Salesforce Expert
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Meet FRATCH Experts who have recently used Salesforce
William N.
Last position:
Power BI Solutions Architect/Engineer & AI Consultant at AVERDUNG GmbH
- Redesign of the company's BI infrastructure: replacement of a fragmented landscape of manually maintained Excel solutions and CSV imports with a centralized Power BI environment featuring a unified data model as the company-wide single source of truth
- Consolidation of previously isolated reporting logic into a central semantic model – eliminating redundant files, manual data transfers, and inconsistent metrics between departments
- Forecasting & planning: Design and implementation of company-wide liquidity planning in Power BI – from business logic to a fully automated, data-source-driven planning model replacing the previous manual Excel process; enables rolling forecasts and continuously up-to-date cash flow transparency for management
- Optimization of existing Power BI dashboards in terms of performance, structure, and analytical value using an AI-native approach
- Analysis and improvement of the data model, including data quality analyses, data cleansing, and consistent modeling using star schema, DAX, and Power Query
- Incident & anomaly analysis: Identification, investigation, and explanation of data anomalies, including root-cause analysis and concrete recommendations for action
- AI solution architecture: Connecting Business Central and Power BI to LangDock via MCP (Model Context Protocol) for AI-supported data usage
- Creation of a historical data layer as a basis for trend and time-series analyses
- AI-supported automation: Design and development of AI skills, agents, loops, and processes for the automated analysis and interpretation of reports
- Automated reporting workflow: Setup of scheduled, automated email distribution of AI-generated analyses and recommendations to stakeholders
- Gathering and documentation of business requirements and coordination with business departments and IT as part of requirements engineering / product owner activities
- Breaking down overall requirements into clearly defined work packages and tasks
- Definition, prioritization, and management of milestones throughout the entire project lifecycle
Tools: POWER BI, M365, Copilot Studio, MIRO, Microsoft Business Central, Microsoft Fabric, Claude AI, ChatGPT, LangDock, MS VS Code
Ornel Franck W.
Last position:
Sales Partner at ERGO PRO
- Industry: Insurance, Trade, IT
- Customers & Projects: Consulting and selling insurance and similar services
- Main tasks: Insurance consulting (health insurance, retirement planning, wealth building); commercial services, inside and field sales; sales data analysis and forecasting; customer consulting and support; opening a new sales headquarters for private and business customers; business development & innovation management; business use case development; process optimization; stakeholder management; team leadership and training; preparation and delivery of trainings;
- Technologies used: Microsoft Office 365, Microsoft Teams, Jira, Draw.IO, Camunda 8, Java (8, 17,21,25), Git, Spring Boot, Spring Batch, Spring Data REST, Spring Web, Spring Security, J-Unit, Playwright, Lombock, Vaadin, H2, PostgreSQL (16, 17 18), pgAdmin, Docker, LLMs, JasperSoft Studio, JasperReports
Ebru A.
Last position:
Product Analytics & App Tracking Consultant at EnBW mobility+ AG & Co. KG
- Product Analytics, Mobile App Tracking & Tracking Governance (B2C Mobility App) – agile project management (Scrum/Kanban)
- Product Ownership for Product Analytics and Mobile App Tracking of the EnBW mobility+ app; gathering, prioritizing, and translating business requirements into actionable concepts and Azure DevOps user stories with acceptance criteria.
- Derivation of tracking requirements when introducing new app features (including Resilient Map), definition of tracking parameters (screens, events, custom definitions), and ensuring privacy-compliant tracking (Firebase, GA4, Adjust) based on the tracking concept.
- Design and adaptation of dashboards and funnel reporting for campaigns (GA4 validation, onboarding and order flow analyses, conversion funnels, charging start flow) to identify drop-off points and optimization potential.
- Management of the technical raw data export (Adjust to BigQuery) and connection to the data warehouse/data lakehouse, including data mapping; collaboration with international development teams, Data Engineering, Marketing/Sales, and Product Management.
- Establishment of standardized tracking architecture, naming conventions, and governance; analysis and expansion of tracking (new features and “blind spots”), test design, handover to testers, and quality assurance and approval before releases; documentation in Conceptboard.
Wolfgang O.
Last position:
Project Manager at EnBW - Netze Südwest
- New development and further development of the existing MS Dynamics CRM
IT systems: Microsoft Dynamics Customer Service, SharePoint, DevOps, SAP IS-U
- CRM implementation / further development
- Taking over from the previous service provider
- Business process analysis
- Agile project organization
- Business analysis / requirements engineering with AI support
- Use of AI in development
- Analysis of master data processes
- CRM customer data management
- Requirements documentation
- Stakeholder management
- Workshop moderation
Jelena K.
Last position:
B2B Sales Coaching and Strategic Sparring Partner at HR Impact Partners
- 1:1 sales coaching and strategic sparring on the development of the B2B sales strategy and commercial setup for the planned HR services venture
- Development of initial sales foundations, including target customer segmentation, value proposition, sales process, pricing approach and objection handling
- Support in translating the business concept into a scalable sales structure and preparing for future operational implementation
Tobias W.
Last position:
CEO & Fouder at Wittbix
Artur S.
Last position:
Senior Marketing & Transformation Consultant at Stadtwerke Lübeck
- Marketing consulting for the EDL@Home and Commodity (electricity & gas) business areas
- Development of data-driven marketing and sales strategies
- Definition and expansion of key channels (Web, App, Portal, Social, Paid, Sales Partners)
- Target, annual and budget planning for the EDL@Home business area
- Definition of business requirements for marketing platforms
- KPI-based performance management
- Development of dashboards to measure success
- Performance reviews with management
- Management of external service providers
- Stakeholder management between Marketing, Sales, IT, Customer Service and Management
Beate P.
Last position:
Interim Head of Service at Altendorf Group
- Strategic and operational leadership of the technical service organization
- Improvement of all processes and workflows
- Development and introduction of a service management IT tool incl. AI database, customer app, and self-service portal
Yashar S.
Last position:
Compliance Consultant at RAS Reinhardt Maschinenbau GmbH
- Designed and moderated a NIS2 preparation workshop for RAS Reinhardt Maschinenbau GmbH and its IT service provider Catuno GmbH. Together with executive management and IT leadership, the current status was assessed, an initial GAP analysis was conducted and areas for action were prioritized based on ISO 27001.
- Developed an ISO-27001-based regulatory framework (ISMS) for NIS2 compliance, including a structured current/target GAP analysis, targeted improvement of the security maturity level and preparation of the organization for NIS2 audit readiness.
Chris W.
Last position:
Senior Strategy Advisor, Transformation Lead – program realignment with target picture, governance, and priority steering at Sparkassen-Finanzgruppe | S-Communication Services
In-house consulting provider and driver of transformation within the group, multi-stakeholder environment and C-level.
Realignment and stabilization of a cross-functional transformation and scaling program within the group. Sharpening the target picture, priorities, and set of measures, as well as building reliable governance, planning, and steering structures. Structuring roles, responsibilities, and strategic initiatives while including AI and IT automation ideas.
Designed program realignment and project portfolio management
Developed strategy model and target picture for IT projects
Structured portfolio, roadmap, and priorities
Established governance and regular meetings
Worked out operating model for flagship projects
Assessed AI and automation ideas
Clarified roles and responsibilities
Implemented change measures
Developed, moderated, and evaluated workshops
Transformed 17 initiatives into a steering model
Increased transparency and decision-making ability
Strengthened commitment in steering
Sharpened the operating model structurally
Integrated three top-5 institutes
Involved over 80% of stakeholders
Governance
Portfolio steering (PPM)
Change management
Artificial intelligence
Workflow automation
AI use case assessment
Confluence
Jira
Stakeholder management
Boian V.
Last position:
Solution Architect at DB InfraGO AG
The Base Services of DB InfraGO form a central data hub between the company’s IT systems. Common Data Services are developed that distribute data from source systems to a variety of downstream systems (via JMS) and make them available (via REST API). The existing service landscape based on TIBCO is being migrated to DB InfraGO’s cloud-native platform.
- Architecture design and implementation for performance-optimized bulk data processing of several million datasets at specific times during the day
- Technical specification and documentation of business requirements
- Integration of various subsystems (including SAP and Salesforce) through the reimplementation of more than 40 microservices based on Spring Boot
- Migration of TIBCO Based microservices from the Enterprise Integration Platform to the Cloud Native Platform using Spring-Boot
- Establishment of a deployment pipeline using GitLab CI/CD, Artifactory, and automated deployment to a Kubernetes environment with the help of ArgoCD
- Definition and implementation of automated unit, integration, and regression tests
Team Size: 9
Technologies/Tools: Java, Spring Boot, ActiveMQ(JMS), JUnit, Tibco Business Works, Gitlab (CI/CD), Kubernetes (Amazon AWS), ArgoCD, postgreSQL, Oracle, Postman, Hoppscotch, openAPI, Sonarqube
Thomas D.
Last position:
Business Analyst / Digital Transformation Consultant at Stadtwerke Rostock
- End-to-end analysis and optimization of existing processes in campaign management, contract management and district heating construction/construction coordination
- Development of automated contract management and transformation scenarios, including software selection and integration
- Analysis of ERP, chat, RCS messaging, consent management and tracking
- Preparation of recommendations, decision proposals and presentations for the executive board
- Use of AI for process optimization
- Tools: Apple Office, Microsoft 365, Teams, Claude, ChatGPT
Christian F.
Last position:
Freelance Interim Manager, Head of Operations & Service at DK Household Brands
- Stabilization of Customer Service, logistics and order processing during a transformation phase
- Management of the international warehouse relocation from Switzerland to Germany
- Optimization of processes and reduction of manual work steps in day-to-day operations
- Coordination of international stakeholders to ensure the timely implementation of strategic projects
Sebastian Z.
Last position:
CRM Consultant at Adevinta / kleinanzeigen.de
- Goal: Development and optimization of loyalty and CRM measures for a leading e-commerce platform
- Solution: Identification of promising users, increase in engagement, and long-term retention to drive revenue growth
- Definition of local CRM direct communication for specific segments
- Translation of research insights into actionable recommendations
- Planning and implementation of CRM campaigns in close collaboration with marketing and product teams
- Identification of optimization potential in direct communication
- Collaboration with external agencies on creative solutions, prototyping, and UAT
- Measurement and reporting of key KPIs
Michael R.
Last position:
Project Manager at Payone GmbH (Worldline AG)
- Objective/Motivation: PAYONE urgently needs a 360° view of its customers. So far, PAYONE has had no company-wide master data strategy. It is not possible to identify customers across all relevant systems.
The organization is to be enabled to identify customers across all relevant systems. Establishing the basis for master data management at PAYONE
- Challenge: Due to company acquisitions, the system landscape is very heterogeneous. The company is highly dynamic and burdened with many system harmonization and integration projects, meaning that resource bottlenecks and changes in project priorities repeatedly create an almost impossible task.
Due to BaFin findings, the project has a central task and role. The first focus is the migration of all customers, including their AML/KYC data, from the master data backend systems to Salesforce. This is intended to resolve one of the largest findings and establish the corresponding ODD/EDD processes.
In addition, customer data must be harmonized in Salesforce. Previous migrations resulted in duplicate customer records in some cases. The aim is therefore to maintain only one customer in Salesforce and, using the relevant information from the backend systems, also be able to identify which products the customer uses and in which processing systems the customer obtains PAYONE services.
Project: ONE Customer
Budget: €1.5 million
Team: 10/30 employees (full-time/part-time); 4 vendors/providers
Integration: 8 (subsystems/interfaces)
Applications: Salesforce; SAP S4/HANA; in-house developments
Tools: MS Office; Jira, Confluence, SharePoint
Methods: Hands-on; Agile (SAFe); Prince2
Discover over 15,000 top freelancers
Statistics of experts using Salesforce
Aggregated from the professional profiles of matched freelancers.
Experience
20 years
Position duration
2.2 years
Positions per freelancer
11
Top business areas
Project Management, Information Technology, Product Development
Top industries
Information Technology, Professional Services, Retail
Certification focus areas
Information Technology, Project Management, Product Development
Bachelor's degree or higher
92%
Master's degree or higher
54%
Doctorate
7%
Certifications per freelancer
3
Most common languages
German, English, French
Speak two or more languages
98%
Based on our profile pool as of 26 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts using Salesforce
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Salesforce experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (80%)
- Professional Services (62%)
- Retail (40%)
- Manufacturing (40%)
- Banking and Finance (39%)
- Automotive (35%)
- Healthcare (26%)
- Media and Entertainment (26%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What Salesforce does
Salesforce is a cloud-based customer relationship management system for managing sales, service, marketing and commerce operations. Companies use it to centralize account records, track customer interactions and coordinate work across teams. Its configurable data model supports processes that range from lead management to complex case handling.
Clouds and products
The Salesforce ecosystem includes Sales Cloud, Service Cloud, Experience Cloud, Marketing Cloud and Commerce Cloud. Salesforce Platform supports custom applications, portals and internal tools, while Data Cloud connects customer information across systems. Strong specialists understand how these products share records, permissions and automation.
Core ecosystem
Salesforce projects often involve Apex, Lightning Web Components, Flow and SOQL. Specialists may also work with Salesforce APIs, MuleSoft, Heroku, Tableau and external data warehouses. Useful delivery skills include release management, source control, sandbox strategy, data migration and integration testing.
Typical project work
- Configure objects, fields, page layouts, roles and permission sets
- Build sales pipelines, service consoles and customer portals
- Automate approvals, notifications and record updates with Flow
- Develop Lightning components and Apex services
- Integrate ERP, finance, identity and communication systems
Salesforce can support both standard processes and carefully governed custom solutions. The right approach keeps configuration maintainable and limits code to cases where it adds clear value.
When to hire specialists
Companies bring in freelance Salesforce expertise during implementation, cloud expansion, major process changes or technical clean-up. Typical signals include inconsistent customer data, manual handovers, unused licenses, slow releases or automation that is difficult to maintain. Freelancers can also provide focused support for migrations, integrations, audits and enablement.
A project benefits from specialists when internal teams know the business process but need deeper platform knowledge. Clear scope, access rules, ownership and release planning help remote collaboration work smoothly across business and technical stakeholders.
What strong professionals bring
Effective Salesforce professionals connect platform decisions to measurable business processes without over-customizing the org. They ask precise questions about data ownership, security, reporting and user adoption before changing the system. They can explain trade-offs between Flow, Apex, managed packages and external services.
Look for evidence of clean data models, controlled deployments, reliable integrations and documented decisions. Strong specialists test automation under realistic conditions, protect sensitive records and leave teams with a system they can operate after the engagement ends.
Frequently asked questions
Not sure where to start with Salesforce? These answers cover the essentials.
Salesforce is used to manage customer relationships, sales opportunities, service cases, marketing activities and commerce interactions. Companies also use it to build internal applications, partner portals and automated workflows on a shared customer data model.
Salesforce offers broad cloud coverage and extensive customization across sales, service, marketing and commerce. Microsoft Dynamics 365 can be a natural fit for companies centered on the Microsoft ecosystem, while HubSpot often suits teams seeking a more packaged approach to marketing and customer management.
A strong Salesforce specialist may also bring expertise in Apex, Lightning Web Components, Flow, SOQL, REST APIs and data migration. Depending on the project, knowledge of MuleSoft, identity management, ERP integration, analytics or change management is equally important.
The right level of Salesforce experience depends on scope, risk and the state of the existing org. A straightforward configuration can use a focused specialist, while multi-cloud programs, complex integrations and large migrations call for someone who can govern architecture, security and releases.
Salesforce work is often well suited to remote collaboration because configuration, development, testing and documentation can be handled online. Projects still need clear access procedures, regular workshops and agreed communication with business owners and users.
With Salesforce, standard configuration and Flow should usually be considered before custom Apex or components. Code may be justified for complex logic, reusable services, specialized interfaces or integration requirements that declarative tools cannot handle cleanly.
Ask a Salesforce freelancer to explain a comparable data model, automation design and deployment process. Good answers cover security, testing, governor limits, data quality, rollback planning and documentation rather than focusing only on features delivered.
Before starting with Salesforce, clarify the org structure, active clouds, technical debt, sandbox strategy, release process and decision-makers. It is also important to understand whether the work is configuration, development, integration, migration or operational support, since each requires different platform practices.
The average hourly rate of freelancers who have used Salesforce in their recent projects is 111 €, which corresponds to a daily rate of about 890 € based on an 8-hour working day.
Of the freelancers who have used Salesforce in their recent projects, 92% hold at least a Bachelor's degree, 54% hold at least a Master's degree, and 7% hold a doctorate.
On average, freelancers who have used Salesforce in their recent projects have 20 years of professional experience, with a single engagement typically lasting around 2.2 years.
The most common languages among freelancers who have used Salesforce in their recent projects are German (98%), English (98%), and French (24%).
The most common industries among freelancers who have used Salesforce in their recent projects are Information Technology (80%), Professional Services (62%), and Retail (40%).
The most common business areas among freelancers who have used Salesforce in their recent projects are Project Management (78%), Information Technology (74%), and Product Development (60%).
Main locations of FRATCH Experts, who have recently used Salesforce
Our freelancers and interim experts are at home all over Germany — available on-site in Berlin, Hamburg, Munich and every major business hub, or fully remote. Choose a city to discover matched specialists, local market insights and up-to-date availability.
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