Salesforce Expert in Cologne

Project: Introduction of statutory-compliant electronic invoicing (outbound, Germany) in SAP for an international technology group.

• Project management: Planning, steering and reporting of the E-Invoicing outbound rollout across all affected business areas, including budget and resource coordination.
• UAT: Structured user acceptance test with key users per business area, test cases per invoice scenario, and consolidated test results for decision making.
• Defect management: Handover and tracking of defects in Jira, including validation of the generated invoices against the statutory schemas.
• Cutover, go-live and hypercare: Readiness checks and cutover planning aligned with the statutory deadlines, coordination of go-live and stabilization during hypercare.
• Stakeholder management and reporting: Alignment with Finance, Tax, business departments and IT, preparation of status reports and decision papers, and consistent follow-up of open items.
• Change management and documentation: Communicated process changes to the business departments, enabled key users, and created process and compliance documentation to ensure traceability and audit readiness.

• Developed and implemented the overarching marketing strategy to increase brand awareness, lead generation and customer retention, closely aligned with sales and product.
• Strategically expanded market presence in Scandinavia, Belgium, Switzerland, Austria, the Netherlands and France, including country-specific communications activities.
• Established and optimized a CRM-based funnel and lead process, including the definition of KPIs, performance reporting and continuous optimization measures.
• Planned, managed and analyzed cross-channel campaigns across SEA/Google Ads, SEO, social media, email/newsletters, events, website and landing pages, as well as conversion optimization of information architecture and user journeys.
• Developed sales-supporting content such as whitepapers, case studies, newsletters and website content, and managed press and public relations as the primary contact, including for Handelsblatt.
• Built and professionally managed the marketing team with a designer and working student; briefed and managed external agencies and service providers and was responsible for a six-figure marketing budget.

• Developed data-driven performance strategies and managed cross-functional agency teams.
• Led KPI forecasting, budgeting, and implemented scalable creative solutions.
• Linked creative insights with analytics to increase marketing efficiency.
• Developed inspiring campaigns based on brand strategy and data-driven insights.
• Performed budget planning, forecasting, and full KPI accountability.
• Led and executed an agency pitch for performance marketing.

Planning and delivery of cross-target group CRM and loyalty campaigns for the REWE Bonus Program across digital and offline channels. Coordination of cross-functional stakeholders and analysis of campaign performance to specifically improve customer engagement, new customer acquisition, and customer retention.

• Increased clients' affiliate revenues by at least 20 % p.a. each year and improved ROAS and profitability
• Managed and optimized affiliate and display campaigns for national and international E-Commerce clients
• Expanded and maintained partner networks and acquired new publishers
• Independently conducted pitches, affiliate audits and upselling consulting
• Tracking setups, data analysis, A/B tests, forecasting and reporting; AI training and Custom-GPTs

• Sourcing of contractors, temp labour and direct-search suppliers
• Advisor to procurement & HR in change project

Digital Transformation - Data Center Closing HG & HGS

Industry: Insurance (>20.000 employees global)

• Led, created, and coordinated change management and communication activities end to end
• Ensured transparent, targeted, and continuous communication across digital and in-person channels
• Designed and delivered sustainable engagement and enablement analysis and target-group-specific formats
• Built and maintained global change networks, key-user communities, and multiplier structures
• Measured change impact through KPIs and continuously optimized adoption activities
• Collaborated closely with internal and external stakeholders and adjacent project teams
• Maintained documentation and tracked change activities
• Created and implemented communication materials
• Coached leaders and key stakeholders to strengthen a resilient and future-ready change culture

Industry: digital sovereignty, public sector

Responsibilities:

• Project coordination (teams: consulting, development, testing, deployment/operations)

Products and standards:

• Jira, Confluence, Asana, Miro, Mural
• Open Source, Keycloak, Open Xchange, ownCloud

• Automation of the database major / minor releases for the TKeasy project

• Concept for database major / minor release automation

• Assessment of the current state

• Evaluation of Redgate Flyway functionalities

• Concept development

• Products: Redgate Flyway, GitHub, Quest, Erwin Data Modeller, Oracle, Atlassian Jira, Atlassian Confluence

• Knowledge: Docker, Continuous Delivery, Continuous Integration, Redgate Flyway, Major Releases, Minor Releases

Consulting on and implementation of technical processes in CRM and email marketing, international project management

• Program Manager for a strategically highly relevant compliance project in the enterprise segment (C4)
• Management of 6 workstreams
• Establishment of the project organization, communication structures, project and budget planning, risk management
• Reporting to CIO
• Moderation of steering committee meetings
• Moderation of critical solution processes
• Responsibility for adapting the operating model of the IT organizations in Germany, the EU and India, including planning and managing the relocation of affected employees

• Planning, optimization, and analysis of SEA and Meta campaigns
• Planning and execution of automations and mailings
• Optimization of landing pages (funnel, structure, copy, image)
• Creation of creatives, media plans, and reports
• Planning and support for the move to server-side tracking

• Consulted on and delivered over 30 Salesforce projects (Sales Cloud, Service Cloud, Experience Cloud, Pardot, Marketing Cloud)
• Designed and built CRM architectures, including requirements management, data modeling, and automation
• Implemented custom solutions (Apex, LWC, Flows, integrations)
• Developed interfaces with ERP, DMS, and email systems (SAP, Microsoft Dynamics, DocuWare, among others)
• Introduced agile project methods (Scrum, Kanban) in customer projects
• Coached internal Salesforce teams (admin and developer training)

• Responsibility for the Individualization Initiative to develop and implement a new travel product category
• Setting up the cross-functional organization at strategic, tactical and operational levels
• Aligning the initiative with the company's strategic goals (OKRs)
• Preparing decision papers and recommendations for management and advisory board
• Operational management of the technology work package