LinkedIn Expert

• Expansion of the competence portfolio to include AI-driven marketing & chatbot integration
• Design and development of several intelligent chatbots (Steno, UChat, ManyChat, GHL) for MeditationSoul.org and Physio Point for automated promotion of workshops, retreats, and online courses
• Experience with social media automation tools and AI content tools (e.g., ChatGPT, Gamma, HeyGen)
• Creation of automations with n8n for marketing and CRM processes (lead nurturing, event promotion, funnel flows)
• Combining creative brand communication and AI-supported automation to increase efficiency and personalization in digital marketing campaigns

• Advise early-stage startups on product vision, roadmapping, and GTM strategy, combining PMP and Stanford PM training with hands-on technical execution.
• Lovable: built and led a 200+ member community program for AI-native founders, bridging real-time founder feedback into product roadmap decisions.
• Lead customer discovery and OKR design engagements, scoping AI integration opportunities across client products.

• Developed and managed content across diverse platforms, adapting tone, structure, and style to meet audience expectations and editorial standards
• Conducted in-depth research to ensure content accuracy, relevance, and alignment with client objectives and subject-matter requirements
• Edited and refined client manuscripts and drafts to improve clarity, narrative flow, coherence, and reader engagement
• Managed multiple concurrent content projects, prioritizing tasks and meeting tight deadlines while upholding high-quality standards
• Provided uncredited editing support for various publications, ensuring polished, consistent, and publication-ready final manuscripts

• Documented complex financial reporting processes in deep-dive sessions with subject matter experts
• Analyzed and mapped the 3-tier data flow SAP – Essbase – HQ (984 account entries, triple chart of accounts)
• Identified the biggest time drains (40 % of close time)
• Evaluated technologies (AWS, Microsoft Fabric, Custom/Hybrid) with cost-benefit analysis
• Created a validation rule catalog with 351 rules as the basis for pre-submission automation
• Business case: estimated savings potential of 480–960 T€/year for the EAR region
• Hands-on implementation with Microsoft Fabric, RAG, AI agents/Tool Calling and n8n; productive use of Microsoft Copilot and Copilot Studio
• AI-supported project management workflows (minutes, tasks, knowledge synchronization)
• Stakeholder management at senior management level (EAR Accounting, IEA IT, TFSC Japan), workshops and training on AI tools

Technologies: Microsoft Fabric, Copilot Studio, Claude AI, Python, Power BI, SAP, Essbase/SmartView, Excel (VBA), Notion, SharePoint

Remote freelance role focused on Agentic AI strategy, secure application patterns, and reusable agentic workflows for a government agency.

• Development and implementation of an open-source Agentic AI strategy for a government agency, with a focus on GDPR, security, and self-hosted solutions
• Development of reusable agentic workflows and business applications that enable non-technical employees to solve business problems independently
• Implementation of nine business applications with Single Sign-On (SSO) and Azure PostgreSQL integration on Hetzner Linux servers

Techstack: Python, Streamlit, Anthropic SDK (Claude), Azure, Linux, PostgreSQL, MS SQL, Angular

Overall business responsibility for a program-wide initiative to create a central, authoritative data foundation for business customer master data (contacts and locations) within an IT service management transformation program.

• Managed the Epic portfolio from exploration through launch; prioritization and quarterly planning in a SAFe environment
• Aligned business units, architecture, and IT delivery around a shared vision and clear rules for data ownership (Data Governance)
• Prepared and secured scope and key decisions with program leadership, including deliberate descoping
• Managed risks, dependencies, and escalations; reported to program leadership and the PMO
• Developed the 2027 roadmap as a basis for budget and portfolio planning

Result: a clear MVP scope, key decisions made, and a 2027 roadmap. The program continued after handover without any loss of knowledge.

• Set up backend assistants, prompt engineering, customer communication, growth strategy

• Successful implementation of AI shopping assistants e.g. Thalgo.de

• Business area: Automotive / Exteriors
• Responsible recruiter for all plant areas (Technicians, Operators, Engineers - Blue and White Collar)
• Supporting central Talent Acquisition with manager and back-office positions
• IT/HR systems: Successfactors, SAP HCM
• Preparing reports on recruiting activities and maintaining and customizing the applicant tracking system (ATS/HRIS)
• Conducting telephone and virtual interviews for an initial assessment of candidates
• Preparing and publishing job advertisements on internal and external platforms to attract candidates
• Supporting candidates from the application process through contract preparation
• Actively approaching and attracting candidates via various business platforms (e.g. LinkedIn, XING, Stackoverflow)
• Supporting department heads in selecting suitable candidates and optimizing interview processes
• Employer branding and personnel marketing
• Advising HR management on all matters relating to the recruiting process and strategic talent acquisition
• Reviewing and evaluating applications as well as organizing and moderating interviews with the departments

• Conclusion of partner agreements with OnePlan (portfolio management) and ForProject/EVMS (project controlling); ongoing qualification and implementation of both tools.
• Project management for the relaunch of [link] with a new focus on integrated PM/PPM toolchains.
• Development and implementation of approx. 60 PM standard methods (PMSP, CMSP, QMSP) according to ICB4 & PMBoK8 as a database application on MS Power Automate / M365 / MS Project, with a planned cloud launch in 2025.
• Deployment and cut-over standard process defined as Quality Gate QG07: go-live plan, cut-over plan, communication package, production launch, smoke test in production, hypercare team, incident and SLA management, confirmation of production stability and operational handover.
• Development of a classification and retrieval system (TOC) for ChatGPT projects to enable immediate cross-application object activation.

Tools: LinkedIn, Claude, ChatGPT, Gemini, Infinity, MS Copilot, OnePlan, EVMS/ForProject, Power Automate, SQL DB, O365, MS Project, MS Cloud, ICB4, PMBoK7, M365, Teams

• Active sourcing and recruiting for individual assignments (Finance, IT, Procurement)
• Training of recruiting departments
• Training of specialists and managers for job application situations and interview techniques
• Application coaching and CV consulting

Re-engaged to own two product streams end to end, from concept and UX design through to AI-assisted implementation.

• Redesigned the offer and follow-up journey across 38 insurance plans, 16 providers, and four age segments, spanning web, WhatsApp, email, and SMS.
• Launched the rebuilt conversion flow in a live A/B test against the legacy version - evaluation still in progress.

Full management of the recruiting ramp-up in the Semiconductor (semiconductor manufacturing) area, with end-to-end management of all recruiting activities. Operational and strategic recruiting & talent acquisition in the areas of Engineering, Back-Office & Manufacturing in the cleanroom. Filling key positions during a critical ramp-up phase. Recruiting technical professionals and specialists. Close coordination with hiring managers and HR business partners. Optimization of existing processes. Conducting and evaluating interviews together with the specialist department. Salary and contract negotiations.

• Managed the entire recruiting ramp-up in the Semiconductor area (end-to-end)
• Focus: Engineering and high-volume recruiting in production (semiconductors)
• Recruiting technical professionals for Engineering, Back-Office & Manufacturing in the cleanroom
• Stakeholder alignment with hiring managers and HR business partners
• Building new and optimizing existing processes

Tools: SAP SuccessFactors, MS-Office, MS-Teams

Through Brandancy, I lead marketing for companies that want to move forward strategically but cannot or do not want to fill a full-time CMO position. Two models: embedded as a Fractional CMO for several months, or on a project basis as a performance marketing and SEA specialist.

Responsibilities

• Developing marketing strategy and positioning, from analysis to a concrete action plan
• Building and managing funnels and campaign structures, and optimizing conversions
• Managing paid media budgets across Google Ads, Microsoft Advertising, Meta and LinkedIn
• Technical foundation: tracking setup, GA4, GTM, Search Console, and reporting structures that people outside marketing can understand too
• SEO and GEO, meaning visibility in traditional search and AI-powered answer systems
• Integrating AI into existing marketing processes: content production, research, reporting and lead qualification
• Building and leading in-house marketing teams, and managing agencies and service providers Onboarding successors and documenting processes so operations continue after the engagement

Results

• Built a complete digital setup for a real estate company in six weeks, from tracking and campaigns to content
• As Fractional CMO, worked on-site in Madrid each month, built a digital team and led funnel and UI/UX strategy
• Consolidated the LinkedIn presence of a B2B FinTech holding company with seven subsidiaries and established a content strategy
• Handed over marketing onboarding and documentation to a new Head of Marketing, ensuring a seamless transition

Focus areas

• Fractional CMO for small and medium-sized businesses, growing companies and startups
• Performance marketing and SEA, with over 14 years of experience
• AI in marketing processes—as a way of working, not a tool demo

• Managing the operational back office
• Handling proposals and invoicing
• Supporting pre-accounting tasks
• Coordinating appointments and operational meetings
• Coordinating between management, clients and external partners
• Organizing administrative day-to-day processes

Taking over operational back-office tasks significantly reduces the workload of executive management. Administrative processes run in a more structured, reliable and efficient way, freeing up more time for clients, projects and business decisions.