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Need Salesforce, Microsoft Dynamics 365, HubSpot, or custom CRM work? Get freelance CRM developers for integrations, automation, data models, and release support — fast, precise matching with vetted, available experts.
About the role
CRM systems built for work
CRM developers adapt customer platforms to the way a company sells, supports, and reports. They build custom objects, workflows, automations, integrations, and user-facing features inside systems such as Salesforce, Microsoft Dynamics 365, HubSpot, and other enterprise CRMs. The goal is clean data, smoother processes, and less manual work.
Typical deliverables
- CRM configuration and custom development
- API and middleware integrations with ERP, marketing, or support tools
- Workflow automation, validation logic, and triggers
- Data migration, cleanup, and deduplication support
- Reports, dashboards, and role-based views
- Testing, release support, and documentation
Skills that matter
A strong CRM Developer understands both business logic and the technical platform. They work with APIs, webhooks, scripting, data mapping, access rights, and object models. They also know how sales teams, service teams, and operations teams actually use the system, so the build stays practical.
Common adjacent titles include CRM engineer, CRM programmer, and, on some projects, Salesforce developer or Dynamics 365 developer. The best freelancers write clear code, keep changes maintainable, and ask the right questions before they build.
When companies bring one in
Freelance CRM developers are a good fit when the in-house team is overloaded, when a rollout needs extra hands, or when a specific platform skill is missing. They are also useful for fixes after a bad implementation, for legacy CRM upgrades, and for short projects that do not justify a permanent hire.
In Germany, they often support companies with complex B2B sales processes, industrial setups, and multi-system landscapes. Remote delivery is common, but workshops on site can help when processes must be mapped across sales, service, and IT.
What strong work looks like
- Clean structure that fits the business process
- Stable integrations with documented data flows
- Few manual workarounds for users
- Clear handover for admins and internal teams
- Safe changes that respect permissions and data quality
Strong CRM Developers do more than code. They translate business needs into reliable system behavior and keep the CRM usable after the project ends.
How to choose the right expert
Look for real platform experience, not just general backend skills. Ask for examples of automation, integration, migration, or workflow work on the same CRM you use. A good freelancer can explain trade-offs, edge cases, and how they prevent broken data or slow adoption.
Meet FRATCH CRM Developers
Beserithan Malabakan
SAP All-round Developer
Last position:
SD Development and CRM Interaction Center Development at Sanner GmbH
- Part-time 2-3 days/week
- Developments in the SD module and CRM Interaction Center
- Consulting, customizing in SD module
- Adapting Fiori applications in the SD module
- Approval workflow for credit memos: design, concept, implementation, customizing
- Credit memo request: object type BUS 2094
- If the credit memo request value is below a certain threshold -> automatic release and removal of billing block
- If the credit memo request value is above a certain threshold -> automatic determination of the responsible employee
- The employee receives a work item in their integrated inbox or in My Inbox (Fiori) -> the employee can reject, approve, or edit the credit memo request
- UML modeling in technical documentation
- Creating a Z-table for customer sample line items
- Merging COA1 (delivery) + COA2 (CAQ) forms and adding to the spool request as a single PDF
- Correcting workflow title according to NACE, fixing message "ZBMA title is displayed incorrectly in SBWP (Workplace)"
- Receiving PLM documents from an external PLM system, creating an RFC function module, storing PLM documents in the material master as GOS objects
- On releasing a production order, reading PLM documents from MM and saving them in a shared folder for the MES system
- Displaying the number of inspection methods in a popup when creating an order -> VA01/VA02
- Automatic stock reconciliation LVS IDOC INVCON
- Performing AQUA tests
- IDOC archiving for old IDOCs
- NL_PM_drawings and storing print output, informing MES via ZPPORDER IDOC, writing technical documents
- Using SD user exits, BADIs for various requirements
- Extending screens for customer requests via screen exits
- Creating message types for sales orders, purchase orders, and invoices
- Extending CRM Interaction Center Business Partner -> Overview -> Contract with customer-specific requirements
- New Fiori application departure control with data from Z-table and standard equipment tables, displaying a pie chart, calculating "vehicles in operation"
- Extending Interaction Center Business Partner -> Overview -> new tab on Overview Page with list tables for performance feedback, attachments from GOS objects
- Extending Interaction Center Business Partner -> Overview -> new tab on Overview Page with list tables for PM quality notifications, attachments from GOS objects
- Implementing BADIs in CRM
- File storage on SAP server/UNIX server
- Using BOL/GENIL architecture in CRM development
- Project language: German
Taha Holawala
Senior Salesforce Developer
Last position:
Senior Salesforce Developer at Eurofiber
- Implemented Service Tickets functionality for the HOLAWAL Partner Portal, taking full ownership of the epic from architectural design to delivery
- Conducted stakeholder meetings, defined solution approach, and developed a reusable dynamic LWC component that enables configurable flow creation through JavaScript file settings
- Implemented the IP-VPN workflow as a new business product and managed its end-to-end delivery using Salesforce Communication Cloud
- Designed and developed a customer-facing quoting mechanism enabling external customers to view and accept quotes seamlessly
- Localized and enhanced the customer portal by implementing Dutch translations, improving usability and engagement for a major Dutch client
- Designed a quote request submission flow for the customer portal using Balsamiq wireframing tool, ensuring all required details were captured upfront
- Developed an order form flow using Lightning Web Components to capture products, linked services, and service locations
- Configured Salesforce Industries CPQ by modifying existing products, adding new attributes, and implementing validations to enhance product customization and accuracy
- Implemented Apex mocking using the FFLIB library to build efficient, maintainable, and high-coverage test classes
Samuel Bentele
Senior Salesforce Consultant and Developer
Last position:
Senior Salesforce Consultant and Developer at Self-Employed (Freelancer)
- Salesforce freelancer with focus on the Salesforce core clouds (sales, service, and experience)
- Creating Salesforce solution designs and implementing custom solutions (Salesforce development) – experienced in Salesforce Apex and integration technologies (integration of third-party apps with Salesforce)
- Performing Salesforce deployment activities
- Salesforce greenfield implementations and data migrations from legacy CRM systems (with the use of ETL-tools)
- Conducting Salesforce org health checks - maintaining, improving and automating Salesforce implementations and processes
- Designing and implementation of sharing & visibility concepts
Karl-W. Geitz
Web application for CRM, ERP, calculation
Last position:
Software Architect and Developer at Sensor Manufacturer
Consulting and development in a greenfield project for acquisition of sensor data.
The new solution is meant to replace an existing system, where most of the logic is hardcoded and which is primarily targeted to the German market.
The new system is meant to support international markets and the logic and configuration can be changed easily.
The new system has to support multiple time zones and international requirements and regulations.
Working closely with the in-house software architect, developing Enterprise Architect models, proof-of-concepts and implementations.
The complete system has a generative approach, where C# code, database, dashboards and reports are generated from compact descriptions.
The system is meant to be stable and secure. Encryption, hashing and signing are used throughout.
After extensive performance measurements and various evaluations, we decided to use the ClickHouse database, which provides excellent performance and rather good SQL compatibility.
Sparx Enterprise Architect, JAMA, Miro.
ClickHouse Database, Linux / Debian / Ubuntu, GitLab.
Docker, Cobasoft Log & LogVw.
Microsoft: Visual Studio, C#, ASP.NET, Test.
HTML5, CSS, JavaScript, JSON.
Edge, FireFox, Chrome, Chromium.
Code and HTML generation.
Kammel Heib
Senior Salesforce Developer
Last position:
Senior Salesforce Developer at pflege.de
- Architecture and development of enterprise-level Salesforce solutions, including process automation, integrations, and Lightning components.
- Collaborating with stakeholders to optimize CRM architecture and data models.
- Tools & technologies: Salesforce, Apex, LWC, SOQL, Flows, REST APIs, Git, VS Code.
Ralph Navasardyan
AI Lead Engineer Car Configurator for leading German premium manufacturer
Last position:
AI Lead Engineer Car Configurator for leading German premium manufacturer at e-ntegration GmbH
- Intent-driven approach to configure all models across all series automotive in all distribution markets of this car manufacturer
- Developed a customer-facing, conversation-driven integration layer to achieve 100% hallucination-free technical configurations
- Utilized Microsoft Azure AI Services: AI Foundry, Agent Service, AI Search; Prompt Shield Services; Content Security; Terraform; API Gateway; AI Gateway; Container Services; Azure Agent SDK; Agent Skills; RAG; MCP Servers and tools
Jannik Jespers
Freelance Salesforce Consultant & Developer
Last position:
Freelance Salesforce Consultant & Developer at Self-employed
- Consulting and delivery of over 30 Salesforce projects (Sales Cloud, Service Cloud, Experience Cloud, Pardot, Marketing Cloud)
- Designing and setting up CRM architectures including requirements management, data modeling, and automation
- Implementing custom solutions (Apex, LWC, Flows, integrations)
- Developing interfaces with ERP, DMS, and email systems (SAP, Microsoft Dynamics, DocuWare, etc.)
- Introducing agile project methods (Scrum, Kanban) in client projects
- Coaching in-house Salesforce teams (admin and dev training)
René Schmidt
CRM Developer
Last position:
CRM Developer at CiS GmbH
- Developed a greenfield CRM for managing incoming customer requests for a municipal utility provider
- Implemented with PHP/Symfony 5, EasyAdmin, Doctrine ORM and Oracle XE
- Handed over to CiS GmbH after initial groundwork as planned
Björn Jastrzab
Dynamics 365 CRM Developer
Last position:
Axians
- Automate solution deployments
- Maintain DEV systems
- CRM customizing
- Field and form customizations
- Technologies: Dynamics 365 CE
Discover over 15,000 top freelancers
CRM Developers statistics
Aggregated from the professional profiles of matched freelancers.
Experience
24 years
Position duration
2.8 years
Positions per freelancer
22
Top business areas
Information Technology, Product Development, Customer Service
Top industries
Information Technology, Automotive, Banking and Finance
Certification focus areas
Information Technology, Product Development, Business Intelligence
Bachelor's degree or higher
88%
Master's degree or higher
38%
Certifications per freelancer
5
Most common languages
English, German, Arabic
Speak two or more languages
100%
Daily Rate Distribution
The chart shows how the daily rates of freelancers in this role are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Average rates for CRM Developers & Seniority distribution
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Frequently Asked Questions
Got questions? Learn key details about FRATCH right now
A CRM Developer customizes the customer system so it matches how sales, service, and operations work. That usually includes workflows, automations, integrations, data models, reports, and fixes for messy data. On larger projects, they also support testing, release planning, and handover to admins or internal IT.
Look for platform knowledge, API experience, and solid understanding of data structure and permissions. A good CRM Developer can work with webhooks, scripting, integration tools, and migration tasks without breaking existing processes. They should also understand business logic, not just the technical setup.
Not always, but the roles often overlap. A Salesforce developer is usually focused on Salesforce, while a CRM Developer may work across different systems such as Microsoft Dynamics 365, HubSpot, or a custom CRM. For hiring, the important question is whether the freelancer has the exact platform and integration experience you need.
Freelance support makes sense when you need a specialist for a rollout, migration, integration, or urgent fix. It is also a good option when the need is temporary or the platform expertise is too specific for a permanent role. Companies often use a freelancer to speed up delivery while keeping the internal team focused on daily operations.
In Germany, freelance CRM Developers are often brought in for B2B sales processes, service workflows, and multi-system integration work. They are a strong fit when local teams need help aligning business logic with technical implementation across sales, operations, and IT. Remote work is common, but some projects benefit from on-site workshops in German.
A strong CRM Developer explains how they will keep the system stable, maintainable, and easy to use. They can talk about data quality, permissions, testing, and the impact of each change on users. Ask for examples of past integrations or automation work, and pay attention to how clearly they describe trade-offs.
A CRM Consultant usually focuses on process design, requirements, and system selection, while a CRM Developer builds the technical solution. In many projects the two roles work closely together, and one person may cover both parts. If you already know the process and need the build, a developer is the better fit.
Yes, many CRM projects can be delivered remotely, especially configuration, automation, and integration work. A CRM Developer may still need a few live workshops for process mapping, user feedback, or release planning. The best setup depends on how complex the workflows are and how many teams must be aligned.
The average hourly rate for CRM Developers in Germany is 105 €, which corresponds to a daily rate of about 839 € based on an 8-hour working day.
Of the freelancers working as CRM Developers in Germany, 88% hold at least a Bachelor's degree and 38% hold at least a Master's degree.
On average, freelancers working as CRM Developers in Germany have 24 years of professional experience, with a single engagement typically lasting around 2.8 years.
The most common languages among freelancers working as CRM Developers in Germany are English (100%), German (89%), and Arabic (11%).
The most common industries among freelancers working as CRM Developers in Germany are Information Technology (100%), Automotive (56%), and Banking and Finance (56%).
The most common business areas among freelancers working as CRM Developers in Germany are Information Technology (100%), Product Development (89%), and Customer Service (78%).
FRATCH CRM Developers main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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