Jonas T.-Solution Architect
Check rate
Experience
Marketing Automation & AI
The project focuses on evaluating and optimizing data structures in Salesforce Marketing Cloud and Salesforce Data 360 to make them more suitable for segmentation and automation. Based on this, reusable basic segments are built in Marketing Cloud to standardize and simplify audience creation for B2B and B2C scenarios. In addition, selection processes are optimized using AI-supported tools, including the creation of individual SQL queries based on prompts.
Solution Architect
Freelancer
In the project, I took on the role of functional Product Owner for the CDP Treasure Data, with a focus on business analysis, translating business requirements into CDP use cases, as well as providing input for and validating ETL processes. Key tasks included building robust basic segments for simple campaign selection, optimizing and automating processes (including campaign activation through Adobe Campaign and Salesforce Marketing Cloud, data provision for reporting, and consent/opt-in management), as well as migrating existing campaigns from Adobe Campaign to Treasure Data.
In the area of customer journeys, the focus was on designing and optimizing HCP-focused journeys to increase engagement and support professional development, as well as sales-oriented journeys for the field sales team based on Veeva and IQVIA data. This enabled Next-Best-Action approaches and relevant touchpoints to be managed based on data.
In the context of the future marketing automation platform, I was responsible for gathering business requirements, critically challenging existing use cases, and deriving specific requirements for a modern architecture. I also supported the implementation, including translating requirements into technical solutions and connecting Treasure Data to Salesforce Marketing Cloud.
Interim Management – PO Salesforce Marketing Cloud
Freelancer
- Optimization of the existing setup in SFMC
- Automation of processes and campaigns
- Management of the technical developer team
Solution Architect
Freelancer
- Migration of B2B campaigns and processes from Adobe Campaign Classic to Salesforce Marketing Cloud
- Setup and optimization of campaigns in Adobe Campaign and Salesforce Marketing Cloud
- Strategic consulting on communication concepts
- Automations and campaign strategy
Campaign Management
Freelancer
- Migration of campaign management from Adobe Campaign to Salesforce Marketing Cloud
- Hands-on campaign management
Head of CRM
CyberSolutions / Cyberport GmbH
- Building and further developing the CRM department
- Responsible for expanding Salesforce Sales Cloud and implementing Salesforce Marketing Cloud
Campaign Management
Freelancer
- Requirements management and process design for implementing Adobe Campaign
- Migration of campaigns to Adobe Campaign
- Optimization and automation of campaigns
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Information Technology, Pharmaceutical, and Retail.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Information Technology, Business Intelligence, Sales, and Strategy.
Summary
As a CRM Consultant and certified Salesforce Marketing Cloud expert, I automate end-to-end processes along the customer lifecycle: data flows, briefing and approval processes, audience selection (GUI & SQL), journey setups, trigger/always-on campaigns, as well as reporting and monitoring. The goal is always to standardize recurring use cases so that campaigns can be created and managed quickly, with minimal errors and as automatically as possible.
To achieve this, I translate complex business requirements into clean data models, robust segmentation logic and scalable campaign templates – in Salesforce Marketing Cloud, Adobe Campaign and connected CDPs – and, when needed, manage developers and implementation partners through to a stable solution. Typical projects include the migration and rebuilding of marketing automation platforms, CLV-based lifecycle programs, automated trigger and always-on campaigns, CDP integration, and the simplification of workflows so that non-technical campaign managers can also work automatically and securely.
I deliver measurable value quickly by optimizing and automating processes and campaigns – freeing up internal capacity for the further development of your CRM.
Skills
10 Years Telecommunications
4 Years Energy Services
4 Years Retail
3 Years Pharmaceuticals
8 Years Adobe Campaign Classic (Current)
6 Years Salesforce Marketing Cloud (Current)
3 Years Salesforce Sales & Service Cloud (Current)
2 Years Sas Ci-Studio (Last Used 2019)
1 Year Aprimo (Last Used 2019)
1.5 Years Treasure Data (Current)
Very Quick To Grasp New Concepts And Understand Business Requirements
Strong Communication Skills At All Levels
Ability To Prepare Business Requirements For Technical Implementation
Very Good Knowledge Of Many Crm Tools
Very Quick To Learn New Systems
Fast Generation Of Value Through Extensive Tool And Process Knowledge
Hands-On Mentality Without Neglecting Relevant Processes
Absolute Focus On Solutions
Sql / Mysql (Last Used 2023)
Ms Excel, Ms Word, Ms Powerpoint (Very Good)
Languages
Certifications & licenses
Salesforce Data Cloud Consultant
Salesforce
Salesforce Marketing Cloud Engagement Administrator
Salesforce
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Jonas is based in Rosenheim, Germany and can operate in on-site, hybrid, and remote work models.
Jonas speaks the following languages: German (Native), English (Advanced).
Jonas has at least 9 years of experience. During this time, Jonas has worked in at least 5 different roles and for 2 different companies. The average length of individual experience is 1 year and 3 months. Note that Jonas may not have shared all experience and actually has more experience.
Based on recent experience, Jonas would be well-suited for roles such as: Marketing Automation & AI, Solution Architect, Interim Management – PO Salesforce Marketing Cloud.
Jonas's most recent position is Marketing Automation & AI.
In recent years, Jonas has worked for Freelancer.
Jonas is most experienced in industries like Advertising, Information Technology, and Pharmaceutical. Jonas also has some experience in Retail.
Jonas is most experienced in business areas like Marketing, Information Technology, and Business Intelligence. Jonas also has some experience in Sales and Strategy.
Jonas has recently worked in industries like Information Technology, Pharmaceutical, and Advertising.
Jonas has recently worked in business areas like Information Technology, Marketing, and Business Intelligence.
Jonas has 3 certificates. These include: Salesforce Data Cloud Consultant, Salesforce Marketing Cloud Email Specialist, and Salesforce Marketing Cloud Engagement Administrator.
Jonas is immediately available part-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 17 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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