HubSpot Experts in Germany

• Set up backend assistants, prompt engineering, customer communication, growth strategy

• Successful implementation of AI shopping assistants e.g. Thalgo.de

• 1:1 sales coaching and strategic sparring on the development of the B2B sales strategy and commercial setup for the planned HR services venture
• Development of initial sales foundations, including target customer segmentation, value proposition, sales process, pricing approach and objection handling
• Support in translating the business concept into a scalable sales structure and preparing for future operational implementation

• Marketing consulting for the EDL@Home and Commodity (electricity & gas) business areas
• Development of data-driven marketing and sales strategies
• Definition and expansion of key channels (Web, App, Portal, Social, Paid, Sales Partners)
• Target, annual and budget planning for the EDL@Home business area
• Definition of business requirements for marketing platforms
• KPI-based performance management
• Development of dashboards to measure success
• Performance reviews with management
• Management of external service providers
• Stakeholder management between Marketing, Sales, IT, Customer Service and Management

Full management of the recruiting ramp-up in the Semiconductor (semiconductor manufacturing) area, with end-to-end management of all recruiting activities. Operational and strategic recruiting & talent acquisition in the areas of Engineering, Back-Office & Manufacturing in the cleanroom. Filling key positions during a critical ramp-up phase. Recruiting technical professionals and specialists. Close coordination with hiring managers and HR business partners. Optimization of existing processes. Conducting and evaluating interviews together with the specialist department. Salary and contract negotiations.

• Managed the entire recruiting ramp-up in the Semiconductor area (end-to-end)
• Focus: Engineering and high-volume recruiting in production (semiconductors)
• Recruiting technical professionals for Engineering, Back-Office & Manufacturing in the cleanroom
• Stakeholder alignment with hiring managers and HR business partners
• Building new and optimizing existing processes

Tools: SAP SuccessFactors, MS-Office, MS-Teams

Asset of GPP (Private Equity)

• B2B, Provider of cooled packaging solutions for the pharmaceutical industry
• €20m in revenue, 50 employees, 2 locations

Responsibilities:

• Responsibility for all commercial and financial activities
• Establishment of a finance and reporting structure
• Carve-Out / Post-closing transition management

Achievements:

• Preparation of investor reporting package (sales, financials, cash) using Power BI
• Development of a sales funnel
• Business process redesigns and implementation of regular business reviews

Worked across several departments with a focus on AI implementation, change, strategic projects, and leadership development.

• Implemented AI initiatives and change management projects.
• Supported strategic analyses and prepared decision-making materials for top management.
• Prepared and facilitated leadership meetings and offsites.
• Developed controlling solutions with Excel for structured management and analysis.

• Project manager for the analysis, implementation, and optimization of digital processes
• Concept, management, and optimization of comprehensive marketing campaigns for lead generation via Paid Social (incl. Meta Ads, TikTok Ads)
• Concept and implementation of content production and marketing activities
• Project management in omnichannel marketing and process automation
• Implementation of digital tools to improve customer acquisition and support
• Internal stakeholder management and coordination of external service providers

• Management and coordination of the sales team (3 people)
• Establishment of (digital) processes, KPIs, and controlling in sales
• Negotiation of terms and planning of marketing collaborations with key accounts
• Preparation of forecasts and implementation of a CRM system

• Shipped Recare Voice Desktop from 0 to 1 in two months, including multi-language clinical documentation that auto-transcribes into structured German medical notes.
• Reduced LLM inference costs by 60–70% across Docs and Extract through prompt caching architecture.
• Built the AI workbench used by PMs/engineers for prompt experimentation and the Langfuse eval stack (10k+ traces evaluated).

• Took over the position on an interim basis after the previous E-Commerce Manager left
• Analyzed and optimized the E-Commerce area and its processes
• Structured tasks, responsibilities and priorities
• Defined the future role profile for the E-Commerce leadership position
• Supported recruiting and onboarding for the replacement
• Developed a roadmap for the further development of the area
• Result: Role restructured and filled with a new E-Commerce Manager

• Developed and implemented the overarching marketing strategy to increase brand awareness, lead generation and customer retention, closely aligned with sales and product.
• Strategically expanded market presence in Scandinavia, Belgium, Switzerland, Austria, the Netherlands and France, including country-specific communications activities.
• Established and optimized a CRM-based funnel and lead process, including the definition of KPIs, performance reporting and continuous optimization measures.
• Planned, managed and analyzed cross-channel campaigns across SEA/Google Ads, SEO, social media, email/newsletters, events, website and landing pages, as well as conversion optimization of information architecture and user journeys.
• Developed sales-supporting content such as whitepapers, case studies, newsletters and website content, and managed press and public relations as the primary contact, including for Handelsblatt.
• Built and professionally managed the marketing team with a designer and working student; briefed and managed external agencies and service providers and was responsible for a six-figure marketing budget.

• PROBLEM: GTM effort is guesswork across fragmented identities and channels, with no closed feedback loop.
• BUILT: Cost-pyramid engine (L0–L3): identity resolution across ~25k entities, explainable intent scoring, and a closed decision loop (propose → execute → evaluate → learn) with calibration.
• IMPACT: Shipped v1.3.1 with a live demo; 99% of operations resolve at the free L0 tier (CI-enforced); $0 to run without any API key.

I partnered with pre-seed / seed stage founders as a go-to-market strategy lead.

• Led ICP definition / customer discovery, established GTM playbook and implemented AI tools to improve process efficiency, growing ARR 7x in 12 months
• Translated early traction into investor narratives, KPIs, and financial models, contributing to a $5M seed raise

• Building strong awareness within the company around nearshoring
• Engagement Manager in the Nearshore Competence Center
• Responsible for nearshore consulting, partner screening and technical onboarding, designing and implementing cooperation scenarios, change management, stakeholder management, participation in steering committees, and collaboration with IT and business units
• Tools used: Microsoft Office 365, Microsoft Teams, Azure Devops, Microsoft Sharepoint, Conceptboard
• Key results: Establishment of a nearshoring strategy, successful identification and implementation of outsourcing partnerships, delivery of change management and stakeholder management at the highest level