Salesforce Experts in Cologne
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Meet FRATCH Experts in Cologne, who have recently used Salesforce
Janis Antwerpen
Last position:
Performance Marketing & E-Mail Automation Expert at INeKO Institute at the University of Cologne
- Planning, optimization, and analysis of SEA and Meta campaigns
- Planning and execution of automations and mailings
- Optimization of landing pages (funnel, structure, copy, image)
- Creation of creatives, media plans, and reports
- Planning and support for the move to server-side tracking
Carolin Kirchfeld
Last position:
Campaign Management CRM Loyalty at REWE Markt GmbH
Planning and delivery of cross-target group CRM and loyalty campaigns for the REWE Bonus Program across digital and offline channels. Coordination of cross-functional stakeholders and analysis of campaign performance to specifically improve customer engagement, new customer acquisition, and customer retention.
Jonas Haid
Last position:
Senior Performance Marketing Manager at HDI Versicherung AG
- Developed data-driven performance strategies and managed cross-functional agency teams.
- Led KPI forecasting, budgeting, and implemented scalable creative solutions.
- Linked creative insights with analytics to increase marketing efficiency.
- Developed inspiring campaigns based on brand strategy and data-driven insights.
- Performed budget planning, forecasting, and full KPI accountability.
- Led and executed an agency pitch for performance marketing.
Sebastian Stricker
Last position:
Freelance Consultant External Workforce Procurement at Carl Zeiss AG
- Sourcing contractors, temp labour and direct-search suppliers
- Advisor to procurement and HR on a change project
Rainer Langbehn
Last position:
Senior IT Consultant, Senior Software Architect, Senior Software Developer, Senior DevOps Engineer at Techniker Krankenkasse
Automation of the database major / minor releases for the TKeasy project
Concept for database major / minor release automation
As-is analysis
Evaluation of Redgate Flyway functionality
Concept creation
Products: Redgate Flyway, GitHub, Quest, Erwin Data Modeller, Oracle, Atlassian Jira, Atlassian Confluence
Skills: Docker, Continuous Delivery, Continuous Integration, Redgate Flyway, Major Releases, Minor Releases
Kai Warstat
Last position:
Salesforce Account Engagement at Memodo GmbH
Consulting on and implementation of technical processes in CRM and email marketing, international project management
Thorsten Heintke
Last position:
Program Manager at Telecommunications Industry
- Program Manager for a strategically highly relevant compliance project in the enterprise segment (C4)
- Leading 6 workstreams
- Setting up the project organization, establishing communication structures, project and budget planning, risk management
- Reporting to the CIO
- Facilitating steering committee meetings
- Facilitating critical solution processes
- Responsible for adapting the operating model of the IT organizations in Germany, the EU and India, including planning and managing the relocation of affected employees
Suparni Neuwirth
Last position:
AI-based communication & marketing automation at Commtribe Ltd.
- Expansion of the competence portfolio to include AI-driven marketing & chatbot integration
- Design and development of several intelligent chatbots (Steno, UChat, ManyChat, GHL) for MeditationSoul.org and Physio Point for automated promotion of workshops, retreats, and online courses
- Experience with social media automation tools and AI content tools (e.g., ChatGPT, Gamma, HeyGen)
- Creation of automations with n8n for marketing and CRM processes (lead nurturing, event promotion, funnel flows)
- Combining creative brand communication and AI-supported automation to increase efficiency and personalization in digital marketing campaigns
Dirk Hellmuth
Last position:
Head of Individualization Initiative at Berge & Meer Touristik GmbH
- Responsibility for the Individualization Initiative to develop and implement a new travel product category
- Setting up the cross-functional organization at strategic, tactical and operational levels
- Aligning the initiative with the company's strategic goals (OKRs)
- Preparing decision papers and recommendations for management and advisory board
- Operational management of the technology work package
Manuel Schneider
Last position:
Project Manager at Univention
Industry: digital sovereignty, public sector
Content:
- Project steering (teams: consulting, development, testing, deployment/operations)
Products and standards:
- Jira, Confluence, Asana, Miro, Mural
- Open Source, Keycloak, Open Xchange, ownCloud
Zacharias De Groote
Last position:
Founder & Managing Director at Liveloop GmbH
- Built and successfully established a qualitative online market research software platform (Software-as-a-Service) as a boutique provider and grew it into a top 5 provider in the DACH region
- Product ownership and project management for the SaaS software platform in over 20 countries, and since 2017 for the mobile iOS and Android app
- Defined and implemented the product vision and roadmap, product and interface design, product backlog management and prioritization, including customer requirements and stakeholder input
- Advised corporate clients on structured user feedback and led user experience studies (in-home use tests, diary studies, user acceptance testing)
- Collaborated on digital product development projects in a corporate environment (apps & IoT applications) and facilitated workshops with D-level stakeholders in German and English
- Responsible for acquisition and account management of corporate clients in German-speaking countries and across Europe
- Built and led the Professional Services team both functionally and disciplinarily, with a focus on data protection and GDPR compliance
Andreas Jänecke
Last position:
Certified AI Expert Trainee at Scaly Academy
- Further training to become a certified AI expert in the company
- Fundamentals of AI
- AI tools
- Prompt engineering (creation of professional prompts)
- (Advanced) Process automation with AI and make.com
- AI in marketing and sales
- Legally compliant use of AI in companies
- Intelligent knowledge management
- AI in customer management
- Developing AI guidelines for the company
- AI integration into the company
Adrian Tirtea
Last position:
Founder & Advisor – SC Strategy & Commercial Growth at AMT Supply Chain Consulting
- Advised Shein on its EU distribution redesign, optimizing last-mile carrier flows, cutting lead times by 15%, and unlocking €5M+ annual savings.
- Built €40M+ qualified pipeline for a European 3PL by designing a 4PL go-to-market strategy, account prioritization, and pursuit governance framework.
- Developed AI-enabled control towers & KPI dashboards reducing decision latency by 30%, giving executives real-time visibility for network and tender decisions.
- Coached BD teams on value-selling & pursuit excellence, increasing win rates from ~55% to ~70% across competitive, multi-region bids.
Abdulla Alshahri
Last position:
Senior Product Consultant (Contract) at Mindvalley
- Launched Eve AI, a conversational AI coach that increased course engagement by 25% through real-time, personalized prompts and guidance, reducing user isolation and improving user retention
- Led the development and beta release of the Transformation AI Coach, which provided tailored guidance to users, resulting in a 10% reduction in churn within the first quarter by utilizing predictive AI for personalized interventions
- Oversaw the rollout of AI-driven content recommendations across iOS/Android, boosting course completion rates by 25% through personalized suggestions based on dynamic user profiles
- Enhanced AI-driven customer experiences by optimizing predictive models for churn reduction, improving user retention with data-driven alerts and actions
- Spearheaded the use of predictive AI to analyze behavior and identify early churn risks, applying actionable prompts that directly impacted user retention and engagement
- Optimized AI-human escalation flows and maintained 90+ NPS while scaling engagement through smart feedback loops
Michael Tomaschewski
Last position:
B2B Growth Consultant at Loy & Co. Corporate Finance GmbH
Optimization of inbound and outbound processes for lead generation for B2B sales with a focus on prospect data for the software and IT target group
Setting up a structured cold e-mail marketing program for B2B lead generation in the German mid-sized market
Derivation of various optimization measures for inbound growth processes (website, SEO)
Generation of a double-digit number of leads from mid-sized companies through cold e-mail campaigns
Optimization of the CRM system Pipedrive for structured growth campaigns
Discover over 15,000 top freelancers
Statistics of experts using Salesforce
Aggregated from the professional profiles of matched freelancers.
Experience
20 years
Position duration
2.5 years (Germany: 2.2 years)
Positions per freelancer
14 (Germany: 11)
Top business areas
Project Management, Information Technology, Sales
Top industries
Information Technology, Professional Services, Retail
Certification focus areas
Project Management, Information Technology, Product Development
Bachelor's degree or higher
80% (Germany: 92%)
Master's degree or higher
52% (Germany: 53%)
Doctorate
4% (Germany: 8%)
Certifications per freelancer
5 (Germany: 3)
Most common languages
German, English, Spanish
Speak two or more languages
100% (Germany: 98%)
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Cologne are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Cologne using Salesforce
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
CRM setup
Salesforce is the CRM many companies use to manage leads, accounts, cases, and customer history in one place. Strong experts shape the data model, user roles, page layouts, and processes so sales and service teams can work without friction.
Core clouds
Salesforce projects often cover Sales Cloud, Service Cloud, and sometimes Marketing Cloud or Experience Cloud.
- Lead and opportunity flows
- Case handling and service consoles
- Customer portals and partner access
- Campaign and journey support
Custom work
When standard features are not enough, specialists build with Apex, Lightning components, Flow, and declarative tools. They also handle permissions, validation rules, automation, and guided screens that keep the setup stable as the business grows.
Integration needs
Salesforce rarely stands alone. Experts connect it with ERP, e-commerce, finance, identity, and messaging systems through APIs, middleware, and tools such as MuleSoft or ETL connectors.
When to bring in help
Companies usually need freelance Salesforce support for new rollouts, messy org cleanup, migrations, or urgent process fixes. In Cologne, this often matters when local sales, service, and operations teams need hands-on support but the work can also be handled remotely with clear business access and good documentation.
What good specialists do
- Understand CRM processes, not only clicks in the UI
- Keep automation simple, testable, and maintainable
- Document custom objects, flows, and integrations clearly
- Work closely with admins, business owners, and technical teams
- Spot risks in data quality, permissions, and release changes
Frequently asked questions
Curious about Salesforce? Here are the answers that come up again and again.
Companies hire Salesforce experts to set up CRM processes, improve sales and service workflows, and keep data clean across the org. They also help with automation, reporting, integrations, and user adoption when the setup has grown too complex for the internal team.
No. Salesforce is one CRM system, while CRM is the broader category of tools for managing customer relationships. It is often compared with Microsoft Dynamics 365 or HubSpot, but the right choice depends on process depth, integrations, and how much customization you need.
A strong Salesforce specialist usually knows data modeling, Flow, permissions, reports, and at least one integration approach. For custom work, Apex and Lightning knowledge matter, and for larger landscapes, experience with release management and debugging is important too.
A small Salesforce change can be handled by someone with focused setup experience, but a full rollout needs someone who has worked on similar business processes before. Look for proof of work on object design, automation, security, and user training, not just certification badges.
Yes, most Salesforce work can be done remotely if the specialist has access to stakeholders, sandboxes, and clear process ownership. In Cologne, hybrid work is common when workshops, go-live support, or change management need local presence, especially with German-speaking teams.
Salesforce is the overall platform and company name people use for the ecosystem. Sales Cloud focuses on leads, opportunities, and pipeline work, while Service Cloud is built for cases, support queues, knowledge, and service agents.
A Salesforce project often connects to ERP systems, identity providers, email tools, data warehouses, and middleware such as MuleSoft. Depending on the use case, specialists may also work with CPQ, Marketing Cloud, Experience Cloud, or data migration tools.
A good Salesforce specialist explains tradeoffs clearly, keeps the setup simple, and can show how they handled security, data quality, and automation in past work. They should also ask about business goals first, because the best solution is rarely just another custom field or flow.
The average hourly rate of freelancers in Cologne, Germany who have used Salesforce in their recent projects is 108 €, which corresponds to a daily rate of about 867 € based on an 8-hour working day.
Of the freelancers in Cologne, Germany who have used Salesforce in their recent projects, 80% hold at least a Bachelor's degree, 52% hold at least a Master's degree, and 4% hold a doctorate.
On average, freelancers in Cologne, Germany who have used Salesforce in their recent projects have 20 years of professional experience, with a single engagement typically lasting around 2.5 years.
The most common languages among freelancers in Cologne, Germany who have used Salesforce in their recent projects are German (100%), English (100%), and Spanish (29%).
The most common industries among freelancers in Cologne, Germany who have used Salesforce in their recent projects are Information Technology (75%), Professional Services (68%), and Retail (50%).
The most common business areas among freelancers in Cologne, Germany who have used Salesforce in their recent projects are Project Management (93%), Information Technology (75%), and Sales (75%).
Main locations of FRATCH Experts, who have recently used Salesforce
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Hamburg 
Munich 
Frankfurt 
Stuttgart 
Dusseldorf 
Dortmund 
Essen 
Nuremberg Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
Would you rather directly get in touch?
We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
