Salesforce Experts in Nuremberg

• Bedrock technology operations role providing the foundations on which PUMA's global product teams build PUMA.com and associated systems
• Managed a €3.5 million CAPEX portfolio including ~20 externals and 16 platform and tooling vendors
• Started up and led five functional teams for platform engineering, cloud administration, edge technology, continuous performance testing, and L2 support / incident management
• Person of last resort for mysteries, intractable bugs, compliance crises, litigation support, and black-hole issues where ownership was unclear or contested
• Sole author and driver of a multi-million-euro, multi-year RFP for Global Operations Center serving the direct-to-consumer technology estate for eCommerce, order management, and brick-and-mortar retail tech support
• Conceived, designed, developed and productionized Order Viewer, a secure internal application providing observability into PUMA.com order data at sub-second latency; independently delivered architecture, implementation, GCP deployment, SSO integration and organizational compliance.

• Collected, analysed, and interpreted HR data from multiple systems
• Conducted ad-hoc people data analyses for stakeholders
• Supported Employee Listening and ensured actionable survey insights
• Built intuitive dashboards and visualizations in SuccessFactors, PowerBI, and Qualtrics
• Produced regular reports and dashboards on key HR metrics
• Contributed to people analytics projects as a junior team member
• Collaborated with HR Tech and Data teams to improve data quality
• Ensured ethical and governed data use with Legal, Data Privacy, Labour Relations and Works Council

• Built the entire accounting function from organizing bank and wallet accounts to preparing CEO statements
• Prepared group financial statements and coordinated with authorities
• Advised shareholders in Dubai
• Recommended reorganization of the group
• Managed liquidation after spin-off
• Built and managed the finance team
• Created a project plan for HK statements
• Collected bank and wallet accounts (five-figure number, millions of records)
• Structured and processed all legal transactions (technology agreements, power plant acquisitions, SPVs, spin-off, investment/disinvestment structures, profit sharing)
• Set up chart of accounts by profit centers
• Built and managed fixed assets
• Introduced accounting in the US system QuickBooks and posted all entries (millions)
• Cleared accounts
• Handled intercompany reconciliations with major subsidiaries including permanent establishments
• Reconciled all transactions (B2B, B2C, self-mining, wallets/exchanges/credit cards)
• Negotiated settlements of receivables (double-digit millions)
• Engaged auditors and tax advisors

Results:

• Established the accounting function with all associated subsystems and built the team
• Prepared group and subsidiary financial statements as well as tax returns and coordinated with authorities
• Coordinated auditors
• Advised shareholders in Dubai
• Recommended group reorganization
• Managed liquidation after spin-off

• Development of strategies, processes and system requirements to further develop the lead and campaign streams of a Salesforce system for the subsystems Sales Cloud, Marketing Cloud and Analytics Cloud
• Gathering and creation of marketing strategy concepts for direct sales, focusing on lead generation for new and existing customers
• Analysis and optimization of existing and new contact points
• Derivation of system requirements and user tests for new developments
• Establishment of a requirements and implementation process for business needs at the interface between CRM strategy and marketing system operations
• Facilitation of ideation workshops with the project's stakeholders
• Mediation between business and technical project stakeholders
• Analysis and post-documentation of existing marketing strategies and the system functions already created for them
• Analysis of target groups and pre-system data quality as a foundation for new CRM strategies
• Consultation on content and asset strategy for marketing campaigns
• Definition of KPIs and other performance criteria for the system and CRM strategy

• Led Salesforce integration program, aligning client and IT stakeholders on requirements, milestones, and delivery; launched 10+ web forms to support scalable adoption for brands such as AbbVie, Abbott, and Veeva
• Owned client transition roadmap, streamlining communication and execution to cut delivery time 75% (1 month to 1 week)
• Acted as primary client-facing program lead, driving cross-functional collaboration, risk mitigation, and timely issue resolution during Salesforce transition
• Partnered with client and internal IT teams to integrate Salesforce into live initiatives, removing blockers to accelerate internal tool deployment and change management

• Responsible for global marketing communications for the market leader in manufacturing high-end laser objectives for medical technology, quantum optics, and additive manufacturing
• Shaped the strategic and conceptual direction of marketing activities, conducted market analysis, and managed marketing automation
• Developed concepts, managed budgets, planned resources, and handled reporting
• Led internal and external corporate communications
• Implemented a CRM system and conducted agile project management training for the sales team, fostering customer relationship management

• Consulting on functional topics and their feasibility with Zoho technologies
• Implementing solutions based on Zoho
• Integrating Zoho solutions with third-party systems
• Performing data migrations
• Training and support

• Consulting for partnerships and sales department, taking care of large corporate customers and advising the sales team and management
• Setting up and running a GmbH to take over smaller consulting jobs in the startup and event management sectors for corporate clients and event organizers