business models and customer-facing solutions
- Management of external client projects, with responsibility for strategy, go-to-market concepts, digital experiences
- Budget ownership, reporting, agency steering, and cross-functional collaboration with sales, product, and delivery teams
Head of Marketing & Communication
B2B IT Solutions Provider
Marketing Manager
B2B IT Solutions Provider
Junior Marketing Manager
B2B IT Solutions Provider
Industry Experience
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Experienced in Information Technology.
Business Area Experience
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Experienced in Marketing, Product Development, Project Management, Sales, and Strategy.
Summary
Digital Experience & Marketing leader with 10+ years of building brands, scaling teams, leading projects and driving measurable business impact in B2B environments (SMBs). Combining strategic clarity, creativity, and hands-on execution to foster positioning and accelerate demand generation for hard-to-explain products and services, while aligning marketing with business, stakeholders and revenue objectives.
Skills
- B2b Brand, Communication & Marketing Strategy
- Corporate Branding & Positioning
- Go-To-Market & Growth
- Product & Solution Marketing
- Project Management
- Demand & Lead Generation
- Sales Enablement
- Campaign Strategy
- Employer Branding
- Digital Experience & Ux Strategy
- Content & Social Media
- Performance Marketing
- Ai Enablement
- Marketing & Sales Automation
- Value Proposition Design
- Strategic Storytelling & Creative Direction
- Events & Fairs
- Agency Management
- Concept Development
- Leadership & Team Building
- Consulting & Stakeholder Management
Languages
Education
Maastricht University
M.Sc. · International Business & Strategic Marketing · Netherlands
Università Cattolica del Sacro Cuore
Milan, Italy
Maastricht University
B.Sc. · International Business · Netherlands
Certifications & licenses
AI for Leadership
B2B-Marketing Professional Certification
Google Digital Marketing Certification
SCRUM Master Certification Training
Integrata
Statistics
Experience
Expertise
Qualifications
Profile
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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