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Customer Relationship Management Expert in Munich

with precise AI matching and vetted, available freelancers

Hire experts who connect sales, service and marketing workflows, configure CRM systems such as Salesforce or HubSpot, and turn customer data into useful processes. FRATCH matches you quickly with precise, vetted and available freelance specialists.

Meet FRATCH Experts in Munich, who have recently used Customer Relationship Management

Verified expert

Johannes H.

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Business Analyst for insurance/banking sales and contract administration processes

Munich
Johannes H.

Last position:

Business Analyst for Riester subsidy management migration at Insurance company

  • Analysis of the Riester subsidy GeVos for provider change 2.0 in the AZUR subsidy management system
  • Representation of the GeVos in BPMN 2.0 with Draw.io and Adonis
  • Analysis of the data sets exchanged with the life insurance policy administration system and migration to the msg data sets
  • Design and mapping of the interfaces to the new msg.ZulagenVerwaltung for various Riester subsidy GeVos at data field level
Verified expert

Franz B.

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Program Lead • Portfolio Manager • Digitalization & Transformation

Munich
Franz B.

Last position:

Product Development (AI) at Own initiative

AI telephone assistant platform

Claude Code, Google AI Studio, Python, LLM / Voice-AI, PostgreSQL

  • Conception and hands-on development of an AI-supported telephone assistant platform (voice AI / LLM) – from idea and architecture to MVP/product.
  • Built agentic workflows and full automations with Claude Code and Google AI Studio.
  • Also delivered AI-supported work in client engagements: used Claude Code for governance documentation, requirement drafts, and automations.
Verified expert

Thomas M.

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Requirements Engineer (SPC) - ONE.CRM VW Salesforce Solution

München
Thomas M.

Last position:

Requirements Engineer (SPC) - ONE.CRM VW Salesforce Solution at CARIAD SE / Diconium Strategy GmbH

  • Rework demand, development and operational organizational set up for the Solution Train
  • Rework requirement refinement process flow from strategic theme to user story
  • Introduction of visualization tools (Canvas) of work dependencies over different requirement levels and Solution Train leadership coaching
Verified expert

Michael A.

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Self-employed Management Consultant

München
Michael A.

Last position:

Senior Project Management at Telefónica Germany GmbH & Co. OHG

  • Project management for a simplification project to reduce effort for an IT transformation project
  • Stakeholder management and preparation of decision documents for top management
  • Scoping and PI planning across multiple delivery streams
  • Planning requirements for the transformation project
  • Creation of partner and customer journeys for the structured end-to-end capture of requirements
  • Design of suitable tracking methods for project progress
  • Coordination with IT service providers and transformation project committees
Verified expert

Sebastian O.

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Founder & Managing Director

Pliening
Sebastian O.

Last position:

Founder & Managing Director at OS-Cons GmbH

  • Consulting across two integrated areas: Commercial Strategy (pricing, sales steering, marketing strategy, market expansion, margin management) and Operational Efficiency (process automation, AI integration, workflow design, last-mile automation).
  • Development of custom SaaS solutions, explicitly tailored to the specific requirements and processes of each company.
  • Delivery of AI training and change management workshops for managing directors and specialist departments, including AI competence training with a certificate of attendance under Art. 4 of the EU AI Act.
Verified expert

Nir K.

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Business Readiness Project Manager and Team Lead

München
Nir K.

Last position:

Business Readiness Project Manager and Team Lead at Telefonica Germany

  • Planned and managed strategy and daily operations for cross-functional team with end-to-end testing and launch readiness responsibility, facilitating early product launches.
  • Managed complex set of stakeholders including weekly alignments (60+ regular participants), communications, risk management and budget.
  • Implemented AI solution that reduced documentation and testing automation time by 60%.
  • Restructured team into agile processes and quarterly iterations, delivering 400+ high-quality features in 15 epics according to time and quality expectations.
Verified expert

Daniel B.

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Interim Manager, Project Manager, Product Owner, Business Analyst

München
Daniel B.

Last position:

Interim Manager / Project Manager at Trench Group

Outcome: Implementation of an APS solution (Eyelit) across multiple international production sites, including definition of target planning processes, integration architecture (SAP – APS via middleware), and alignment of complex manufacturing requirements (e.g. autoclave planning, alternative routings). Establishment of governance structures, steering formats and decision frameworks to manage scope, cost and timeline across multiple stakeholders. Successful handover of project leadership to internal successor, ensuring continuity and sustained project delivery.

Role in Project: Project Lead / Program Manager

Main Tasks in Project:

  • Led APS implementation across multiple plants (Germany, Canada, France, US) with focus on end-to-end planning & scheduling processes and system integration
  • Acted as central interface between business stakeholders (plants, operations), IT (SAP/middleware) and vendor (Eyelit)
  • Drove requirements engineering, including consolidation of plant-specific requirements and steering of sign-off process
  • Managed vendor (Eyelit) performance, including scope clarification, effort discussions and commercial alignment
  • Identified and challenged gaps between standard APS functionality and complex manufacturing requirements (e.g. autoclave planning, batch optimization, alternative routings)
  • Defined and implemented project governance structures, including Steering Committees, risk reporting and decision frameworks
  • Led escalation management on cost overruns, scope deviations and delivery transparency
  • Coordinated integration strategy (decision for custom middleware vs. standard connector) and alignment with SAP landscape
  • Improved project transparency and way of working, including definition of reporting structures, tracking logic and communication cadence
  • Facilitated alignment between global and local stakeholders to ensure feasible timelines, resource planning and plant readiness
  • Prepared and delivered SteerCo updates and executive decision documents
  • Managed structured project handover to internal project lead, including knowledge transfer, documentation alignment and stakeholder transition.
Verified expert

Ralf R.

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Project and Interim Manager Marketing | CRM | CX

Gauting
Ralf R.

Last position:

Program and Campaign Management at PAYBACK GmbH

  • Project management in the area of "Campaign, Offer and Performance Management Classic" for PAYBACK partners from the retail, FMCG and financial services sectors
  • Campaign planning, development and implementation of offer-specific concepts and measures for the channels newsletter, digital advertising (web and app), stand-alone mailings and the print mailing "PAYBACK points overview"
  • Coordination with PAYBACK program partners (including American Express, Netto, EDEKA, Marktkauf & Trinkgut), PAYBACK specialist departments and agencies
  • Documentation of tasks and processes as well as onboarding of the future role holder
Verified expert

Tom G.

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Digitalization Consultant

Munich
Tom G.

Last position:

Digitalization Consultant at LichtBlick SE – Green Electricity & Innovation

  • Concept & IT implementation of inbound B2C campaigns, BPM process documentation
  • Cross-departmental implementation of multiple whitepapers / guides
  • Setup of the customer journey with MS Dyn365 / CRM: forms, landing pages, campaigns
  • Project controlling, process documentation, testing and training / coaching, analytics reports
  • Hands-on implementation & on-time launch of all campaigns for digital new customer acquisition
Verified expert

Alexandra K.

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Interim Head of Marketing

Munich
Alexandra K.

Last position:

Interim Head of Marketing at Moeller Medical

  • Vacancy cover during extensive personnel changes and ongoing professionalization and digitization initiatives
  • Leadership and stabilization of the marketing team and improvements of marketing organization, processes and infrastructure
  • Development of team roles, working methods and internal collaboration
  • Establishment of digital marketing structures, CRM and marketing operations initiatives
  • Introduction of AI-driven workflows for content and knowledge management
  • Sharpening of positioning in the business units OEM and Aesthetics
  • Management of strategic projects such as Microsoft Dynamics Customer Insights implementation and international brand protection projects
  • Team stabilization despite extensive personnel changes
  • More efficient marketing processes and reduced operational complexity
  • Foundation laid for further digitization and growth initiatives
Verified expert

Philipp G.

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Machine Learning & Data Engineer

München
Philipp G.

Last position:

Data Scientist & ML Engineer at Data-Science Factory GmbH

  • Building, implementing and selling automated Data Science solutions such as Scorecard Factory and Forecast Factory
  • Implementation of automated end-to-end cloud processes
  • Development of LLM and NLP models
  • Creation of interactive reports
  • Support for national and international large corporations as well as medium-sized companies in implementing ML projects
Verified expert

Asma K.

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Data & AI Product Manager | Business Intelligence & Sales Operations

Munich
Asma K.

Last position:

Data & AI Product Manager – Business & Sales Operations at PUMA GROUP

  • Defined the vision, strategy, and roadmap of AI-powered analytics products, ensuring they met the business needs of Sales, Marketing, Finance, and executive teams across Europe.
  • Collected business requirements, prioritized AI product features, and led Agile development of forecasting and analytics solutions. Defined product specifications, user stories, and acceptance criteria to ensure successful delivery.
  • Collaborated with business stakeholders, Product Owners, data scientists, ML engineers and software engineers to transform AI models into scalable business products and integrate AI insights into operational workflows.
  • Designed and implemented Generative AI solutions leveraging Large Language Models (LLMs) to automate reporting and enable natural-language querying of enterprise data, reducing manual effort by approximately 30%.
  • Defined product goals and success metrics, tracked product performance and user adoption, and continuously improved the product based on user feedback and business results.
  • Established data governance, master data quality and reporting standards across SQL, BigQuery and Power BI environments to ensure reliable, secure and scalable analytics.
Verified expert

Offer D.

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Operational New Business Build

Gröbenzell
Offer D.

Last position:

VP Sales at PlusLingua Group

Service provider: technical documentation, translations, training, consulting services D-A-CH Focus on automotive, mechanical engineering, medical devices (Life Sciences) SMB, key accounts (all automotive OEMs) Sales strategy, marketing, pricing Operational sales activities

Verified expert

Giuseppe A.

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Software, AI & Automation Architect

Germering
Giuseppe A.

Last position:

Embedded Software Developer at Inheco

  • AI Integration (LLM & RAG): Design and build of an internal intelligent RAG system (Retrieval-Augmented Generation) based on LLMs, n8n, and vector data for the automated analysis of technical documents and error logs.
  • Design & Implementation: Design of a robust RS-232/UART communication interface for an SBC-based embedded device to control medical shaker systems.
  • Architecture & Protocol Design: Implementation of a highly maintainable software structure (OOP, SOLID) and definition of hardware-close, resilient communication protocols including multithreading and advanced error handling.
  • Quality Assurance & DevOps: Test automation using xUnit, integration tests directly on the hardware target, and maintenance of technical documentation according to strict medical technology standards via Azure DevOps.

Label: C#, .NET, LLMs, RAG, n8n, RS-232, UART, Multithreading, async/await, xUnit, gRPC/protobuf, Blazor, MudBlazor, EF Core, Visual Studio 2026, Azure DevOps

Discover over 15,000 top freelancers

Statistics of experts using Customer Relationship Management

Aggregated from the professional profiles of matched freelancers.

Experience

23 years (Germany: 22 years)

Customer Relationship Management experts in Munich have 23 years of professional experience on average. It is 1 year more than in Germany, where the average stands at 22 years.

Position duration

2.7 years (Germany: 3.2 years)

Customer Relationship Management experts in Munich stay in a single position for 2.7 years on average. It is 0.5 years less than in Germany, where the average stands at 3.2 years.

Positions per freelancer

12 (Germany: 11)

Customer Relationship Management experts in Munich have completed 12 positions on average over the course of their careers. It is 1 more than in Germany, where the average stands at 11.

Top business areas

Project Management, Information Technology, Marketing

Customer Relationship Management experts in Munich have gathered most of their hands-on project experience in Project Management, Information Technology, and Marketing.

Top industries

Information Technology, Professional Services, Banking and Finance

Customer Relationship Management experts in Munich are most in demand in Information Technology, Professional Services, and Banking and Finance.

Certification focus areas

Project Management, Information Technology, Human Resources

Customer Relationship Management experts in Munich earn their certifications most often in Project Management, Information Technology, and Human Resources.

Bachelor's degree or higher

90% (Germany: 88%)

90% of Customer Relationship Management experts in Munich hold at least a Bachelor's degree. It is 2% higher than in Germany, where the rate stands at 88%.

Master's degree or higher

64% (Germany: 54%)

64% of Customer Relationship Management experts in Munich hold at least a Master's degree. It is 10% higher than in Germany, where the rate stands at 54%.

Doctorate

10% (Germany: 8%)

10% of Customer Relationship Management experts in Munich have a doctorate (PhD). It is 2% higher than in Germany, where the rate stands at 8%.

Certifications per freelancer

3

Customer Relationship Management experts in Munich hold 3 professional certifications on average.

Most common languages

German, English, French

Customer Relationship Management experts in Munich most often speak German, English, and French.

Speak two or more languages

98% (Germany: 97%)

98% of Customer Relationship Management experts in Munich speak two or more languages. It is 1% higher than in Germany, where the rate stands at 97%.

Based on our profile pool as of 19 Sep 2026.

Daily rate distribution

0 30 60 90 120
4 of the Customer Relationship Management experts in Munich charge less than €400 per day.
53 of the Customer Relationship Management experts in Munich charge between €400 and €800 per day.
80 of the Customer Relationship Management experts in Munich charge between €800 and €1200 per day.
23 of the Customer Relationship Management experts in Munich charge between €1200 and €1600 per day.
6 of the Customer Relationship Management experts in Munich charge €1600 or more per day.
<€400 €400-​800 €800-​1200 €1200-​1600 €1600+

The chart shows how the daily rates of freelancers in this technology in Munich are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.

Average rates of experts in Munich using Customer Relationship Management

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
250
Rate comparison chart
Daily rate avg. 861 €
Germany avg. 876 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000
750
500
250
Rate comparison chart
Median rate 800 €
Germany median 800 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Customer Relationship Management experts industry focus

See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.

  • Information Technology (81%)
  • Professional Services (59%)
  • Banking and Finance (44%)
  • Retail (44%)
  • Automotive (43%)
  • Manufacturing (39%)
  • Telecommunication (37%)
  • Media and Entertainment (34%)

Please note that freelancers can work across multiple industries, so percentages overlap.

About the technology

CRM foundations

Customer Relationship Management, usually called CRM, combines the processes, data and software a company uses to manage customer relationships. It brings leads, accounts, contacts, opportunities, service cases and communication history into a shared system. The goal is consistent customer information and clearer work across teams.

What CRM builds

CRM work can support sales pipelines, customer portals, service desks, marketing journeys and account management. Specialists design workflows that connect business rules with practical daily use.

  • Lead capture and qualification
  • Opportunity and account management
  • Customer service case handling
  • Marketing automation and segmentation

Ecosystem and tooling

The ecosystem includes Salesforce, HubSpot, Microsoft Dynamics 365, Zoho CRM and open-source CRM products. Work often involves APIs, webhooks, data warehouses, identity services, email tools, telephony and reporting platforms. Strong professionals understand both configuration and the integrations around the CRM.

When companies need support

Companies bring in freelance CRM expertise during a new implementation, migration, restructuring or integration project. Specialists can also help when adoption is weak, records are unreliable or teams need a clearer process. In Munich, CRM projects may involve collaboration with local sales, service and manufacturing teams as well as remote stakeholders.

  • Replacing spreadsheets or disconnected tools
  • Migrating and cleaning customer records
  • Connecting CRM data with ERP or support systems
  • Improving permissions, automation and reporting

Skills that matter

A capable CRM professional translates business requirements into maintainable objects, fields, workflows and permissions. They can map processes, protect data quality, document decisions and guide users through change. Useful adjacent skills include SQL, REST APIs, middleware, analytics, consent management and project delivery.

Choosing the right specialist

Look for evidence of a comparable CRM rollout, not only familiarity with a product name. Ask how the specialist handled data migration, integration failures, access controls, testing and user adoption. A strong professional explains trade-offs clearly and leaves behind a system that teams can operate without constant intervention.

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Frequently asked questions

Quick answers to the questions that come up most around Customer Relationship Management.

Customer Relationship Management is used to organize customer data and coordinate sales, service and marketing activities. A CRM system can track interactions, manage opportunities, automate follow-ups and give teams a shared view of each account.

CRM focuses on customers, prospects, interactions and revenue workflows, while ERP software manages areas such as finance, procurement, inventory and operations. Companies often connect both systems so commercial teams can work with accurate order and account information.

Customer Relationship Management work may involve Salesforce, HubSpot, Microsoft Dynamics 365 or Zoho CRM. Relevant adjacent skills include API integration, data migration, SQL, reporting, workflow automation, identity management and user training.

CRM project needs depend on the scope, data condition, integrations and number of teams involved. A focused configuration may suit one specialist, while a migration or multi-system rollout needs proven skills in discovery, testing, governance and change management.

Customer Relationship Management projects can usually be delivered remotely when requirements, access and decision paths are clear. On-site workshops in Munich can help with process mapping and adoption, while remote collaboration works well for configuration, integration and testing.

CRM systems support companies in manufacturing, professional services, technology, retail, healthcare and many other sectors. The configuration changes by industry, especially around account structures, service processes, compliance needs and sales cycles.

Customer Relationship Management quality is visible in clear discovery work, sensible data models, reliable automation and well-tested integrations. Ask for examples of measurable process improvements, migration safeguards, documentation and user enablement rather than relying on product certifications alone.

Customer Relationship Management freelancers may deliver a solution design, configured system, migrated records, integration flows, dashboards, test plans and training materials. They should also explain how the setup can be maintained, extended and governed after handover.

The average hourly rate of freelancers in Munich, Germany who have used Customer Relationship Management in their recent projects is 108 €, which corresponds to a daily rate of about 861 € based on an 8-hour working day.

Of the freelancers in Munich, Germany who have used Customer Relationship Management in their recent projects, 90% hold at least a Bachelor's degree, 64% hold at least a Master's degree, and 10% hold a doctorate.

On average, freelancers in Munich, Germany who have used Customer Relationship Management in their recent projects have 23 years of professional experience, with a single engagement typically lasting around 2.7 years.

The most common languages among freelancers in Munich, Germany who have used Customer Relationship Management in their recent projects are German (99%), English (97%), and French (27%).

The most common industries among freelancers in Munich, Germany who have used Customer Relationship Management in their recent projects are Information Technology (81%), Professional Services (59%), and Banking and Finance (44%).

The most common business areas among freelancers in Munich, Germany who have used Customer Relationship Management in their recent projects are Project Management (77%), Information Technology (75%), and Marketing (64%).

Main locations of FRATCH Experts, who have recently used Customer Relationship Management

Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.

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