Ali (Devran) Catak-Strategy Consultant
Check rate
Experience
Founder & Strategist
Wants & Needs UG (limited liability)
Focus areas:
- Strategy & Business Development
- CRM & Retention
- Customer Experience & Journey Management
- Customer Value/CLV
- Growth & Go-to-Market, as well as Business/IT Transformation
- Strategic analysis, target operating models, assessments, business cases, and concept development and implementation management
Portal consolidation & migration to a central self-service portal
Telecommunications company
- Analysis of existing customer portals, digital processes, and customer journeys in a self-service context
- Capture, structure, and prioritization of business requirements in coordination with business, IT, and relevant stakeholders
- Translation of business requirements into epics, user stories, backlog inputs, and actionable work packages
- Support in the design of a central self-service portal to consolidate multiple existing portal solutions
- Interface function between business units, development/IT, and project management
- Preparation of decision bases, status documents, and management presentations
Project management customer satisfaction & quality management
Telecommunications company
- Conducting regular analyses and reporting on customer surveys across relevant customer touchpoints
- Creating risk analyses as well as deriving and tracking suitable countermeasures in cooperation with business units
- Designing and implementing short-term measures to improve customer satisfaction and service quality
- Preparing, following up, and documenting events, workshops, and alignment meetings
- Creating top management presentations, status documents, and decision bases
- Operational support for project management in planning, controlling, and conducting existing customer surveys
Consent management & optimization of marketing permissions
Telecommunications company
- Development and implementation of new measures to collect marketing permissions at relevant customer touchpoints
- Analysis of existing touchpoints, communication flows, and optimization potential in the customer management context
- Assessment of the impact of marketing permissions on personalized customer communication, cross-/upsell campaigns, retention, and churn reduction
- Creating business cases to assess the value of new measures, taking into account customer lifetime value, churn risks, and cross-/upsell potential
- Coordination of new measures with relevant stakeholders from business units, marketing, customer management, and implementation teams
- Steering customer communication campaigns for new and existing measures
- Preparation of results, decision documents, and status updates for project and management stakeholders
Management Consultant
Iskander Business Partner GmbH
- Analysis of digital processes, platforms, and customer journeys, as well as identification of key optimization and digitalization levers
- Design of digital solutions incl. requirements gathering, best practices, and preparation of results for agile implementation (epics, backlog inputs)
- Translation of business requirements into actionable work packages for IT and development, as well as operational role as an interface between business and IT
- Analysis of customer feedback and touchpoint data, as well as deriving and evaluating measures to improve customer satisfaction and creating decision bases for top management
E-Mobility Ramp-Up & Mystery Shopping
Mobility provider
- Aggregation, analysis, and evaluation of relevant market and competitor data in the e-mobility context Preparation and conduct of qualitative interviews with relevant interest groups and stakeholders
- Creation of tender documents for test purchases and mystery shopping activities
- Consolidation and preparation of results to derive recommendations for action
- Support in evaluating market, customer, and service insights in the mobility environment
- Creation of result documents, analyses, and presentations for project and management stakeholders
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services and Telecommunication.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Strategy, Business Intelligence, Product Development, Project Management, and Customer Service.
Summary
Management consultant and founder of wants+needs with several years of experience at the intersection of strategy, marketing, CRM/CX and digital transformation.
My focus is on developing and implementing customer-oriented strategies - from customer journey, CRM and retention to growth and go-to-market, as well as translating business requirements into concrete processes and technical solutions.
Skills
Scrum Product Owner, Requirements Management, Customer Experience, Crm, Customer Journey, Customer Journey Mapping, Atlassian Jira, Atlassian Confluence, Stakeholder Management, Digitalization, Loyalty, Retention, Churn Management, Customer Satisfaction, Campaign Management, Project Management, Process Analysis
Languages
Education
Konkuk University
Semester abroad · Economics · Seoul, Korea, Republic of
University of Duisburg-Essen
Bachelor of Science · Economics · Essen, Germany
Nikolaus-Ehlen-Gymnasium
General university entrance qualification · General studies
Certifications & licenses
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Ali is based in Velbert, Germany and can operate in on-site, hybrid, and remote work models.
Ali speaks the following languages: German (Native), Turkish (Native), English (Advanced), Spanish (Elementary).
Ali has at least 3 years of experience. During this time, Ali has worked in at least 6 different roles and for 4 different companies. The average length of individual experience is 1 year and 6 months. Note that Ali may not have shared all experience and actually has more experience.
Based on recent experience, Ali would be well-suited for roles such as: Founder & Strategist, Portal consolidation & migration to a central self-service portal, Project management customer satisfaction & quality management.
Ali's most recent position is Founder & Strategist at Wants & Needs UG (limited liability).
In recent years, Ali has worked for Wants & Needs UG (limited liability), Telecommunications company, Iskander Business Partner GmbH, and Mobility provider.
Ali is most experienced in industries like Professional Services, Telecommunication, and Transportation.
Ali is most experienced in business areas like Information Technology, Strategy, and Business Intelligence. Ali also has some experience in Product Development, Project Management, and Customer Service.
Ali holds a Bachelor in Economics from Konkuk University and a Bachelor in Economics from University of Duisburg-Essen.
Ali has 1 certificate: Professional Scrum Product Owner (PSPO I).
Ali is immediately available full-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 28 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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