Salesforce Experts in Munich
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Meet FRATCH Experts in Munich, who have recently used Salesforce
Franz Bauer
Last position:
Product Development (AI) at Own initiative
AI telephone assistant platform
Claude Code, Google AI Studio, Python, LLM / Voice-AI, PostgreSQL
- Conception and hands-on development of an AI-supported telephone assistant platform (voice AI / LLM) – from idea and architecture to MVP/product.
- Built agentic workflows and full automations with Claude Code and Google AI Studio.
- Also delivered AI-supported work in client engagements: used Claude Code for governance documentation, requirement drafts, and automations.
Thomas Müller
Last position:
Requirements Engineer (SPC) - ONE.CRM VW Salesforce Solution at CARIAD SE / Diconium Strategy GmbH
- Rework demand, development and operational organizational set up for the Solution Train
- Rework requirement refinement process flow from strategic theme to user story
- Introduction of visualization tools (Canvas) of work dependencies over different requirement levels and Solution Train leadership coaching
Michael Appel
Last position:
Senior Project Management at Telefónica Germany GmbH & Co. OHG
- Project management of a simplification project to reduce effort for an IT transformation project
- Stakeholder management and preparation of decision papers for top management
- Scoping and PI planning across multiple delivery streams
- Planning requirements for the transformation project
- Creating partner and customer journeys for structured end-to-end capture of requirements
- Designing suitable tracking methods for project progress
- Coordination with IT service providers and transformation project committees
Ralf Roßkopf
Last position:
Program and Campaign Management at PAYBACK GmbH
- Project management in the area of "Campaign, Offer and Performance Management Classic" for PAYBACK partners from the retail, FMCG and financial services sectors
- Campaign planning, development and implementation of offer-specific concepts and measures for the channels newsletter, digital advertising (web and app), stand-alone mailings and the print mailing "PAYBACK points overview"
- Coordination with PAYBACK program partners (including American Express, Netto, EDEKA, Marktkauf & Trinkgut), PAYBACK specialist departments and agencies
- Documentation of tasks and processes as well as onboarding of the future role holder
Tom Gufler
Last position:
Digitalization Consultant at LichtBlick SE – Green Electricity & Innovation
- Concept & IT implementation of inbound B2C campaigns, BPM process documentation
- Cross-departmental implementation of multiple whitepapers / guides
- Setup of the customer journey with MS Dyn365 / CRM: forms, landing pages, campaigns
- Project controlling, process documentation, testing and training / coaching, analytics reports
- Hands-on implementation & on-time launch of all campaigns for digital new customer acquisition
Rico Frenzel
Last position:
Recruiter / Trainer at Freelance
- Active sourcing and recruiting for individual mandates (finance, IT, procurement)
- Training recruiting departments
- Training specialists and managers in application situations and interview techniques
- Application coaching and CV consulting
Thomas Martin
Last position:
Lead AI-/Agentic-Engineering at AI-/Agentic-Engineering (Own research)
AI-supported development and PM acceleration with agentic workflows; deep reinforcement learning; fully automated 24/7 setup.
Christiane Neher
Last position:
Management Consultant at Christiane Neher Management Consulting
Large Insurance Company – Consultant Wiesbaden: Consulting support for the introduction of an integrated planning and performance management framework (operational, financial, customer) to enhance customer-centric transparency, decision-making quality, and steering capabilities across all lines of business within an insurance organization:
- Analysis of existing processes, reports, KPIs, and KPI calculation methodologies
- Design and introduction of new, standardized customer KPIs (gross/net), as well as key steering metrics with consistent linkage across all lines of business
- Recalculation, validation, and plausibility checks of KPIs based on existing and newly integrated data sources
- Conceptual support for the development of an integrated reporting and performance management setup
- Execution of customer insights analyses to identify patterns and anomalies within customer data clusters
Large retail company – Consultant in Karlsruhe: Advisory services for the setup and step-by-step implementation of an internationally deployable RELEX solution in the supply chain management environment:
- Advising overall and sub-project management on methodology, project setup and steering (e.g. agile approach, Jira configuration, RELEX phases, Jira Structure PPM)
- Strategic-operational consulting for the introduction of RELEX including best practices
- Support in defining overarching goals and requirements (2-year target picture)
- Guidance in scoping a relevant supply chain network segment for the project
- Development of a roadmap for iterative, incremental RELEX setup and rollout
- Assessment of project dependencies (interfaces, configurations, etc.)
- Advice on prioritized implementation of business requirements and data interfaces
- Support in test planning (data validation, system testing, UAT)
- Consulting on internationalization, change management, training, and knowledge transfer
- Stakeholder advisory and alignment activities between the client, implementation partner, and RELEX
Insurance company – Management Consultant in Munich: Analysis, consulting and support for the optimization of a large-scale business and IT transformation. Focus on strategically important programs and modernization projects in the area of Managed Services Operations and processes:
- Review of project plans and deliverables; analysis of programs and projects (e.g. cloud approach, process standardization, system integration, roadmaps)
- Identification of technical, functional and personnel risks and challenges; development of content-related measures and alternative solutions
- Proposal of quality improvements for program and modernization efforts
- Sparring partner and professional, technical, structural and organizational consulting for project and program management
Large retail group – Management Consultant & Stream Lead in Cologne: Consulting, process, project and product management for the introduction and implementation of a large strategic program in the field of advanced analytics, assortment and space management:
- Setup, test and rollout of a new space planning, automation and optimization product based on the existing cluster-based merchandising approach
- Definition and setup of new processes and transformation and change management measures for the new store-specific merchandising approach
- Collaboration with Advanced Analytics and IT (internal and external) for software implementations, automations, extensions and interfaces
- MVP approach and piloting in phases with gradual rollout (pilot with 80 stores, region with 500 stores, national level with 4000 stores)
Large retail company – Agile Coach & Change Agent in Cologne: Agile coach, OKR master and facilitator for the introduction of the OKR approach in a large strategic digitization program for retail stores:
- Coaching of the core team with topic managers and team leads
- Introduction to the OKR topic and setup of the OKR cycle
- Establishment of the OKR approach in teams and on a cross-team level
Delivery and logistics company – Management Consultant in United Kingdom: Consulting and coaching in the restructuring of the Data Analytics department:
- Analysis of current challenges
- Definition of overarching goals
- Development of a proposal for a new team structure
- Identification of required competencies, skills and responsibilities
- Advisory and alignment on communication and change management strategy
Michael Ferchland
Last position:
Branch Manager, Authorized Signatory, Turnkey Construction Bavaria at Swietelsky Deutschland GmbH
- Independent leadership of the SFB Bavaria branch, including the Munich and Regensburg sub-branches, both technically and in personnel matters
- Strategy, development and establishment of the branch as one of the leading general contractors in Germany
- Ultimately responsible for successful contract acquisition, maintaining client relationships and the overall financial success
- Ensuring smooth operation of all processes from acquisition and bid preparation to resource planning and technical execution
- Representation and leadership of the branch and its operations according to laws, shareholder agreement rules, shareholder resolutions and company regulations
- Results-oriented implementation of Swietelsky's corporate goals
- Revenue responsibility of over EUR 40 million per year
- Responsibility for 40 employees
- Strategic development and implementation of growth targets for Swietelsky International
- Active market monitoring to open up new business areas
- Representation of the company in handling projects in the public eye
- Representation of the company at national events and with associations such as the Construction Industry Association
- Representation of the company in compliance auditing procedures
- Successful turnaround of the Regensburg branch, improving results and addressing legacy issues
- Successful establishment of the Munich branch
- Acquisition of Dawonia as a key client
- Implementation and execution of DIN ISO 9001 with successful certification in own units
- Management and execution of bids for the business unit with individual project volumes of EUR 500 million
- Development, installation and deployment of BIM expertise for business operations
Ambartsum Poghosiani
Last position:
Program Lead – Performance & Quality Engineering at Accenture
- Led performance engineering strategy for MS Dynamics 365 retail transformation
- Coordinated 25+ engineers across multiple delivery streams
- Identified and resolved system bottlenecks, reducing critical performance issues by 40% pre-go-live
- Delivered executive performance dashboards enabling data-driven release decisions
Rayan Batallas Guerrero
Last position:
Founder and Managing Director at Guerrero Headhunter Company
- Interim HR projects
- Leading terms and contract negotiations on the client side
- Cold calling
- Building and expanding clients across Germany
- Sourcing and directly approaching candidates
- Expanding the candidate network
- Conducting candidate screenings
- Preparing and processing application documents
- Interview preparation and follow-up
Andreas B.
Last position:
Partner / Co-Founder at Nexarro
- Launched and leading a new venture in consulting & digital transformation.
- Supporting clients in transforming their organisations, scaling growth strategies, building digital operating models, and creating future proof organisations.
Birgit Stünkel
Last position:
Business Analysis, Requirements Engineer at BMW
Refinement of epics and user stories to achieve a higher degree of automation in CRM usage. Testing of new Discountsystem
Jan Fiedler
Last position:
Epic Owner – Senior Consultant – Partner Management at TelcoMobile
Responsible for implementing and launching a group-wide transformation program in partner management using Salesforce as the central infrastructure.
Defined business requirements for partner management, focusing on roles and permissions, and developed a comprehensive roles and permissions concept.
Organized and facilitated agile workshops (feature blueprinting) with stakeholders, business analysts, and architects to capture and align requirements.
Planned, coordinated, and approved all relevant requirements for the successful rollout of partner management within the Salesforce platform.
Prioritized epics, features, user stories, and acceptance criteria to ensure alignment with the strategic objectives of the transformation program.
Ensured the acceptance of all necessary tests within the Salesforce infrastructure before product release.
Collaborated extensively with international vendors and partners in agile software development, applying Scrum and Kanban principles for continuous improvement.
Thomas Höfer
Last position:
VP Mid-Market & SaaS Transformation (interim) at WithSecure Corp.
- Led the transition from regional to segment-based GTM structure, rebuilding regional ownership, focus, and accountability, especially around the high-growth MSP partner segment.
- Redesigned and operationalized a cross-functional GTM engine for the partner channel, enabling scalable, data-driven upsell and cross-sell programs.
- Established an agile, data-driven operating rhythm with a unified business planning and execution model including QBRs, forecast reviews, and GTM planning cadences.
- Launched 360° business and partner analytics, providing actionable visibility into performance, partner contribution, churn signals, and growth potential across mid-market segments.
- Restructured and re-aligned RevOps teams, introducing segment-specific roles, ICP-based account segmentation, and a clear focus on expansion plays.
- Authored and implemented the company-wide SaaS Playbook, translating SaaS strategy into standardized GTM practices and launching a modular training curriculum to align regional and functional teams.
Discover over 15,000 top freelancers
Statistics of experts using Salesforce
Aggregated from the professional profiles of matched freelancers.
Experience
22 years (Germany: 20 years)
Position duration
2.3 years (Germany: 2.2 years)
Positions per freelancer
11
Top business areas
Project Management, Information Technology, Product Development
Top industries
Information Technology, Professional Services, Automotive
Certification focus areas
Project Management, Information Technology, Product Development
Bachelor's degree or higher
95% (Germany: 92%)
Master's degree or higher
67% (Germany: 53%)
Doctorate
11% (Germany: 8%)
Certifications per freelancer
4 (Germany: 3)
Most common languages
German, English, French
Speak two or more languages
99% (Germany: 98%)
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Munich are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Munich using Salesforce
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
Salesforce work
Salesforce is a CRM and application platform for managing sales, service, marketing, and partner processes. It is used to build lead handling, case management, account views, workflow automation, and dashboards that teams rely on every day. In many companies, it is the core system for customer data and process control.
Common projects
- Sales Cloud setup and customization
- Service Cloud queues, cases, and routing
- Lightning page design and component work
- Flow automation and approval steps
- Reports, dashboards, and data cleanup
Strong specialists shape Salesforce around real business processes, not the other way around. They translate requirements into practical objects, fields, validation rules, and automated steps that users can adopt quickly.
Ecosystem skills
A solid Salesforce professional usually works across Apex, Lightning, Flows, permission models, and integrations. They also understand data migration, sandbox testing, release management, and how to keep customizations maintainable. When needed, they may also work with MuleSoft or APIs to connect Salesforce to other systems.
When to bring in help
Companies often look for freelance expertise during a rollout, a redesign, an integration effort, or when an in-house team is blocked. This is also common when a managed package needs adjustment, data quality is poor, or a legacy CRM is being moved into Salesforce. In Munich, this comes up often in sales-heavy, industrial, and service-driven environments.
What good experts do
Good specialists keep the org simple where possible and precise where needed. They document choices, test carefully, and think about user roles, security, and long-term support. They know when to use configuration, when to use code, and when to avoid custom work altogether.
Munich collaboration
For Munich-based teams, Salesforce work is often a mix of on-site workshops and remote delivery. Local experts can sit with business stakeholders for process mapping, then handle build and testing remotely. Clear German and English communication helps when sales, service, and IT teams all need to agree on the same workflow.
Frequently asked questions
Key details about Salesforce, drawn from the questions we get asked most.
Salesforce is used to manage customer relationships, sales pipelines, service requests, and marketing-related workflows. Teams use it to keep account data, tasks, approvals, and reporting in one place. It is especially valuable when many people need the same customer view.
Salesforce is often chosen when a company needs a flexible CRM with a large ecosystem and many integration options. Compared with simpler CRM tools, it usually offers deeper customization, stronger automation, and more room for complex processes. The tradeoff is that good setup and governance matter more.
A strong Salesforce specialist usually knows data modeling, process design, permissions, and testing. Many also bring API integration skills, reporting knowledge, and an understanding of how sales and service teams actually work. For more advanced work, Apex and Lightning are common adjacent skills.
You do not need a fully finished specification, but you should know the main process, the users involved, and the systems that must connect. A good Salesforce expert can help turn rough ideas into a clearer plan. The more you know about data, permissions, and current pain points, the faster the work moves.
Both models work well for Salesforce projects. On-site time is useful for discovery workshops, stakeholder alignment, and process mapping, while build, testing, and documentation can often happen remotely. Many Munich teams use a mixed setup to keep communication direct without slowing delivery.
Salesforce is the overall ecosystem and platform name. Sales Cloud focuses on sales processes such as leads, opportunities, and forecasting, while Service Cloud is centered on cases, support, and customer service workflows. A freelancer should understand which part of the stack your project actually needs.
A good Salesforce expert explains tradeoffs clearly and avoids unnecessary custom code. Look for practical experience with objects, automation, permissions, integrations, and testing, plus clean documentation. Strong professionals can describe how they would keep the org stable after go-live.
Yes, Salesforce specialists often work on older SFDC orgs, cleanup projects, and migrations from legacy systems. They can map old fields and workflows to a better structure, then plan data transfer and user training. This is where careful analysis matters more than quick configuration.
The average hourly rate of freelancers in Munich, Germany who have used Salesforce in their recent projects is 115 €, which corresponds to a daily rate of about 921 € based on an 8-hour working day.
Of the freelancers in Munich, Germany who have used Salesforce in their recent projects, 95% hold at least a Bachelor's degree, 67% hold at least a Master's degree, and 11% hold a doctorate.
On average, freelancers in Munich, Germany who have used Salesforce in their recent projects have 22 years of professional experience, with a single engagement typically lasting around 2.3 years.
The most common languages among freelancers in Munich, Germany who have used Salesforce in their recent projects are German (100%), English (98%), and French (29%).
The most common industries among freelancers in Munich, Germany who have used Salesforce in their recent projects are Information Technology (81%), Professional Services (64%), and Automotive (45%).
The most common business areas among freelancers in Munich, Germany who have used Salesforce in their recent projects are Project Management (85%), Information Technology (76%), and Product Development (66%).
Main locations of FRATCH Experts, who have recently used Salesforce
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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