Customer Relationship Management Experts in Frankfurt

• Create a tracking concept for Google Tag Manager and Google Analytics, including the data layer, events, triggers, and reporting
• Manage the project team (developers, designers, performance)
• Communication interface between stakeholders and digital specialist departments

I am an experienced data engineer specializing in end‑to‑end data integration, cloud DWH architectures, and high‑quality, governed data products.

I delivered following projects and engagements as a freelancer.

• Data Migration of CRM System for AL-FA Objekt Service Gmbh
• Microsoft Software Resales Partnership

I am looking for freelance roles like: Freelance Data Engineer Cloud Data Warehouse Architect Data Modeling & Architecture Consultant MDM & Data Governance Specialist BI & Analytics Developer

Technical Focus Areas

• Data Engineering & Integration: SQL Server/SSIS, Informatica PowerCenter/IDQ, Talend, Kafka, Azure Data Factory – Delta/CDC/ELT patterns, robust pipelines, monitoring/recovery, data lineage & impact analysis, medallion architecture Bronze/Silver/Gold layers
• DWH & Cloud: Azure SQL / Data Lake / Synapse, AWS Redshift/S3, on‑prem SQL/Oracle – scalable data marts with a strong cost/benefit focus.
• Data Modeling: Atomic (Inmon) and Dimensional (Kimball), Data Vault (Linstedt), Domain‑Driven Design, clear lineage & contracts.
• MDM & Governance: Informatica MDM, IBM MDM, stewardship processes, data quality rules, survivorship/XREF, catalog/glossary, SIF/BES/REST publication.
• Analytics/BI: Power BI, SSAS, Cognos – business‑ready, maintainable data products.

Design, development, and market launch of digital products and platforms – from strategic alignment and agile implementation to Go-to-Market and Go-Live, integrating AI into processes and products

• Supporting the International Web Presence of the BA (IntWeb) project in the area of quality management, with the aim of taking responsibility for the quality of processes and project results while considering BA standards. The main objectives of the project are to give professionals abroad a quick overview of their opportunities for moving to Germany and to enable them to take the necessary steps consistently and with digital support by providing access to services.

• Defining the general guidelines in the QA handbook

• Summarising test results in QA reports for PLA

• Analysing project results for improvement opportunities

• Quality management of requirements analysis (particularly processes, methods, and tools)

• Ensuring compliance with SERA requirements

• Creating a cross-project test concept

• Agreeing on sprint completion reports

• Formal review of work results in accordance with requirements and/or the project plan

• Contact person for internal audit, external audits by auditors, or BRH (Federal Court of Audit)

• Technologies: JIRA, Confluence, MS Office, GitLab, Kubernetes

• Elevator emergency call reorganization project: Project to evaluate and define a new technical solution for connecting elevator emergency calls for all facilities of DB InfraGO passenger stations.

• Objectives: Secure, redundant connection of all locations across Germany. Definition of the technical solution, documentation, subject-matter support and management of specialist and line organizations.

• Identification and commissioning of technical solutions.

• Management of documentation and approval of the technical solution in DB regulations.

• Definition and tracking of the roadmap for describing the solution.

• Preparation of a rollout plan to avoid shutdowns.

• Coordination and implementation of decision proposals for steering committees.

• Communication of the solution to all committees and regional areas.

Asset of GPP (Private Equity)

• B2B, Provider of cooled packaging solutions for the pharmaceutical industry
• €20m in revenue, 50 employees, 2 locations

Responsibilities:

• Responsibility for all commercial and financial activities
• Establishment of a finance and reporting structure
• Carve-Out / Post-closing transition management

Achievements:

• Preparation of investor reporting package (sales, financials, cash) using Power BI
• Development of a sales funnel
• Business process redesigns and implementation of regular business reviews

• Led discovery phase and POC for Shopware to Shopify Plus migration across EMEA markets, evaluating platform suitability, technical architecture, and multi-brand/multi-country capabilities against business requirements.
• Designed reference architecture for Shopify Plus implementation incorporating headless front-end patterns (Vue.js, Nuxt.js), CMS integration (Magnolia), and Azure middleware (APIM, Functions, Logic Apps, Service Bus) for 11 EMEA markets.
• Defined migration strategy analyzing data mapping, cutover approach, and zero-downtime deployment patterns using Varnish caching, GitOps pipelines, and CI/CD orchestration across six vendor teams.
• Architected multi-tenant Shopify Plus governance model with centralized admin, localized storefront customization, and compliance controls (GDPR, data residency).
• Prototyped AI-driven search optimization (LLM.txt, JSON-LD) for product discoverability in Google AI results, demonstrating post-launch performance opportunities.
• Defined EMEA expansion roadmap for 15+ markets through C-level strategic workshops, identifying phased rollout, market-specific configurations, and resource requirements.
• Tech Stack: React, Nuxt.js, Vue.js, Magnolia CMS, Shopware, Shopify Plus, Azure (APIM, Functions, Logic Apps, Service Bus, Front Door), Varnish, SAP, MS Dynamics, Docker, Kubernetes, GitHub Actions, PostgreSQL, Kafka

The combined experience from recent project years shows that I have two passions: on the one hand, working in and for organizations to develop new, innovative products, ideally as part of a digitalization strategy or business development – as well as the closely related expertise in change and transformation processes as part of holistic organizational consulting. For this purpose, I established the Change Bakery and Product Validators offerings. On the other hand, my heart and mind are driven to find my own products, evaluate markets and potential, and test ideas. I am currently working independently and part-time alongside ongoing projects on a product idea related to mental health and have founded Therapymate.

• Analysis of the existing reporting platform, including processes and governance topics, with stakeholders from Sales and Marketing.

• Detailed analysis and evaluation of customer-defined requirements for existing reporting and new dashboards to be established.

• Support for stakeholders in managing sales processes and identifying KPI trends at an early stage.

• Use of Microsoft Power BI as the central analysis and reporting platform.

• Development of a proposal for the required further development of processes and the Power BI platform.

• Documentation of AS-IS business processes and derivation of company-wide KPIs, including coordination with stakeholders.

• Analysis and assessment of the customer's Power BI platform.

• Analysis of processes and data governance.

• Documentation of AS-IS business processes.

• Development of recommendations for further developing processes and the reporting platform.

• Design and implementation of dashboards in Power BI.

• Development of company-wide KPIs and coordination with stakeholders.

• Microsoft Power BI.

• Data analytics.

• KPI definition and reporting.

• Dashboard design and data visualization.

• Stakeholder management and requirements management.

• Participated in project planning and solution design discussions to align business objectives with technical requirements.
• Conducted user requirements gathering, performed unit testing, and supported Conference Room Pilots (CRP) to validate system functionality.
• Implemented Oracle HCM Fusion Cloud modules, ensuring smooth deployment and alignment with client HR processes.
• Designed and developed Oracle OTBI and BI Publisher reports, dashboards, alerts, notifications, page integrations, and autocomplete rules to support business intelligence and automation.
• Worked on HCM data extracts and data migration using HCM Data Loader (HDL) and Spreadsheet Loader for efficient data handling and transformation.
• Managed and maintained project plans, developed project calendars, created change requests (CRs), and coordinated closely with consultants and clients for timely follow-ups.
• Currently acquiring hands-on experience in Oracle Policy Automation and Oracle Redwood UI to expand solution expertise.

• Design, animations, photo compositing, illustrations, UX design, UI design
• Development of a responsive website and an online shop with Wordpress, PHP, JavaScript, CSS, HTML
• Design and implementation of user interfaces, shopping functions and seal design
• Integration of a location finder with map entries and search

• Management of IT/digitalization projects within the central PMO
• PMO knowledge document & management presentation (governance, methods)
• Requirements training & e-invoicing summary for project submitters
• Market analysis of hybrid tools & PMO checklists/governance
• Stakeholder management (IT, library, management)

• Commercial & GTM transformation mandates in B2B & B2B2C environments.
• Designed and implemented a new sales & operating model for a mobility scale-up; created segmentation, pricing and commercial discipline.
• Provides interim leadership across GTM, Commercial Excellence, and scaling programs.

#Coordination of the introduction of the new CCT platform in the RAITT project in the Customer Service area for the inbound channels Call/Email/Letter and Web/App.

• Design of the rights and roles concept in Phase 1 of the Salesforce product launch.
• Coordination with Enterprise and Solution Architects regarding future system interfaces (APIs, REST APIs).
• Close coordination with the affected business units and project teams across tribes. Support for the introduction of the new CCT platform in Sprinklr and its dependencies on RAITT for all inbound channels.
• Preparation and coordination of works council-related topics with HR and Application Owners.
• Creation and optimization of process flows for inbound feature-related business processes and their modeling. #Toolset: JIRA, Confluence, Camunda, Aris, Salesforce, SCRUM