Salesforce Experts
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Meet FRATCH Experts who have recently used Salesforce
Ornel Franck Wora Yeno
Last position:
Sales Partner at ERGO PRO
- Industry: Insurance, Trade, IT
- Customers & Projects: Consulting and selling insurance and similar services
- Main tasks: Insurance consulting (health insurance, retirement planning, wealth building); commercial services, inside and field sales; sales data analysis and forecasting; customer consulting and support; opening a new sales headquarters for private and business customers; business development & innovation management; business use case development; process optimization; stakeholder management; team leadership and training; preparation and delivery of trainings;
- Technologies used: Microsoft Office 365, Microsoft Teams, Jira, Draw.IO, Camunda 8, Java (8, 17,21,25), Git, Spring Boot, Spring Batch, Spring Data REST, Spring Web, Spring Security, J-Unit, Playwright, Lombock, Vaadin, H2, PostgreSQL (16, 17 18), pgAdmin, Docker, LLMs, JasperSoft Studio, JasperReports
Tobias Witte
Last position:
CEO & Fouder at Wittbix
Beate Peters
Last position:
Interim Head of Service at Altendorf Group
- Strategic and operational leadership of the technical service organization
- Improvement of all processes and workflows
- Development and introduction of a service management IT tool incl. AI database, customer app, and self-service portal
Chris Wolf
Last position:
Senior Strategy Advisor, Transformation Lead – program realignment with target picture, governance, and priority steering at Sparkassen-Finanzgruppe | S-Communication Services
In-house consulting provider and driver of transformation within the group, multi-stakeholder environment and C-level.
Realignment and stabilization of a cross-functional transformation and scaling program within the group. Sharpening the target picture, priorities, and set of measures, as well as building reliable governance, planning, and steering structures. Structuring roles, responsibilities, and strategic initiatives while including AI and IT automation ideas.
Designed program realignment and project portfolio management
Developed strategy model and target picture for IT projects
Structured portfolio, roadmap, and priorities
Established governance and regular meetings
Worked out operating model for flagship projects
Assessed AI and automation ideas
Clarified roles and responsibilities
Implemented change measures
Developed, moderated, and evaluated workshops
Transformed 17 initiatives into a steering model
Increased transparency and decision-making ability
Strengthened commitment in steering
Sharpened the operating model structurally
Integrated three top-5 institutes
Involved over 80% of stakeholders
Governance
Portfolio steering (PPM)
Change management
Artificial intelligence
Workflow automation
AI use case assessment
Confluence
Jira
Stakeholder management
Sebastian Zwiesler
Last position:
CRM Consultant at Adevinta / kleinanzeigen.de
- Goal: Development and optimization of loyalty and CRM measures for a leading e-commerce platform
- Solution: Identification of promising users, increase in engagement, and long-term retention to drive revenue growth
- Definition of local CRM direct communication for specific segments
- Translation of research insights into actionable recommendations
- Planning and implementation of CRM campaigns in close collaboration with marketing and product teams
- Identification of optimization potential in direct communication
- Collaboration with external agencies on creative solutions, prototyping, and UAT
- Measurement and reporting of key KPIs
Franz Bauer
Last position:
Product Development (AI) at Own initiative
AI telephone assistant platform
Claude Code, Google AI Studio, Python, LLM / Voice-AI, PostgreSQL
- Conception and hands-on development of an AI-supported telephone assistant platform (voice AI / LLM) – from idea and architecture to MVP/product.
- Built agentic workflows and full automations with Claude Code and Google AI Studio.
- Also delivered AI-supported work in client engagements: used Claude Code for governance documentation, requirement drafts, and automations.
Thomas Müller
Last position:
Requirements Engineer (SPC) - ONE.CRM VW Salesforce Solution at CARIAD SE / Diconium Strategy GmbH
- Rework demand, development and operational organizational set up for the Solution Train
- Rework requirement refinement process flow from strategic theme to user story
- Introduction of visualization tools (Canvas) of work dependencies over different requirement levels and Solution Train leadership coaching
Abhishek Sharma
Last position:
Business Process Manager / SAP FICO Owner at Dynapac GmbH
- Defined S/4HANA finance solution architecture and led full project lifecycle — Blueprint through Hypercare — for global rollout.
- Designed global finance templates and COPA characteristics, harmonizing financial reporting across business units.
- Implemented role-based authorizations, SOD controls, and master data governance; managed provisioning and training for 200+ users.
- Coordinated cross-module integrations (MM, SD, PP) and third-party systems (Salesforce, SAP DRC, E-Invoicing), reducing month-end close from 5 days to 2 days.
- Prepared functional specifications, supported ABAP development, and drove problem management practices that reduced recurring incidents.
Wolfgang Orgler
Last position:
Business Analyst at Österreichische Post AG
IT systems: Azure DevOps, SharePoint, Opal/Repost, JustinMind, Monday, SAP
Analysis of requirements for branch software
Coordination of intercultural teams
Partly agile project organization
Master data management / DMS
UI/UX design and mockup creation
Requirements documentation
Digitalization of signatures
Stakeholder management and workshop facilitation
Billing/bank transfer
Business analysis / requirements engineering
Anastasia Stokes
Last position:
Marketing Project Management & Content (Freelance) at Vattenfall
Excerpt:
- Further development of the content marketing strategy, increasing SEO website traffic via the heat pump info hub (blog) by over 300%
- Project responsibility for the website/content area and management of external agencies and service providers
- Concept and implementation of a lead nurturing strategy with an email sequence incl. lead magnet
- Setting up data tracking and reporting for the SEO area
Christian Florschütz
Last position:
Freelance Interim Manager, Head of Operations & Service at DK Household Brands
- Stabilization of customer service, logistics and order processing during a transformation phase
- Management of the international warehouse relocation from Switzerland to Germany
- Optimization of processes and reduction of manual steps in day-to-day operations
- Coordination of international stakeholders to ensure on-time delivery of strategic projects
Michael Appel
Last position:
Senior Project Management at Telefónica Germany GmbH & Co. OHG
- Project management of a simplification project to reduce effort for an IT transformation project
- Stakeholder management and preparation of decision papers for top management
- Scoping and PI planning across multiple delivery streams
- Planning requirements for the transformation project
- Creating partner and customer journeys for structured end-to-end capture of requirements
- Designing suitable tracking methods for project progress
- Coordination with IT service providers and transformation project committees
Artur Schmalz
Last position:
Marketing Consultant // Strategy & Campaigning at Stadtwerke Lübeck
- Marketing consulting for the business units EDL@Home and Commodity (electricity & gas)
- Development and implementation of the marketing/sales strategy in close coordination with the department head
- Definition and expansion of key channels (web, app, portal, social, paid, sales partners)
- Goal, annual, and budget planning for the EDL@Home business unit
- Leading and running team workshops to define goals & develop campaigns
- Campaign/content planning for different target groups
- Concept and implementation of the regional multi-channel sales campaign incl. A/B testing
- Optimization of the customer experience across all channels
- Technical support/advice for the product teams during iterative implementation
- Building and managing a campaign dashboard to measure success
- Managing external agencies and internal teams
- Regular results presentations and reporting to department leadership
- Active stakeholder management
Michael Rosens
Last position:
Project Manager at Payone GmbH (Worldline AG)
- Goal/Motivation: PAYONE urgently needs a 360° view of its customers. So far, PAYONE has no overall master data strategy. It is not possible to identify customers across all relevant systems.
The organization is to be enabled to identify customers across all relevant systems. Creating the foundation for master data management at PAYONE
- Challenge: Due to acquisitions, the system landscape is very heterogeneous. The company is very dynamic and burdened with many system harmonization and integration projects, so resource bottlenecks and changes in project priorities are again and again almost impossible to handle.
Due to BaFin findings, the project has a central task and role. The first focus is on migrating all customers from the master-data-leading backend systems with their AML/KYC data to Salesforce. This is intended to resolve one of the largest findings and establish the corresponding ODD/EDD processes.
In addition, customer data must be harmonized in Salesforce. Previous migrations led in some cases to duplicate customer records. In the end, only one customer should be maintained in Salesforce and, with the corresponding information from the backend systems, it should also be possible to recognize which products and in which processing systems the customer uses Payone services.
Project: ONE Customer
Budget: €1.5 million
Team: 10/30 employees (full-time/part-time); 4 vendors/providers
Integration: 8 (subsystems/interfaces)
Applications: Salesforce; SAP S4/HANA; custom developments
Tools: MS Office; Jira, Confluence, SharePoint
Methods: Hands-on; Agile (SAFe); Prince2
Jörg Hopfgarten
Last position:
Interim Sales Director at Frosted Games Spieleverlag GmbH
- Leading and coordinating the sales team (3 people)
- Building (digital) processes, KPIs, and controlling in sales
- Negotiating terms and planning marketing partnerships with key accounts
- Creating forecasts and setting up a CRM system
Discover over 15,000 top freelancers
Statistics of experts using Salesforce
Aggregated from the professional profiles of matched freelancers.
Experience
20 years
Position duration
2.3 years
Positions per freelancer
11
Top business areas
Project Management, Information Technology, Product Development
Top industries
Information Technology, Professional Services, Manufacturing
Certification focus areas
Information Technology, Project Management, Product Development
Bachelor's degree or higher
92%
Master's degree or higher
53%
Doctorate
8%
Certifications per freelancer
3
Most common languages
German, English, French
Speak two or more languages
98%
Based on our profile pool as of 6 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts using Salesforce
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 6 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
CRM setup
Salesforce is the CRM platform many companies use to manage leads, accounts, opportunities, cases and customer service. Strong specialists turn business steps into clear objects, fields, rules and views. They help teams work from one source of truth instead of scattered spreadsheets and inboxes.
Core cloud tools
- Sales Cloud for pipeline and account management
- Service Cloud for support and case handling
- Experience Cloud for customer and partner portals
- Flow for automation and approvals
- Lightning pages and components for the user interface
Custom work
Projects often need Apex, Lightning Web Components, validation rules and permission models that fit real company processes. Experienced professionals know when to use clicks and when code is the better choice. They keep changes stable, readable and easy to maintain after launch.
Integrations
Salesforce rarely runs alone. Companies bring in freelancers to connect ERP, marketing, billing, data warehouses and identity tools through APIs, middleware or event-based flows. MuleSoft often comes up in larger environments, along with careful work on data mapping, error handling and sync logic.
When to hire
Teams usually need outside help when an implementation slows down, a migration gets messy, or an existing org has grown hard to manage. Freelance expertise also helps with audits, release support, sandbox strategy, and cleanup after rushed admin work. A good specialist brings structure without adding noise.
What good looks like
- Clean data model and sensible naming
- Secure access rules and role design
- Automation that is simple enough to support
- Reports and dashboards people actually use
- Documentation that explains decisions clearly
Strong Salesforce professionals understand how sales, service and operations work together. They question messy requirements, protect data quality and build for the next change, not only the current ticket.
Frequently asked questions
Not sure where to start with Salesforce? These answers cover the essentials.
A strong Salesforce specialist helps with CRM setup, automation, reporting, user permissions and process design. That can include Sales Cloud, Service Cloud, Experience Cloud, flows, custom objects and integrations with other business systems. The goal is a setup that supports daily work instead of slowing it down.
Salesforce is usually chosen when a company needs deeper customization, more complex processes or a broader ecosystem. HubSpot is often simpler for smaller sales and marketing teams, while Microsoft Dynamics can fit organizations already centered on Microsoft tools. The right choice depends on process depth, integration needs and internal ownership.
A good Salesforce freelancer usually also understands business analysis, data quality, APIs and change management. For technical work, Apex, Lightning Web Components, SOQL, permissions and release management matter a lot. For admin-heavy work, Flow, reports and clean configuration are key.
A Salesforce project does not always need a deep technical specialist, but it does need someone who has already handled similar complexity. Simple admin cleanup may only require configuration and process knowledge, while integrations, migrations or custom apps need broader experience. The more systems and teams involved, the more important that becomes.
Yes, most Salesforce work can be done remotely because it lives in the cloud and can be reviewed through sandboxes, tickets and calls. On-site time can still help when workshops need fast decisions from sales, service or operations teams. Many companies use a mix of both.
Look for a Salesforce specialist who explains trade-offs clearly, asks about the business process first and avoids overcomplicating simple needs. Good signs are clean documentation, secure permission design, thoughtful automation and a clear plan for testing. Ask for examples that show how they handled data cleanup, integrations or a difficult rollout.
Before bringing in Salesforce help, prepare a short view of your current org, the systems that connect to it and the business problems you want solved. It also helps to list roles, users, reports and any broken automations. That gives the specialist enough context to make useful decisions quickly.
No, Salesforce is used well beyond sales. Service teams, operations, partner management and customer communities often rely on it too, especially with Service Cloud and Experience Cloud. The best setups connect these teams so they share the same customer data and process rules.
The average hourly rate of freelancers who have used Salesforce in their recent projects is 112 €, which corresponds to a daily rate of about 896 € based on an 8-hour working day.
Of the freelancers who have used Salesforce in their recent projects, 92% hold at least a Bachelor's degree, 53% hold at least a Master's degree, and 8% hold a doctorate.
On average, freelancers who have used Salesforce in their recent projects have 20 years of professional experience, with a single engagement typically lasting around 2.3 years.
The most common languages among freelancers who have used Salesforce in their recent projects are German (98%), English (98%), and French (24%).
The most common industries among freelancers who have used Salesforce in their recent projects are Information Technology (80%), Professional Services (62%), and Manufacturing (40%).
The most common business areas among freelancers who have used Salesforce in their recent projects are Project Management (79%), Information Technology (74%), and Product Development (60%).
Main locations of FRATCH Experts, who have recently used Salesforce
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Hamburg 
Munich 
Cologne 
Frankfurt 
Stuttgart 
Dusseldorf 
Dortmund 
Essen 
Nuremberg Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
Would you rather directly get in touch?
We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
