Camilo T.-Creative Director & Strategist | Campaigns, Events & Brand Experiences | Art Direction | Design Systems | AI-Native Workflows
Check rate
Experience
Head of Creative
E&A Events
- Held one brand code across four festival brands running in parallel across Europe and Latin America, keeping each recognisable while landing locally in every market.
- Built the creative team from one to four: hiring, mentoring and a repeatable campaign system that kept quality steady as volume rose.
- Directed the creative across paid, content and PR, working alongside media on campaigns up to EUR 80k, presenting to client leadership and partner brands.
- Brands: Don't Let Daddy Know, Parels van de Stad, Tiktak, Valhalla.
Senior Graphic / Brand Designer
E&A Events
Managed high-volume design pipelines for global ecosystems, prioritising my own workload based on commercial impact and project urgency.
Balanced rapid, hands-on execution with strategic brand governance, moving projects forward independently in a fast-paced environment.
Developed agile visual identities and digital assets, ensuring strict brand consistency across fast-moving digital and social platforms.
Directed experiential design, pop-ups, and brand activations for major entertainment ecosystems and FMCG sponsors, such as Sourcy.
Creative Director
The Hidden People
Independent strategic practice building lifestyle concepts and the brand architecture behind them.
- Launched and scaled an owned event format across Amsterdam, Stockholm, Copenhagen and Lisbon, promoted at own risk.
- Full P&L ownership: talent booking, venue negotiation, marketing spend and ticket revenue.
- Brand strategy, positioning and community architecture across four European markets.
- Creative direction from proposition to delivery, including an ADE show at A'DAM Tower.
Creative Director
Makinola Studio
Creative direction for culture-driven and AI-native businesses.
Brand identities, from positioning to the full asset library. Live culture, hospitality, fashion and retail. Campaigns that carry from screen into physical space.
- Loveland events across multiple campaigns, including an ADE campaign with Maceo Plex, Nobody Is Not Loved with Solomun and the 25th anniversary activation
- Album artwork for Phoebe B and the Short Strokes, released through Universal Music, London
- Sailbeats, brand management and production direction for a travel brand, recurring client
- Label work for Anjunadeep, Spinnin' Records, Suara, Kittball and Exploited Records
- Paid campaigns returning over 6x on ad spend, on budgets owned end-to-end
Creative direction · brand strategy · identity systems · experiential design · campaign strategy · paid media
Brand & Experience Director
The Hidden People
- Brand positioning and identity for hospitality, travel and cultural clients.
- Live event production in Amsterdam and Barcelona, from concept to on-site delivery.
- Owned the P&L on every show: budget, talent, marketing and ticket revenue.
- Format design across venue, audience and programming.
Founder & Brand Designer
The Hidden People
Independent practice founded to develop lifestyle concepts and the visual language behind them.
- Concept development from proposition through to identity, format and audience.
- Campaign design and social strategy for hospitality clients: NH Collection, Hilton and Purobeach Barcelona.
- Promoted and produced label showcases at Purobeach Barcelona, including Anjunadeep: talent booking, marketing and P&L.
- Live event production across Spain, Greece, and Croatia.
Senior Fashion Print Designer
Padma Textiles Ltd
Seasonal brand and print work for international fashion retail.
- Designed seasonal print and graphic collections for international fashion labels, working from trend research to production-ready artwork.
- Developed colourways, repeats and placement graphics to brief, matching each client's house style while respecting technical print constraints.
- Delivered high-volume output on tight seasonal calendars, coordinating directly with buyers and manufacturers through to final approval.
Clients: brands of Inditex Group: Bershka, Pull & Bear, Stradivarius, Zara, Oysho, Lefties.
Art Director & Graphic Designer
MullenLowe Group
Art Director | Crafting impactful content for TV, print, digital & social.
Experienced in brand identity, packaging & brand development. Brands:
Unilever: Rexona, Axe, Renault, Alpina, Ola(Claro)
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Tourism, Fashion, Retail, Food and Beverage, Advertising, and Automotive.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, Finance, Production, and Product Development.
Summary
I design brands and the campaigns that carry them. Identity systems, art direction, and toolkits built so the work keeps everything that made it good, wherever it goes next. I have worked with multiple brands across seven markets and three languages, from live entertainment to fashion retail, hospitality and electronic music. Posters, feeds, ticket pages, stages and merchandise, each one built to read as the same brand. I build design systems: tokens, component libraries and templates that hold a brand together at speed and at scale. And I work AI-native, with image and motion workflows that take one approved visual into every format a campaign needs.
Skills
- Positioning (Marketing)
- P&L Management
- Brand And Visual Identity Design: Art Direction, Typography, Image And Illustration Within Existing Brand Systems
- Web And Landing Page Design: Page-By-Page Visual Improvements, Responsive Layouts, Conversion-Focused Structure
- Accessibility: Colour Contrast, Type Scale And Readable, Keyboard-Friendly Layouts, Checked Together With Developers
- Email Design: Layouts, Banners And Imagery For Campaign Mailings
- Paid Ads: Google And Social Ad Sets (Meta Feed And Stories, Display), Briefing And Reviewing Agency Production
- Design Systems: Design Tokens, Component Libraries And Templates Developers Build From Directly
- Collaboration: Developers, Performance Marketers, External Agencies And Distributed Design Teams
- Tools: Figma, Photoshop, Illustrator, Indesign, Premiere Pro
- Ai-Native Workflows: Midjourney, Runway, Kling, Figma Weave, Claude
- Event And Experiential Design: Stage Graphics, Signage, Print-Ready Production At Festival Scale- Talent Management
Languages
Education
Fundación Universidad de Bogotá 'JorgeTadeo Lozano'
Graphic Design & Marketing Content · Bogotá, Colombia
Certifications & licenses
Generative AI for Digital Marketers
Digital Marketer
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Camilo is based in Amsterdam, Netherlands.
Camilo speaks the following languages: Spanish (Native), English (Advanced), French (Intermediate), Dutch (Intermediate).
Camilo has at least 18 years of experience. During this time, Camilo has worked in at least 7 different roles and for 5 different companies. The average length of individual experience is 2 years and 3 months. Note that Camilo may not have shared all experience and actually has more experience.
Based on recent experience, Camilo would be well-suited for roles such as: Head of Creative, Senior Graphic / Brand Designer, Creative Director.
Camilo's most recent position is Head of Creative at E&A Events.
In recent years, Camilo has worked for E&A Events, The Hidden People, and Makinola Studio.
Camilo is most experienced in industries like Tourism, Fashion, and Retail. Camilo also has some experience in Food and Beverage, Advertising, and Automotive.
Camilo is most experienced in business areas like Marketing, Strategy, and Finance. Camilo also has some experience in Production and Product Development.
Camilo has recently worked in industries like Tourism, Media and Entertainment, and Fashion.
Camilo has recently worked in business areas like Marketing, Strategy, and Finance.
Camilo holds a Bachelor in Graphic Design & Marketing Content from Fundación Universidad de Bogotá 'JorgeTadeo Lozano'.
Camilo has 1 certificate: Generative AI for Digital Marketers.
Camilo is immediately available full-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 16 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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