Ali Catak - Strategy Consultant

Q: Where is Ali based?

Ali is based in Velbert, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Ali speak?

Ali speaks the following languages: German (Native), Turkish (Native), English (Advanced), Spanish (Elementary) .

Q: How many years of experience does Ali have?

Ali has at least 3 years of experience. During this time, Ali has worked in at least 6 different roles and for 4 different companies . The average length of individual experience is 1 year and 6 months . Note that Ali may not have shared all experience and actually has more experience.

Q: What is Ali's latest experience?

Ali's most recent position is Founder & Strategist at Wants & Needs UG (limited liability) .

Q: What companies has Ali worked for in recent years?

In recent years, Ali has worked for Wants & Needs UG (limited liability) , Telecommunications company , Iskander Business Partner GmbH , and Mobility provider .

Q: Which industries is Ali most experienced in?

Ali is most experienced in industries like Professional Services , Telecommunication , and Transportation .

Q: Which business areas is Ali most experienced in?

Ali is most experienced in business areas like Information Technology , Strategy , and Business Intelligence . Ali also has some experience in Product Development , Project Management , and Customer Service .

Q: What is Ali's education?

Ali holds a Bachelor in Economics from Konkuk University and a Bachelor in Economics from University of Duisburg-Essen .

Q: Does Ali have any certificates?

Ali has 1 certificate : Professional Scrum Product Owner (PSPO I) .

Recommended expert

Velbert, Germany

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Experience

May 2026 - Present

4 months

Founder & Strategist

Wants & Needs UG (limited liability)

Focus areas:

Strategy & Business Development
CRM & Retention
Customer Experience & Journey Management
Customer Value/CLV
Growth & Go-to-Market, as well as Business/IT Transformation
Strategic analysis, target operating models, assessments, business cases, and concept development and implementation management

Apr 2024 - Sep 2025

1 year 6 months

Portal consolidation & migration to a central self-service portal

Telecommunications company

Analysis of existing customer portals, digital processes, and customer journeys in a self-service context
Capture, structure, and prioritization of business requirements in coordination with business, IT, and relevant stakeholders
Translation of business requirements into epics, user stories, backlog inputs, and actionable work packages
Support in the design of a central self-service portal to consolidate multiple existing portal solutions
Interface function between business units, development/IT, and project management
Preparation of decision bases, status documents, and management presentations

Jul 2023 - Mar 2024

9 months

Project management customer satisfaction & quality management

Telecommunications company

Conducting regular analyses and reporting on customer surveys across relevant customer touchpoints
Creating risk analyses as well as deriving and tracking suitable countermeasures in cooperation with business units
Designing and implementing short-term measures to improve customer satisfaction and service quality
Preparing, following up, and documenting events, workshops, and alignment meetings
Creating top management presentations, status documents, and decision bases
Operational support for project management in planning, controlling, and conducting existing customer surveys

Jan 2023 - Jun 2023

6 months

Consent management & optimization of marketing permissions

Telecommunications company

Development and implementation of new measures to collect marketing permissions at relevant customer touchpoints
Analysis of existing touchpoints, communication flows, and optimization potential in the customer management context
Assessment of the impact of marketing permissions on personalized customer communication, cross-/upsell campaigns, retention, and churn reduction
Creating business cases to assess the value of new measures, taking into account customer lifetime value, churn risks, and cross-/upsell potential
Coordination of new measures with relevant stakeholders from business units, marketing, customer management, and implementation teams
Steering customer communication campaigns for new and existing measures
Preparation of results, decision documents, and status updates for project and management stakeholders

Dec 2022 - Sep 2025

2 years 10 months

Hybrid

Management Consultant

Iskander Business Partner GmbH

Analysis of digital processes, platforms, and customer journeys, as well as identification of key optimization and digitalization levers
Design of digital solutions incl. requirements gathering, best practices, and preparation of results for agile implementation (epics, backlog inputs)
Translation of business requirements into actionable work packages for IT and development, as well as operational role as an interface between business and IT
Analysis of customer feedback and touchpoint data, as well as deriving and evaluating measures to improve customer satisfaction and creating decision bases for top management

Dec 2022 - Feb 2023

3 months

E-Mobility Ramp-Up & Mystery Shopping

Mobility provider

Aggregation, analysis, and evaluation of relevant market and competitor data in the e-mobility context Preparation and conduct of qualitative interviews with relevant interest groups and stakeholders
Creation of tender documents for test purchases and mystery shopping activities
Consolidation and preparation of results to derive recommendations for action
Support in evaluating market, customer, and service insights in the mobility environment
Creation of result documents, analyses, and presentations for project and management stakeholders

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Professional Services and Telecommunication.

Professional Services

Telecommunication

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Information Technology, Strategy, Business Intelligence, Product Development, Project Management, and Customer Service.

Information Technology

Strategy

Business Intelligence

Product Development

Project Management

Customer Service

Summary

Management consultant and founder of wants+needs with several years of experience at the intersection of strategy, marketing, CRM/CX and digital transformation.

My focus is on developing and implementing customer-oriented strategies - from customer journey, CRM and retention to growth and go-to-market, as well as translating business requirements into concrete processes and technical solutions.

Skills

Scrum Product Owner, Requirements Management, Customer Experience, Crm, Customer Journey, Customer Journey Mapping, Atlassian Jira, Atlassian Confluence, Stakeholder Management, Digitalization, Loyalty, Retention, Churn Management, Customer Satisfaction, Campaign Management, Project Management, Process Analysis

Languages

German

Native

Turkish

Native

English

Advanced

Spanish

Elementary

Education

Mar 2019 - Jun 2019

Konkuk University

Semester abroad · Economics · Seoul, Korea, Republic of

Oct 2016 - Jun 2022

University of Duisburg-Essen

Bachelor of Science · Economics · Essen, Germany

Oct 2006 - Jun 2014

Nikolaus-Ehlen-Gymnasium

General university entrance qualification · General studies

Certifications & licenses

SCRUM.org

Statistics

Experience

Total positions 6

Experience in Professional Services 3 y

Avg length 11 m

Longest experience 2 y 9 m

Expertise

Recent roles Founder & Strategist, Portal consolidation & migration to a central self-service portal, Project management customer satisfaction & quality management

Main industries Professional Services, Telecommunication

Main business areas Information Technology, Strategy, Business Intelligence

Qualifications

Highest degree Bachelor

Certifications earned 1

Profile

Created

August 2026

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Frequently asked questions

Have questions? Find more information here.

Ali is based in Velbert, Germany and can operate in on-site, hybrid, and remote work models.

Ali speaks the following languages: German (Native), Turkish (Native), English (Advanced), Spanish (Elementary).

Ali has at least 3 years of experience. During this time, Ali has worked in at least 6 different roles and for 4 different companies. The average length of individual experience is 1 year and 6 months. Note that Ali may not have shared all experience and actually has more experience.

Based on recent experience, Ali would be well-suited for roles such as: Founder & Strategist, Portal consolidation & migration to a central self-service portal, Project management customer satisfaction & quality management.

Ali's most recent position is Founder & Strategist at Wants & Needs UG (limited liability).

In recent years, Ali has worked for Wants & Needs UG (limited liability), Telecommunications company, Iskander Business Partner GmbH, and Mobility provider.

Ali is most experienced in industries like Professional Services, Telecommunication, and Transportation.

Ali is most experienced in business areas like Information Technology, Strategy, and Business Intelligence. Ali also has some experience in Product Development, Project Management, and Customer Service.

Ali holds a Bachelor in Economics from Konkuk University and a Bachelor in Economics from University of Duisburg-Essen.

Ali has 1 certificate: Professional Scrum Product Owner (PSPO I).

Ali is immediately available full-time for suitable projects.

Ali's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Ali, click the Meet button on the profile to request a meeting and discuss your project needs.

Daily Rate Distribution

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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

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Daily rate avg. 960 €

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Median rate 1000 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.