Customer Relationship Management Experts in Essen

Focus areas:

• Strategy & Business Development
• CRM & Retention
• Customer Experience & Journey Management
• Customer Value/CLV
• Growth & Go-to-Market, as well as Business/IT Transformation
• Strategic analysis, target operating models, assessments, business cases, and concept development and implementation management

• Development and operational implementation of effective pre-sales activities for new customer acquisition
• Operational development and implementation of best-practice conversation strategies
• Process development and process optimization
• KPI measurement, regular communication
• Coaching of the sales employees and managers involved
• On-the-job telephone training with "demonstrating" in customer conversations
• On-the-job sales coaching for sales with "demonstrating" in customer conversations
• Change management of pre-sales activities

• Founding and building a startup for generative artificial intelligence with 80 employees and 5 shareholders
• From 2018: building the AI team and the development organization as Chief Technical Officer
• In 2020: conversion into a stock corporation, capitalization, and appointment of an operational board member
• Since 2020: advising the supervisory board on AI strategy, AI governance, and AI products

• Setting architectural standards for Informatica Power Center development teams
• Maintenance-performance-health for DWH (Exadata) environments
• Qlik Sense / BO reports architectural standards
• Implementing best practices in ETL tasks
• Documentation ETL standards on Confluence
• Dynamic Data Masking rules for GDPR/KVKK regulations by using Informatica DDM tool
• DWH Data model Power Designer
• Upgrade Qlik Sense versions
• Merge all Informatica server's repository databases on one Oracle DB

• Established and led the Enterprise PMO to increase the growth of a security provider in Germany
• Introduced SAFe in portfolio configuration to scale production for a security provider in Germany
• Built ESG performance management and defined KPIs for an energy company in Germany

• Managing the company with 5–10 employees
• Planning and delivering AZAV-certified training programs

• Co-founded the company in October 2020
• Company's goal is to advise and support small and medium-sized companies in creating an ESG self-assessment profile
• Developed system solutions to process data needed for an ESG self-assessment and a "green" rating via web-based applications
• Advising and supporting banks in meeting current and future requirements from the EU, lawmakers, and regulators

• Delivered comprehensive programmatic video advertising product strategy for Sportradar DSP, conducting competitive assessment, identifying product gaps, and developing prioritized roadmap recommendations; created KPI framework for campaign performance monitoring and sales enablement materials.

• Serving as ad tech product advisor for Guidepoint and Dedale Intelligence, delivering paid consultations on current and emerging ad tech market trends, product strategies, and monetization opportunities.

• Managed paid advertising campaigns on Meta for clients in both cultural events and performance marketing, optimizing audience targeting and overall campaign performance.

• Worked on UX design for digital B2B products focused on automotive parts management and logistics.
• Analyzed user scenarios, developed interface concepts, and created interactive high-fidelity prototypes replacing technical documentation to provide development teams clear understanding of product functionality.
• Developed comprehensive UX concepts and design systems tailored to various user roles.
• Optimized user interfaces and business processes to enhance product efficiency and usability.
• Implemented improvements for e-commerce solutions, including advanced search, comparison, and order processing mechanics.
• Streamlined user workflows, increased operational efficiency, and achieved higher user satisfaction.

• Built modern web applications using React and NestJS.
• Developed frontend with React, TailwindCSS, shadcn/ui for elegant and responsive interfaces.
• Implemented backend APIs and authentication using NestJS and Node.js.
• Utilized AWS and Supabase for cloud deployments.
• Integrated Salesforce for CRM and data management.

• Project planning and project management of packaging lines
• Support of the entire project process and optimization through claim management, open points list, regular project meetings, stakeholder management
• Feasibility analysis, packaging development and tendering of a packaging line for frozen baked goods for a large bakery
• Technical consulting on the process and production of a circular packaging solution
• Support for startups (design office, food producer, consulting company, ...)
• Project manager on the customer side for a heating equipment manufacturer, packaging technology/central palletizing
• Technical sales in packaging technology in northern and western Germany

• Responsible for operating personnel in the Odenwald, Rheingau and Frankfurt regions

• Expansion and support of the product portfolio for video analytics and computer vision
• Requirements gathering and engineering
• Consulting, project management and coordination of the pilot and international rollout
• Tools: IP-based camera and video systems, Citrix administration, OneNote, Microsoft Teams, Node-RED, Office 365, Age Verification, Qognify Umbrella, ThingsBoard, Xovis 3D sensors, AXIS cameras, GK checkout software, Atlassian JIRA

In my role as Managing Director of QFITS GmbH, I support companies throughout the entire project cycle - from requirements gathering and process analysis to the design of suitable system solutions and all the way to implementation and quality assurance. My focus is on the introduction and integration of POS and ERP systems as well as their seamless connection to existing backend systems and interfaces.

Direct food sales (09/2025 – 05/2026) Support of a project from requirements analysis to the introduction and integration of a new POS system for a direct food sales company. A special focus was on archiving POS logs as well as preparing and providing them as transactions for connected surrounding systems. In addition, design and setup of functional tests and performance tests for the existing backend system, which had to be seamlessly integrated with the POS system.