Michael W.-Salesforce Marketing Cloud Consultant — Account Engagement (Pardot) · Marketing Cloud Next · Agentforce
Check rate
Experience
Founder & Salesforce Consultant
MW Cloud Solutions (MWCS)
- End-to-end implementations of Marketing Cloud Next (Growth/Advanced), from discovery workshop to go-live — Data 360 (Data Cloud) setup, data streams and mapping, identity resolution rules (match & reconciliation), consent management, Sales Cloud integration.
- Campaign orchestration across the MCN flow types — segment-, event-(forms & engagement), schedule- and record-triggered flows (Salesforce & Data Cloud) plus API-based on-demand sends; segmentation and activation with Data Graphs, Calculated Insights, and Einstein personalization.
- Multilingual email template systems with dynamic, personalized content; deliverability (SPF/DKIM/DMARC) and GDPR-compliant double opt-in journeys.
- Operational support for Marketing Cloud Next orgs in ongoing consulting projects — campaign operations, data quality, performance analysis, and release readiness: campaigns deliver on schedule, credit costs stay predictable.
- At the same time, Account Engagement (Pardot) client projects — audits, implementations, lead scoring & grading; AE-MCN migration assessments; Agentforce grounding and guardrails.
Marketing Automation Consultant
Content moves – Digital Marketing & Sales for B2B
- End-to-end implementations and health checks of Pardot (Account Engagement) for various B2B clients — discovery, setup blueprints, sync logic, deliverability, UAT, and reduction of technical debt.
- Designed lead scoring and grading models that improved lead quality and marketing-sales alignment; enabled client teams through training workshops so implementations keep working after go-live.
Junior Marketing Automation Consultant
Content moves – Digital Marketing & Sales for B2B
- Supported Pardot implementations, campaign setup, and client training in B2B; grew into full project responsibility.
HR Project Manager · Account Manager
DRIVEIMPACT
Intern, Project Management
ROBERT THOMAS Metall- und Elektrowerke GmbH & Co. KG
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Information Technology, and Manufacturing.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Marketing, Sales, Project Management, Operations, and Human Resources.
Summary
Independent Salesforce consultant for Marketing Cloud Next (Growth/Advanced) and Account Engagement (Pardot). Several end-to-end MCN implementations from discovery workshop to go-live, ongoing operational responsibility for MCN orgs, and a deep Pardot delivery background — scoring the sales team trusts, clean syncs, deliverability, GDPR-safe double opt-in.
Skills
Platforms
Marketing Cloud Next (Growth & Advanced)
Mcae / Pardot
Data 360 / Data Cloud
Agentforce
Einstein Ai
Sales Cloud
Marketing Cloud Next
Data Streams & Ingestion
Data Model Mapping & Harmonization
Identity Resolution
Unified Profiles
Segmentation & Activation
Data Graphs & Calculated Insights
Salesforce Flow (Segment-, Event-, Schedule- & Record-Triggered)
Account Engagement
Lead Scoring & Grading
Deliverability (Spf/Dkim/Dmarc)
Gdpr & Double Opt-In
Sync/Data Quality
Migration Assessment
Languages
Education
FOM University of Applied Sciences
M.Sc. · Marketing & Communication · Essen, Germany
NHL Stenden
BBA · International Business & Management · Netherlands
Certifications & licenses
Salesforce
Marketing Cloud Account Engagement Consultant
Salesforce
Marketing Cloud Account Engagement Specialist
Salesforce
Marketing Cloud Next Consultant
Salesforce
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Michael is based in Cologne, Germany.
Michael speaks the following languages: German (Native), English (Advanced).
Michael has at least 6 years of experience. During this time, Michael has worked in at least 5 different roles and for 4 different companies. The average length of individual experience is 1 year and 2 months. Note that Michael may not have shared all experience and actually has more experience.
Based on recent experience, Michael would be well-suited for roles such as: Founder & Salesforce Consultant, Marketing Automation Consultant, Junior Marketing Automation Consultant.
Michael's most recent position is Founder & Salesforce Consultant at MW Cloud Solutions (MWCS).
In recent years, Michael has worked for MW Cloud Solutions (MWCS), Content moves – Digital Marketing & Sales for B2B, and DRIVEIMPACT.
Michael is most experienced in industries like Professional Services, Information Technology, and Manufacturing.
Michael is most experienced in business areas like Information Technology, Marketing, and Sales. Michael also has some experience in Project Management, Human Resources, and Operations.
Michael has recently worked in industries like Professional Services and Information Technology.
Michael has recently worked in business areas like Information Technology, Marketing, and Sales.
Michael holds a Master in Marketing & Communication from FOM University of Applied Sciences and a Bachelor in International Business & Management from NHL Stenden.
Michael has 4 certificates. Among them, these include: AI Associate, Marketing Cloud Account Engagement Consultant, and Marketing Cloud Account Engagement Specialist.
Michael is immediately available part-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 15 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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