HubSpot Expert in Hamburg

• Industry: SaaS (Customer Success Management) – B2B

Comprehensive GEO implementation (Generative Engine Optimization) for a B2B CSM SaaS startup with a focus on AI Search Visibility and AI Citations in ChatGPT, Perplexity and Google AI Overviews – including a GEO workshop and a prioritized implementation roadmap.

• GEO Workshop & Roadmap: Conceptualized and delivered a GEO workshop (how LLMs work, AI Search Architecture, citation strategies); translated it into a prioritized implementation roadmap with impact/effort estimates
• Technical GEO Foundation: Robots.txt & llms.txt, Core Web Vitals & page speed, XML sitemaps for AI crawlers
• Schema & Structured Data: Gap analysis, implementation of Product/Service, FAQ, Article, Author and Organization schema, validation of coverage
• Content Architecture & GEO: Flat content architecture, topic clusters (pillar-and-spoke), 200–300 word chunks and answer-first content structure, E-E-A-T rollout through author pages
• Query Fan-Out & Prompt Anticipation: User prompt mapping, query fan-out, content gap analysis based on prompt coverage
• Citation & Backlink Strategy: AI citation analysis (news, Reddit, Wikipedia, listicles) and development of outreach and backlink strategies

Tools & technologies: Otterly.AI, PeecAI, Qforia (iPullRank), Schema Markup Validator, OpenAI Tokenizer, Prompt Coverage Monitor, ChatGPT, Perplexity AI, Semrush, Ahrefs, Framer CMS

• Mailing & Paid Ads Manager (Mautic & Meta)
• MailChimp to Mautic migration including technical setup for newsletter/email marketing
• Website adjustments: WordPress (Elementor)
• Strategic & operational management for ads

I help marketing teams and leaders get from data to decision - understanding their business model, defining what to measure, and building the tracking and reporting infrastructure to make it happen.

• Built and optimized analytics setups for 60+ clients across D2C, E-Commerce, SaaS, LeadGen and Subscription businesses in my career - from early-stage startups to enterprises
• Core focus: GA4 & GTM tracking architecture (incl. server-side), consent-compliant measurement, marketing dashboards (Power BI) and attribution
• Trusted long-term partner: most client relationships extend well beyond the initial project into ongoing strategic and operational support (NPS > 9.4)
• Regularly act as analytical sparring partner for marketing leads and C-level stakeholders, bridging the gap between data, tech and business strategy

• Atlassian & Business expert
• Lead of 1st, 2nd and 3rd level support, process mapping, process optimization, introduction of a project standard (global user management and documentation) and development of a collaboration platform to optimize teamwork, data management, reporting, ERP transformation
• The client is a sustainability-focused chemical park and offers its employees a full service for the Atlassian product suite. In addition, the adoption of the ERP software by employees, the improvement of data quality and internal exchange or collaboration should be promoted by sharing knowledge and best practices
• Process and standards development
• Project configuration and creation of technical concepts
• Workshops with employees
• Development of scalable solutions and processes and their optimization/automation
• Coordination with department process owners and management
• Process mapping and further development
• Data migration and data mining
• Lead as Scrum Master
• Dashboard for project management with project overview / development of reporting structures

• Strategic support for the CRM team in Kiel for Jaguar Land Rover.
• Development and implementation of industry-specific CRM strategies for marketing automation for Jim Beam.
• Development and implementation of target group-specific anti-churn and retention strategies for Landesbank Berlin.
• Selection and onboarding of service providers and agencies for Melitta.
• Consulting on the development of strategic processes and on the selection and implementation of a marketing automation software for Miles & More.
• Development and establishment of segmentation approaches based on use cases and customer value for NIVEA.

• defining product/market fit and strategic positioning including ramp-up planning

• designing, implementing & optimizing target-group-oriented marketing activities

• strategic alignment of sales & digitalization as well as process optimization (CRM: HubSpot, ERP: weclapp)

• developing new markets & partners as well as operational sales of charging solutions including key account management

• tripling revenue compared to the previous year and building an AE funnel of over €4 million

• increasing sales efficiency through clear prioritization of leads, customers and partners as well as centralizing sales work in one CRM (HubSpot)

• introducing partner management

• recruiting new employees, building and leading a sales team including necessary processes and preparing handover to the successor

• Building and strategically developing the newly founded company to establish new business areas and partnerships in the IT services sector
• Successfully restructuring the sales team using AI-driven sales
• Introducing professional managed services including related service structures
• Increasing recurring revenue from 10% to 25%

• Creation and planning of the content plan
• Editorial planning for 10 channels
• Image shoot (organization, coordination, execution)
• Selection of image, text and video content

• Communication strategist and consultant with many years of corporate and agency experience.
• Development and implementation of demonstrably successful brand and communication strategies for B2B and B2C brands such as RINGANA, NIVEA, O2 Business, Florena, thyssenKrupp, BENTELER, BMI Group, Lexware, MTM, Simplicity, Haufe, and others, including the creation of brand and design guidelines.
• Development of distinctive brand language concepts and naming strategies for Siemens, NIVEA, Vodafone, Deutsche Glasfaser, RINGANA, BENTELER, BVR, MTM and others.
• Workshops, market research projects and innovation development.
• 8 successful B2B Effie submissions (2 Gold and 6 Bronze Effies) as well as various other awards.

• Planning and execution of the automated customer journey for newsletter mailings, including improving the conversion rate.
• Developing and implementing targeted and seasonal email campaigns.
• Analyzing campaign data to optimize customer outreach.
• Increasing open rates through targeted segmentation strategies.
• Coordinating the creative team to design engaging content.
• Creating monthly performance reports to measure success.

As CFO, responsible for building a scalable financial and corporate structure focused on growth, investment readiness and fundraising. This includes creating all relevant fundraising materials and engaging with potential investors. The main goal is to establish solid structures that prepare the company financially, organizationally and strategically for growth.

• Competency mapping and conversion into a standardized taxonomy for over 100,000 employees.
• Efficiency improvements by job function.
• Assignment of all white-collar employees to nine divisions worldwide within four months.

• Development and implementation of strategies, concepts, and methods for problem solving
• Company management (management & leadership), sales, business development, operations
• Project management, change management (transformation), business process and process optimization

• Developed and led sales strategies in AI-powered marketing.
• Responsible for over 500 client meetings with brand, trade, and shopper marketing teams.
• Built and led a high-performing team of 7 people.
• Revenue responsibility for new business: €2M.
• Recruited and developed talent to support sales and growth strategies.
• Built and maintained a network focused on C-level decision-makers in DACH and Asia.
• Implemented AI tools to optimize marketing activities for international clients.