Jonas Thein - Solution Architect

Q: Where is Jonas based?

Jonas is based in Rosenheim, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Jonas speak?

Jonas speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Jonas have?

Jonas has at least 8 years of experience. During this time, Jonas has worked in at least 5 different roles and for 2 different companies . The average length of individual experience is 1 year and 2 months . Note that Jonas may not have shared all experience and actually has more experience.

Q: What is Jonas's latest experience?

Jonas's most recent position is Marketing Automation & AI .

Q: What companies has Jonas worked for in recent years?

In recent years, Jonas has worked for Freelancer .

Q: Which industries is Jonas most experienced in?

Jonas is most experienced in industries like Advertising , Pharmaceutical , and Information Technology . Jonas also has some experience in Retail .

Q: Which business areas is Jonas most experienced in?

Jonas is most experienced in business areas like Marketing , Information Technology , and Business Intelligence . Jonas also has some experience in Sales and Strategy .

Q: Which industries has Jonas worked in recently?

Jonas has recently worked in industries like Pharmaceutical , Information Technology , and Advertising .

Q: Which business areas has Jonas worked in recently?

Jonas has recently worked in business areas like Information Technology , Marketing , and Business Intelligence .

Recommended expert

Rosenheim, Germany

Experience

Jan 2026 - Present

3 months

Remote

Marketing Automation & AI

The project focuses on evaluating and optimizing data structures in Salesforce Marketing Cloud and Salesforce Data 360 to make them more usable for segmentation and automation. Based on this, reusable base segments are built in Marketing Cloud to standardize and simplify audience creation for B2B and B2C scenarios. Additionally, selection processes are optimized using AI-supported tools, including creating custom SQL queries based on prompts.

Apr 2023 - Feb 2026

2 years 11 months

Remote

Solution Architect

Freelancer

In the project, I took on the role of technical product owner for the Treasure Data CDP, focusing on business analysis, translating business requirements into CDP use cases, and providing input and validation for ETL processes. Key tasks included building robust base segments for easy campaign selection, optimizing and automating processes (including campaign activation via Adobe Campaign and Salesforce Marketing Cloud, data delivery for reporting, consent/opt-in management), and migrating existing campaigns from Adobe Campaign to Treasure Data.

In the area of customer journeys, the focus was on designing and optimizing HCP-focused journeys to boost engagement and professional development, as well as on sales-oriented journeys for field teams, based on Veeva and IQVIA data. This enabled data-driven control of next-best-action approaches and relevant touchpoints.

For the future marketing automation platform, I was responsible for gathering business requirements, critically challenging existing use cases, and deriving specific requirements for a modern architecture. I also supported the implementation, including translating requirements into technical solutions and integrating Treasure Data with Salesforce Marketing Cloud.

Jan 2023 - May 2023

5 months

Interim Management – Salesforce Marketing Cloud PO

Freelancer

Optimizing the existing setup in SFMC
Automating processes and campaigns
Managing the technical developer team

Dec 2021 - Jan 2023

1 year 2 months

Solution Architect

Freelancer

Migrating B2B campaigns & processes from Adobe Campaign Classic to Salesforce Marketing Cloud
Setting up and optimizing campaigns in Adobe Campaign and Salesforce Marketing Cloud
Strategic advice on messaging concepts
Automations and campaign strategy

Apr 2021 - May 2022

1 year 2 months

Campaign Management

Freelancer

Migrating campaign management from Adobe Campaign to Salesforce Marketing Cloud
Hands-on campaign management

Apr 2019 - Jul 2020

1 year 4 months

Head of CRM

CyberSolutions / Cyberport GmbH

Building and further developing the CRM department
Responsible for expanding the Salesforce Sales Cloud and implementing the Salesforce Marketing Cloud

Mar 2017 - Feb 2019

2 years

Campaign Management

Freelancer

Requirements management and process design for the implementation of Adobe Campaign
Migration of campaigns to Adobe Campaign
Optimization and automation of campaigns

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Pharmaceutical, Information Technology, and Retail.

Advertising

Pharmaceutical

Information Technology

Retail

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Information Technology, Business Intelligence, Sales, and Strategy.

Marketing

Information Technology

Business Intelligence

Sales

Strategy

Summary

As a CRM consultant and certified Salesforce Marketing Cloud expert, I automate end-to-end processes along the customer lifecycle: data flows, briefing and approval processes, audience selection (GUI & SQL), journey setups, trigger and always-on paths, as well as reporting and monitoring. The goal is always to standardize recurring use cases so that campaigns can be created and run quickly, with minimal errors and largely automatically.

To do this, I translate complex business requirements into clean data models, robust segmentation logic, and scalable campaign templates – in Salesforce Marketing Cloud, Adobe Campaign, and connected CDPs – and, if needed, guide developers and implementation partners toward a stable solution. Typical projects include migrating and rebuilding marketing automation platforms, CLV-based lifecycle programs, automated trigger and always-on flows, CDP integration, and workflow simplification so that even non-technical campaign managers can work automatically and safely.

I deliver measurable value quickly by optimizing and automating processes and campaigns – freeing up internal capacity for the strategic development of your CRM.

Skills

10 Years Telecommunications
4 Years Energy Services
4 Years Retail
3 Years Pharma
8 Years Adobe Campaign Classic (Currently)
6 Years Salesforce Marketing Cloud (Currently)
3 Years Salesforce Sales & Service Cloud (Currently)
2 Years Sas Ci-studio (Last In 2019)
1 Year Aprimo (Last In 2019)
1.5 Years Treasure Data (Currently)
Very Quick Comprehension And Understanding Of Business Requirements
Strong Communication Skills At All Levels
Ability To Translate Business Requirements For Technical Implementation
Very Good Knowledge Of Many Crm Tools
Very Fast Onboarding
Fast Value Generation Through Extensive Tool And Process Knowledge
Hands-on Approach Without Neglecting Relevant Processes
Absolute Solution Orientation
Sql / Mysql (Last In 2023)
Ms Excel, Ms Word, Ms Powerpoint (Very Good)

Languages

German

Native

English

Advanced

Certifications & licenses

Salesforce Data Cloud Consultant

Salesforce

Salesforce Marketing Cloud Email Specialist

Salesforce

Salesforce Marketing Cloud Engagement Administrator

Salesforce

Statistics

Experience

Total positions 7

Experience in Advertising 3 y

Avg length 1 y 3 m

Longest experience 2 y 10 m

Expertise

Recent roles Marketing Automation & AI, Solution Architect, Interim Management – Salesforce Marketing Cloud PO

Main industries Advertising, Pharmaceutical, Information Technology

Main business areas Marketing, Information Technology, Business Intelligence

Qualifications

Certifications earned 3

Profile

Created

July 2025

Last Update

March 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Jonas based?

Jonas is based in Rosenheim, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Jonas speak?

Jonas speaks the following languages: German (Native), English (Advanced).

How many years of experience does Jonas have?

Jonas has at least 8 years of experience. During this time, Jonas has worked in at least 5 different roles and for 2 different companies. The average length of individual experience is 1 year and 2 months. Note that Jonas may not have shared all experience and actually has more experience.

What roles would Jonas be best suited for?

Based on recent experience, Jonas would be well-suited for roles such as: Marketing Automation & AI, Solution Architect, Interim Management – Salesforce Marketing Cloud PO.

What is Jonas's latest experience?

Jonas's most recent position is Marketing Automation & AI.

What companies has Jonas worked for in recent years?

In recent years, Jonas has worked for Freelancer.

Which industries is Jonas most experienced in?

Jonas is most experienced in industries like Advertising, Pharmaceutical, and Information Technology. Jonas also has some experience in Retail.

Which business areas is Jonas most experienced in?

Jonas is most experienced in business areas like Marketing, Information Technology, and Business Intelligence. Jonas also has some experience in Sales and Strategy.

Which industries has Jonas worked in recently?

Jonas has recently worked in industries like Pharmaceutical, Information Technology, and Advertising.

Which business areas has Jonas worked in recently?

Jonas has recently worked in business areas like Information Technology, Marketing, and Business Intelligence.

Does Jonas have any certificates?

Jonas has 3 certificates. These include: Salesforce Data Cloud Consultant, Salesforce Marketing Cloud Email Specialist, and Salesforce Marketing Cloud Engagement Administrator.

What is the availability of Jonas?

Jonas is immediately available part-time for suitable projects.

What is the rate of Jonas?

Jonas's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.