Gabriel Lagos-Founder & Head of Creative Intelligence
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Experience
Founder & Head of Creative Intelligence
make happen GmbH
- Lead creative direction and brand strategy for 25+ clients, managing end-to-end visual systems across digital, social, and experiential channels.
- Introduced AI-driven creative workflows to accelerate concept testing, content generation, and performance optimization.
- Defined brand governance and design systems ensuring visual coherence across all touchpoints and markets.
- Directed cross-functional creative teams using agile methodologies, aligning creative strategy with user acquisition and growth goals.
Marketing Specialist, Product Design UI/UX
Gabriel Lagos Freelancer
- Developed data-informed design and brand campaigns for automotive and telecom clients (Volkswagen, Mercedes-Benz, Audi, Deutsche Telekom).
- Bridged creative and marketing strategy for international launches and digital transformation initiatives.
- Continuous learning in AI for marketing, automation, and creative analytics.
Digital Creative
Jung von Matt
- Creative for Vodafone and Mercedes-Benz.
- Led cross-functional teams in digital transformation.
Creative Art
Serviceplan Group
- Creative for BMW, Osram and new business development.
Art Director
DDB
- Creative direction for Volkswagen, Sky, Allianz.
Creative Director
BBDO
- Marketing specialist for Pepsi, Banco LaFise.
Art Director
Heimat GmbH
- Strategic direction for Audi, Hornbach.
Designer
TBWA
- Visual solutions for PlayStation® gaming platform, Siemens, Swarovski.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Automotive, and Telecommunication.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Product Development, Project Management, and Strategy.
Summary
Creative leader with 15+ years driving brand and performance marketing for leading European brands including Deutsche Telekom, BMW, and Mercedes-Benz. Expert in merging design systems, storytelling, and AI to scale creative growth and automation. Strong strategic partner to Marketing, Product, and Communications teams, with proven ability to lead high-performing teams, define brand governance frameworks, and deliver measurable creative impact across 15+ markets.
Skills
- Creative Tech & Ai: Weavy, Flora, Dfirst, Runway, Chatgpt, Elevenlabs, Recraft, Stable Diffusion, After Effects, Premiere, Lottie, Framer
- Social Publishing: Tiktok Creative Center, Meta Business Suite, Youtube Studio
- Rapid Prototyping & Iterative Creative Testing
- Analytics & Automation: Ga4, Hubspot, Power Bi, Zapier, Notion Ai
- Design & Project Tools: Adobe Cc, After Effects, Figma, Trello, Webflow, Cms Platforms
- Continuous Learning In Ai For Marketing, Automation, And Creative Analytics
Languages
Education
Visual Communication Design & New Media
Statistics
Experience
Expertise
Profile
Frequently asked questions
Have questions? Find more information here.
Gabriel is based in Hamburg, Germany.
Gabriel speaks the following languages: Spanish (Native), German (Advanced), English (Advanced).
Gabriel has at least 23 years of experience. During this time, Gabriel has worked in at least 7 different roles and for 8 different companies. The average length of individual experience is 3 years and 10 months. Note that Gabriel may not have shared all experience and actually has more experience.
Based on recent experience, Gabriel would be well-suited for roles such as: Founder & Head of Creative Intelligence, Marketing Specialist, Product Design UI/UX, Digital Creative.
Gabriel's most recent position is Founder & Head of Creative Intelligence at make happen GmbH.
In recent years, Gabriel has worked for make happen GmbH and Gabriel Lagos Freelancer.
Gabriel is most experienced in industries like Advertising, Automotive, and Telecommunication.
Gabriel is most experienced in business areas like Marketing, Product Development, and Project Management. Gabriel also has some experience in Strategy.
Gabriel has recently worked in industries like Automotive, Telecommunication, and Advertising.
Gabriel has recently worked in business areas like Marketing, Product Development, and Project Management.
Gabriel attended education in Visual Communication Design & New Media.
The availability of Gabriel needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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