Alexandra Korolija - Interim Head of Marketing

Q: Where is Alexandra based?

Alexandra is based in Munich, Germany .

Q: What languages does Alexandra speak?

Alexandra speaks the following languages: German (Native), English (Advanced), Croatian (Advanced) .

Q: How many years of experience does Alexandra have?

Alexandra has at least 24 years of experience. During this time, Alexandra has worked in at least 12 different roles and for 12 different companies . The average length of individual experience is 2 years and 10 months . Note that Alexandra may not have shared all experience and actually has more experience.

Q: What is Alexandra's latest experience?

Alexandra's most recent position is Interim Head of Marketing at Moeller Medical .

Q: What companies has Alexandra worked for in recent years?

In recent years, Alexandra has worked for Moeller Medical , Merz Therapeutics , Nox Systems , Daiichi Sankyo Europe , and Sanofi .

Q: Which industries is Alexandra most experienced in?

Alexandra is most experienced in industries like Information Technology , Healthcare , and Retail . Alexandra also has some experience in Advertising and Pharmaceutical .

Q: Which business areas is Alexandra most experienced in?

Alexandra is most experienced in business areas like Marketing , Sales , and Project Management . Alexandra also has some experience in Product Development , Customer Service , and Information Technology .

Q: Which industries has Alexandra worked in recently?

Alexandra has recently worked in industries like Information Technology , Pharmaceutical , and Healthcare .

Q: Which business areas has Alexandra worked in recently?

Alexandra has recently worked in business areas like Marketing , Project Management , and Product Development .

Recommended expert

Munich, Germany

Check rate

Experience

Jul 2025 - Jun 2026

1 year

Interim Head of Marketing

Moeller Medical

Vacancy cover during extensive personnel changes and ongoing professionalization and digitization initiatives
Leadership and stabilization of the marketing team and improvements of marketing organization, processes and infrastructure
Development of team roles, working methods and internal collaboration
Establishment of digital marketing structures, CRM and marketing operations initiatives
Introduction of AI-driven workflows for content and knowledge management
Sharpening of positioning in the business units OEM and Aesthetics
Management of strategic projects such as Microsoft Dynamics Customer Insights implementation and international brand protection projects
Team stabilization despite extensive personnel changes
More efficient marketing processes and reduced operational complexity
Foundation laid for further digitization and growth initiatives

Jun 2025 - Jun 2026

1 year 1 month

Customer Experience Manager

Merz Therapeutics

Responsibility for further development of digital patient offerings and support of international rollout and localization projects
Localization of a global patient app for multiple European markets
Enhancement of existing patient offerings including content, SEO and integration with existing services
Management of regulatory approval processes and support of a pilot program for the US market
Establishment of new KPI and reporting structures
Successful contribution to international rollout and localization projects
Advancement of digital patient services in an international environment

Jul 2024 - Mar 2026

1 year 9 months

Germany

Interim Head of Marketing / Fractional CMO

Nox Systems

Responsible for building and establishing a marketing function as interface between management, sales, technology and external partners
Development of positioning, target group communication and go-to-market strategy
Establishment of marketing organization, processes and strategic foundations
Development of integrated content, PR and demand generation structures
Management of central marketing and digital projects including website and digital sales-support and knowledge-management solutions
Marketing established as a standalone corporate function
Foundations created for growth, visibility and lead generation
Improved collaboration between marketing, sales and technology

Mar 2024 - Sep 2024

7 months

Interim Senior Communications Manager Europe

Daiichi Sankyo Europe

Communications business partner for the European Oncology business unit focusing on internal and external communications
Leadership communication for the European Oncology management
Development and implementation of integrated communication measures across multiple channels
Adaptation of global campaigns for regions and countries
Establishment of structures for more efficient use of patient-relevant content
Management of agencies, service providers and international stakeholders
Professionalization of communication processes in a complex matrix environment
Support of central communication and change initiatives

Nov 2023 - Jun 2024

8 months

Consultant Marketing & Digital Projects

Sanofi

Strategic realignment of a digital patient offering after project delays and varying stakeholder requirements
Development of a viable concept for a German-speaking content hub in rare diseases
Analysis of market, competition and existing patient offerings
Conducting and moderating requirements and strategy workshops
Development of target vision, information architecture and content strategy
Conception of patient journey and digital information and service offerings
Development of an aligned overall concept within a tight timeframe
Creation of a robust foundation for further implementation of the patient portal

Apr 2023 - Jul 2023

4 months

Interim Head of Marketing

Moeller Medical

Vacancy cover in a change environment with new management, marketing strategy adjustment and focus on efficiency
Leadership of the marketing area and advancement of strategy, processes and communication
Enhancement of marketing strategy focusing on digital channels
Development of new communication approaches for the OEM business unit
Introduction of new CRM processes based on Microsoft Dynamics
Establishment of first AI applications and best practices in the marketing team
Support of lead generation for international markets
Stabilization of the marketing area during the transition phase
Creation of new foundations for CRM, digitization and lead management
Impetus for strategic advancement of business units

Mar 2023 - Jul 2023

5 months

Interim Senior Marketing Operations Manager

Omnicare

Vacancy cover and establishment of structures for campaign management and lead generation in a growing pharma company
Advancement of marketing operations and operational support of central marketing and communication initiatives
Establishment of campaign management for a webinar series for lead generation
Definition of roles, processes and milestones for cross-functional campaigns
Support of central marketing and communication measures
Project management for the relaunch of a Web2Print shop
Development of new formats for internal communication
Creation of clear structures for campaign planning and control
Improved collaboration between involved departments
Successful continuation of central marketing and communication projects during the vacancy

Jan 2019 - Dec 2022

4 years

Head of Communications

GENUA GmbH

Responsibility for communication, brand and lead generation during strong growth and organizational realignment
Repositioning and advancement of the communication strategy
Relaunch of corporate design, website and partner portal
Introduction of CRM and marketing automation structures
Establishment of a partner program and lead generation formats
Professionalization and digitization of marketing communication
Accompaniment of growth phase with approximately 80% revenue increase

Jan 2018 - Dec 2018

1 year

Marketing Manager Europe / Marketing Manager Europe

Biolase

Responsibility for steering of marketing activities in Europe and support of sales, KOL management and brand communication under challenging organizational conditions

Jan 2016 - Dec 2018

3 years

Marketing Manager Germany

Kedplasma

Responsibility for marketing strategy, patient communication and customer retention with focus on growth and lead generation
Steering of national marketing and communication measures in close collaboration with international teams, patient organizations, associations and external partners

Jan 2008 - Dec 2016

9 years

Head of Marketing

Paul Samberger GmbH

Establishment of a marketing function and support of company growth over several years
Development of positioning, brand and communication strategy
Development of customer loyalty and trade marketing structures
Creation of new target group and training programs
Support of multiple growth and site projects

Jan 2005 - Dec 2008

4 years

Marketing & Sales

Andacht Interieur

Member of the founding team responsible for marketing, communication, distribution partner management and brand building

Jan 2002 - Dec 2004

3 years

Marketing Manager

58Grad Strategie & Kommunikation

Consulting and implementation of marketing and communication projects for clients across various industries

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Healthcare, Retail, Advertising, and Pharmaceutical.

Information Technology

Healthcare

Retail

Advertising

Pharmaceutical

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Sales, Project Management, Product Development, Information Technology, and Customer Service.

Marketing

Sales

Project Management

Product Development

Information Technology

Customer Service

Summary

Less marketing. More market. For companies in growth and change.

“I step in when marketing needs to do more than communication – in growth phases, turnarounds, and transformation projects. I take ownership, build structures, and drive marketing and digital initiatives into action.”

I get up to speed quickly in new situations, create clarity with roles in complex contexts, and prioritize actions that work. I link strategic goals with operational execution and make sure topics don’t get stuck in plans or approval loops.

Skills

Interim Head Of Marketing | Communications
Fractional Cmo
Interim Marketing Transformation Lead
Interim Senior Marketing / Communications Manager
Pharma & Medical Technology
B2b Technology With A Focus On Security & It
Building, Stabilizing & Further Developing Marketing Organizations (Team Leadership, Role Development, Processes, Collaboration)
Go-To-Market, Positioning & Growth Initiatives (Personas, Customer Journey, Demand Generation, Sales Enablement)
Digitalization Of Marketing, Sales & Communication Processes (Crm, Marketing Automation, Lead Management, Ai-Powered Workflows)
Leading, Structuring & Operational Execution In Change Situations
Vacancy Cover At Head Or Lead Level
Building Or Restructuring Marketing Functions
Leadership Changes, Growth & Reorganization
Private Equity & Transformation Environments
Microsoft Dynamics
Clickdimensions
Sugar Crm
Microsoft 365
Confluence
Jira
Miro
Typo3
Drupal
Wordpress
Veeva

Languages

German

Native

English

Advanced

Croatian

Advanced

Education

Nov 1996 - Jun 2002

LMU Munich

Business Administration studies · Business Administration · Munich, Germany

Certifications & licenses

Trainer Qualification (AdA)

PRINCE2 Foundation

Scrum Master

Team Kanban Practitioner

Statistics

Experience

Total positions 13

Experience in Information Technology 5.5 y

Avg length 2 y 3 m

Longest experience 8 y 11 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Interim Head of Marketing, Customer Experience Manager, Interim Head of Marketing / Fractional CMO

Main industries Information Technology, Healthcare, Retail

Main business areas Marketing, Sales, Project Management

Qualifications

Certifications earned 4

Profile

Created

June 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Alexandra based?

Alexandra is based in Munich, Germany.

What languages does Alexandra speak?

Alexandra speaks the following languages: German (Native), English (Advanced), Croatian (Advanced).

How many years of experience does Alexandra have?

Alexandra has at least 24 years of experience. During this time, Alexandra has worked in at least 12 different roles and for 12 different companies. The average length of individual experience is 2 years and 10 months. Note that Alexandra may not have shared all experience and actually has more experience.

What roles would Alexandra be best suited for?

Based on recent experience, Alexandra would be well-suited for roles such as: Interim Head of Marketing, Customer Experience Manager, Interim Head of Marketing / Fractional CMO.

What is Alexandra's latest experience?

Alexandra's most recent position is Interim Head of Marketing at Moeller Medical.

What companies has Alexandra worked for in recent years?

In recent years, Alexandra has worked for Moeller Medical, Merz Therapeutics, Nox Systems, Daiichi Sankyo Europe, and Sanofi.

Which industries is Alexandra most experienced in?

Alexandra is most experienced in industries like Information Technology, Healthcare, and Retail. Alexandra also has some experience in Advertising and Pharmaceutical.

Which business areas is Alexandra most experienced in?

Alexandra is most experienced in business areas like Marketing, Sales, and Project Management. Alexandra also has some experience in Product Development, Customer Service, and Information Technology.

Which industries has Alexandra worked in recently?

Alexandra has recently worked in industries like Information Technology, Pharmaceutical, and Healthcare.

Which business areas has Alexandra worked in recently?

Alexandra has recently worked in business areas like Marketing, Project Management, and Product Development.

What is Alexandra's education?

Alexandra attended LMU Munich for Business Administration.

Does Alexandra have any certificates?

Alexandra has 4 certificates. Among them, these include: Trainer Qualification (AdA), PRINCE2 Foundation, and Scrum Master.

What is the availability of Alexandra?

Alexandra will be available full-time from August 2026.

What is the rate of Alexandra?

Alexandra's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.