Al M'charek - Interim CRM Manager/CRM Project Lead

Q: Where is Al based?

Al is based in Badhoevedorp, Netherlands and can operate in on-site , hybrid , and remote work models.

Q: What languages does Al speak?

Al speaks the following languages: Dutch (Native), German (Advanced), English (Advanced), French (Advanced), Arabic (Elementary) .

Q: How many years of experience does Al have?

Al has at least 29 years of experience. During this time, Al has worked in at least 14 different roles and for 12 different companies . The average length of individual experience is 2 years and 1 month . Note that Al may not have shared all experience and actually has more experience.

Q: What is Al's latest experience?

Al's most recent position is Interim CRM Manager/CRM Project Lead at Equipe Zorgbedrijven .

Q: What companies has Al worked for in recent years?

In recent years, Al has worked for Equipe Zorgbedrijven , Straight-Line Leadership , JvH Gaming & Entertainment , Saxion University of Applied Sciences , and Manna Agency .

Q: Which industries is Al most experienced in?

Al is most experienced in industries like Information Technology , Professional Services , and Government and Administration . Al also has some experience in Retail , Aerospace and Defense , and Media and Entertainment .

Q: Which business areas is Al most experienced in?

Al is most experienced in business areas like Sales , Marketing , and Information Technology . Al also has some experience in Project Management , Strategy , and Business Intelligence .

Q: Which industries has Al worked in recently?

Al has recently worked in industries like Professional Services , Information Technology , and Government and Administration .

Q: Which business areas has Al worked in recently?

Al has recently worked in business areas like Information Technology , Marketing , and Sales .

Recommended expert

Badhoevedorp, Netherlands

Experience

Mar 2025 - Nov 2025

9 months

Interim CRM Manager/CRM Project Lead

Equipe Zorgbedrijven

Guided the selection and migration process for a company-wide HubSpot implementation
Optimised the CRM and marketing automation landscape
Worked closely with stakeholders to translate business needs into functional requirements and practical technical solutions
Defined and implemented the most suitable CRM and marketing automation strategy across the Dutch organisation
Shaped effective lead generation and nurturing approaches, campaign execution and reporting tailored to different brands

Nov 2024 - Feb 2025

4 months

Interim CRM Manager/Sales, Service and Marketing Cloud Consultant

Straight-Line Leadership

Contributed to the implementation and effective use of Salesforce Marketing Cloud in combination with Sales and Service Cloud
Enhanced CRM capabilities through automation, improving engagement and strengthening customer retention
Provided strategic direction and operational guidance to build a scalable CRM and email marketing environment
Leveraged data-driven insights to optimise personalised customer journeys aligned with branding and broader digital marketing goals

Sep 2023 - Jun 2024

10 months

Interim CRM Manager/Loyalty Marketing

JvH Gaming & Entertainment

Oversaw CRM and Loyalty Marketing programme transformation, including data landscape analysis and process evaluation
Introduced an updated CRM strategy and drove a lead generation and nurturing initiative using data collaboration platforms
Ensured better customer insights and more effective marketing activation

Jul 2023 - Dec 2023

6 months

Interim Business Process Manager - Marketing & Communication

Saxion University of Applied Sciences

Identified, optimised and documented processes for the CRM and DXP project, including user journeys and operational workflows during both the RFP phase and implementation
Improved the existing HubSpot environment with process analysis, lifecycle stage optimisation and customer journey refinement

Jan 2023 - May 2023

5 months

Interim HubSpot Consultant - Sales and Marketing Hub

Manna Agency

Analysed business requirements and advanced the implementation of HubSpot Sales and Marketing Hub
Optimised Sales Hub lifecycle and deal stages
Integrated supporting tools such as PandaDoc and solutions for (video) call logging
Set up reporting, provided clear documentation and delivered training to ensure effective adoption across the organisation

Nov 2022 - May 2023

7 months

Interim CRM Manager/Marketing Automation Specialist

JvH Gaming & Entertainment

Evaluated and improved the existing marketing technology stack
Strengthened data integration, streamlined CRM processes and refined contact strategy to support loyalty member base growth

Mar 2022 - Aug 2022

6 months

Interim CRM Marketer/Marketing Automation Specialist

VML/Wunderman Thompson Commerce

Streamlined the HubSpot Sales and Marketing Hub environment by cleaning and structuring the database
Professionalised marketing automation and developed an ABM strategy aligned with lifecycle and deal stages
Acted as marketing lead for the migration from HubSpot to Salesforce Marketing, Sales and Service Cloud
Executed CRM marketing activities including data analysis, segmentation, customer journeys, automation campaigns, A/B testing and SMA campaigns for lead generation and nurturing

Jan 2021 - Present

5 years 3 months

President of Board (Voluntary role/Non-executive role)

Stichting Eigenwijks

Lead a diverse board of seven members in close collaboration with the General Manager and Management Team
Supported local initiatives, strengthened social cohesion and empowered residents to shape their neighbourhoods through multiple community centres in Amsterdam Nieuw-West

Oct 2018 - Jul 2020

1 year 10 months

Partner

Zenza Home Online

Co-owned the consumer division and shaped e-commerce operations for the European consumer market
Led the transition to a new e-commerce platform and integrated marketing automation capabilities
Selected e-commerce tooling, oversaw development activities and implemented the online marketing strategy
Previously served as Product Owner at Zenza Wholesale, contributing to implementation of a customised CMS platform for the reseller environment

Feb 2017 - Sep 2017

8 months

Interim Digital Marketing and Marketing Automation Specialist

Velthuyse Mulder

Led the digital transformation of brand websites and researched replacement of the existing marketing automation platform
Supported system selection and served as Product Owner to define the roadmap and guide implementation of the new solution
Developed and adopted automation strategies including data analysis, insight accessibility and integration of website, SEA and SMA channel data for lead generation and customised CRM for lead nurturing and customer management

Oct 2010 - Present

15 years 6 months

Entrepreneur/Interim Sales and Marketing Technology Professional

Customer Essentials | Captuble

Delivered strategic and hands-on support across HubSpot Sales and Marketing Hub, Salesforce and other CRM solutions for over 14 years
Implemented CRM for marketing and sales, focusing on improving processes, data structures and customer engagement
Led marketing automation implementations, trained teams and shaped effective CRM strategies
Excelled in stakeholder collaboration, data analysis and integration of diverse data sources for smarter decision-making
Managed lifecycle management, trigger-based segmentation, marketing campaigns and development of end-to-end CRM and marketing automation strategies

Mar 2008 - Oct 2010

2 years 8 months

Marketing & Sales Director

Infologic Nederland B.V.

Developed and executed marketing strategy for airport, public transport and retail sectors across EMEA
Implemented database-driven marketing campaigns, organised industry events and supported business development
Managed partner programmes and provided oversight for key accounts and project delivery, improving market visibility and pipeline development

Jan 2001 - Dec 2008

8 years

Sales Manager

ZyLAB Technologies BV

Held broad commercial and operational responsibilities including business development, account management and leading cross-functional project teams
Managed implementations for private and public sector clients
Contributed to marketing efforts by implementing targeted strategies and organising seminars and events
Temporarily stepped away to launch Language Networks as interim lead, guiding business set-up and defining marketing strategy

Jan 1997 - Dec 2000

4 years

Account Manager

ZyLAB Technologies BV

Sold and implemented DMS and Business Intelligence software including full-text retrieval and imaging solutions
Managed business development, key accounts and end-to-end project delivery
Coordinated implementation activities with technical teams and ensured successful software adoption in public and private sector organisations

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Professional Services, Government and Administration, Retail, Aerospace and Defense, and Media and Entertainment.

Information Technology

Professional Services

Government and Administration

Retail

Aerospace and Defense

Media and Entertainment

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Sales, Marketing, Information Technology, Project Management, Strategy, and Business Intelligence.

Sales

Marketing

Information Technology

Project Management

Strategy

Business Intelligence

Summary

A CRM and marketing automation consultant with experience delivering cloud-based solutions that align technology with business objectives. I combine strategic thinking with practical expertise to improve customer engagement, optimise lead generation and support data-driven decision-making. With strong ownership and a solid technical understanding of CRM platforms, integrations and process automation, I help organisations bridge the gap between business needs and technical implementation. Through a steady, analytical approach, I translate requirements into effective processes, data structures and tooling while maintaining focus on clear, measurable outcomes.

Skills

Crm And Marketing Automation Technology
Crm And Marketing Automation Strategy
Business Analytics And Processes
Data Analytics And Modeling
Leadgen/online Marketing (Incl. Sma And Sea Campaigns)
Professional
Self Starter
Experienced In Implementing New Technology
Team Player
Experience Leading Teams

Languages

Dutch

Native

German

Advanced

English

Advanced

French

Advanced

Arabic

Elementary

Education

Oct 1992 - Jun 1993

ICS

Small Business Management

Oct 1989 - Jun 1991

École Hôtelière de Djerba

B.E.H. (Brevet d'Enseignement Hôtelier) · Hotel Management (French) · Tunisia

Oct 1984 - Jun 1989

Berlingh College

Havo · Heemskerk, Netherlands

Certifications & licenses

Business Analytics Certificate

Statistics

Experience

Total positions 14

Experience in Information Technology 27.5 y

Avg length 2 y 11 m

Longest experience 15 y 5 m

Expertise

Recent roles Interim CRM Manager/CRM Project Lead, Interim CRM Manager/Sales, Service and Marketing Cloud Consultant, Interim CRM Manager/Loyalty Marketing

Main industries Information Technology, Professional Services, Government and Administration

Main business areas Sales, Marketing, Information Technology

Qualifications

Certifications earned 1

Profile

Created

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Al based?

Al is based in Badhoevedorp, Netherlands and can operate in on-site, hybrid, and remote work models.

What languages does Al speak?

Al speaks the following languages: Dutch (Native), German (Advanced), English (Advanced), French (Advanced), Arabic (Elementary).

How many years of experience does Al have?

Al has at least 29 years of experience. During this time, Al has worked in at least 14 different roles and for 12 different companies. The average length of individual experience is 2 years and 1 month. Note that Al may not have shared all experience and actually has more experience.

What roles would Al be best suited for?

Based on recent experience, Al would be well-suited for roles such as: Interim CRM Manager/CRM Project Lead, Interim CRM Manager/Sales, Service and Marketing Cloud Consultant, Interim CRM Manager/Loyalty Marketing.

What is Al's latest experience?

Al's most recent position is Interim CRM Manager/CRM Project Lead at Equipe Zorgbedrijven.

What companies has Al worked for in recent years?

In recent years, Al has worked for Equipe Zorgbedrijven, Straight-Line Leadership, JvH Gaming & Entertainment, Saxion University of Applied Sciences, and Manna Agency.

Which industries is Al most experienced in?

Al is most experienced in industries like Information Technology, Professional Services, and Government and Administration. Al also has some experience in Retail, Aerospace and Defense, and Media and Entertainment.

Which business areas is Al most experienced in?

Al is most experienced in business areas like Sales, Marketing, and Information Technology. Al also has some experience in Project Management, Strategy, and Business Intelligence.