HubSpot Experts in Germany
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Meet FRATCH Experts in Germany, who have recently used HubSpot
Ole Himmel
Last position:
Interim Head of PMO at RAILPOOL GmbH
Due to the steady growth of the customer organization and the associated increase in the number of projects in a wide range of areas, including IT/digitalization, sales and organizational development, and controlling, the demands on the projects are increasing. Projects are often started but not implemented within the planned time frame, resources are not clearly assigned, and the business value is not clearly demonstrated. The goal of the assignment as Interim Head of PMO is to further develop and embed an existing project organization from the CDO area at management level. It is important that the governance is pragmatic, easy to understand, and simple to apply in daily project work. The tasks and roles are to be defined, embedded in the organization, and this strategic PMO is also to be supported by an IT solution. This solution is to be selected and introduced. In addition, all ongoing projects are to be gradually transferred into PMO governance and project control is to be centralized.
Michele Heine
Last position:
Chief Digital Officer at DAT Vermögensmanagement GmbH
- Project manager for the analysis, implementation, and optimization of digital processes
- Concept, management, and optimization of comprehensive marketing campaigns for lead generation via Paid Social (incl. Meta Ads, TikTok Ads)
- Concept and implementation of content production and marketing activities
- Project management in omnichannel marketing and process automation
- Implementation of digital tools to improve customer acquisition and support
- Internal stakeholder management and coordination of external service providers
Artur Schmalz
Last position:
Marketing Consultant // Strategy & Campaigning at Stadtwerke Lübeck
- Marketing consulting for the business units EDL@Home and Commodity (electricity & gas)
- Development and implementation of the marketing/sales strategy in close coordination with the department head
- Definition and expansion of key channels (web, app, portal, social, paid, sales partners)
- Goal, annual, and budget planning for the EDL@Home business unit
- Leading and running team workshops to define goals & develop campaigns
- Campaign/content planning for different target groups
- Concept and implementation of the regional multi-channel sales campaign incl. A/B testing
- Optimization of the customer experience across all channels
- Technical support/advice for the product teams during iterative implementation
- Building and managing a campaign dashboard to measure success
- Managing external agencies and internal teams
- Regular results presentations and reporting to department leadership
- Active stakeholder management
Anish Gupta
Last position:
GTM Intelligence Engine · Open Source
- PROBLEM: GTM effort is guesswork across fragmented identities and channels, with no closed feedback loop.
- BUILT: Cost-pyramid engine (L0–L3): identity resolution across ~25k entities, explainable intent scoring, and a closed decision loop (propose → execute → evaluate → learn) with calibration.
- IMPACT: Shipped v1.3.1 with a live demo; 99% of operations resolve at the free L0 tier (CI-enforced); $0 to run without any API key.
Joachim Auster
Last position:
Project Manager HubSpot, Tracking + Analytics Expert at Swiss Post
- Create a tracking concept for Google Tag Manager and Google Analytics including data layer, events, triggers, and reporting
- Manage the project team (developers, designers, performance specialists)
- Serve as communication interface between stakeholders and digital departments
Jörg Hopfgarten
Last position:
Interim Sales Director at Frosted Games Spieleverlag GmbH
- Leading and coordinating the sales team (3 people)
- Building (digital) processes, KPIs, and controlling in sales
- Negotiating terms and planning marketing partnerships with key accounts
- Creating forecasts and setting up a CRM system
Tom Gufler
Last position:
Digitalization Consultant at LichtBlick SE – Green Electricity & Innovation
- Concept & IT implementation of inbound B2C campaigns, BPM process documentation
- Cross-departmental implementation of multiple whitepapers / guides
- Setup of the customer journey with MS Dyn365 / CRM: forms, landing pages, campaigns
- Project controlling, process documentation, testing and training / coaching, analytics reports
- Hands-on implementation & on-time launch of all campaigns for digital new customer acquisition
Janis Antwerpen
Last position:
Performance Marketing & E-Mail Automation Expert at INeKO Institute at the University of Cologne
- Planning, optimization, and analysis of SEA and Meta campaigns
- Planning and execution of automations and mailings
- Optimization of landing pages (funnel, structure, copy, image)
- Creation of creatives, media plans, and reports
- Planning and support for the move to server-side tracking
Stefan Fröhlich
Last position:
Managing Partner & Co-Founder at IMPLENEX
- Founded, built, and scaled a management consultancy for go-to-market, growth, and digital transformation
- End-to-end brand building: CI/CD, website, and social media presence as a consistent digital footprint
- Built a B2B marketing & sales funnel incl. CRM for structured lead generation
- Developed and built a service portfolio & verticals: including an AI Board for strategic GenAI classification as well as a go-to-market/growth vertical for the food industry
- Built a partner network for co-delivery
- Acquired, onboarded, and delivered consulting engagements
Kristina Weise
Last position:
Project Management · E-Commerce & Digitalization at ALB-GOLD
Support in restructuring the e-commerce area after the previous role holder left. Instead of just a temporary solution, this created the basis for the future organization and further development of the area.
Focus areas
- Analysis of the existing e-commerce area
- Structuring tasks and priorities
- Defining the future role profile
- Support in recruiting and onboarding
Results
- Structured handover to the new e-commerce lead
- Clear foundation for the further development of the area
Marina Malkowski
Last position:
Independent Interim HR Manager & HR Consultant at Freelance
- Available for interim assignments as Interim HR Director, Interim Head of HR, Interim CHRO, as well as HR transformation and project assignments; nationwide and pan-European, open to all industries.
- Focus: HR Strategy, organizational development, post-merger integration from Day 1, HR digitalization, performance management, building and scaling HR organizations.
Mike Mandelc
Last position:
Australia (Living & working abroad) at Australia (Living & working abroad)
- Project-based work in marketing automation, process optimization, and content.
- On-site operational assignments in fully English-speaking teams.
- Focus on self-organized work, changing locations, quick onboarding, and a high level of personal responsibility.
- Remote projects for Spartan Race Australia & DMC Europe, among others.
Daniel Arnan
Last position:
Sales Development Representative (SDR) at TenderFlow GmbH
- Acquires new B2B customers for an AI SaaS startup in the public tendering space and books product demos with IT decision-makers.
- Qualifies target customers based on a defined ideal customer profile, including discovery, needs analysis, and objection handling.
- Builds domain knowledge in public procurement (EVB-IT, German and EU tender portals) for technical discussions at eye level.
Syed Abdul
Last position:
Senior Software Engineer at Giant Eagle
- Designed and developed AI-powered document processing solutions using Python, OCR, NLP, and Large Language Models (LLMs) to automate extraction, validation, and classification of financial documents, reducing processing time by 75%.
- Built intelligent multi-stage workflow automation pipelines integrating AI services, machine learning models, and enterprise systems to streamline financial operations and improve data quality.
- Developed reusable AI-driven transformation frameworks capable of processing structured and unstructured document formats (XML, CSV, JSON, TXT, DAT) and normalizing them into unified business schemas.
- Designed and developed Python-based REST APIs and backend services supporting enterprise finance applications and high-volume data processing workloads.
- Built scalable data synchronization pipelines between Oracle CFIN and SQL databases, incorporating machine learning models for cash-flow forecasting and AP/AR anomaly detection.
- Architected and deployed Apache Airflow workflows to orchestrate AI-powered data pipelines, automating end-to-end processing from document ingestion through financial system integration.
- Led the migration of critical enterprise integrations from MuleSoft to Python-based services, improving maintainability, performance, and operational flexibility while preserving complete data integrity.
- Managed the full API lifecycle including solution design, implementation, documentation, deployment, monitoring, and production support for mission-critical financial systems.
- Collaborated directly with finance stakeholders to identify business challenges, define solution requirements, and deliver measurable operational improvements through automation and AI-driven workflows.
- Worked closely with cross-functional engineering and business teams to rapidly iterate on features, improve processes, and drive successful adoption of AI-enabled solutions.
- Provided technical leadership through architecture reviews, technology decisions, code reviews, and engineering best practices across integration and automation initiatives.
- Mentored developers, established coding standards, and contributed to improving software quality, maintainability, and delivery effectiveness across projects.
- Provided production support during critical month-end and quarter-close financial processes, performing root-cause analysis and implementing rapid fixes to ensure system reliability and data accuracy.
Eliana Paz
Last position:
Project Lead Trade Fair at TikTok
- Led the planning and coordination of TikTok’s trade-fair presence in Hamburg.
- Translated the project brief into a structured and executable event plan.
- Coordinated timelines, operational requirements and internal and external stakeholders.
- Managed the exhibition stand from preparation through on-site delivery.
- Ensured a consistent brand presentation and smooth execution throughout the event.
Discover over 15,000 top freelancers
Statistics of experts using HubSpot
Aggregated from the professional profiles of matched freelancers.
Experience
18 years
Position duration
2.3 years
Positions per freelancer
10
Top business areas
Marketing, Project Management, Sales
Top industries
Information Technology, Professional Services, Retail
Certification focus areas
Project Management, Information Technology, Human Resources
Bachelor's degree or higher
88%
Master's degree or higher
45%
Doctorate
4%
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
99%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using HubSpot
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
HubSpot work
HubSpot is used to run marketing, sales, and service processes in one system. Companies bring in specialists to set up CRM structures, automate lead handling, and keep contact, deal, and ticket data in shape. It is common in SaaS, B2B services, e-commerce, and other teams that need clean customer journeys.
Typical tasks
- CRM setup and data model cleanup
- Marketing automation and email workflows
- Sales pipeline design and lead stages
- Service Hub ticket flows and handoffs
- Reporting dashboards and attribution views
What the ecosystem includes
Strong professionals know more than the core UI. They work with HubSpot Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub, and the built-in workflow and reporting tools. They also understand forms, landing pages, lists, custom properties, and the limits of native automation.
When companies need help
Freelance experts are often brought in during a new rollout, a migration from another CRM, or a cleanup after years of mixed processes. They also help when teams in Germany need better alignment between marketing and sales, clearer pipeline logic, or faster campaign delivery across English and German content.
What good specialists do
A strong HubSpot professional thinks in systems, not isolated tasks. They map lifecycle stages, preserve data quality, and build setups that teams can actually use day to day. They also document changes clearly so internal teams can keep working after the project ends.
Common project outcomes
The best projects produce a practical CRM setup, reliable automation, and reporting people trust. That can include lead routing, nurture flows, forms, deal pipelines, service processes, and content structures for HubSpot CMS. Good work makes the platform easier to manage, not more complex.
Frequently asked questions
Need clarity? These are the questions we hear most often about HubSpot.
HubSpot is used to manage customer data, marketing campaigns, sales pipelines, and service requests in one place. Companies rely on it for CRM structure, automation, email journeys, forms, reporting, and handoffs between teams. It is a fit when the business needs a clear view of the full customer lifecycle.
HubSpot is often chosen when teams want a more unified setup for marketing, sales, and service without heavy custom administration. Salesforce is usually considered for very large or highly customized CRM environments, while Pipedrive is narrower and sales-focused. The right choice depends on process depth, content needs, and how much automation the team expects.
A strong HubSpot specialist should understand CRM design, lifecycle stages, lead management, data hygiene, and automation logic. Useful adjacent skills include email marketing, sales operations, content structure, analytics, and basic API or integration work. For many projects, clear documentation and stakeholder coordination matter as much as the setup itself.
HubSpot projects become more complex when they involve migrations, multi-team workflows, custom properties, cross-hub automation, or reporting that leadership depends on. A senior specialist is also valuable when the current portal has messy data, duplicate logic, or unclear ownership. If the setup affects revenue operations, the higher skill level usually pays off.
Yes, HubSpot work is often well suited to remote collaboration because most setup, testing, and documentation can be done online. In Germany, companies often mix remote work with a few on-site sessions for workshops, stakeholder alignment, or data review. Clear communication in English or German should be agreed early.
Look for a HubSpot professional who asks about process first, not just features. Good signs are clean property naming, sensible lifecycle design, thoughtful automation, and reporting that matches real business questions. You should also expect clear notes on what was changed and why.
HubSpot is used by both, and strong projects connect them instead of treating them separately. Marketing teams use it for forms, campaigns, and nurturing, while sales teams use it for pipeline management and follow-up. Service teams can also benefit when ticket handling and customer history are part of the same setup.
A HubSpot freelancer usually needs portal access, a clear list of goals, and examples of the current process. Access to existing email assets, forms, workflows, dashboards, and integration details helps a lot. If the project includes Germany-specific teams or content, it also helps to know who owns the German and English versions.
The average hourly rate of freelancers in Germany who have used HubSpot in their recent projects is 105 €, which corresponds to a daily rate of about 839 € based on an 8-hour working day.
Of the freelancers in Germany who have used HubSpot in their recent projects, 88% hold at least a Bachelor's degree, 45% hold at least a Master's degree, and 4% hold a doctorate.
On average, freelancers in Germany who have used HubSpot in their recent projects have 18 years of professional experience, with a single engagement typically lasting around 2.3 years.
The most common languages among freelancers in Germany who have used HubSpot in their recent projects are German (99%), English (97%), and French (26%).
The most common industries among freelancers in Germany who have used HubSpot in their recent projects are Information Technology (78%), Professional Services (65%), and Retail (42%).
The most common business areas among freelancers in Germany who have used HubSpot in their recent projects are Marketing (80%), Project Management (70%), and Sales (66%).
Main locations of FRATCH Experts, who have recently used HubSpot
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Hamburg 
Munich 
Cologne 
Frankfurt 
Dusseldorf Request a free demo
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Philipp Thomaschewski
FRATCH CEO
