Salesforce Expert in Munich

• Rework demand, development and operational organizational set up for the Solution Train
• Rework requirement refinement process flow from strategic theme to user story
• Introduction of visualization tools (Canvas) of work dependencies over different requirement levels and Solution Train leadership coaching

• Project management for a simplification project to reduce effort for an IT transformation project
• Stakeholder management and preparation of decision documents for top management
• Scoping and PI planning across multiple delivery streams
• Planning requirements for the transformation project
• Creation of partner and customer journeys for the structured end-to-end capture of requirements
• Design of suitable tracking methods for project progress
• Coordination with IT service providers and transformation project committees

• Planned and managed strategy and daily operations for cross-functional team with end-to-end testing and launch readiness responsibility, facilitating early product launches.
• Managed complex set of stakeholders including weekly alignments (60+ regular participants), communications, risk management and budget.
• Implemented AI solution that reduced documentation and testing automation time by 60%.
• Restructured team into agile processes and quarterly iterations, delivering 400+ high-quality features in 15 epics according to time and quality expectations.

• Project management in the area of "Campaign, Offer and Performance Management Classic" for PAYBACK partners from the retail, FMCG and financial services sectors
• Campaign planning, development and implementation of offer-specific concepts and measures for the channels newsletter, digital advertising (web and app), stand-alone mailings and the print mailing "PAYBACK points overview"
• Coordination with PAYBACK program partners (including American Express, Netto, EDEKA, Marktkauf & Trinkgut), PAYBACK specialist departments and agencies
• Documentation of tasks and processes as well as onboarding of the future role holder

• Concept & IT implementation of inbound B2C campaigns, BPM process documentation
• Cross-departmental implementation of multiple whitepapers / guides
• Setup of the customer journey with MS Dyn365 / CRM: forms, landing pages, campaigns
• Project controlling, process documentation, testing and training / coaching, analytics reports
• Hands-on implementation & on-time launch of all campaigns for digital new customer acquisition

• Defined the vision, strategy, and roadmap of AI-powered analytics products, ensuring they met the business needs of Sales, Marketing, Finance, and executive teams across Europe.
• Collected business requirements, prioritized AI product features, and led Agile development of forecasting and analytics solutions. Defined product specifications, user stories, and acceptance criteria to ensure successful delivery.
• Collaborated with business stakeholders, Product Owners, data scientists, ML engineers and software engineers to transform AI models into scalable business products and integrate AI insights into operational workflows.
• Designed and implemented Generative AI solutions leveraging Large Language Models (LLMs) to automate reporting and enable natural-language querying of enterprise data, reducing manual effort by approximately 30%.
• Defined product goals and success metrics, tracked product performance and user adoption, and continuously improved the product based on user feedback and business results.
• Established data governance, master data quality and reporting standards across SQL, BigQuery and Power BI environments to ensure reliable, secure and scalable analytics.

Large Insurance Company – Consultant Wiesbaden: Consulting support for the introduction of an integrated planning and performance management framework (operational, financial, customer) to enhance customer-centric transparency, decision-making quality, and steering capabilities across all lines of business within an insurance organization:

• Analysis of existing processes, reports, KPIs, and KPI calculation methodologies
• Design and introduction of new, standardized customer KPIs (gross/net), as well as key steering metrics with consistent linkage across all lines of business
• Recalculation, validation, and plausibility checks of KPIs based on existing and newly integrated data sources
• Conceptual support for the development of an integrated reporting and performance management setup
• Execution of customer insights analyses to identify patterns and anomalies within customer data clusters

Large retail company – Consultant in Karlsruhe: Advisory services for the setup and step-by-step implementation of an internationally deployable RELEX solution in the supply chain management environment:

• Advising overall and sub-project management on methodology, project setup and steering (e.g. agile approach, Jira configuration, RELEX phases, Jira Structure PPM)
• Strategic-operational consulting for the introduction of RELEX including best practices
• Support in defining overarching goals and requirements (2-year target picture)
• Guidance in scoping a relevant supply chain network segment for the project
• Development of a roadmap for iterative, incremental RELEX setup and rollout
• Assessment of project dependencies (interfaces, configurations, etc.)
• Advice on prioritized implementation of business requirements and data interfaces
• Support in test planning (data validation, system testing, UAT)
• Consulting on internationalization, change management, training, and knowledge transfer
• Stakeholder advisory and alignment activities between the client, implementation partner, and RELEX

Insurance company – Management Consultant in Munich: Analysis, consulting and support for the optimization of a large-scale business and IT transformation. Focus on strategically important programs and modernization projects in the area of Managed Services Operations and processes:

• Review of project plans and deliverables; analysis of programs and projects (e.g. cloud approach, process standardization, system integration, roadmaps)
• Identification of technical, functional and personnel risks and challenges; development of content-related measures and alternative solutions
• Proposal of quality improvements for program and modernization efforts
• Sparring partner and professional, technical, structural and organizational consulting for project and program management

Large retail group – Management Consultant & Stream Lead in Cologne: Consulting, process, project and product management for the introduction and implementation of a large strategic program in the field of advanced analytics, assortment and space management:

• Setup, test and rollout of a new space planning, automation and optimization product based on the existing cluster-based merchandising approach
• Definition and setup of new processes and transformation and change management measures for the new store-specific merchandising approach
• Collaboration with Advanced Analytics and IT (internal and external) for software implementations, automations, extensions and interfaces
• MVP approach and piloting in phases with gradual rollout (pilot with 80 stores, region with 500 stores, national level with 4000 stores)

Large retail company – Agile Coach & Change Agent in Cologne: Agile coach, OKR master and facilitator for the introduction of the OKR approach in a large strategic digitization program for retail stores:

• Coaching of the core team with topic managers and team leads
• Introduction to the OKR topic and setup of the OKR cycle
• Establishment of the OKR approach in teams and on a cross-team level

Delivery and logistics company – Management Consultant in United Kingdom: Consulting and coaching in the restructuring of the Data Analytics department:

• Analysis of current challenges
• Definition of overarching goals
• Development of a proposal for a new team structure
• Identification of required competencies, skills and responsibilities
• Advisory and alignment on communication and change management strategy

• Independent leadership of the SFB Bavaria branch, including the Munich and Regensburg sub-branches, both technically and in personnel matters
• Strategy, development and establishment of the branch as one of the leading general contractors in Germany
• Ultimately responsible for successful contract acquisition, maintaining client relationships and the overall financial success
• Ensuring smooth operation of all processes from acquisition and bid preparation to resource planning and technical execution
• Representation and leadership of the branch and its operations according to laws, shareholder agreement rules, shareholder resolutions and company regulations
• Results-oriented implementation of Swietelsky's corporate goals
• Revenue responsibility of over EUR 40 million per year
• Responsibility for 40 employees
• Strategic development and implementation of growth targets for Swietelsky International
• Active market monitoring to open up new business areas
• Representation of the company in handling projects in the public eye
• Representation of the company at national events and with associations such as the Construction Industry Association
• Representation of the company in compliance auditing procedures
• Successful turnaround of the Regensburg branch, improving results and addressing legacy issues
• Successful establishment of the Munich branch
• Acquisition of Dawonia as a key client
• Implementation and execution of DIN ISO 9001 with successful certification in own units
• Management and execution of bids for the business unit with individual project volumes of EUR 500 million
• Development, installation and deployment of BIM expertise for business operations

• Launched and leading a new venture in consulting & digital transformation.
• Supporting clients in transforming their organisations, scaling growth strategies, building digital operating models, and creating future proof organisations.

Refinement of epics and user stories to achieve a higher degree of automation in CRM usage. Testing of new Discountsystem

• Led the transition from regional to segment-based GTM structure, rebuilding regional ownership, focus, and accountability, especially around the high-growth MSP partner segment.
• Redesigned and operationalized a cross-functional GTM engine for the partner channel, enabling scalable, data-driven upsell and cross-sell programs.
• Established an agile, data-driven operating rhythm with a unified business planning and execution model including QBRs, forecast reviews, and GTM planning cadences.
• Launched 360° business and partner analytics, providing actionable visibility into performance, partner contribution, churn signals, and growth potential across mid-market segments.
• Restructured and re-aligned RevOps teams, introducing segment-specific roles, ICP-based account segmentation, and a clear focus on expansion plays.
• Authored and implemented the company-wide SaaS Playbook, translating SaaS strategy into standardized GTM practices and launching a modular training curriculum to align regional and functional teams.

• Built Collective Minds as an AI-first company, embedding AI into operating model, delivery and client solutions.
• Built and lead an international offshore delivery organization of 25 professionals, complemented by senior specialists in Germany.
• Act as Interim CDO for ALWITRA, supporting the company-wide digitalization agenda across ERP, CRM, enterprise knowledge, AI, data and operating model.
• Advise managing directors, CIOs and IT leaders on transformation strategy, target operating models, governance, prioritization and execution.
• Own program structures, budgets, staffing, vendor coordination, risks and executive stakeholder communication.
• Develop scalable technology and delivery models across AI, CRM, IAM, integration and manufacturing-related initiatives.

• Developed and maintained 5 Power BI dashboards for pipeline tracking, forecasting, revenue-gap, quota-achievement, and deal-performance analysis.
• Delivered weekly, monthly, and quarterly reporting used by approximately 100 stakeholders across Sales, Finance, and Marketing.
• Built semantic data models and ETL workflows using Power Query, DAX, and SQL; integrated Salesforce, SharePoint, internal data warehouse, and Excel sources.
• Automated data ingestion, cleaning, transformation, format standardization, KPI calculations, dashboard refresh, and reporting preparation using Power Query, DAX, and Power BI, eliminating several hours of recurring manual data preparation and reporting work.
• Standardized KPI calculations and built interactive reports with row-level security, drill-through, and Waterfall analysis for business reviews and forecasting.

• Europe's largest stem cell bank; company revenue: 78 Mio. EUR; employees 700; personnel responsibility: 18; duration: 6 months
• Interim takeover of all teams in the areas of sales/inside sales, order management and service
• Separation of the order business in Germany/Austria into two GmbHs under my leadership, while also integrating an acquired company into the German operational business
• Additional creation of new KPIs and adjustment of processes with internal interfaces and customers
• Requirements management for the introduction of the new CRM
• Full implementation of the above-mentioned operational integration and separation of the areas
• Improvement of KPIs in call accessibility, first-contact resolution rate and response time
• Established newly introduced customer feedback management
• Structured handover of the area to my successor