Skip to main content
Top expert badge
Recommended expert
Profile header background

Jantien Von Eisenhart-Rothe-Strategic Marketing & Communication | Go-to-market | Digital Marketing & Sales Strategies | Customer Experience | Customer

Jantien Von Eisenhart-Rothe - Strategic Marketing & Communication | Go-to-market | Digital Marketing & Sales Strategies | Customer Experience | Customer - profile avatar
Profile header overlay
Düsseldorf, Germany

Check rate

Experience

Jan 2021 - Dec 2026

Head of Digital Experience & Marketing

B2B IT Solutions Provider

Position Summary
Head of Digital Experience & Marketing at B2B IT Solutions Provider
Industries
Information Technology
Business Areas
Marketing
Product Development
Project Management
Sales
Strategy
Explore Digital Managers in Germany Learn more
Explore Heads of Digital in Germany Learn more

Founded and built the Marketing & Digital Experience function for a B2B IT Solutions & Service provider, evolving it into a strategic, high-performing department with full responsibility for brand, marketing, digital experience, and go-to-market activities across the group. Close sparring partner to C-level and key stakeholders, with leadership responsibility across people, projects, budget, and results.

Scope & Responsibilities

  • Full leadership, personnel, project, and revenue responsibility for the digital experience & marketing department
  • End-to-end ownership of corporate brand, product marketing, and communications, including strategy, positioning, creative direction and execution
  • Strategic development and operational execution of B2B marketing strategies and campaigns across digital solutions, software development, private 5G, data, cloud, security, and network automation
  • Responsibility for lead generation, sales enablement, and go-to-market support (SEO, SEA, SEM, social media, print, ads, websites, landing pages, sales materials)
  • Expansion of company's value chain by adding User Experience (UX/UI) and Interface strategy for digital business models and customer-facing solutions
  • Management of external client projects, with responsibility for strategy, go-to-market concepts, digital experiences
  • Budget ownership, reporting, agency steering, and cross-functional collaboration with sales, product, and delivery teams
Jan 2019 - Present

Head of Marketing & Communication

B2B IT Solutions Provider

Position Summary
Head of Marketing & Communication at B2B IT Solutions Provider
Industries
Information Technology
Business Areas
Marketing
Explore Communications Directors in Germany Learn more
Explore Heads of Communications in Germany Learn more
Explore Heads of Marketing in Germany Learn more
Jan 2017 - Present

Marketing Manager

B2B IT Solutions Provider

Position Summary
Marketing Manager at B2B IT Solutions Provider
Industries
Information Technology
Business Areas
Marketing
Explore Marketing Managers in Germany Learn more
Jan 2015 - Present

Junior Marketing Manager

B2B IT Solutions Provider

Position Summary
Junior Marketing Manager at B2B IT Solutions Provider
Industries
Information Technology
Business Areas
Marketing
Explore Marketing Managers in Germany Learn more

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology.

Information Technology
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Product Development, Project Management, Sales, and Strategy.

Marketing
Product Development
Project Management
Sales
Strategy
Profile match chart

Summary

Digital Experience & Marketing leader with 10+ years of building brands, scaling teams, leading projects and driving measurable business impact in B2B environments (SMBs). Combining strategic clarity, creativity, and hands-on execution to foster positioning and accelerate demand generation for hard-to-explain products and services, while aligning marketing with business, stakeholders and revenue objectives.

Skills

  • B2b Brand, Communication & Marketing Strategy
  • Corporate Branding & Positioning
  • Go-To-Market & Growth
  • Product & Solution Marketing
  • Project Management
  • Demand & Lead Generation
  • Sales Enablement
  • Campaign Strategy
  • Employer Branding
  • Digital Experience & Ux Strategy
  • Content & Social Media
  • Performance Marketing
  • Ai Enablement
  • Marketing & Sales Automation
  • Value Proposition Design
  • Strategic Storytelling & Creative Direction
  • Events & Fairs
  • Agency Management
  • Concept Development
  • Leadership & Team Building
  • Consulting & Stakeholder Management

Languages

German
Native
English
Advanced

Education

Oct 2013 - Jun 2014

Maastricht University

M.Sc. · International Business & Strategic Marketing · Netherlands

Jun 2013 - Oct 2013

Università Cattolica del Sacro Cuore

Milan, Italy

Oct 2010 - Jun 2013

Maastricht University

B.Sc. · International Business · Netherlands

Certifications & licenses

AI for Leadership

LinkedIn

B2B-Marketing Professional Certification

LinkedIn

Google Digital Marketing Certification

Google

SCRUM Master Certification Training

Integrata

Statistics

Experience

Total positions 4
Experience in Information Technology 11.5 y
Avg length 8 y 7 m
Longest experience 11 y 7 m

Expertise

Recent roles Head of Digital Experience & Marketing, Head of Marketing & Communication, Marketing Manager
Main industries Information Technology
Main business areas Marketing, Product Development, Project Management

Qualifications

Highest degree Master
Certifications earned 5

Profile

Created

Frequently asked questions

Have questions? Find more information here.

Jantien is based in Düsseldorf, Germany.

Jantien speaks the following languages: German (Native), English (Advanced).

Jantien has at least 12 years of experience. During this time, Jantien has worked in at least 4 different roles and for 1 company. The average length of individual experience is 3 years and 11 months. Note that Jantien may not have shared all experience and actually has more experience.

Based on recent experience, Jantien would be well-suited for roles such as: Head of Digital Experience & Marketing, Head of Marketing & Communication, Marketing Manager.

Jantien's most recent position is Head of Digital Experience & Marketing at B2B IT Solutions Provider.

In recent years, Jantien has worked for B2B IT Solutions Provider.

Jantien is most experienced in industries like Information Technology.

Jantien is most experienced in business areas like Marketing, Product Development, and Project Management. Jantien also has some experience in Sales and Strategy.

Jantien has recently worked in industries like Information Technology.

Jantien has recently worked in business areas like Marketing, Product Development, and Project Management.

Jantien holds a Master in International Business & Strategic Marketing from Maastricht University and a Bachelor in International Business from Maastricht University.

Jantien has 5 certificates. Among them, these include: AI for Leadership, B2B-Marketing Professional Certification, and Google Digital Marketing Certification.

Jantien will be available full-time from September 2026.

Jantien's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Jantien, click the Meet button on the profile to request a meeting and discuss your project needs.

Daily Rate Distribution

0 2 4 6 8
<€640 €640-800 €800-960 €960-1120 €1120+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
250
Rate comparison chart
Daily rate avg. 945 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000
750
500
250
Rate comparison chart
Median rate 980 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.