HubSpot Expert in Munich

• Concept & IT implementation of inbound B2C campaigns, BPM process documentation
• Cross-departmental implementation of multiple whitepapers / guides
• Setup of the customer journey with MS Dyn365 / CRM: forms, landing pages, campaigns
• Project controlling, process documentation, testing and training / coaching, analytics reports
• Hands-on implementation & on-time launch of all campaigns for digital new customer acquisition

• Built Collective Minds as an AI-first company, embedding AI into operating model, delivery and client solutions.
• Built and lead an international offshore delivery organization of 25 professionals, complemented by senior specialists in Germany.
• Act as Interim CDO for ALWITRA, supporting the company-wide digitalization agenda across ERP, CRM, enterprise knowledge, AI, data and operating model.
• Advise managing directors, CIOs and IT leaders on transformation strategy, target operating models, governance, prioritization and execution.
• Own program structures, budgets, staffing, vendor coordination, risks and executive stakeholder communication.
• Develop scalable technology and delivery models across AI, CRM, IAM, integration and manufacturing-related initiatives.

Loom and Bloom

Python · TypeScript · n8n · Claude Code · Whisper · Gemini · Supabase · Notion · HubSpot · Digital Ocean

• Built an end-to-end content pipeline: one Loom video → marketing images, bilingual LinkedIn posts, newsletter and Help Center updates.
• n8n webhook → SSH → Claude Code session on a Digital Ocean VPS; three MCP servers (video, Notion, Supabase).
• Whisper word-level transcription, ffmpeg screenshots, Gemini UI annotation, PIL device mockups.
• Next.js upload UI plus a bilingual newsletter composer with HubSpot push.

Consulting and support in the areas of sales/business/technology/development/marketing:

• Sales, Key Account Management
• Business Development, business/corporate development
• Partner management
• Program/project management
• Product management & marketing
• Technical marketing, content marketing
• New business, innovation and technologies

Until July 2021 active as advisor and consultant for Mixed Mode in the areas of Key Account Management, Project Management and Business Development.

From Q3/2021 successful delivery of various customer projects in the area of Business Development, corporate development, consulting, coaching, technical content management, sales and marketing:

• EMS service provider and PCB test house, inspection systems: revision of company portfolio and presentation. Integration of specialized distribution for optical inspection systems from Japan: content management, marketing, communication, web, sales automation, lead generation
• Full service marketing agency – technology marketing for industry: expansion of the existing B2B and B2C marketing portfolio with industrial and technology topics: content management, presentation and focus on "technical marketing", web, target market and customer analysis, lead automation, consulting
• Software product manufacturer & software development in the field of security for Embedded & IoT: company alignment and portfolio definition for an IoT and Embedded Security company with a SaaS solution for IoT device management: building a partner network to offer complete Embedded/IoT security solutions, technical content, company alignment and portfolio definition, strategy & planning, target market and customer analysis, product marketing/USPs for the security device management tool "IoT-Suite", standards and regulations for cyber resilience (e.g. CRA, NIS2, RED), web content, SEO, management of marketing and sales agencies, CRM, sales, presentations, trade fairs, congresses, building company webinars & events
• Software engineering service provider/system house for IoT, Embedded, web, mobile and desktop applications: business development, content creation, customer acquisition and sales
• Manufacturer of memory products with security features as an add-on: memory products in standard form factors (SD, CF, SSD...) are extended with security modules such as HSM, TPM or secure elements and thus offer users secure data storage, transfer and access. Also interesting as an upgrade or retrofit solution to meet the coming new regulations and requirements regarding cybersecurity such as CRA, RED and NIS2. Business & New Business Development for the area "Embedded IoT Solutions & Security", sales & marketing. Expansion of the pure semiconductor business to include security solutions and services. Interface between management, marketing, sales and product management. Building business partners, technology partners, system integrators and resellers from the Embedded, IoT, OT and IT environment. Creating reference designs/demos/lighthouse cases and proof of concepts for cross- and reference selling. Co-marketing with security partners. Technical content creation for web, sales and marketing, webinars, social media etc. Networking, participation in trade fairs, congresses and events. Lead generation, qualification, follow-up and conversion to customer. Product definition, USPs, features. Analysis of competitors, market positioning, target markets - strategy, concept and measures - go to market.
• Marketing agency group with sales and management consulting: consulting for companies on restructuring, market analysis and market entry, go-to-market concepts, customer acquisition and expansion, new customer generation, lead generation and management, concepts and execution of campaigns (web, mail, social media, phone outreach in person or with AI voice assistant, webinars...). Processing and managing customer product data for PIM product information and DAM data asset management systems. Focus on customers in the industrial and technology environment with products and services that need explanation.

• Europe's largest stem cell bank; company revenue: 78 Mio. EUR; employees 700; personnel responsibility: 18; duration: 6 months
• Interim takeover of all teams in the areas of sales/inside sales, order management and service
• Separation of the order business in Germany/Austria into two GmbHs under my leadership, while also integrating an acquired company into the German operational business
• Additional creation of new KPIs and adjustment of processes with internal interfaces and customers
• Requirements management for the introduction of the new CRM
• Full implementation of the above-mentioned operational integration and separation of the areas
• Improvement of KPIs in call accessibility, first-contact resolution rate and response time
• Established newly introduced customer feedback management
• Structured handover of the area to my successor

• Consulting, service & coaching

• Digital & Omnichannel Lead: advising various brand teams on digital marketing strategies
• Product Owner for several indication areas to further develop an HCP web portal and multiple patient websites
• Development, management, execution, and optimization of (automated) personalized omnichannel campaigns along the customer journey and funnel
• Project management and leadership
• Monitoring & reporting of the respective measures
• Design, moderation, and facilitation of workshops (brand planning, digital strategy, team workshops, including brand, tech, medical, sales, legal)
• Management of external service providers and agencies
• Close collaboration in a cross-functional team with medical, brand, and sales teams, including field sales

• AI-driven marketing to boost SME growth with smart automation
• Data-led strategy to maximize ROI through targeted campaigns

• Set up backend assistants, prompt engineering, customer communication, growth strategy

• Successful implementation of AI shopping assistants e.g. Thalgo.de

• Set up the go-to-market for Metyis DE by defining productized offerings that enabled onboarding of 5+ enterprise clients
• Successfully ran client projects, like ramping up the global marketplace business at a European consumer electronics company and scaling the DACH operations of two Dutch e-commerce and a German B2B nutrition business

• Built and led the retail media sales team
• Built the retail media product portfolio onsite / offsite
• Set up contract documents, accounting processes, sales materials & trainings
• Built strong client relationships to generate revenue (key accounts: industry / agencies)
• Finalized the future product portfolio for marketing
• Developed and derived a product business case for communication and sales management 2025 / 2026
• Implemented a reorganization in e-commerce and sales

• Holistic responsibility for B2C aftermarket sales and ensuring achievement of all sales targets
• Project planning, project management and stakeholder management between construction, sales and marketing departments
• Development and implementation of data-based analyses to optimize sales strategies and aftermarket processes
• Disciplinary leadership of the internal sales team with focus on integrating D2D, retail and other sales channels
• Planning, conducting and moderating info events (virtual and in-person) and managing key contacts and multipliers

• Support and optimization of all marketplaces in the advertising area, with a focus on Amazon, eBay & Otto, and other smaller marketplaces
• Budget and revenue responsibility for the advertising area
• Reached ad revenue of around €13 million with about €2.5 million ad spend in 2.5 years
• Integration and implementation of ad technologies for the best possible management of all relevant ad measures
• Integration of Amazon Marketing Stream and Amazon Marketing Cloud for better control of intraday and audience data
• Expertise in Search Engine Advertising

• Took on interim leadership roles as CEO, Marketing Director, or Sales Director to drive strategic transformation and revenue growth

• Provided strategic consulting in marketing, sales, and brand strategy for technology-focused companies

• Led digital transformation projects to optimize marketing and sales processes

• Developed and implemented data-driven brand strategies to strengthen customer loyalty and market positioning

• Successfully expanded a full CGI company into a new market segment

• Restructured and repositioned an AdTech company to enhance its competitiveness

• Developed an innovative media model and launched a highly effective climate activation campaign for the United Nations Environment Programme (UNEP)