HubSpot Expert in Munich

• Built and managed the Retail Media sales team
• Built the Retail Media product portfolio Onsite / Offsite
• Set up contract documents, accounting processes, sales materials and trainings
• Built strong customer relationships to generate revenue (Key Accounts Industry / Agencies)
• Finalized the future product portfolio for marketing
• Developed and derived a product business case to manage communication and sales in 2025 / 2026
• Implemented a reorganization in the E-Commerce and Sales division

Member of the Revenue Operations Leadership Team

• Lead a global 13-person marketing organization across brand, demand generation, digital, and partner marketing, with responsibility for a €5M budget and international growth programs.
• Define market positioning, value propositions, and messaging for complex cybersecurity and AI-enabled software, translating technical capabilities into clear customer, partner, and commercial value.
• Generated €45M in annual pipeline through integrated demand generation, ABM, and partner programs aligned with priority ICPs and revenue targets.
• Doubled marketing ROI within 12 months by reallocating investment, strengthening performance governance, and introducing AI-enabled workflows.
• Established RevOps-aligned planning and shared performance frameworks with Sales, improving funnel transparency, prioritization, and commercial accountability.
• Delivered double-digit revenue growth among strategic partners through MDF-supported and campaign-in-a-box growth initiatives in a newly launched partner relationship management tool.
• Introduced AI-supported content, lead-nurturing, and workflow automation using Claude, ChatGPT, and n8n, reducing marketing turnaround times by 30%.
• Represented WithSecure in European cybersecurity policy and industry forums, contributing to positioning papers and executive-level stakeholder engagement.

• Building strong awareness within the company around nearshoring
• Engagement Manager in the Nearshore Competence Center
• Responsible for nearshore consulting, partner screening and technical onboarding, designing and implementing cooperation scenarios, change management, stakeholder management, participation in steering committees, and collaboration with IT and business units
• Tools used: Microsoft Office 365, Microsoft Teams, Azure Devops, Microsoft Sharepoint, Conceptboard
• Key results: Establishment of a nearshoring strategy, successful identification and implementation of outsourcing partnerships, delivery of change management and stakeholder management at the highest level

• Drive enterprise-wide transformation through leadership coaching and a clear vision that stimulates and guides organizational change
• Guide organisations in developing agile strategies, optimising workflows, and embedding best practices
• Foster stakeholders' buy-in through effective communication, ensuring collaborative engagement throughout the transformation and change management process
• Support post-acquisition integration, aligning processes and ways of working between the acquired company and Xebia
• Guide clients in adopting digital and AI innovations to streamline operations and enable smarter decision-making
• Empower teams with tools and techniques to foster continuous improvement, adaptability, and sustainable growth

Consulting and support in the areas of sales/business/technology/development/marketing:

• Sales, Key Account Management
• Business Development, business/corporate development
• Partner management
• Program/project management
• Product management & marketing
• Technical marketing, content marketing
• New business, innovation and technologies

Until July 2021 active as advisor and consultant for Mixed Mode in the areas of Key Account Management, Project Management and Business Development.

From Q3/2021 successful delivery of various customer projects in the area of Business Development, corporate development, consulting, coaching, technical content management, sales and marketing:

• EMS service provider and PCB test house, inspection systems: revision of company portfolio and presentation. Integration of specialized distribution for optical inspection systems from Japan: content management, marketing, communication, web, sales automation, lead generation
• Full service marketing agency – technology marketing for industry: expansion of the existing B2B and B2C marketing portfolio with industrial and technology topics: content management, presentation and focus on "technical marketing", web, target market and customer analysis, lead automation, consulting
• Software product manufacturer & software development in the field of security for Embedded & IoT: company alignment and portfolio definition for an IoT and Embedded Security company with a SaaS solution for IoT device management: building a partner network to offer complete Embedded/IoT security solutions, technical content, company alignment and portfolio definition, strategy & planning, target market and customer analysis, product marketing/USPs for the security device management tool "IoT-Suite", standards and regulations for cyber resilience (e.g. CRA, NIS2, RED), web content, SEO, management of marketing and sales agencies, CRM, sales, presentations, trade fairs, congresses, building company webinars & events
• Software engineering service provider/system house for IoT, Embedded, web, mobile and desktop applications: business development, content creation, customer acquisition and sales
• Manufacturer of memory products with security features as an add-on: memory products in standard form factors (SD, CF, SSD...) are extended with security modules such as HSM, TPM or secure elements and thus offer users secure data storage, transfer and access. Also interesting as an upgrade or retrofit solution to meet the coming new regulations and requirements regarding cybersecurity such as CRA, RED and NIS2. Business & New Business Development for the area "Embedded IoT Solutions & Security", sales & marketing. Expansion of the pure semiconductor business to include security solutions and services. Interface between management, marketing, sales and product management. Building business partners, technology partners, system integrators and resellers from the Embedded, IoT, OT and IT environment. Creating reference designs/demos/lighthouse cases and proof of concepts for cross- and reference selling. Co-marketing with security partners. Technical content creation for web, sales and marketing, webinars, social media etc. Networking, participation in trade fairs, congresses and events. Lead generation, qualification, follow-up and conversion to customer. Product definition, USPs, features. Analysis of competitors, market positioning, target markets - strategy, concept and measures - go to market.
• Marketing agency group with sales and management consulting: consulting for companies on restructuring, market analysis and market entry, go-to-market concepts, customer acquisition and expansion, new customer generation, lead generation and management, concepts and execution of campaigns (web, mail, social media, phone outreach in person or with AI voice assistant, webinars...). Processing and managing customer product data for PIM product information and DAM data asset management systems. Focus on customers in the industrial and technology environment with products and services that need explanation.

• Europe's largest stem cell bank; company revenue: 78 Mio. EUR; employees 700; personnel responsibility: 18; duration: 6 months
• Interim takeover of all teams in the areas of sales/inside sales, order management and service
• Separation of the order business in Germany/Austria into two GmbHs under my leadership, while also integrating an acquired company into the German operational business
• Additional creation of new KPIs and adjustment of processes with internal interfaces and customers
• Requirements management for the introduction of the new CRM
• Full implementation of the above-mentioned operational integration and separation of the areas
• Improvement of KPIs in call accessibility, first-contact resolution rate and response time
• Established newly introduced customer feedback management
• Structured handover of the area to my successor

• Took on interim leadership roles as CEO, Marketing Director, or Sales Director to drive strategic transformation and revenue growth

• Provided strategic advice on marketing, sales, and brand strategy to technology-focused companies

• Led digital transformation projects to optimize marketing and sales processes

• Developed and implemented data-driven brand strategies to strengthen customer loyalty and market positioning

• Successfully expanded a Full-CGI company into a new segment

• Restructured and repositioned an AdTech company to increase its competitiveness

• Developed an innovative media model and successfully launched a high-impact climate action campaign for the United Nations Environment Programme (UNEP)

• Led €2M enterprise delivery across European and LATAM markets, with on-time, on-budget execution.
• Established PMO governance covering risk, change control and executive reporting.
• Owned vendor selection, contract negotiation and SLA governance for scalable long-term solutions.
• Drove IT-Business alignment with roadmap plans focused on cost optimization and customer value.
• Delivered MAUT, PIM Upgrade, Data Syndication and Healthcare application initiatives across Waterfall, Hybrid and Agile projects.

• AI-driven marketing to boost SME growth with smart automation
• Data-led strategy to maximize ROI through targeted campaigns

• Digital & Omnichannel Lead: Advising various brand teams on digital marketing strategies
• Product Owner for several indication areas, further developing an HCP web portal and several patient websites
• Developing, managing, implementing and optimizing (automated) personalized omnichannel campaigns along the customer journey and funnel
• Project management and leadership
• Monitoring & reporting on the respective activities
• Designing, moderating and facilitating workshops (brand planning, digital strategy, team workshops with brand, tech, medical, sales and legal, among others)
• Managing external service providers and agencies
• Close collaboration in a cross-functional team with medical, brand and sales, including the field force

• Set up the go-to-market for Metyis DE by defining productized offerings that enabled onboarding of 5+ enterprise clients
• Successfully ran client projects, like ramping up the global marketplace business at a European consumer electronics company and scaling the DACH operations of two Dutch e-commerce and a German B2B nutrition business

• Holistic responsibility for B2C aftermarket sales and ensuring achievement of all sales targets
• Project planning, project management and stakeholder management between construction, sales and marketing departments
• Development and implementation of data-based analyses to optimize sales strategies and aftermarket processes
• Disciplinary leadership of the internal sales team with focus on integrating D2D, retail and other sales channels
• Planning, conducting and moderating info events (virtual and in-person) and managing key contacts and multipliers

• Support and optimization of all marketplaces in the advertising area, with a focus on Amazon, eBay & Otto, and other smaller marketplaces
• Budget and revenue responsibility for the advertising area
• Reached ad revenue of around €13 million with about €2.5 million ad spend in 2.5 years
• Integration and implementation of ad technologies for the best possible management of all relevant ad measures
• Integration of Amazon Marketing Stream and Amazon Marketing Cloud for better control of intraday and audience data
• Expertise in Search Engine Advertising

• Built Collective Minds as an AI-first company, embedding AI into operating model, delivery and client solutions.
• Built and lead an international offshore delivery organization of 25 professionals, complemented by senior specialists in Germany.
• Act as Interim CDO for ALWITRA, supporting the company-wide digitalization agenda across ERP, CRM, enterprise knowledge, AI, data and operating model.
• Advise managing directors, CIOs and IT leaders on transformation strategy, target operating models, governance, prioritization and execution.
• Own program structures, budgets, staffing, vendor coordination, risks and executive stakeholder communication.
• Develop scalable technology and delivery models across AI, CRM, IAM, integration and manufacturing-related initiatives.