Salesforce Expert in Munich

Led the end-to-end integration and migration architecture for decommissioning SAP IS-U market communication and transitioning to Salesforce Marketing Cloud (SFMC) with E.ON IT Services — covering regulated EDIFACT market messaging, a three-phase data migration (transfer of market message inventory after cutover), redesign of market communication processes, and full GDPR and German energy-market compliance.

• Designed the three-tier target architecture (SAP IS-U → NScale B2B gateway → SFMC) processing 50,000–100,000 EDIFACT messages daily within sub-5-minute SLAs.
• Architected the three-phase data migration: 36 months of historical data, zero-loss cutover of in-flight market messages, and near-real-time CDC synchronization.
• Delivered secure, BDEW/GDPR-compliant integration (AS2/OFTP2, RFC/IDoc, REST APIs, OAuth 2.0, Azure AD, AWS S3) achieving >99.5% uptime, <0.1% migration discrepancy, and RTO <4 hours.
• Applied BPMN to model and optimize the market communication processes.

Technologies: SAP IS-U, NScale, Salesforce Marketing Cloud, EDIFACT, OAuth 2.0, Azure AD, AWS S3, BPMN, Jira, Confluence, Draw.io

Independent advisory practice for strategy, organisational transformation, M&A / investor work and AI/data-enabled change.

• Short-term diagnostic and problem-solving mandates: rapid strategic and organisational assessments for leadership teams and Boards, translated into recommendations and transformation roadmaps.
• Organisational redesign and AI governance for an international group of approximately 1,500 employees: structure, mandates, decision rights and interfaces; AI-readiness and data-maturity assessment; vendor evaluation and selection; capability building.
• Design of a centralised Strategy Execution / Results Delivery Office for an industrial client: mandate, governance, portfolio steering, KPI logic, decision forums and implementation roadmap.
• Selected part-time mandate with SPARS GmbH (as a Business Development and Investments Director): developed M&A pipelines, assessed targets for strategic fit and synergy potential, led commercial due-diligence workstreams and investor / partner engagement.

Overall business responsibility for a program-wide initiative to create a central, authoritative data foundation for business customer master data (contacts and locations) within an IT service management transformation program.

• Managed the Epic portfolio from exploration through launch; prioritization and quarterly planning in a SAFe environment
• Aligned business units, architecture, and IT delivery around a shared vision and clear rules for data ownership (Data Governance)
• Prepared and secured scope and key decisions with program leadership, including deliberate descoping
• Managed risks, dependencies, and escalations; reported to program leadership and the PMO
• Developed the 2027 roadmap as a basis for budget and portfolio planning

Result: a clear MVP scope, key decisions made, and a 2027 roadmap. The program continued after handover without any loss of knowledge.

• Project management in the area of “Campaign, Offer and Performance Management Classic” for PAYBACK partners from the retail, FMCG and financial services sectors
• Campaign planning, development and implementation of offer-specific concepts and measures for the channels newsletter, digital advertising (web and app), stand-alone mailings and the print mailing “PAYBACK Punkteübersicht”
• Coordination with PAYBACK program partners (including American Express, Netto, EDEKA, Marktkauf & Trinkgut), PAYBACK departments and agencies
• Documentation of tasks and processes as well as onboarding of future job holders

• Active sourcing and recruiting for individual assignments (Finance, IT, Procurement)
• Training of recruiting departments
• Training of specialists and managers for job application situations and interview techniques
• Application coaching and CV consulting

AI telephone assistant platform

Claude Code, Google AI Studio, Python, LLM / Voice-AI, PostgreSQL

• Conception and hands-on development of an AI-supported telephone assistant platform (voice AI / LLM) – from idea and architecture to MVP/product.
• Built agentic workflows and full automations with Claude Code and Google AI Studio.
• Also delivered AI-supported work in client engagements: used Claude Code for governance documentation, requirement drafts, and automations.

• Project management for a simplification project to reduce effort for an IT transformation project
• Stakeholder management and preparation of decision documents for top management
• Scoping and PI planning across multiple delivery streams
• Planning requirements for the transformation project
• Creation of partner and customer journeys for the structured end-to-end capture of requirements
• Design of suitable tracking methods for project progress
• Coordination with IT service providers and transformation project committees

• Clarification of project objectives, scope and the target business vision for building the AI-based knowledge database.
• Derivation of the initial architecture and implementation strategy for the Zasterbot chatbot, including separation of the MVP and further development stages.
• Development of a target business vision for building a structured knowledge database and integrating a future chatbot.
• Derivation and prioritization of use cases for information retrieval and provision by the chatbot.
• Modeling of data structures and flows for the effective organization of the knowledge database on the Base44 platform.
• Design and implementation of data models for storing and linking relevant information.
• Development of processes for extracting, analyzing and preparing raw data for the knowledge database.
• Ensuring data consistency and quality as the basis for the future chatbot.
• Planning the integration of Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) for precise and context-specific answers.
• Implementation of functions for analyzing and displaying data from the knowledge database.
• Use of the Base44 platform with JSON Schema-based entities and a flexible permission concept.
• Implementation of Deno functions for backend logic, event processing and connecting external APIs.
• Integration of OpenAI services for initial data analysis.

• Built and managed the Retail Media sales team
• Built the Retail Media product portfolio Onsite / Offsite
• Set up contract documents, accounting processes, sales materials and trainings
• Built strong customer relationships to generate revenue (Key Accounts Industry / Agencies)
• Finalized the future product portfolio for marketing
• Developed and derived a product business case to manage communication and sales in 2025 / 2026
• Implemented a reorganization in the E-Commerce and Sales division

Topics:

• Further development of the CRM system NKAM and technical separation of “direct” and “indirect” sales
• Redesign of the discount management area and outsourcing to another system.
• Designing numerous improvements on the wholesale side to reduce manual effort down to the level of user stories.

Member of the Revenue Operations Leadership Team

• Lead a global 13-person marketing organization across brand, demand generation, digital, and partner marketing, with responsibility for a €5M budget and international growth programs.
• Define market positioning, value propositions, and messaging for complex cybersecurity and AI-enabled software, translating technical capabilities into clear customer, partner, and commercial value.
• Generated €45M in annual pipeline through integrated demand generation, ABM, and partner programs aligned with priority ICPs and revenue targets.
• Doubled marketing ROI within 12 months by reallocating investment, strengthening performance governance, and introducing AI-enabled workflows.
• Established RevOps-aligned planning and shared performance frameworks with Sales, improving funnel transparency, prioritization, and commercial accountability.
• Delivered double-digit revenue growth among strategic partners through MDF-supported and campaign-in-a-box growth initiatives in a newly launched partner relationship management tool.
• Introduced AI-supported content, lead-nurturing, and workflow automation using Claude, ChatGPT, and n8n, reducing marketing turnaround times by 30%.
• Represented WithSecure in European cybersecurity policy and industry forums, contributing to positioning papers and executive-level stakeholder engagement.

• Planned and managed strategy and daily operations for cross-functional team with end-to-end testing and launch readiness responsibility, facilitating early product launches.
• Managed complex set of stakeholders including weekly alignments (60+ regular participants), communications, risk management and budget.
• Implemented AI solution that reduced documentation and testing automation time by 60%.
• Restructured team into agile processes and quarterly iterations, delivering 400+ high-quality features in 15 epics according to time and quality expectations.

• Defined the vision, strategy, and roadmap of AI-powered analytics products, ensuring they met the business needs of Sales, Marketing, Finance, and executive teams across Europe.
• Collected business requirements, prioritized AI product features, and led Agile development of forecasting and analytics solutions. Defined product specifications, user stories, and acceptance criteria to ensure successful delivery.
• Collaborated with business stakeholders, Product Owners, data scientists, ML engineers and software engineers to transform AI models into scalable business products and integrate AI insights into operational workflows.
• Designed and implemented Generative AI solutions leveraging Large Language Models (LLMs) to automate reporting and enable natural-language querying of enterprise data, reducing manual effort by approximately 30%.
• Defined product goals and success metrics, tracked product performance and user adoption, and continuously improved the product based on user feedback and business results.
• Established data governance, master data quality and reporting standards across SQL, BigQuery and Power BI environments to ensure reliable, secure and scalable analytics.

• More than 20 years of experience in optimizing digital business models, multichannel marketing strategies, traffic generation and conversion optimization.
• Developed a unique perspective across various industries and their challenges by working in multiple roles throughout the career.
• Service portfolio includes strategic alignment of all marketing disciplines (digital and analogue) to target groups, goals and KPIs.
• Analysis and optimization of all existing marketing channels, including SEA, SEO, TV, social media, display and affiliate.
• CRM focus on identification of cross-selling potential, expansion of customer lifetime value and strategies to minimize churn.
• Data-based marketing: tracking and analyzing all possible data across the user journey.
• Setup and implementation of new technologies such as advanced tracking methods (Server2Server), BI/web controlling and AI tools.
• Operational and strategic know-how in all marketing disciplines.
• Strong team player, developing new marketing potential collaboratively and sharing know-how at any time.
• Troubleshooting complex marketing and business problems in a structured and efficient manner.
• Coaching and development of employees, including onboarding, offboarding and recruitment of new team members.
• Experience across industries such as retail/eCommerce, telecommunication, entertainment, insurance, industrial manufacturing and digital agencies.
• Worked with or for customers and employers including Kind, Telefónica, Payback, Allianz, Home Shopping Europe, Amazon Prime Video, Maxdome, PosterXXL, Sky, Klickparts.com and Ration1.de.
• Experience in B2C, B2B and B2B2C projects.
• At KIND: management and execution of all affiliate marketing activities, Native and Display campaigns, CTV campaigns and approximately 30 campaigns simultaneously.
• Built and managed partnerships with Doctolib, DeutschlandCard, Payback and dm.
• Planning, management and performance monitoring using Google Analytics, Jentis, Looker, Power BI, ThoughtSpot, Salesforce and SAP.
• Managed budgets of approximately EUR 450,000 and individual campaign budgets between EUR 30,000 and EUR 300,000.