Salesforce Expert in Frankfurt

• Industry: Insurance, Trade, IT
• Customers & Projects: Consulting and selling insurance and similar services
• Main tasks: Insurance consulting (health insurance, retirement planning, wealth building); commercial services, inside and field sales; sales data analysis and forecasting; customer consulting and support; opening a new sales headquarters for private and business customers; business development & innovation management; business use case development; process optimization; stakeholder management; team leadership and training; preparation and delivery of trainings;
• Technologies used: Microsoft Office 365, Microsoft Teams, Jira, Draw.IO, Camunda 8, Java (8, 17,21,25), Git, Spring Boot, Spring Batch, Spring Data REST, Spring Web, Spring Security, J-Unit, Playwright, Lombock, Vaadin, H2, PostgreSQL (16, 17 18), pgAdmin, Docker, LLMs, JasperSoft Studio, JasperReports

• Strategic and operational leadership of the technical service organization
• Improvement of all processes and workflows
• Development and introduction of a service management IT tool incl. AI database, customer app, and self-service portal

The Base Services of DB InfraGO form a central data hub between the company’s IT systems. Common Data Services are developed that distribute data from source systems to a variety of downstream systems (via JMS) and make them available (via REST API). The existing service landscape based on TIBCO is being migrated to DB InfraGO’s cloud-native platform.

• Architecture design and implementation for performance-optimized bulk data processing of several million datasets at specific times during the day
• Technical specification and documentation of business requirements
• Integration of various subsystems (including SAP and Salesforce) through the reimplementation of more than 40 microservices based on Spring Boot
• Migration of TIBCO Based microservices from the Enterprise Integration Platform to the Cloud Native Platform using Spring-Boot
• Establishment of a deployment pipeline using GitLab CI/CD, Artifactory, and automated deployment to a Kubernetes environment with the help of ArgoCD
• Definition and implementation of automated unit, integration, and regression tests

Team Size: 9

Technologies/Tools: Java, Spring Boot, ActiveMQ(JMS), JUnit, Tibco Business Works, Gitlab (CI/CD), Kubernetes (Amazon AWS), ArgoCD, postgreSQL, Oracle, Postman, Hoppscotch, openAPI, Sonarqube

Asset of GPP (Private Equity)

• B2B, Provider of cooled packaging solutions for the pharmaceutical industry
• €20m in revenue, 50 employees, 2 locations

Responsibilities:

• Responsibility for all commercial and financial activities
• Establishment of a finance and reporting structure
• Carve-Out / Post-closing transition management

Achievements:

• Preparation of investor reporting package (sales, financials, cash) using Power BI
• Development of a sales funnel
• Business process redesigns and implementation of regular business reviews

• Led discovery phase and POC for Shopware to Shopify Plus migration across EMEA markets, evaluating platform suitability, technical architecture, and multi-brand/multi-country capabilities against business requirements.
• Designed reference architecture for Shopify Plus implementation incorporating headless front-end patterns (Vue.js, Nuxt.js), CMS integration (Magnolia), and Azure middleware (APIM, Functions, Logic Apps, Service Bus) for 11 EMEA markets.
• Defined migration strategy analyzing data mapping, cutover approach, and zero-downtime deployment patterns using Varnish caching, GitOps pipelines, and CI/CD orchestration across six vendor teams.
• Architected multi-tenant Shopify Plus governance model with centralized admin, localized storefront customization, and compliance controls (GDPR, data residency).
• Prototyped AI-driven search optimization (LLM.txt, JSON-LD) for product discoverability in Google AI results, demonstrating post-launch performance opportunities.
• Defined EMEA expansion roadmap for 15+ markets through C-level strategic workshops, identifying phased rollout, market-specific configurations, and resource requirements.
• Tech Stack: React, Nuxt.js, Vue.js, Magnolia CMS, Shopware, Shopify Plus, Azure (APIM, Functions, Logic Apps, Service Bus, Front Door), Varnish, SAP, MS Dynamics, Docker, Kubernetes, GitHub Actions, PostgreSQL, Kafka

• Management of IT/digitalization projects within the central PMO
• PMO knowledge document & management presentation (governance, methods)
• Requirements training & e-invoicing summary for project submitters
• Market analysis of hybrid tools & PMO checklists/governance
• Stakeholder management (IT, library, management)

#Coordination of the introduction of the new CCT platform in the RAITT project in the Customer Service area for the inbound channels Call/Email/Letter and Web/App.

• Design of the rights and roles concept in Phase 1 of the Salesforce product launch.
• Coordination with Enterprise and Solution Architects regarding future system interfaces (APIs, REST APIs).
• Close coordination with the affected business units and project teams across tribes. Support for the introduction of the new CCT platform in Sprinklr and its dependencies on RAITT for all inbound channels.
• Preparation and coordination of works council-related topics with HR and Application Owners.
• Creation and optimization of process flows for inbound feature-related business processes and their modeling. #Toolset: JIRA, Confluence, Camunda, Aris, Salesforce, SCRUM

• Analyze business situation: stagnation of sales, small recurring customer rate, huge number of visitors but little conversion rate, average order value does not increase, no customer segmentation or targeting, performance marketing approach fails to acquire the right customer
• Advise on sales and marketing strategies and improve operations; agile coach advice with key business strategy using Scrum and Kanban
• Acquire key requirements and derive user stories for e-shop product owner development and customer data analysis
• Develop comprehensive 360 degree customer data model using Shopify and Amazon; implement data feeds from more than 10 systems (Klaviyo, Typeform)
• Develop meaningful ad-hoc data analysis detailing aspects of Triple Whale customer behavior using standard e-commerce KPIs such as AOV, Google Analytics, churn, conversion and abandoned checkout rates, ROAS, CPA, CPC; tools: SQL, Power Query
• Derive clear and data-driven customer segmentation and targeting; ETL processes and Power BI
• Introduce and feed new content agency with customer insights using GraphQL and Postman; improve messages, frequency, and targeted audience; Microsoft Planner
• Provide crystal clear data proof to steer new performance marketing approach
• Develop standard business operations reporting

• Conducting requirements analyses
• Facilitating Scrum workshops and meetings (Daily, Retrospective, and Review)
• Introducing and configuring Confluence
• Introducing and configuring Jira
• Conducting PI planning
• Scaling the framework
• Building the SAFE & Spotify structure
• Developing various approaches

• Spearheaded the development and deployment of a Generative AI solution tailored for the automotive industry focusing on improving customer experience through AI-driven innovations.

• Conducted in-depth market research to understand unique challenges and opportunities within the automotive sector by analyzing industry trends, customer pain points, and competitive offerings to inform the product strategy.

• Formulated a strategic vision for the Generative AI solution targeting personalized customer experiences, aligned product vision with the company’s long-term goals and automotive market demands.

• Enhanced customer satisfaction by introducing personalized AI-driven features, achieving a 15% increase in customer engagement and loyalty.

• Attended and represented Audi AG on a group-wide level in workshops for AI strategy for customer experience.

• Leveraged knowledge of recurrent neural networks and transformer architecture.

• Utilized GPT-3 generative AI frameworks.

• Employed TensorFlow and PyTorch for machine learning.

• Used Tableau from Salesforce for data analysis and visualization.

• Served as solution manager for the Business Architecture team.

• Collaborated with business stakeholders within Audi OEM to gather requirements for CRM strategy including marketing department, CRM heads across countries, VW group brands and CARIAD SE.

• Represented Audi AG in CRM strategy workshops held in different countries.

• Discussed CRM strategy with head of CRM and Data based on workshop outcomes.

• Conducted business analysis on gathered market data to improve customer experience.

• Planned and launched marketing campaigns such as welcome mailing, license renewal reminders, Audi Progress Circle and Black Friday campaigns.

• Managed project budget.

• Acted as solution manager for the ONE.CRM team at CARIAD SE on loan from Audi AG.

• Collaborated with business owners of VW group brands to develop a central solution.

• Represented CARIAD SE in CRM strategy workshops in Spain, France and Italy.

• Discussed CRM strategy with head of CRM at CARIAD SE based on workshop outcomes.

• Conducted business analysis on market and brand data to improve customer experience.

• Planned and delivered campaign capabilities from template to brands such as welcome mailing for Audi AG, SEAT and SKODA.

• Managed project budget together with head of CRM.

• Goal: Development and optimization of loyalty and CRM measures for a leading e-commerce platform
• Solution: Identification of promising users, increase in engagement, and long-term retention to drive revenue growth
• Definition of local CRM direct communication for specific segments
• Translation of research insights into actionable recommendations
• Planning and implementation of CRM campaigns in close collaboration with marketing and product teams
• Identification of optimization potential in direct communication
• Collaboration with external agencies on creative solutions, prototyping, and UAT
• Measurement and reporting of key KPIs

• Stakeholder management and coordination of board meetings
• Acquisition of speakers as well as management and moderation of physical and virtual EPSM meetings for members and guests from the payment industry
• Organization and coordination of working groups on regulatory topics (DORA, PCI-DSS, AML, PSD3/PSR)
• Consulting and representing EPSM on social channels, on the web and at external events and trade fairs

• Coached teams in Agile methodologies and Scrum framework implementation.
• Aligned the product roadmap with business goals such as increasing bookings, improving user experience, and expanding supplier integrations.
• Collaborated with developers and third-party providers to ensure smooth API integration and end-to-end functionality.
• Created and continuously refined the product backlog with user stories, bugs, and technical improvements.
• Prioritized backlog items based on business value, revenue impact, and regulatory deadlines.
• Worked closely with backend and frontend teams to clarify dependencies and prioritize technical debt.