LinkedIn Expert

• Conclusion of partner agreements with OnePlan (portfolio management) and ForProject/EVMS (project controlling); ongoing qualification and implementation of both tools.
• Project management for the relaunch of [link] with a new focus on integrated PM/PPM toolchains.
• Development and implementation of approx. 60 PM standard methods (PMSP, CMSP, QMSP) according to ICB4 & PMBoK8 as a database application on MS Power Automate / M365 / MS Project, with a planned cloud launch in 2025.
• Deployment and cut-over standard process defined as Quality Gate QG07: go-live plan, cut-over plan, communication package, production launch, smoke test in production, hypercare team, incident and SLA management, confirmation of production stability and operational handover.
• Development of a classification and retrieval system (TOC) for ChatGPT projects to enable immediate cross-application object activation.

Tools: LinkedIn, Claude, ChatGPT, Gemini, Infinity, MS Copilot, OnePlan, EVMS/ForProject, Power Automate, SQL DB, O365, MS Project, MS Cloud, ICB4, PMBoK7, M365, Teams

Project: Consulting & Concept Development Programmatic Print / Donor Communication

Tasks:

• Analysis of existing print advertising materials and donor communication
• Development of a new thank-you letter and dialogue marketing concept
• Advice on emotional and target-group-specific communication with donors
• Concept development for a cross-channel on- and offline marketing mix
• Coordination of print, email, and CRM communication as part of new marketing processes
• Support in introducing new communication workflows around the future email software
• Creation of briefing materials and campaign approaches for different target groups
• Research, selection, and management of suitable print and production service providers
• Advice on personalization and automation options in the programmatic print environment

Technical implementation:

• Coordination of print and digital processes
• Management of external service providers and print providers
• Support in integrating new marketing and communication processes

Reporting:

• Analysis of existing response mechanisms
• Assessment of optimization potential in donor communication
• Recommendations to improve impact, personalization, and efficiency Markets: Germany [link]

Sub-project lead in an agile IT environment

Leading a software development team (10 employees)

• Leading a software development team with 10 employees
• Budget responsibility approx. 3 million euros per year
• Conducting employee and job interviews
• Responsibility for resource planning (budget and employees)
• Digitalization of a web interface
• Regular reporting to customers and stakeholders (C-level)
• Product management: developing and implementing product strategies; defining requirements to guide product development
• Structuring product development & continuous testing efficiently to quickly incorporate feedback & compliance points
• Close collaboration with stakeholders & various teams to understand requirements, set priorities, ensure rollout, and increase user-friendliness
• Project experience in an energy industry company, including the functioning of energy markets, the basics of energy generation and distribution, as well as current challenges and developments in the industry
• Project experience in the railway sector - including the structure and operation of railway systems.
• Project experience within the 16.7 Hz traction power sector incl. knowledge of regulatory processes
• Formulating the sub-project charter and the project profile according to the project standard together with the project management
• Controlling service delivery according to the project charter
• Planning and controlling human resources including budget planning for the sub-project
• Ensuring the work capacity of the sub-project participants, e.g. by requesting access rights and documents for the sub-project team
• Planning and control for the respective sub-project (time, scope, budget) including the creation of necessary documents
• Alignment with the business department and Product Owners to plan the sub-project scope and the corresponding implications
• Executing milestone planning according to the agreed process model
• Effort estimation and support of sub-project controlling as well as overall project controlling in forecasting and planning
• Reporting sub-project status (according to status slide template) including progress (according to progress measurement)
• Analyzing, preparing, and addressing action and decision requirements
• Escalating sub-project issues to the project management
• Creating and managing Change Requests (CR)
• Quality assessment of completed task packages from a project management perspective (time, scope, and budget)
• Implementation management of the overarching guidelines and requirements in the sub-project, supported by cross-functional roles on the functional and technical side.
• Identifying, managing, documenting, and communicating opportunities, risks, and dependencies within and across sub-projects
• Supporting project management in creating the overall project plan and overall status reports
• Preparing and managing commissioning including the required documents and protection needs assessment

Scrum Master in an agile IT environment supporting a software development team in the full-stack area (7 people)

• Close collaboration with stakeholders & various teams to understand requirements, set priorities, ensure rollout, and increase user-friendliness
• Implementation of the selected Scrum method, including the required events, meetings, artifacts (product backlog, sprint backlog, burndown charts), metrics, as well as conducting required training in an agile IT environment
• Preparation of Scrum events such as Daily, retrospectives, Review, Sprint planning, estimation, and refinement (agile way of working)
• Moderation of retrospectives and elimination of obstacles to move the team and product forward
• Preparation of action items and retros via whiteboard and Figma
• Application and improvement of agile methods such as Kanban, Scrum, SAFe, or Scrum of Scrums
• Tracking the "Definition of Done" and "Definition of Ready" for all work results of the development team
• Advising on information flow and communication improvements between Product Owner and project team
• Experience with automation, validation such as mandatory field checks, notification functions, creation of filters, boards, and reports via JQL, and setting up cycle time
• Use of Jira & Confluence
• Setting up a progress measurement for project management to transparently map planned vs. actual team capacities and actual efforts for user stories
• Measuring team progress: creating team KPIs: "velocity", "burn-down chart", "throughput", "costs", "quality", "scope"
• Evaluation of agile metrics, process management, and process modeling methods (BPMN, EPC, UML)
• Communication and moderation know-how
• Methodological competence proven in conflict discussions

• Develop scalable social selling strategies for B2B companies in the industrial sector
• Support marketing and sales teams in targeting prospects on LinkedIn, building trust, and generating quality leads

Most mid-sized companies already have their numbers. What is missing is the translation: a dashboard with forty tiles does not answer a single question that is actually asked in management.

Analysis

• Evaluation of existing data with Python and SQL
• Checking data quality and methodology before making a statement
• The result is an analysis that leads toward a concrete decision

Preparation

• Reports in Power BI and Tableau
• Interactive calculators and visualizations on the web
• Presentations and specialist texts for customers, sales and the public
• Analysis and communication from one source — that

Excerpt:

• Further development of the content marketing strategy, increasing SEO website traffic via the heat pump info hub (blog) by over 300%
• Project responsibility for the website/content area and management of external agencies and service providers
• Concept and implementation of a lead nurturing strategy with an email sequence incl. lead magnet
• Setting up data tracking and reporting for the SEO area

• Professional and disciplinary leadership, coaching and performance tracking of the Active Sourcing and Recruiting team
• Recruiting and Active Sourcing of specialists and managers in the tech sales sector, from Account Executive to CSO level
• Interim recruiter for various companies
• New customer acquisition by phone, email and LinkedIn Sales Navigator
• Process optimization through AI
• Optimization of the careers website and job profiles

• Served as point of contact for Disney Studios GSA
• Identified growth hacks to increase cinema ticket bookings, maximize reach, optimize frequency, and achieve 100% VTR
• Managed stakeholder relationships and collaborated with an interdisciplinary team
• Performed hands-on optimizations based on operational implementations on Meta (Facebook, Instagram), TikTok, Pinterest, Reddit, and Snapchat

• Workflow automation
• Process management
• Scrum Master
• Introduction of new office processes at regional and global level
• Project assistance in ISO 9001, 13485 and 17025 projects

Operational end-to-end recruiting in a mid-sized company environment. Main focus on filling positions in the German market and internationally (Switzerland), with a focus on Sales and Blue Collar roles (Junior – Teamlead) for Falk & Ross. Stakeholder management, high-volume recruiting, and active sourcing. Ensuring an optimal candidate experience and conducting interviews.

• Stakeholder-Management
• High Volume Sales Recruiting / Blue Collar
• Filling key positions in the areas of: Sales and Blue Collar (including Field Sales Representatives, Inside Sales, Head of Sales)
• International recruiting for Switzerland
• Tools: Microsoft Teams, TestGorilla, LinkedIn Recruiter, Indeed Smart Sourcing

Strategic Marketing / New Customer Acquisition (B2B):

• Market and competitor analysis: Recorded competitors, developed evaluation matrices, outlined the provider landscape with potential customers, competitors and partners
• Designed a cross-media, personalized multi-touch campaign
• Developed the multi-touch strategy in various multi-stage versions, determined touchpoints, target companies and target persons, developed ideal customer profile and contact ideas
• Designed all individual measures: Developed concepts for letters, postcards, landing pages, e-mails, phone calls and downloads
• Visualized the process logic of the contact sequences (flowchart)
• Described the distinction from “Account-Based Marketing”
• Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners

Social Media Marketing:

• Goal categorization, definition and recommendations for action
• Review and selection of channels
• Design of channel management
• Developed an 11-week editorial plan (Instagram & LinkedIn)
• Developed, implemented and published image and video posts
• Campaign launch, ongoing monitoring and optimization

Search Engine Optimization (SEO):

• Website audit with indexing check
• Ranking, backlink, traffic and competitor analyses
• Analyzed search and user behavior
• Consulting on SEO risks during relaunches with domain changes
• Keyword research and recommendations for action

Covering a vacancy in HR Operations, hiring HR Manager, active search, Personio automation and workflows, ATS implementation, setup of interfaces to HRMS

• Acting as a professional sparring partner for management and leaders on HR topics
• Advising employees on HR matters
• Maintaining department capability during transition
• Analyzing weaknesses in the performance appraisal process
• Integrating the SAP appraisal tool
• Negotiating and organizing short-time work
• Analyzing and consolidating employment contracts
• Preparing references and recruiting
• Advising on organizational development