Marketing Consultant
matched in minutes from over 15,000 CVs with the power of AI.Find expert strategic advisors specializing in digital growth, brand positioning, performance marketing, and market entry strategies. Our platform connects you with vetted, available freelance professionals who align with your industry and campaign goals.
Meet FRATCH Marketing Consultant
Matthias Bullmahn
Last position:
Member at Rotary – Passport Club Werderscher Markt
Thomas Polanski
Last position:
Project Manager & Product Owner – M&A Integration at voxa c/o IC Music and Apparel GmbH
- Project management of the legal and system-side integration of Taschenkaufhaus into the Voxa group: conversion of all contracts, accounts, and system access rights on the defined cutover date
- Migration from Microsoft Dynamics NAV 2009 to 2013: analysis of all existing interfaces, redefinition of processes, and coordinated go-live without interrupting operations
- Integration of the complaints and returns process into MS Dynamics NAV 2013; major process simplification through standardization
- Introduction of a new POS system (Shopify POS) in all stores: requirements analysis, configuration, rollout, and employee training
- Use of n8n automation workflows for data reconciliation between marketplaces and ERP; manual processes significantly reduced
Christine Tantschinez
Last position:
Communications Consulting at Storytrend
Most mid-sized companies already have their numbers. What is missing is the translation: a dashboard with forty tiles does not answer a single question that is actually asked in management.
Analysis
- Evaluation of existing data with Python and SQL
- Checking data quality and methodology before making a statement
- The result is an analysis that leads toward a concrete decision
Preparation
- Reports in Power BI and Tableau
- Interactive calculators and visualizations on the web
- Presentations and specialist texts for customers, sales and the public
- Analysis and communication from one source — that
Serkant Türemiş
Last position:
Interim Manager, License Controlling at Tonies GmbH
- Prepared and reviewed quarterly royalty settlements for licensors across music, publishing and media brands, including minimum guarantees, recoupment, returns reconciliation and process optimisation.
- Reconstructed historical licensing data for an external audit by a major US studio, covering music publishing and recorded music across ROW and AUS, and coordinated the resulting statements with the licensor.
- Supported the reconciliation of music royalties with the German collecting society and its international hub for 2018 to 2024.
- Assessed licensing data for accruals and provisions, and structured metadata for contract negotiations.
- Designed target processes and SOPs for a royalty automation tool and accompanied testing during rollout.
Christian Hildebrandt
Last position:
Senior Business Consultant CTV Sales - Livestreaming at Under NDA
- Strategic consulting for the implementation of a CTV sales concept in the livestreaming area - sports
- Consulting and support in selecting sales partners
- Strategic consulting and screening of ad technologies, their integration, and delivery of an integrated business workflow
- Stakeholder management and management support
- Pricing, cost and benefit analyses
- Sub-project leadership for external and internal stakeholders and teams
David Schindler
Last position:
Senior Marketing and Communications Consultant at NetCologne Gesellschaft für Telekommunikation mbH
- Managed marketing, content and communications projects with six-figure budgets for a regional telecommunications and IT service provider
- Developed and managed content and video formats from concept to production, including shoot planning
- Led and coordinated social media managers, creative teams as well as external agencies and service providers
- Conceptualized, developed and optimized campaign landing pages throughout the entire lifecycle
- Managed collaboration between departments, management and external partners
- Ensured consistent brand communication as well as timely and high-quality delivery of all projects
Artur Schmalz
Last position:
Marketing Consultant // Strategy & Campaigning at Stadtwerke Lübeck
- Marketing consulting for the business units EDL@Home and Commodity (electricity & gas)
- Development and implementation of the marketing/sales strategy in close coordination with the department head
- Definition and expansion of key channels (web, app, portal, social, paid, sales partners)
- Goal, annual, and budget planning for the EDL@Home business unit
- Leading and running team workshops to define goals & develop campaigns
- Campaign/content planning for different target groups
- Concept and implementation of the regional multi-channel sales campaign incl. A/B testing
- Optimization of the customer experience across all channels
- Technical support/advice for the product teams during iterative implementation
- Building and managing a campaign dashboard to measure success
- Managing external agencies and internal teams
- Regular results presentations and reporting to department leadership
- Active stakeholder management
Nicole Appleby
Last position:
Project Lead Marketing & PR at Bubble Planet - Das Erlebnismusem für alle Sinne
Project focus: overall responsibility for 360-degree communications at the Cologne location
Range of responsibilities:
Launch & premiere management: strategic planning and seamless coordination of the communications launch for two metropolitan areas (Cologne & Berlin), including adapting global brand guidelines to the German market
Budget responsibility & controlling: independent budget planning and ongoing cost control of all marketing and PR activities for both locations
Integrated campaign management: operational management of creative, media, and digital agencies to deliver an emotional, experience-driven consumer campaign
Press and public relations: building regional and national media buzz around the interactive experience museum, responding to media inquiries, and placing trend stories on the topics of “immersion and experience museums”
VIP & journalist support on site: highly flexible support for press representatives, bloggers, artists, and cooperation partners during the opening events and during ongoing exhibition operations (including weekends and evenings)
Suparni Neuwirth
Last position:
Communications & Engagement Specialist (SAP Transformation/Migration) at Liebherr – Horizon Programme
- Development and implementation of a comprehensive communication strategy for the SAP migration program
- Target-group-specific stakeholder communication in collaboration with program management and the Transformation Lead
- Transformation storytelling: converting complex IT/SAP program updates into audience-specific messages via campaigns, newsletters, and editorial rhythms
- Planning, creation, and publishing of content across internal and external channels (intranet, newsletters, town halls, social media, press)
- Creation of engaging visual assets – short-form and AI-assisted videos (Synthesia), executive PowerPoint decks, infographics, and toolkits
- Support of change-management activities through communication measures that drive acceptance and engagement
- Launch of engagement tactics (polls, spotlights, manager kits) and tracking of performance metrics (views, open rates, participation)
- Coordination with Change, Training, PMO, and stream leads to align messaging and approvals
Janis Antwerpen
Last position:
Performance Marketing & E-Mail Automation Expert at INeKO Institute at the University of Cologne
- Planning, optimization, and analysis of SEA and Meta campaigns
- Planning and execution of automations and mailings
- Optimization of landing pages (funnel, structure, copy, image)
- Creation of creatives, media plans, and reports
- Planning and support for the move to server-side tracking
Corinna Schmidt
Last position:
Strategic Advisor Brand and Change at Targobank
- Strategic consulting for the Head of Brand on brand strategy and change processes
- Analysis of existing processes, resources, and interfaces within the team as well as with internal and external stakeholders
- Development and implementation of recommendations for action to improve processes and increase efficiency
- Project management and change management for the successful implementation of measures
- Management and selection of external service providers to ensure smooth execution
- Optimization of internal processes and interfaces through in-depth analysis and recommendations for action
- Effective acceleration of decision-making and management processes in brand management
- Successful management of external service providers and agencies for more efficient workflows and higher quality
Hans Friedrich
Last position:
Process expert and AI developer at Dev.d2d-hub.com
· Initial situation and target picture – which problem does the platform solve, for which user group? · Requirements gathering and scope – from the idea through the processes to the scope, · Architecture and technology selection – stack, hosting, data storage,
- Vercel Inc. – hosting and delivery of the application.
- Supabase – database, authentication, and file storage.
- Stripe – processing payments for application and unlock fees.
- Resend – sending transactional notification emails
- Calendly – appointment booking for consultation calls; processes the data provided there (e.g. name, email address, appointment request). · AI components – which models or providers, which task does the AI take on exactly,
- Claude Opus 5 by Anthropic. · Data model and integrations – interfaces to third-party systems, import/export, APIs.
Jens Sander
Last position:
Marketing Consultant – [B2B customer acquisition, social media, SEO] at Manufacturer of precision metal parts [confidential]
Strategic Marketing / New Customer Acquisition (B2B):
- Market and competitor analysis: Recorded competitors, developed evaluation frameworks, sketched a provider landscape with potential customers, competitors and partners
- Concept for a cross-media, personalized multi-touch campaign
- Developed the multi-touch strategy in different variants, defined contact points, target companies and target persons, developed ideal customer profile and contact ideas
- Conceptualized all individual measures: developed concepts for letters, postcards, landing pages, emails, phone calls and downloads
- Visualized the logic of the contact sequences (flowchart)
- Described the distinction from "account-based marketing"
- Implementation planning: researched providers for packaging, shipping and landing page software, negotiated conditions, recommended tools and partners
Social Media Marketing:
- Goal categorization, definition and recommendation for action
- Review and selection of channels
- Concept development for channel management
- Developed an 11-week editorial plan (Instagram & LinkedIn)
- Developed, implemented and published image and video posts
- Campaign launch, ongoing monitoring and optimization
Search Engine Optimization (SEO):
- Website audit with indexing check
- Ranking, backlink, traffic and competitor analyses
- Analyzed search and user behavior
- Consulting on SEO risks during relaunches with domain change
- Keyword research and recommendations for action
Gudrun Aydt
Last position:
Project: Consulting & design of programmatic print / donor communication at Kindernothilfe e.V.
Project: Consulting & design of programmatic print / donor communication Activities:
- Analyzing existing print marketing materials and donor communication
- Developing a new thank-you letter and dialogue marketing concept
- Advising on emotional and target-group-appropriate donor messaging
- Designing an omnichannel marketing mix for online and offline
- Aligning print, email, and CRM communication as part of new marketing processes
- Supporting the introduction of new communication workflows around the future email software
- Creating briefing materials and campaign approaches for different target groups
- Researching, selecting, and managing suitable printing and production service providers
- Advising on personalization and automation options in programmatic print
Technical implementation:
- Aligning print and digital processes
- Managing external service providers and printing partners
- Supporting integration of new marketing and communication processes
Reporting:
- Analyzing existing response mechanisms
- Assessing optimization potentials in donor communication
- Making recommendations to improve effectiveness, personalization, and efficiency Markets: Germany [link]
Richard Trtanj
Last position:
Principal Commercial Operations Business Partner DACH at Staffbase
- Managing the regional GTM rollout in close collaboration with Sales, Marketing, Customer Success, Finance and Analytics – converting strategy into measurable outcomes
- Responsibility for the regional Annual Operating Plan: aligning targets, capacity and investments to meet Net New cARR within Sales & Marketing budgets
- Operational excellence across the entire revenue funnel: improving pipeline quality, forecast accuracy, conversion rates and goal achievement through strong governance and data integrity
- Design of territory, quota and capacity models; accelerating onboarding and ramp-up times for new sales reps in close collaboration with enablement
- Development and continuous improvement of KPI dashboards and quarterly business reviews as a key decision-making tool for regional and global leadership
- Translating regional insights into globally scalable GTM processes and best practices – directly contributing to the global commercial operations strategy
Discover over 15,000 top freelancers
Marketing Consultant statistics
Aggregated from the professional profiles of matched freelancers.
Experience
22 years
Position duration
3.3 years
Positions per freelancer
11
Top business areas
Marketing, Strategy, Project Management
Top industries
Advertising, Professional Services, Information Technology
Certification focus areas
Marketing, Human Resources, Project Management
Bachelor's degree or higher
88%
Master's degree or higher
54%
Doctorate
5%
Certifications per freelancer
2
Most common languages
English, German, French
Speak two or more languages
97%
Based on our profile pool as of 21 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this role are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates for Marketing Consultant
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 21 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the role
Strategic growth and market positioning
A freelance marketing advisor helps businesses identify new customer segments, optimize their conversion funnels, and build sustainable brand equity. They analyze your current market share, evaluate competitors, and design data-driven strategies to accelerate growth. Whether launching a new product or reviving an underperforming channel, these specialists provide the objective roadmap your business needs to succeed.
Core deliverables of marketing advisors
- Comprehensive market research and competitor analysis reports
- Go-to-market strategies for new products or services
- Customer journey mapping and audience persona development
- Performance marketing audits and channel optimization plans
- Brand architecture and positioning frameworks
When to bring in freelance expertise
Companies often hire independent consultants when they face stagnating acquisition rates or plan to enter a new regional market. Instead of committing to a permanent executive hire, businesses utilize freelancers to solve immediate, high-stakes challenges. This approach allows teams to access specialized skills, such as SEO strategy, CRM automation, or brand transformation, exactly when the project demands it.
What distinguishes top marketing specialists
The best professionals in this field do not just suggest ideas; they align their strategies with tangible business outcomes like pipeline value and customer acquisition cost. They possess a deep understanding of modern analytics tools, marketing technology stacks, and attribution modeling. Strong communication is also key, as they must guide internal teams and external agencies toward unified campaign execution.
Frequently asked questions
Curious about Marketing Consultant? Here are the answers that come up again and again.
A marketing consultant analyzes a company's existing commercial strategies, audience metrics, and competitive landscape to build actionable growth plans. They advise on channel selection, budget allocation, and messaging to improve customer acquisition and retention. Their ultimate goal is to align marketing activities with high-level business objectives.
Hiring a freelance marketing strategist gives you direct access to a senior expert who works closely with your internal team without the overhead costs of an agency. Agencies are suited for executing large-scale production across multiple channels, while consultants excel at diagnosing strategic issues and designing high-level playbooks.
You should look for a marketing consultant who demonstrates strong analytical capabilities, proficiency with marketing technology, and a track record of successful campaigns. They must be comfortable translating raw data into strategic insights and possess excellent stakeholder management skills to align different departments.
A professional marketing advisor can work across virtually any industry, though most specialize in sectors like B2B software, e-commerce, consumer goods, or healthcare. Their core methodologies around audience segmentation and positioning apply universally, but hiring an expert with specific niche experience ensures a faster onboarding process.
Yes, a specialized digital marketing consultant often leads transformation initiatives by auditing outdated marketing technology stacks and recommending modern software solutions. They help integrate customer relationship management tools, automate campaign workflows, and train internal teams to adopt agile digital processes.
Most freelance marketing consultants integrate seamlessly with existing teams, acting as external strategic directors. They lead kickoff workshops, set clear milestones, and use collaborative project management tools to ensure transparency throughout the engagement.
Remote collaboration is highly standard for this role, as strategic analysis, market research, and campaign planning can be executed effectively online. A remote marketing consultant will typically hold regular video calls to present findings, align on strategies, and review performance metrics with your leadership team.
A skilled marketing consultant is evaluated by their impact on key performance indicators such as conversion rates, customer lifetime value, and return on ad spend. Success is also measured by qualitative deliverables, including the clarity of the strategic roadmaps and the long-term capability of your internal team.
The average hourly rate for Marketing Consultant is 108 €, which corresponds to a daily rate of about 865 € based on an 8-hour working day.
Of the freelancers working as Marketing Consultant, 88% hold at least a Bachelor's degree, 54% hold at least a Master's degree, and 5% hold a doctorate.
On average, freelancers working as Marketing Consultant have 22 years of professional experience, with a single engagement typically lasting around 3.3 years.
The most common languages among freelancers working as Marketing Consultant are English (96%), German (92%), and French (38%).
The most common industries among freelancers working as Marketing Consultant are Advertising (67%), Professional Services (67%), and Information Technology (56%).
The most common business areas among freelancers working as Marketing Consultant are Marketing (99%), Strategy (68%), and Project Management (64%).
FRATCH Marketing Consultant main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
Would you rather directly get in touch?
We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
