Customer Relationship Management Experts in Frankfurt

• Goal: Development and optimization of loyalty and CRM measures for a leading e-commerce platform
• Solution: Identification of promising users, increase in engagement, and long-term retention to drive revenue growth
• Definition of local CRM direct communication for specific segments
• Translation of research insights into actionable recommendations
• Planning and implementation of CRM campaigns in close collaboration with marketing and product teams
• Identification of optimization potential in direct communication
• Collaboration with external agencies on creative solutions, prototyping, and UAT
• Measurement and reporting of key KPIs

• Create a tracking concept for Google Tag Manager and Google Analytics including data layer, events, triggers, and reporting
• Manage the project team (developers, designers, performance specialists)
• Serve as communication interface between stakeholders and digital departments

#Coordination of the introduction of the new CCT platform in the RAITT project in the Customer Service area for the inbound channels Call/Email/Letter and Web/App.

• Design of the rights and roles concept in Phase 1 of the Salesforce product launch.
• Coordination with Enterprise and Solution Architects regarding future system interfaces (APIs, REST APIs).
• Close coordination with the affected business units and project teams across tribes. Support for the introduction of the new CCT platform in Sprinklr and its dependencies on RAITT for all inbound channels.
• Preparation and coordination of works council-related topics with HR and Application Owners.
• Creation and optimization of process flows for inbound feature-related business processes and their modeling. #Toolset: JIRA, Confluence, Camunda, Aris, Salesforce, SCRUM

• Project-based work in marketing automation, process optimization, and content.
• On-site operational assignments in fully English-speaking teams.
• Focus on self-organized work, changing locations, quick onboarding, and a high level of personal responsibility.
• Remote projects for Spartan Race Australia & DMC Europe, among others.

• Led discovery phase and POC for Shopware to Shopify Plus migration across EMEA markets, evaluating platform suitability, technical architecture, and multi-brand/multi-country capabilities against business requirements.
• Designed reference architecture for Shopify Plus implementation incorporating headless front-end patterns (Vue.js, Nuxt.js), CMS integration (Magnolia), and Azure middleware (APIM, Functions, Logic Apps, Service Bus) for 11 EMEA markets.
• Defined migration strategy analyzing data mapping, cutover approach, and zero-downtime deployment patterns using Varnish caching, GitOps pipelines, and CI/CD orchestration across six vendor teams.
• Architected multi-tenant Shopify Plus governance model with centralized admin, localized storefront customization, and compliance controls (GDPR, data residency).
• Prototyped AI-driven search optimization (LLM.txt, JSON-LD) for product discoverability in Google AI results, demonstrating post-launch performance opportunities.
• Defined EMEA expansion roadmap for 15+ markets through C-level strategic workshops, identifying phased rollout, market-specific configurations, and resource requirements.
• Tech Stack: React, Nuxt.js, Vue.js, Magnolia CMS, Shopware, Shopify Plus, Azure (APIM, Functions, Logic Apps, Service Bus, Front Door), Varnish, SAP, MS Dynamics, Docker, Kubernetes, GitHub Actions, PostgreSQL, Kafka

Further development & digitalization of key sales and application processes in a regulated banking environment, including requirements structuring, roadmap development and AI-supported use case assessment

Responsibilities & Impact:

• Management of existing digital products to ensure stable operations (Keep the lights on) amid growing regulatory complexity
• Product vision and development of a consistent, implementable roadmap
• Strategic backlog prioritization based on business goals, dependencies and technical feasibility
• Coordination of release planning, backlog, quality assurance and go-live readiness with business departments, IT, implementation teams and management
• Identification, structuring and assessment of AI-supported use cases at the interface of business departments, IT and the regulatory environment
• Analysis, structuring and translation of complex business requirements into epics and user stories
• Facilitation of team, stakeholder & alignment formats to ensure clarity of objectives, collaboration and decision-making ability
• Transparency on capacities, dependencies, delivery status and KPI/status aspects as a basis for product & management decisions
• Compliance with transparent structures and documentation (LeanIX, application profiles, runbooks)

Contribution to results:

Stabilization and further development of key financial processes under high regulatory and technical complexity. Improved transparency, decision-making ability and implementability through structured requirements, auditable documentation and AI-supported ways of working.

• Analysis of the existing reporting platform including processes and governance topics with stakeholders from sales and marketing.

• Detailed analysis and evaluation of client-defined requirements for existing reporting and new dashboards.

• Supporting stakeholders in managing sales processes and early detection of KPI trends.

• Use of Microsoft Power BI as central analysis and reporting platform.

• Developing a proposal for the necessary evolution of processes and the Power BI platform.

• Gathering current business processes and defining company-wide KPIs in coordination with stakeholders.

• Analysis and inventory of the client's Power BI platform.

• Analysis of processes and data governance.

• Recording and documenting current business processes.

• Developing recommendations for process and reporting platform improvements.

• Designing and implementing dashboards in Power BI.

• Defining company-wide KPIs and aligning them with stakeholders.

• Microsoft Power BI.

• Data analytics.

• KPI definition and reporting.

• Dashboard design and data visualization.

• Stakeholder management and requirements management.

• Bootcamp Coach: "Digital Sales with AI" for neuefische GmbH
• Creation of curriculum and content for career changers seeking to start a career in digital sales
• Teaching of methods and tactics for an exhaustive tech stack:
• AI Agents Zapier and make.com
• AI Tools Midjourney, heygen, Text-Text LLMs (ChatGPT, Claude, Gemini etc.)
• Sales Software Stack: Fireflies, HubSpot, WIX, Talkwalker

• Conducting requirements analyses
• Facilitating Scrum workshops and meetings (Daily, Retrospective, and Review)
• Introducing and configuring Confluence
• Introducing and configuring Jira
• Conducting PI planning
• Scaling the framework
• Building the SAFE & Spotify structure
• Developing various approaches

• Operational implementation of the growth levers of growing E-Com brands: SEO, GEO, SEA, shop, conversion, and automation of recurring processes.
• Building and managing specialized AI agent systems that work as roles (SEO, content, conversion, Shopify engineering) instead of single prompts.
• Working either as done-for-you execution or as done-with-you setup, where the brand's team can continue working on its own afterward.
• Customers and projects include TeamTex and Original Veddel, Störtebekker, ConstructionX.
• AI workshops and enablement formats for specialist and leadership teams, plus the joint webinar series AI Vibe Club with Xentral.

• Design, development, operation, and end-customer support of customized and individual software solutions

• UX research, conception and information architecture services on various projects

I am an experienced data engineer specializing in end‑to‑end data integration, cloud DWH architectures, and high‑quality, governed data products.

I delivered following projects and engagements as a freelancer.

• Data Migration of CRM System for AL-FA Objekt Service Gmbh
• Microsoft Software Resales Partnership

I am looking for freelance roles like: Freelance Data Engineer Cloud Data Warehouse Architect Data Modeling & Architecture Consultant MDM & Data Governance Specialist BI & Analytics Developer

Technical Focus Areas

• Data Engineering & Integration: SQL Server/SSIS, Informatica PowerCenter/IDQ, Talend, Kafka, Azure Data Factory – Delta/CDC/ELT patterns, robust pipelines, monitoring/recovery, data lineage & impact analysis, medallion architecture Bronze/Silver/Gold layers
• DWH & Cloud: Azure SQL / Data Lake / Synapse, AWS Redshift/S3, on‑prem SQL/Oracle – scalable data marts with a strong cost/benefit focus.
• Data Modeling: Atomic (Inmon) and Dimensional (Kimball), Data Vault (Linstedt), Domain‑Driven Design, clear lineage & contracts.
• MDM & Governance: Informatica MDM, IBM MDM, stewardship processes, data quality rules, survivorship/XREF, catalog/glossary, SIF/BES/REST publication.
• Analytics/BI: Power BI, SSAS, Cognos – business‑ready, maintainable data products.