Find the perfect Heads of Marketing in Munich in minutes from over 15,000 CVs with the power of AI.
Accelerate your local and international growth with experts skilled in brand strategy, performance marketing, and digital transformation. We match your business with vetted, available freelance marketing leaders in Munich quickly and precisely.
About the role
Strategic Marketing Leadership in Munich
Munich is a premier business hub where established industrial corporations, fast-growing B2B software companies, and innovative consumer brands compete for market share. A freelance Head of Marketing provides the strategic direction needed to cut through the noise, align marketing activities with commercial goals, and scale customer acquisition channels. These experienced professionals step into organizations to design comprehensive marketing plans, optimize budgets, and establish clear key performance indicators that drive predictable revenue growth.
Core Capabilities of Freelance Marketing Directors
Experienced marketing leaders bring a structured approach to growth, combining analytical rigor with brand building. They orchestrate complex multi-channel strategies and ensure that your brand voice remains consistent across all touchpoints.
- Design and execution of comprehensive go-to-market strategies
- Optimizing performance marketing channels and customer acquisition costs
- Structuring, mentoring, and scaling high-performing in-house marketing teams
- Selecting and implementing marketing automation, CRM, and analytics software
- Allocating budgets effectively across digital, event, and content marketing
When to Hire an Interim Marketing Leader
Companies in Munich often bring in freelance marketing leaders during periods of transition or accelerated growth. This includes bridging leadership gaps when a permanent executive departs, launching a new product line into the European market, or professionalizing the marketing department after a funding round. Hiring a freelancer allows companies to inject immediate strategic expertise without the lengthy recruitment cycles of permanent executive search, ensuring ongoing projects do not lose momentum.
Munich Market Dynamics and Collaboration
Navigating the Munich business landscape requires a deep understanding of local market expectations alongside an international outlook. Freelance marketing experts in the region are highly adept at managing hybrid teams, balancing remote strategic planning with crucial on-site alignment meetings. They understand the nuances of localized messaging for the DACH region while possessing the linguistic and cultural capabilities to run global campaigns that scale your business far beyond Bavaria.
Meet FRATCH Heads of Marketing
Alexandra Korolija
Interim Head of Marketing
Last position:
Interim Head of Marketing at Moeller Medical
- Vacancy cover during extensive personnel changes and ongoing professionalization and digitization initiatives
- Leadership and stabilization of the marketing team and improvements of marketing organization, processes and infrastructure
- Development of team roles, working methods and internal collaboration
- Establishment of digital marketing structures, CRM and marketing operations initiatives
- Introduction of AI-driven workflows for content and knowledge management
- Sharpening of positioning in the business units OEM and Aesthetics
- Management of strategic projects such as Microsoft Dynamics Customer Insights implementation and international brand protection projects
- Team stabilization despite extensive personnel changes
- More efficient marketing processes and reduced operational complexity
- Foundation laid for further digitization and growth initiatives
An-Fu Rueß
Freelance Marketing Director
Last position:
Freelance Marketing Director at One Tough Cookie
- Strategic work on and operational implementation of integrated marketing and communications projects
- Collaboration with teams, budget responsibility and agency management in international setups
- Brands: BMW, Bosch, Giesecke + Devrient, McDonald’s, Lufthansa
- Agencies: Jung von Matt, Ogilvy, Saatchi & Saatchi, Serviceplan
An-Fu Rueß
Freelance Marketing Director
Last position:
Freelance Marketing Director at One Tough Cookie
- Strategic work on and operational implementation of integrated marketing and communications projects
- Collaboration with teams, budget responsibility and agency management in international setups
- Strategic work on and operational implementation of integrated marketing and communications projects
- Collaboration with teams, budget responsibility and agency management in international setups
- Brands: BMW, Bosch, Giesecke + Devrient, McDonald’s, Lufthansa
- Agencies: Jung von Matt, Ogilvy, Saatchi & Saatchi, Serviceplan
- Brands: BMW, Bosch, Giesecke + Devrient, McDonald’s, Lufthansa
- Agencies: Jung von Matt, Ogilvy, Saatchi & Saatchi, Serviceplan
Peer Wiesner
Co-Founder
Last position:
Co-Founder at shopconsulting.ai
Set up backend assistants, prompt engineering, customer communication, growth strategy
Successful implementation of AI shopping assistants e.g. Thalgo.de
Peer Wiesner
Co-Founder
Last position:
Co-Founder at shopconsulting.ai
Set up backend assistants, prompt engineering, customer communication, growth strategy
Successful implementation of AI shopping assistants e.g. Thalgo.de
Set up backend assistants, prompt engineering, customer communication, growth strategy
Successful implementation of AI shopping assistants e.g. Thalgo.de
Mannu Brieskorn
Head of Marketing & Communications
Last position:
Head of Marketing & Communications at STABL Energy GmbH
- Developed a comprehensive brand guide and multi-channel marketing strategy to enhance product value perception
- Utilised CRM strategies to analyse customer interactions, segment audiences, and personalise email campaigns, achieving a 20% increase in engagement within 6 months
- Identified and articulated unique selling propositions (USPs) and customer benefits, creating compelling collateral
- Hired and led a team of 8 to produce targeted content that boosted customer engagement and social media presence
Mannu Brieskorn
Head of Marketing & Communications
Last position:
Head of Marketing & Communications at STABL Energy GmbH
- Developed a comprehensive brand guide and multi-channel marketing strategy to enhance product value perception
- Utilised CRM strategies to analyse customer interactions, segment audiences, and personalise email campaigns, achieving a 20% increase in engagement within 6 months
- Developed a comprehensive brand guide and multi-channel marketing strategy to enhance product value perception
- Utilised CRM strategies to analyse customer interactions, segment audiences, and personalise email campaigns, achieving a 20% increase in engagement within 6 months
- Identified and articulated unique selling propositions (USPs) and customer benefits, creating compelling collateral
- Hired and led a team of 8 to produce targeted content that boosted customer engagement and social media presence
- Identified and articulated unique selling propositions (USPs) and customer benefits, creating compelling collateral
- Hired and led a team of 8 to produce targeted content that boosted customer engagement and social media presence
Slavina Vasileva
Marketing Director
Last position:
Marketing Director at Permanent Entertainment GmbH
- Full P&L responsibility for pricing strategy, sales, and marketing with a focus on growth and efficiency
- Leading and scaling a high-performance team (5 FTE): establishing clear KPI structures, data-driven decision processes, and agile sprint setups to maximize team efficiency and output
- Developing and implementing a performance marketing architecture across all channels (SEA, paid social, programmatic, SEO, CRM, PR) to maximize revenue growth
- Increased ROAS by 32%, reduced CAC by 11%, and achieved 23% revenue growth YoY through data-driven budget allocation, cross-channel campaign optimization, and conversion rate testing
- Optimized the customer journey through conversion rate tests and audience segmentation
- Successfully integrated brand and performance marketing (SEO, organic, paid media, retention) to significantly boost brand awareness and sustainably improve ROAS
Slavina Vasileva
Marketing Director
Last position:
Marketing Director at Permanent Entertainment GmbH
- Full P&L responsibility for pricing strategy, sales, and marketing with a focus on growth and efficiency
- Leading and scaling a high-performance team (5 FTE): establishing clear KPI structures, data-driven decision processes, and agile sprint setups to maximize team efficiency and output
- Full P&L responsibility for pricing strategy, sales, and marketing with a focus on growth and efficiency
- Leading and scaling a high-performance team (5 FTE): establishing clear KPI structures, data-driven decision processes, and agile sprint setups to maximize team efficiency and output
- Developing and implementing a performance marketing architecture across all channels (SEA, paid social, programmatic, SEO, CRM, PR) to maximize revenue growth
- Increased ROAS by 32%, reduced CAC by 11%, and achieved 23% revenue growth YoY through data-driven budget allocation, cross-channel campaign optimization, and conversion rate testing
- Optimized the customer journey through conversion rate tests and audience segmentation
- Successfully integrated brand and performance marketing (SEO, organic, paid media, retention) to significantly boost brand awareness and sustainably improve ROAS
- Developing and implementing a performance marketing architecture across all channels (SEA, paid social, programmatic, SEO, CRM, PR) to maximize revenue growth
- Increased ROAS by 32%, reduced CAC by 11%, and achieved 23% revenue growth YoY through data-driven budget allocation, cross-channel campaign optimization, and conversion rate testing
- Optimized the customer journey through conversion rate tests and audience segmentation
- Successfully integrated brand and performance marketing (SEO, organic, paid media, retention) to significantly boost brand awareness and sustainably improve ROAS
Jane Romer
Team & Project Leadership, People Performance, Change Management & Mental Health Coach
Last position:
Interim Department Head, Interim CMO, Project Manager, Change Manager, Coach, Consultant at Self-employed
Project highlights Stream Lead Change Management 06/2025 – 01/2026 7 months | corporation | 45 employees Leading a company-wide IT transformation stream Managing risks, dependencies, and escalations, board-level presentations Ensuring business readiness and successful change adoption before rollout. Organizing and conducting hypercare. Results: completed rollout for 30,000 retailers on schedule, passed data protection audit
Interim Head of Department 9 months | mid-sized company | 13 employees Reorganized structures, roles, and responsibilities Introduced KPI & performance management Established clear decision-making and governance structures Coached key personnel Results: revenue increase: +10%, sick leave: −60%
Interim CMO / Growth Lead 6 months | startup Led the marketing organization KPI-based growth management Prepared exit & decision-making documentation Results: +25% conversion rate,
- 0.5% churn, +4% Instagram growth per month 08/2022 – 04/2023 09/2021 – 02/2022
Jane Romer
Team & Project Leadership, People Performance, Change Management & Mental Health Coach
Last position:
Interim Department Head, Interim CMO, Project Manager, Change Manager, Coach, Consultant at Self-employed
Project highlights Stream Lead Change Management 06/2025 – 01/2026 7 months | corporation | 45 employees Leading a company-wide IT transformation stream Managing risks, dependencies, and escalations, board-level presentations Ensuring business readiness and successful change adoption before rollout. Organizing and conducting hypercare. Results: completed
Project highlights Stream Lead Change Management 06/2025 – 01/2026 7 months | corporation | 45 employees Leading a company-wide IT transformation stream Managing risks, dependencies, and escalations, board-level presentations Ensuring business readiness and successful change adoption before rollout. Organizing and conducting hypercare. Results: completed rollout for 30,000 retailers on schedule, passed data protection audit
Interim Head of Department 9 months | mid-sized company | 13 employees Reorganized structures, roles, and responsibilities Introduced KPI & performance management Established clear decision-making and governance structures Coached key personnel Results: revenue increase: +10%, sick leave: −60%
Interim CMO / Growth Lead 6 months | startup Led the marketing organization KPI-based growth management Prepared exit & decision-making documentation Results: +25% conversion rate,
- 0.5% churn, +4% Instagram growth per month 08/2022 – 04/2023 09/2021 – 02/2022
rollout for 30,000 retailers on schedule, passed data protection audit
Interim Head of Department 9 months | mid-sized company | 13 employees Reorganized structures, roles, and responsibilities Introduced KPI & performance management Established clear decision-making and governance structures Coached key personnel Results: revenue increase: +10%, sick leave: −60%
Interim CMO / Growth Lead 6 months | startup Led the marketing organization KPI-based growth management Prepared exit & decision-making documentation Results: +25% conversion rate,
- 0.5% churn, +4% Instagram growth per month 08/2022 – 04/2023 09/2021 – 02/2022
Götz Thümecke
Co-Founder, CMO & Chief Product Officer
Last position:
Co-Founder, CMO & Chief Product Officer at weasia
- Developed and implemented a B2B4C strategy, including two major pivots, leading to significant business growth.
- Directed product development and system architecture.
- Responsible for go-to-market strategy, product-market fit, marketing, sales, and branding initiatives.
- Accountable for lead generation and investor traction; assembled an international team and an esteemed advisory board.
- Devised creative, content, and digital strategy.
Götz Thümecke
Co-Founder, CMO & Chief Product Officer
Last position:
Co-Founder, CMO & Chief Product Officer at weasia
- Developed and implemented a B2B4C strategy, including two major pivots, leading to significant business growth.
- Directed product development and system architecture.
- Responsible for go-to-market strategy, product-market fit, marketing, sales, and branding initiatives.
- Developed and implemented a B2B4C strategy, including two major pivots, leading to significant business growth.
- Directed product development and system architecture.
- Responsible for go-to-market strategy, product-market fit, marketing, sales, and branding initiatives.
- Accountable for lead generation and investor traction; assembled an international team and an esteemed advisory board.
- Devised creative, content, and digital strategy.
- Accountable for lead generation and investor traction; assembled an international team and an esteemed advisory board.
- Devised creative, content, and digital strategy.
Monika Hauser
Interim CMO | Head of Marketing
Last position:
Interim CMO | Head of Marketing at Navo Consulting
- Developing marketing strategies and campaigns
- Project management and coordination of external service providers
- Developing a short study on thought leadership
- Website relaunch
- Employer marketing
Monika Hauser
Interim CMO | Head of Marketing
Last position:
Interim CMO | Head of Marketing at Navo Consulting
- Developing marketing strategies and campaigns
- Project management and coordination of external service providers
- Developing a short study on thought leadership
- Website relaunch
- Employer marketing
- Developing marketing strategies and campaigns
- Project management and coordination of external service providers
- Developing a short study on thought leadership
- Website relaunch
- Employer marketing
André Beier
Chief Marketing Officer
Last position:
Chief Marketing Officer at Edition Michael Fischer GmbH
- Leading and strategically developing the 3-person marketing team
- Implementing AI-powered performance marketing strategies for profitable book sales
André Beier
Chief Marketing Officer
Last position:
Chief Marketing Officer at Edition Michael Fischer GmbH
- Leading and strategically developing the 3-person marketing team
- Implementing AI-powered performance marketing strategies for profitable book sales
- Leading and strategically developing the 3-person marketing team
- Implementing AI-powered performance marketing strategies for profitable book sales
Daniel Fischer
Member
Last position:
Member at Leaders for Climate Action
- Collaborating in a community of entrepreneurs to fight the climate crisis
- Promoting individual climate protection initiatives and advocating for better legislation
- Goal: A CO₂-neutral digital industry and a role model for other sectors
Daniel Fischer
Member
Last position:
Member at Leaders for Climate Action
- Collaborating in a community of entrepreneurs to fight the climate crisis
- Promoting individual climate protection initiatives and advocating for better legislation
- Collaborating in a community of entrepreneurs to fight the climate crisis
- Promoting individual climate protection initiatives and advocating for better legislation
- Goal: A CO₂-neutral digital industry and a role model for other sectors
- Goal: A CO₂-neutral digital industry and a role model for other sectors
Nicole Laurence
Global CMO – B2C Skincare Start-Up
Last position:
Global CMO – B2C Skincare Start-Up at MDO Cosmetic Dermatology GmbH
- Diagnosis of business challenges and strategic direction
- Turn-around via brand repositioning
- Commercial marketing strategy development
- Team and talent development
Nicole Laurence
Global CMO – B2C Skincare Start-Up
Last position:
Global CMO – B2C Skincare Start-Up at MDO Cosmetic Dermatology GmbH
- Diagnosis of business challenges and strategic direction
- Turn-around via brand repositioning
- Commercial marketing strategy development
- Team and talent development
- Diagnosis of business challenges and strategic direction
- Turn-around via brand repositioning
- Commercial marketing strategy development
- Team and talent development
Discover over 15,000 top freelancers
Heads of Marketing statistics
Aggregated from the professional profiles of matched freelancers.
Experience
23 years
Position duration
4.1 years
Positions per freelancer
9
Top business areas
Marketing, Product Development, Strategy
Top industries
Advertising, Information Technology, Professional Services
Certification focus areas
Marketing, Project Management, Human Resources
Bachelor's degree or higher
100%
Master's degree or higher
50%
Certifications per freelancer
3
Most common languages
German, English, French
Speak two or more languages
91%
Daily Rate Distribution
The chart shows how the daily rates of freelancers in this role are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Average rates for Heads of Marketing & Seniority distribution
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Frequently Asked Questions
Want to know more? Check out our simple guide about FRATCH
A freelance Head of Marketing takes full ownership of your marketing strategy, budget, and team execution. They analyze your target audience, optimize acquisition channels, and establish clear processes to drive revenue. Additionally, they align marketing initiatives with your product and sales departments to ensure cohesive business growth.
While the roles often overlap, a Chief Marketing Officer usually focuses on long-term corporate strategy, investor relations, and overall brand equity at the board level. An interim Head of Marketing is typically more hands-on, focusing on tactical execution, immediate campaign optimization, and direct management of the daily marketing operations.
Opting for an interim marketing leader is ideal when you need to bridge a sudden leadership gap, steer a company through a restructuring phase, or launch a specific product. It provides immediate, high-level expertise without a long-term commitment, allowing you to scale up or down based on your current budget and business lifecycle.
Munich has a diverse economy where B2B technology providers, automotive brands, and e-commerce scale-ups thrive. Highly adaptable marketing leaders are particularly valuable in these sectors because they can quickly grasp complex technical products and translate them into compelling value propositions for both local German and global audiences.
A top-tier interim marketing manager is evaluated by their track record of scaling marketing channels, managing budgets responsibly, and leading teams through change. Look for professionals who ask deep questions about your unit economics, conversion rates, and business goals during the initial alignment phase, rather than focusing purely on vanity metrics.
While strategic planning and digital campaign management can be handled remotely, many Marketing Directors in the Munich area prefer a hybrid model. Being on-site for key team workshops, stakeholder alignments, and agency briefings helps build trust and accelerates execution, especially during the crucial onboarding phase.
A modern marketing strategist oversees a complex technology stack. This typically includes customer relationship management systems like HubSpot or Salesforce, marketing automation tools, web analytics suites, performance marketing dashboards, and team collaboration platforms to ensure data-driven decision-making across all channels.
Professional interim marketing leaders prioritize documentation and knowledge transfer from day one. They set up clear workflows, document strategic decisions, and mentor mid-level staff to ensure the internal team can run campaigns smoothly once the freelance contract ends and a permanent successor is found.
The average hourly rate for Heads of Marketing in Munich is 114 €, which corresponds to a daily rate of about 912 € based on an 8-hour working day.
Of the freelancers working as Heads of Marketing in Munich, 100% hold at least a Bachelor's degree and 50% hold at least a Master's degree.
On average, freelancers working as Heads of Marketing in Munich have 23 years of professional experience, with a single engagement typically lasting around 4.1 years.
The most common languages among freelancers working as Heads of Marketing in Munich are German (100%), English (91%), and French (18%).
The most common industries among freelancers working as Heads of Marketing in Munich are Advertising (82%), Information Technology (73%), and Professional Services (64%).
The most common business areas among freelancers working as Heads of Marketing in Munich are Marketing (100%), Product Development (73%), and Strategy (73%).
FRATCH Heads of Marketing main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg 
Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a Free Demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
Would you rather directly get in touch?
We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
