Scrum Master Certification

• Vacancy cover during extensive personnel changes and ongoing professionalization and digitization initiatives
• Leadership and stabilization of the marketing team and improvements of marketing organization, processes and infrastructure
• Development of team roles, working methods and internal collaboration
• Establishment of digital marketing structures, CRM and marketing operations initiatives
• Introduction of AI-driven workflows for content and knowledge management
• Sharpening of positioning in the business units OEM and Aesthetics
• Management of strategic projects such as Microsoft Dynamics Customer Insights implementation and international brand protection projects
• Team stabilization despite extensive personnel changes
• More efficient marketing processes and reduced operational complexity
• Foundation laid for further digitization and growth initiatives

Introduction: Companies today face two major challenges: maintaining a pristine Workday tenant AND simultaneously developing an AI strategy that goes beyond mere experimentation. With CloudMcFly, I combine 10+ years of experience as a Workday Architect & PMP with cutting-edge AI strategy consulting. I don't offer theoretical concepts; I deliver implementable solutions. Core Services:

• 1. AI Readiness & Process Audit Not every process requires AI. I analyze your HR/Finance processes (Workday & Non-Workday) to identify "low-hanging fruits" for automation and AI integration. Outcome: A concrete action plan including ROI calculation.
• ️ 2. AI Strategy & Governance Roadmap From vision to execution. Together, we define guidelines (Ethics, Data Privacy, EU AI Act) and select the right tools (ChatGPT Enterprise, Copilot, Custom Agents). Outcome: A secure roadmap approved by Management and IT.
• ️ 3. Workday Architecture & Optimization As a certified Architect, I ensure your Workday tenant remains stable while we integrate new technologies (Launch, PEX, Delivery Assurance).
• 4. Enablement & Workshops An "AI Driving License" for your teams. Hands-on workshops on Prompt Engineering, Automation (n8n/Make), and operational efficiency.
• Interested in Pricing & Packages? Visit [link] The AI chatbot on my homepage knows all my consulting packages and can provide immediate details on pricing and availability. Give it a try!

• Responsible for cutover planning and go-live management of multiple parallel IT releases in the e-commerce environment
• Creating and maintaining cutover plans, runbooks and rollback scenarios, plus audit-ready documentation of all cutover activities
• Defining and managing go/no-go decisions, escalation paths and resource availability in the cutover window
• Coordinating technical and business workstreams, managing external service providers and ensuring data consistency
• Managing and reviewing trial cutovers, structured handover to the hypercare phase
• Cutover reporting and communication before, during and after go-live at decision-maker and C-level
• Result: All releases delivered on schedule, cutover processes sustainably established and handed over

• AI-driven marketing to boost SME growth with smart automation
• Data-led strategy to maximize ROI through targeted campaigns

• Led the project to implement the Customer Information Tool for the Microsoft AI Tour EMEA
• Directed the development of an event platform with sponsors, speakers, and agenda
• Conducted a compliance audit to ensure adherence to Microsoft corporate policies
• Coordinated vendors, dependencies, and deliverables across multiple European tour stops and trade show appearances

• Interim Manager with a focus on driving a comprehensive rebranding initiative
• Strategic consultant for brand and communications, advising teams across brand, marketing and communication
• Manager and facilitator for various brand domains (e.g. brand asset management, brand guidance enablement, platforms and processes)
• Holistic management from strategic and concept development to implementation and ongoing brand governance

• Holistic responsibility for B2C aftermarket sales and ensuring achievement of all sales targets
• Project planning, project management and stakeholder management between construction, sales and marketing departments
• Development and implementation of data-based analyses to optimize sales strategies and aftermarket processes
• Disciplinary leadership of the internal sales team with focus on integrating D2D, retail and other sales channels
• Planning, conducting and moderating info events (virtual and in-person) and managing key contacts and multipliers

• Built a global podcast and platform, with 150+ episodes and 35,000+ downloads in 20+ countries.
• Launched a paid membership (GrowGetters Club), growing sustainable revenue through one-off workshops and monthly membership fees.
• Earned €20,000 in incubation support via Media Lab Bayern and became a finalist (top 5) in XATHON (program by Henkel) in 2021.
• Facilitated marketing and innovation workshops for Microsoft, Figma, CreativeMornings Munich, the University of Wollongong, and local governments in NSW, Australia.
• Led content strategy, podcast production, business development, and platform growth.
• Scaled GrowGetters Club to 40+ paid members, generating a consistent revenue stream for the business.

• Implementation of MVPs in fixed-line communication with a team of 3 technical product owners
• Building the product roadmap
• Defining epics with business units, breaking down into features and user stories
• Managing offshore development teams
• Providing transparency and reporting to the overall program
• Agile development using SAFe approach

• Development of global PR and media relations work
• Topic scouting, coordination, and alignment

Functional responsibility for the central pricing application Periscope by McKinsey in an international, cross-country retail environment. Gathering, analyzing, and prioritizing functional pricing requirements from local and global business units; translating existing calculation logic and new requirements into business concepts and acceptance criteria; managing change and run phases. Automated plausibility checks of price calculations, pricing rules, and master data across very large data volumes with custom Python scripts — identifying logic, mapping, and data errors before prices were set in production. Supporting rollouts across countries and sales channels, working with external service providers and the software vendor.

• Org design & HR transformation project.
• OKRs development.